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Restaurant Resilience During Pandemic

This document discusses the coping mechanisms of restaurants during the COVID-19 pandemic. It outlines how the restaurant industry was one of the worst-hit sectors, with many establishments forced to close temporarily or permanently due to loss of income. To cope, restaurants had to innovate and find new ways to serve customers while supporting their businesses. This study aims to determine the demographic profiles of restaurants, difficulties they faced, and strategies used to survive the pandemic, such as online advertising and assistance to neighbors. The scope is limited to identifying different coping mechanisms among restaurants during this challenging time.

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Jeyssa Yermo
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27 views3 pages

Restaurant Resilience During Pandemic

This document discusses the coping mechanisms of restaurants during the COVID-19 pandemic. It outlines how the restaurant industry was one of the worst-hit sectors, with many establishments forced to close temporarily or permanently due to loss of income. To cope, restaurants had to innovate and find new ways to serve customers while supporting their businesses. This study aims to determine the demographic profiles of restaurants, difficulties they faced, and strategies used to survive the pandemic, such as online advertising and assistance to neighbors. The scope is limited to identifying different coping mechanisms among restaurants during this challenging time.

Uploaded by

Jeyssa Yermo
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Coping Mechanisms of Restaurants During Pandemic

Jirah Mae Sabidalas

Alexandra Kristel Chavoso

Jeyssa Yermo

Jasmine Yermo

Angelo James Coronado

Christian Andrie Diego

HUMANITIES AND SOCIAL SCIENCES

GRADE XII
CHAPTER I

INTRODUCTION

Background of the Study

One of the worst-hit sectors is the restaurant industry. Covid-19 has caused problems
worldwide, not just in the Philippines. Several of the establishments were about to close. Yet,
only a few people managed to survive. As consistently reported and verified, in February and
March 2020, COVID-19 instances skyrocketed, according to more restaurant owners reported
fewer sales as compared to the same period in the preceding years and in 2019 (Vigilia et al.,
2021).

Similar to the Cabanatuan City restaurant industry, many people in Nueva Ecija,
Philippines, have chosen to shut down the company either permanently or temporarily due to
the current COVID-19 pandemic scenario. Nonetheless, eateries discovered strategies to
become more resilient in light of the fact that they could not afford to because they have lost
their main source of income they gave the banks a mortgage on their home. According to one
of the restaurant owners, "our restaurant is fostering commitment and partnerships for the
services and goods we offer. We advertise simply by reaching out to and assisting our
neighbors promotions using any online channel to get through obstacles especially now, during
the difficult COVID-19 epidemic (Shaffer, 2020).

Unlike government workers who continued to work from home, business owners totally
stopped because of the lockdown and massive spread of the virus. Work from home
government workers receive a salary to support their daily needs to support their family
compared to business owners who do not have any resources to produce income to support
their family needs.

To cope, food establishments were forced to innovate to continue serving their patrons,
maintain their workforce, and support their businesses as well as the industry (Statista
Research Department, 2023).
General Objectives

This study generally aims to determine the coping mechanisms of the restaurant during
pandemic.

Specific Objectives

This study specifically aims to:

1. determine the demographic profile of the restaurant in terms of:


a. Type of restaurant
b. Location of the restaurant
2. determine whether the respondents experienced difficulty during pandemic
3. determine the difficulties brought by the pandemic in the respondents’ restaurant
business
4. determine the strategies and platform the respondents used to survive the difficulties
experienced during pandemic
5. analyze the collected data

Scope and limitations of the study

This study is limited to identifying different coping mechanisms of the restaurant.

Operational definition of terms

Coping mechanism- to address issues and make an effort to overcome challenges


caused by pandemic in the business sector, specifically, among restaurants.

Restaurant- refers to a business establishment where meals or refreshments


may be purchased.

Pandemic- is the spread of COVID-19 over the country.

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