SBM-NMIMS: COURSE TEACHING PLAN -AY 2023-24
Assurance of Learning (AOL) Specific
Course
Code
Course
Strategic Management
Title
Mumbai Campus: Dr. Satish M.K, Dr. Bala Krishnamoorthy, Dr. Sayantan Khanra, Dr
Alaknanda Menon, Professor Subhashish Mazumdar, Professor Diwakar Kamath,
Professor Vikas Sarangdhar
Course
Instructors Bengaluru Campus: Dr. Neelima Watve
Hyderabad Campus: Dr Dileep Kumar Singh
Indore Campus: Dr. Niranjan Shastri
Navi Mumbai Campus: Prof. Ritu Srivastava
Credit
3 Credits
Value
Programme MBA core, Trim. III (2022-2023)
& Trimester
Pre- Fundamental Concepts of Industry and Competitive Landscape Analysis, a course offered
requisite in Trim. II
CLO1. To develop the capacity to think strategically about a company, its present
business position, its long-term direction, its resources and competitive capabilities, the
caliber of its strategy, and its opportunities for gaining sustainable competitive advantage
globally. (PLO1a)
CLO2. To build skills in conducting strategic analysis and evaluating strategic options in
Learning
Objectives a variety of industries and competitive situations and, especially, to provide a stronger
understanding of the competitive challenges of a global market environment. (PLO2b)
CLO3. To develop an ability to integrate different functional aspects, external and
internal scenarios, and new trends to bring about a sustainable organizational strategy in
different firms across industries. (PLO3c,)
The student should be able to
Learning
1. Develop an understanding of the factors contributing to the survival, growth, and
Outcomes
(Must be competitive advantage of the firm locally and globally.
connected 2. Develop specific skills in strategic choices made by companies and decision-making
to Learning capabilities.
Objectives)
3. Evaluate the role of leadership in managing the tradeoffs between short-term survival
1|P a g e
and long-term success in the marketplace
Strategic Management provides a holistic perspective of the firm, cutting across different
spectrums of business and management. The locus of strategic management connects the
industry and competitive environment within which a firm operates, the resources,
capabilities, and competencies it possesses, and its prospects for obtaining sustainable
competitive advantage.
Course
Description The objective of the course is to explore basic concepts and tools of strategic analysis,
the role of strategic management in achieving superior business performance, and to drill
in the methods of crafting strategy. Participants in this course will experience how various
pieces of the business puzzle fit together and why the different parts of a business need to
be managed in strategic harmony for the organization to operate in a winning fashion.
Specific assessment AOL
3 Credits CLO 1 CLO 2 CLO 3
methods Instruments (*)
Case Analysis 15 5 10
Class Activities 10 5 5
Embedded
Quiz 20 10 5 5
questions
Evaluation Group Project 15 Rubric 1 5 5 5
Pattern
Embedded
Final Exam 40 15 10 15
questions
Total 100 35 35 30
*AOL Assessment Instruments:
Embedded Questions: Case Analysis, Class Activities, Quiz,
Final Examination (case-based)
Rubric: Group Project Presentation
Session Plans
Textbook pages / Details of pedagogy & Learning
Session Topics
Articles / Case Studies outcome
MODULE 1: INTRODUCTION TO STRATEGY
Discussion on
Pre-read:
Strategic intent
Article: Don't Confuse Strategy with Lofty
Introduction to Goals (HBP - H071O5) Mission, vision, core values
1 Strategic Textbook – pp. 10-17 Evolution of Strategic
Management Management
Asynchronous Learning Component LO: To understand the concepts of
Article: Does Elon Musk Have a Strategy? strategic intent and classical strategic
2|P a g e
(HBP - H075BN) management theories
Discussion on
Pre-read: Identifying the value chain
Article: Global Value Chain activities and understand how the
Reconfiguration and COVID-19: activities contribute to profit
Investigating the Case for More Resilient margins
Redistributed Models of Production (HBP
- CMR786) Class Activity 1:
Value chain Textbook – pp. 90-96 Students map the value chain
2
analysis activities in companies from
different industries
Asynchronous Learning Component
Article: Is Your Company Squandering LO: To understand how internal
Digital Opportunities? (HBP - H0726J) resources and capabilities yield
organic growth when combined in a
value chain
MODULE 2: STRATEGY FORMULATION
