A STUDY ON “CONSUMER SATISFACTION TOWARDS SUPERMARKET” AT

RAMANATHAPURAM TOWN

A field study report submitted to the AlagappaUniversity,Karaikudi.

In partial fulfillment of the requirement for the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Undergone by

[Link]

REG:4118153009

Under the guidance of

[Link] MA., MBA.,[Link]., [Link]., Ph.D

DEPARTMENT OF BUSINESS ADMINISTRATION,

SYED AMMAL ARTS AND SCIENCE COLLEGE,

RAMANATHAPURAM-623 513,

MARCH-2021.
A STUDY ON “CONSUMER SATISFACTION TOWARDS SUPERMARKET” AT
RAMANATHAPURAM TOWN

A field study report submitted to the AlagappaUniversity,Karaikudi.

In partial fulfillment of the requirement for the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Undergone by

[Link]

REG:4118153009

Under the guidance of

[Link] MA.,MBA.,[Link].,[Link].,Ph.D

DEPARTMENT OF BUSINESS ADMINISTRATION,

SYED AMMAL ARTS AND SCIENCE COLLEGE,

RAMANATHAPURAM-623 513,

MARCH-2021.
[Link] MA.,MBA.,[Link].,[Link].,Ph.D.

DEPARTMENT OF BUSINESS ADMINISTRATION,

SYED AMMAL ARTS AND SCIENCE COLLEGE,

RAMANATHAPURAM-623 513.

CERTIFICATE

This is to certify that a field study report entitled “ A STUDY ON CONSUMER

SATISFACTION TOWARDS SUPERMARKET” AT RAMANATHAPURAM
TOWN”prepared by [Link](4118153009) during 2018-2021 in partial
fulfillment for the degree of Bachelor of Business Administration offered by SYED
AMMAL ARTS AND SCIENCE COLLEGE, RAMANATHAPURAMis based on the
data collected by the candidate herself under my guidance.

Signature of HOD Signature of the Guide

External Examiner Principal

[Link],

REG NO: 4118153009,

DEPARTMENT OF BUSINESS ADMINISTRATION,

SYED AMMAL ARTS AND SCIENCE COLLEGE,

RAMANATHAPURAM-623 513.

DECLERATION

I am GOWSALYA declaring that this field study report entitled “ A STUDY ON

‘CONSUMER SATISFACTION TOWARDS SUPERMARKET” AT
RAMANATHAPURAM TOWN” prepared by me is own and not a reproduction of any one
report moreover. I assure that a copy of this report is not sent to any one here or any one
obtaining other degree, diploma or the like. This is done under the guidance and supervision
of [Link] ANSARI MA., MBA., [Link]., [Link]., Ph.D., Head of the Department
of Department of Business Administration, Syed Ammal Arts and Science College,
Ramanathapuram.

([Link])
 ACKNOWLEDGEMENT

Iwould like to express my sincere gratitude to [Link]

ABDULLAH [Link].,Correspondent and [Link] ABDULLAH
MA.,[Link].,Secretary of Syed Ammal Arts and Science College, Ramanathapuram who
provided me an opputunity to pursue my project report.

Iwould like to express my sincere gratitude to Dr..[Link]

HAMEED [Link].,Ph.D ,Principal of Syed Ammal Arts and Science College,
Ramanathapuramwho has been a source of strength, support and encouragement to the
students in all their activities.

Iwould like to express my sincere gratitude to [Link] ANSARI

MA.,MBA.,[Link].,[Link].,Ph.D., Head of the Department of Department of Business
Administration of Syed Ammal Arts and Science College, Ramanathapuram who have
provided the perfect guideline to complete the report successfully.

Iwould like to express my sincere gratitude to my guide [Link]

ANSARI MA.,MBA.,[Link].,[Link].,Ph.D., Head of the Department of Department of
Business Administration of Syed Ammal Arts and Science College, Ramanathapuram whose
illuminating guidance helped me to complete my work successfully.

