Case study
Kering SA: Probing the Performance
Gap with LVMH
Sami CHAIGNON-MEJAI (85777)
Strategic management
Question 1.
Kering performance relative to LVMH
To compare the financial performance of Kering and LVMH,
Operating Margin
U = 12%
F = 4%
ROA
U = 16%
F=7%
Sales/Assets
U = 12%
F = 4%