Pre-read: Discussion on
Case 1: Taj Hotels-Jewel in the crown? Generic strategies
(HBP 7959) Cost leadership
Textbook – pp. 158-166 Differentiation
Business level Focus
3 strategy – Asynchronous Learning Component
framework Article: Strategy-Making in Turbulent LO: Understand the different strategic
Times (HBP - R2205C) positions organizations can adopt to
Article: Why Does Your "New" Strategy gain and sustain competitive
Look Just Like Your Old One? (HBP - advantage
H07735)
Pre-read: Discussion on
Case 2: GE-A new way forward (9-725- Strategy clock
373) Integration strategies
Textbook – pp. 281-297 Intensive strategies
Corporate
level strategy Diversification strategies
4
– Strategic
Asynchronous Learning Component Defensive strategies
Article: Does Your Strategy Have a Spine? Ansoff Matrix
choices
(HBP - H07434)
Article: Roadmapping: (Missed)
opportunities to overcome strategic LO: Understanding different types of
challenges (HBP - BH1127) strategic choices, including exit
strategies
Pre-read: Applications of
Article: 6 Factors Driving Changes to BCG matrix
Today's Corporate Strategies (HBP - GE-McKinsey matrix
H071OB) SPACE matrix
Corporate
Textbook – pp. 310-321 Grand Strategy matrix
5 level strategy
– frameworks QSPM matrix
Asynchronous Learning Component LO: To be able to evaluate and
Article: Stop Tinkering with Your propose strategic directions to
Corporate Strategy (HBP - H071TP) organizations
Article: Business continuity in the
3|P a g e
COVID-19 emergency: A framework of
actions undertaken by world-leading
companies (HBP - BH1141)
Pre-read: Discussion on
Case 3: Dell Technologies-Brining cloud How value is created through
to the ground (5-522-017) mergers and acquisitions
Textbook – pp. 329-339
LO: Importance of synergy in
Mergers and
6 inorganic growth
Acquisitions
Asynchronous Learning Component
Article: Preparing Your Startup for the
Next M&A Wave (HBP - H077WH)
Article: The Success of Your M&A Deal
Hinges on How You Announce It (HBP -
H06WMP)
Quiz 1
Pre-read: Discussion on
Case 4: The powers that be: Google, Vertical integration
Apple, Facebook, Amazon and Microsoft How value is created through
(9-818-111) cooperation in strategic alliances
Textbook – pp. 295-304 Strategic outsourcing
Strategic
7
alliances
Asynchronous Learning Component LO: Importance of complementarity in
Article: When to Ally and When to strategic alliance
Acquire (HBP - R0407H)
Article: Choose Your Enemies Well:
Mapping, Managing, and Leveraging
Rivalry (HBP - CMR778)
Pre-read: Discussion on
Case 5: Royal Golden Eagle-Pursuing Foreign market entry modes
cross borders expansion with bold Responsiveness vs standardization
ambition (9-723-022) CAGE framework
Textbook – pp. 255-269 Emerging markets
Global
8 expansion
Asynchronous Learning Component LO: Analyzing opportunities and
strategies
Article: Distance Still Matters: The Hard challenges for global expansion
Reality of Global Expansion (HBP -
R0108K)
Article: Will Your Competitive Advantage
Work in Other Markets? (HBP - H073I5)
MODULE 3: CONTEMPORARY TRENDS
Pre-read: Discussion on
Blue Ocean Strategy: How to Create Creating Blue Oceans
Value Uncontested Market Space and Make the Analytical Tools and Frameworks
innovation – Competition Irrelevant (HBP - 0021BC + ERRC Grid
9 0022BC)
strategic
perspectives Textbook – pp. 164-166 Class Activity 2:
Student groups to apply ERRC
Grid in different industries
Asynchronous Learning Component
4|P a g e
Blue Ocean Strategy: Align Value, Profit, LO: Creating value using blue ocean
and People Propositions (HBP - 0029BC) strategy and thinking out-of-the-box
Pre-read: Discussion on:
Case 6: Northvolt-making the worlds Trends in product and process
greenest battery( 9-722-004) innovations
Textbook – pp. 96-100 Impact of COVID-19 pandemic
Product and on innovation
10 process Green innovations
innovations Asynchronous Learning Component Open innovation
Article: Design thinking for innovation:
Considering distinctions, fit, and use in LO: Understanding principles and
firms (HBP - BH1079) patterns of disruptive innovation
Article: Innovation for Impact (HBP -
R2006K)
Pre-read: Discussion on:
Case 7: Cred Ex Fintech:Business Model Types of business models
Transformation during digital era (5-420- Business Model Canvas
Business 123)
11 model LO: Identify scopes for business
innovation Asynchronous Learning Component model innovation using business
Article: When Losing Money Is Strategic - model canvas