I take this opportunity to express my heartfulgratitude to my Professors

[Link] MBA.,[Link].,(Ph.D), [Link]
MBA.,[Link].,[Link].,MSW.,[Link].,(Ph.D),[Link].,[Link].,SET.,
(Ph.D),[Link].,[Link].,PDGCA.,(Ph.D) and [Link]
MBA.,[Link].,(Ph.D) of Department of Business Administration of Syed Ammal Arts and
Science College, Ramanathapuram who have supported me to complete the report
successfully.

Iwould like to express my sincere thanks to my Parents and friends to their

kind support and cooperation to prepare this report.

(GOWSALYA)
 CONTENT

CHAPTER PARTICULAR PAGE NO

1
I INTRODUCTION 1-4

2.1
OBJECTIVES OF THE STUDY 5

2.2
II SCOPE OF THE STUDY 6

2.3
LIMITATIONS OF THE STUDY 7

3.1
III RESEARCH METHODOLOGY 8-11

4.1 DATA ANALYSIS AND

INTERPRETATION 12-57
IV
4.2
FINDINGS 58

5.1
SUGGESTIONS 59
V
5.2
CONCLUSION 60

BIBLIOGRAPHY 61

ANNEXURE 62-65
 LIST OF TABLES

[Link]. TABLE TITLE PAGE

NO. NO.

1 4.1.1 AGE OF THE RESPONDENTS 12

2 4.1.2 GENDER OF THE RESPONDENTS 14

3 4.1.3 MARITAL STATUS OF THE RESPONDENTS 16

4 4.1.4 EDUCATIONAL QUALIFICATION OF THE RESPONDENTS 18

5 4.1.5 OCCUPATINAL STATUS OF THE RESPONDENTS 20

6 4.1.6 INCOME LEVEL OF THE RESPONDENTS 22

7 4.1.7 FAMILY MEMBERS OF THE RESPONDENTS 24

8 4.1.8 PERFERENCE TOWARDS SHOPPING AT A LARGE 26

SUPERMARKET THAN ORDINARY SHOP BY THE
RESPONDENT

9 4.1.9 HOW LONG THE RESPONDENTS HAVE BEEN SHOPPING 28

AT SUPERMARKET
10 4.1.10 NUMBER OF TIMES SHOPPED AT A SUPERMARKET PER 30
YEAR BY THE RESPONDENTS

11 4.1.11 SATISFACTION TOWARDS THE VARIETY OF PRODUCTS 32

OFFERED AT THE SUPERMARKET BY THE
RESPONDENTS

12 4.1.12 PRICE RANGE OF PRODUCTS AT SUPERMAREKET 34

13 4.1.13 PREFERENCE OF PRODUCTS AT SUPERMARKET BY 36
THERESPONDENT

14 4.1.14 SATISFACTION TOWARDS QUALITY OF PRODUCTS AT 38

THE SUPERMARKET BY THE RESPONDENTS

15 4.1.15 FEATURES PREFERRED BY CUSTOMER TO SHOP AT A 40

SUPERMARKET
16 4.1.16 PREFERENCE TOWARDS HOME DELIVERY BY THE 42
RESPONDENTS
17 4.1.17 SATISFACTION OF OPENING TIME OF SUPERMARKET 44
BY THE RESPONDENTS
18 4.1.18 PREFERENCE TOWARDS 24/7 HOUR SUPERMARKET AND 46
8-10 HOUR SUPERMARKET BY THE RESPONDENTS
19 4.1.19 PRICE DIFFERENCE BETWEEN A SUPERMARKET AND 48
RETAIL STORE
20 4.1.20 PREFERENCE TOWARDS PARKING FACILITIES BY THE 50
RESPONDENTS
21 4.1.21 SATISFACTION TOWARDS CUSTOMER SERVICE OF THE 52
RESPONDENTS
22 4.1.22 DOES THE SUPERMARKET PROVIDE VARIETY OF 54
PRODUCTS PREFERED BY THE RESPONDENTS
23 4.1.23 DESCRIPTION OF PRODUCTS AVALIABLE AT 56
SUPERMARKET BY THE RESPONDENTS
 LIST OF CHARTS

[Link]. CHART TITLE PAGE

NO. NO.

