Scribd
Upload
187 views6 pages

Prada Marketing Strategy Overview

Prada is an Italian luxury fashion house founded in 1913 that specializes in leather goods, accessories, shoes and clothing. It aims to reinforce its luxury brand image through an advertising strategy that combines creativity, innovation and storytelling. This includes emphasizing exclusivity, collaborations, innovative digital campaigns and flagship store experiences to engage customers and generate buzz around its collections.

Uploaded by

Araceli Moreno
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
187 views6 pages

Prada Marketing Strategy Overview

Prada is an Italian luxury fashion house founded in 1913 that specializes in leather goods, accessories, shoes and clothing. It aims to reinforce its luxury brand image through an advertising strategy that combines creativity, innovation and storytelling. This includes emphasizing exclusivity, collaborations, innovative digital campaigns and flagship store experiences to engage customers and generate buzz around its collections.

Uploaded by

Araceli Moreno
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
  • Introduction
  • Product/Service
  • Marketing Strategy
  • Brand Communication
  • Buyers Journey

PRADA

FASHION COLLECTION
PRODUCT /SERVICE

Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in
leather handbags, travel accessories, shoes, ready-to-wear, and other fashion
accessories.

Shipping information.
Gift box.
In-store services.
Personalization services.
Bag Fix
MARKETING
STRATEGY
PRADA'S ADVERTISING STRATEGY COMBINES ELEMENTS OF CREATIVITY,
INNOVATION, AND STORYTELLING TO CREATE A UNIQUE BRAND IMAGE
AND CAPTIVATE ITS TARGET AUDIENCE. THE STRATEGY IS DESIGNED TO
REINFORCE PRADA'S LUXURY POSITIONING, SHOWCASE ITS INNOVATIVE
DESIGNS, AND GENERATE BUZZ AROUND ITS COLLECTIONS.

omnichannel, we mean that Prada


Emphasizing Exclusivity.
focuses on providing a good experience Collaborations and Partnerships.
to its customers through its online and Innovative Digital Presence.
offline stores. In fact, many luxury brands Storytelling through Advertisements.
Flagship Store Experience.
have already understood that both
Sustainability and Social Responsibility.
should go hand in hand, but in this post, Customer Engagement through Events.
we are referring to the Prada brand.
BRAND
Page 05
COMMUNICATION

Digital Channel
Traditional Channel

PRADA mathod thoug campaigns


@reallygreatsite

Target audience
Key messages.
Creative content.
Traditional Channels
Awareness Stage: Blog posts and articles in magazines

BUYERS JOURNEY
consideration Stage: TV shows, social media lives

Decision Stage: demos, case studies, FAQs, product landing pages,


reviews and testimonials.

PRADA F A S H I O N C O L L E C T I O N
P R O D U C T / S E R V I C E Shipping information. Gift box. In-store services. Personalization services. Bag Fix Italia
MARKETING STRATEGY omnichannel, we mean that Prada focuses on providing a good experience to its customers through its onlin
Page 05 @reallygreatsite BRAND COMMUNICATION Target audience Key messages. Creative content. PRADA mathod thoug campaigns
Traditional Channels
BUYERS JOURNEY Awareness Stage: Blog posts and articles in magazines consideration Stage: TV shows, social media lives Deci

You might also like