and When It Isn't (HBP - SMR963)
Article: How to Map Out Your Digital
Transformation (HBP - H0700M)
Pre-read: Discussion on:
Decarbonization
Case 8: Driving Decarbonization at BMW Sustainable business
(123008-PDF-ENG)
Article: A guide to achieving net zero LO: Understanding decarbonization
Integrating
12 emission, Harvard Business Review, Nov and integrating it in the business
Sustainability
2022 strategy
Asynchronous Learning Component
David Young and Marine Gerard, Four
steps to sustainable business model
innovation
Pre-read: Discussion on
Case 9: Urban Company (9-121-041) Sharing economy
Hub economy
13
Digital Asynchronous Learning Component Platforms
economy Article: Reclaiming the Gig Economy
(HBP - SMR834) LO: Managing digitalized business
Article: How Legacy Businesses Can models
Compete in the Sharing Economy (HBP -
SMR813)
MODULE 4: STRATEGY IMPLEMENTATION
Pre-read: Discussion on
From Strategy Article: How to Move from Strategy to Organizational essentials for
14 Formulation to Execution (HBP - H0742V) successful strategy
Execution Article: Managing the Strategy implementation
Development Process: Deliberate vs. Deliberate, Emergent and
Emergent Strategy (HBP – 420084) Realized Strategies
5|P a g e
Textbook – pp. 388-402
LO: Understand the need of having
Asynchronous Learning Component functional and administrative fits for
Article: Note on Implementing Strategy successful strategy implementation
(HBP - 383015)
Article: 4 Types of Business
Transformation (HBP - H073I7)
Pre-read: Discussion on
Article: Building a Balanced Scorecard Understanding the different
(HBP – 117109) dimensions of the balanced
Article: Strategy Maps (HBP - 1575BC) scorecard. Drawing strategy maps
and its relevance
Balanced Asynchronous Learning Component
15 Scorecard & Article: Causal Mapping for Strategy LO: Understand the need of a holistic
Strategy Maps Execution: Pitfalls and Applications (HBP evaluation mechanism and create a
- CMR775) Balanced Scorecard and Strategy
Maps
Article: How to Conduct a Great
Performance Review (HBP - H074CY)
Pre-read:
Case 10: Careem: Base Camp or Mountain Discussion on
Peak? Designing an OS for Scaling (HBP Belief and Boundary Systems
819049-PDF-ENG) Factors affecting design and
Article: Using the Levers of Control to choice of these systems
Implement Strategy (HBP - 117115)
Control Textbook – pp. 405-409 LO: Understanding how various parts
16 of business processes are measured to
systems
Asynchronous Learning Component ensure the right kind of control
Article: Using Information for necessary to implement the strategy of
Performance Measurement and Control the business
(HBP - 117103)
Article: Managing Strategic Risk (HBP –
117114)
Quiz 2
Pre-read: Discussion on
Case 11: Woven Planet-Designing The importance of strategy-
Software for the car of future (9-623-064) structure-performance linkage
Article: Enduring Ideas: The 7-S
Matching Framework (McKinsey Quarterly) LO: Understand why organizations
organization need to worry about alignment
17
structure with Recommended reading:
strategy Article: Create KPIs That Reflect Your
Strategic Priorities (HBP - H05E5R)
Article: Does Your Company's Culture
Reinforce Its Strategy and Purpose? (HBP
- H072WC)
Pre-read: Discussion on
Kotter (2007) Leading change: Why Class discussion on how strategy
Strategic
Transformatio implementation unleashes a
18 transformation efforts fail, Harvard Business
n and transformational journey and the
challenges Review, John P Kotter, reasons for success of the
implementation
6|P a g e
Textbook – pp. 413-419
LO: Understand the nuances of a
Asynchronous Learning Component success/ failure of implementation of
Article: The Execution Trap (HBP - strategy for transformation
R1007D)
Article: 4 Common Reasons Strategies
Fail (HBP - H0748K)
Group LO: To be able to effectively apply the
19 - 20
presentations concepts of this course
Text Book:
Reading List
and References Hill, C.W.L., Schilling, M.A., & Jones, G.R. (2017). Strategic Management: An Integrated
Approach: Theory & Cases, 12E. Cengage.
(Along with Reference books:
details of year of
Publication) 1. David, F. R. & David, F. R., (2019). Strategic management: concepts: A competitive
advantage approach. 16E. Pearson.
2. Thompson, A., Peteraf, M., Gamble, J., Strickland III, A. J., & Joseph, T. (2020).
Crafting & Executing Strategy 21/e: The Quest for Competitive Advantage: Concepts
and Cases. McGraw-Hill Education.
