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What is communication?
- Some Definii =a
Communication
‘= It is the transfer of a message through a medium,
from one individual to another individual.
'* The process of sending and receiving of messages
between individuals, with feedbacks and effects.
+= It is the process of sharing of information, ideas
and feelings- ~ Some dehnneee
communication
‘= Itis the simultaneous sharing and creating of
meaning through symbolic interaction ( Seilerand
Beall, 2008)
* Atransmission of information from one person or
group to another person or group ( Riggio, 2008)
==
Components of communication
* Source /Sender * Receiver
* Message * Feedback
‘Channels * Environment
* Context
‘+ Noise/interference—— —
Principles of Communication
Communication isa process
» Communication isa system
Communication is both interactional and
transactional
© Communication can be intentional and
unintentional
$$$
Communication is a process
'* Because it involves a series of actions which are
‘ongoing and is constantly changing.
'* The relationship of all the componentsat a certain
time in a process of communication cannot be
duplicated.
'* Communication is ever-changing and capable of
making changes.
'* Communication takes place within a flow.
——
Communication is a system
© Asystem isa combination of parts interdependently
acting to forma whole.
* If one partis not functioning properly, the other parts
areaffected.
‘© Therefore in acommunication, if one component is
not functioning properly, the whole process is affected.- ommunieation Bethe
Interactional and Transactional
© The interactional and transactional nature of
‘communication should be considered together.
—_—_z
Communication is interactionalmunication can ntional
and Unintentional
* When one communicate with another, s/he intends a
certain specific message. with specific purpose and
‘specific meanings.
‘= Communication occurs regardless whether itis
intended or unintended.
=
What are the functions of
communication?
‘unctions of Com
ns
* Communication isa social process to :
+ To seek information
'* To disseminate information
+ Toeducate
+ Topersuade
+ Toentertain
+ Toinfluence
+ Todiscover information
+ Touncoverinformation
setere
What are the functions of
communication?
Some functions of communication
* Toinform:
* Toshare
* Toinfluence
+ Small group communication
‘* Organizational communication
'* Public communication
'* Mass communication
* Mediated communication
* Intercultural communicationOrganizational Communication
+ One of the main characteristics of effective
employers and employees isto be able to
communicate effectively.
* Ideas, visions, knowledge, opinions or complains
will not get anywhere without communicating
them torelevant others,
Organizational Communication
© Organizational communication may be
classified into four types:
‘+ Upward communication
+ Downward communication
+ Business communication
+ Informal communication
( Aamodt, 2010)
i
Organizational Communication
* Upward communication
* Down communication
* Lateral communication
(Riggio, 2009)What is ee
communication?
* Organizational communicationis theability of an
ividual or group withina collective establishment
to transmit and receive information within that
collective establishment. Usually organizational
‘communication is premised on common set goals that
the collective establishment attempts to execute:
Upward communication(UC)
* UCis the communication of subordinates (lower levels
) to superiors or of employees to managers(upper
levels).
“The ideal practice is for employees to speak directly to
the management withan “open door policy”.
* Quality of UC contributes to employees satisfaction
+ However, it is not be practical if every employee
communicates with the manager forseveral reasons
such as the volume that reaches the management &
employees feel threatened by managers.
—=—E
Serial communication
*Insituations when open door policy is not
possible, serial communication is adopted,
in which message is relayed from an
employee to the superiors ( according to
hierarchy) until the css. reaches the
top.aa cone
Disadvantages
1. The message (content and tone) changesas it
moves from person to person.
> Bad news and complaintsare seldom
conveyed, partly due to the stress associated
with delivering the bad news (McKee
‘&Ptacek, 2001, in Aamodt, 2007). The
reluctance to convey bad news is called MUM
(minimize unpleasant message ) effect {
Rosen & Tesser, 1970 in Aamodt, 2007}.
- ‘Serial ae
Disadvantages
* Effectiveness of the communication depends on
the physical proximity of the sender and the
receiver, especially with informal communication
channels. However, proximity does not play a role
if the message is being communicated
electronically such as the e-mail ( Valacich,
Parantia, George &Nunamaker, 1993 in Aamodt,
3007)
a
Serial communication
* The MUM effect affects the organization as important
information is being kept from the upper levels.
* Forthe employees , the MUM effect is a form of
survival, i nobody has to be the bad news bearer (the
‘one who communicates the bad news to the
management).——— Sed
Facilitating Upward communication
* To overcome the disadvantages of serial
communication, several methods are utilise
+ surveys
+ Focus groups
+ Exit Interviews
+ Suggestion boxes
+ Third party Facilitators
Surveys
* Surveys are usually conducted annually by an outside
consultant who administers questionnaires, asking
‘employees to rate their opinions on factors such as:
ay, working conditions, supervisors etc
‘* Surveys also give opportunity toemployeesto give
‘suggestions and to list complaints.
* The consultant then analyse the responses and then
report to the management.