3. Hitt, M. A., Ireland, R. D., Hoskisson, R. E., & Manikutty, S. (2016). Strategic
Management A South Asian Perspective. Cengage
4. Rothaermel, F. T. (2017). Strategic Management. New York, NY: McGraw-Hill.
Each group is assigned with a start-up, for which the group will present the following:
Group project 1. Company profile: inception to present status
2. Business Model Canvas at present
(15 marks)
3. Future growth opportunities
Number of slides: Maximum 10
Timeslot: 10 minutes for presentation + 5 minutes for Questions and Answers
Evaluation criteria: refer to Rubric 3
Prepared by Faculty Team Area & Program chairperson
7|P a g e
Faculty Chair AOL Approved by Dean SBM
Approved by Associate Deans
8|P a g e
Guidelines for Case Analysis (15 marks)
In a session where a case is listed as a pre-read, each student must come prepared to discuss the case.
However, only Group no. N will be invited to present an analysis of the Nth case. For instance, Group
no. 1 will present the analysis of Case 1: AutoNiche Inc.: Facing Up To Disruption. The presenting
group must submit the PPT to be used in their presentation by 11.59 PM of the previous day of which
the concerned session is to be held. The case analyses will be evaluated, as follows:
Rubric: Case Analysis
Marks Exemplary (5) Excellent (4) Good (3) Satisfactory (2) Unsatisfactory
(1)
Criteria
Extraordinary Additional Sufficient Barely met the Incomplete
Conceptual clarity research with data information information requirements of information
(CLO1) from trusted from trusted presented from the case about the case
sources sources relevant the case
to the case
Data backed Advanced Basic Incomplete Incorrect
Strategic analysis insights and application of application of analysis analysis
(CLO 2) causal linkages tool(s) for tool(s) for
strategic strategic
analysis analysis
Solution with Solution with Solution with Solution with Misdirected
Strategic options
projected rigorous strong weak solution
(CLO 2)
outcome(s) research supporting supporting
argument argument
Guidelines for Class Activities (10 marks)
Session 2 and Session 9 include class activities where each group must participate. Each group must
submit a PPT summarizing their findings from a class activity by the EoD on which the concerned
session is held. The class activities will be evaluated, as follows:
Rubric: Class Activity
Marks Exemplary (5) Excellent (4) Good (3) Satisfactory Unsatisfactory
(2) (1)
Criteria
Activity 1 Data backed Extraordinary Sufficient Barely met the Incomplete
(Value chain insights and research with information requirements information
activities) causal data from about the of the activity about the
(CLO 2) linkages trusted sources company company
Activity 2 Additional Structured Application of Incomplete Incorrect
(ERRC Grid) insights about interpretation the grid with analysis analysis
(CLO 3) non-intuitive of the findings intuitive
factors from applying factors
the grid
9|P a g e
Rubric: For Group Projects (15 marks)
The presenting groups must submit the PPTs to be used in their presentations by 11.59 PM of the
previous day of which their presentation is to be held. The projects will be evaluated, as follows:
Marks Exemplary (5) Excellent (4) Good (3) Satisfactory Unsatisfactory
(2) (1)
Criteria
Company Extraordinary Additional Sufficient Barely met the Incomplete
profile research with information information requirements information
[CLO1] data from from trusted about the of the project about the
trusted sources sources Conglomerate Conglomerate
relevant to the
Conglomerate
Business Additional Structured Application of Incomplete Incorrect
Model Canvas insights about interpretation a strategic tool analysis analysis
[CLO2] non-intuitive of the findings with intuitive
factors from applying factors
a strategic tool
Future growth Additional Structured Application of Incomplete Incorrect
opportunities insights about interpretation a strategic tool analysis analysis
[CLO3] non-intuitive of the findings with intuitive
factors from applying factors
a strategic tool
Instruction for Use of Intellectual Property of NMIMS SBM (By Order, NMIMS SBM)
Course Outlines are strictly for private and restricted circulation among the concerned Faculty
Members and the Students of this Programme. They are permitted to use the contents for study and
research purpose only. No part of this Course outline can be copied, reproduced, shared and/or
circulated in any manner, through any mode, for any purpose and under any circumstances whatsoever;
which is contrary to the stated restricted uses and purposes. The person responsible for violating this
Instruction shall be liable for appropriate disciplinary action initiated by SBM.
Disclaimer
While care has been taken in compiling this Course outline, The School of Business Management of
SVKM’s NMIMS University shall not be held liable in any manner to any person for any mistake and /
or omission in the contents of the Course outline.
10 | P a g e