+ Results of the surveysare use to create the action plans.
for the coming year (Robb 2004 in Aamodt 2007),
~ ——
Surveys
* Surveys are only useful if the results are being taken
seriously by the management.
* Some organization share the result of the survey with
their employees, as anact to increase trust.——_—
Focus groups
'* Focus groups are group interviews (Morgan, 1998),
"* A focus isa qualitative research method with a widespread
use in various applicative fields (such as market research or
NGOs research), and a fairly moderated use in social
sciences (mainly sociology and psychology) (Barbour, 1995;
Baban, 2002; Boan, 2006; Goldman & MacDonald, 1987;
Greenbaum, 1988; Howard, Hubelbank, & Moore, 1989;
Powell & Single, 1996)
“= The responses obtained from the focus group is the then
passed on tothe management, without telling the names of
employs who participated in the focus groups.
=
Exit Interviews
© Exit interviews are interviews done with employees
voluntarily leaving the organization .
'* It isan excellent source of information as the “real”
reason/s will be revealed.ee —
Suggestion boxes
* Suggestion or complaints boxesis another method to
facilitate UC. (or the toll fiee numbers ).
© The greatest advantage of the suggestion or
‘complaints boxes is that employees can immediately,
‘communicate their feelings anonymously.
* Suggestion and complaints boxes work equally well
with customers
'* For the boxes to be beneficial, management must
respond to the suggestions and complaints ina timely
manner.
Suggestion boxes
'* One way to respond to the suggestions or complains is
to place the suggestions and complaints on the
bulletin board or to post them on the organization's
intranet along with the management's responses.
* Some organizations take suggestions seriously and
reward employees who give useful ideas such as
money-saving ideas or cost ~saving ideas.
==="
Third party Facilitators
“© The use of third party facilitators, such as iaison and
ombudsperson ,is another way to facilitate UC.
“© A third party facilitator takes the complaints and
suggestions of the employees and personally work with
the management to find solutions .
“* The advantage of this method is the neutrality of the
‘ombudsperson , who works fora solution acceptable
to both theemployees and the management
(Hirshman, 2003 in Aamodt, 2007)ee
Downward communication(DC)
* DC is the communication from superior or
management to employees.
* DC considered a major method in organizational
‘communication to keep employees informed and
to convey vital information crucial for the
employs to perform their jobs.
-E ‘Methods In aowiveeee
communication
= Bulletin boards (electronic and non-electronic)
“© Policy manuals
* Newsletters
“Intranets
==
Bulletin Board
* Amethod in DC.
‘= The main use is to communicate non-work related
‘opportunities such asscholarship, optional meetings
and items forsale.
Itis notan appropriate place for important
formation such as change of policy or procedures.
** Advantage: low cost and wide exposure toemployees
and visitors, especially placed at strategic places .
‘= There is also electronic bulletin boards called
“networks”Policy Manuals
* Policy Manuals is the place for posting important
‘changes in policy or procedure.
‘The Policy Manual contains the rules employees must
ate; written in highly technical language,
although they should be written less technical so that
employees feel encouraged to read.
© The contents of the policy manuals are binding
contracts by courts; thus must be updated each time
policy changes. This is usually done by sending
updated pages to employees so that they can replace
the old ones with the new pages.
——a
Policy Manuals
* Policy manuals ate usually hundreds of pages long and
so many employees do not want to read them.
= Toreduce length problems, most organizations have
‘two types of company manual: (1) A policy manual
(very specific and lengthy, containing all the rules and
policies under which the organization operates) (2)
‘The employee handbook (shorter and contains only
the most essential policies and rules, as well as
general summaries of less important rules)
Newsletter
'* Newsletter s are designed to bolster employees’
morale by discussing happy or innocous events such,
as birthdays, births and ballgame scores.
* [Link] source of information for celebrating
employee successes, providing feedback of how well
the organization is doing , introducing new employees
and to remind employees of organizational changes
‘= Newsletter can be printed or electronic (sent through
email or intranet).=a
Intranet
'* Many organizations are using intranets to replace
bulletin boards, newsletter and company manuals
‘* Intranets are organization-wide versions of internet.
* One of the most useful aspects of intranets is the
speed , besides its 24-hour availability , paperless and
savings on postage and printing.
* Intranets are common resourees for :online employee
handbooks, FAQs, activity calendars ete
——— Ey
Business Communication
* This is the communication which relates to the
business -related information among employees,
management and customers.
* Methods include:
+ Memos
+ Telephone calls and faxes
+ Email and voice mail
+ Business meeting
Each method has its advantages and disadvantages
a
Informal communication
* Informal communication happens everywhere
including the workplace .
* Often, informal communication is transmitted
through “grapevine’ aterm which can betraced back
tothe Civil War,
* Informal communication provides information, power
and entertainment.
* Most people consider contents in informal
communication to be inaccurate or distorted, research
shows that it containsa great deal of truth.zz
Informal Communication