1 4.1.1 AGE OF THE RESPONDENTS 13

2 4.1.2 GENDER OF THE RESPONDENTS 15

3 4.1.3 MARITAL STATUS OF THE RESPONDENTS 17
4 4.1.4 EDUCATIONAL QUALIFICATION OF THE RESPONDENTS 19

5 4.1.5 OCCUPATINAL STATUS OF THE RESPONDENTS 21

6 4.1.6 INCOME LEVEL OF THE RESPONDENTS 23

7 4.1.7 FAMILY MEMBERS OF THE RESPONDENTS 25

8 4.1.8 PERFERENCE TOWARDS SHOPPING AT A LARGE 27

SUPERMARKET THAN ORDINARY SHOP BY THE
RESPONDENT

9 4.1.9 HOW LONG THE RESPONDENTS HAVE BEEN SHOPPING 29

AT SUPERMARKET
10 4.1.10 NUMBER OF TIMES SHOPPED AT A SUPERMARKET PER 31
YEAR BY THE RESPONDENTS

11 4.1.11 SATISFACTION TOWARDS THE VARIETY OF PRODUCTS 33

OFFERED AT THE SUPERMARKET BY THE
RESPONDENTS

12 4.1.12 PRICE RANGE OF PRODUCTS AT SUPERMAREKET 35

13 4.1.13 PREFERENCE OF PRODUCTS AT SUPERMARKET BY 37
THERESPONDENT

14 4.1.14 SATISFACTION TOWARDS QUALITY OF PRODUCTS AT 39

THE SUPERMARKET BY THE RESPONDENTS

15 4.1.15 FEATURES PREFERRED BY CUSTOMER TO SHOP AT A 41

SUPERMARKET
16 4.1.16 PREFERENCE TOWARDS HOME DELIVERY BY THE 43
RESPONDENTS
17 4.1.17 SATISFACTION OF OPENING TIME OF SUPERMARKET 45
BY THE RESPONDENTS
18 4.1.18 PREFERENCE TOWARDS 24/7 HOUR SUPERMARKET AND 47
8-10 HOUR SUPERMARKET BY THE RESPONDENTS
19 4.1.19 PRICE DIFFERENCE BETWEEN A SUPERMARKET AND 49
RETAIL STORE
20 4.1.20 PREFERENCE TOWARDS PARKING FACILITIES BY THE 51
RESPONDENTS
21 4.1.21 SATISFACTION TOWARDS CUSTOMER SERVICE OF THE 53
RESPONDENTS
22 4.1.22 DOES THE SUPERMARKET PROVIDE VARIETY OF 55
PRODUCTS PREFERED BY THE RESPONDENTS
23 4.1.23 DESCRIPTION OF PRODUCTS AVALIABLE AT 57
SUPERMARKET BY THE RESPONDENTS
CHAPTER – I
INTRODUCTION
1.1 INTRODUCTION

SUPERMARKET:
A supermarket is a self-service shop offering a wide variety
of food, beverages and household products, organized into sections. It is larger and has a
wider selection than earlier grocery stores, but is smaller and more limited in the range of
merchandise than a hypermarket or big-box market.
In everyday U.S. usage, however, "grocery store" is a synonym for supermarket, and is not
used to refer to other types of stores that sell groceries.
The supermarket typically has aisles for meat, fresh produce, dairy, and baked
goods. Shelf space is also reserved for canned and packaged goods and for various non-food
items such as kitchenware, household cleaners, pharmacy products and pet supplies. Some
supermarkets also sell other household products that are consumed regularly, such as alcohol
(where permitted), medicine, and clothing, and some sell a much wider range of non-food
products: DVDs, sporting equipment, board games, and seasonal items (e.g., Christmas
wrapping paper in December).

The traditional supermarket occupies a large amount of floor space, usually on a

single level. It is usually situated near a residential area in order to be convenient to
consumers. The basic appeal is the availability of a broad selection of goods under a single
roof, at relatively low prices. Other advantages include ease of parking and frequently the
convenience of shopping hours that extend into the evening or even 24 hours of the day.
Supermarkets usually allocate large budgets to advertising, typically through newspapers.
They also present elaborate in-shop displays of products.

History of supermarket:
The concept of an inexpensive food market relying on large economies of scale was
developed by Vincent Astor. He founded the Astor Market in 1915, investing $750,000 of his
fortune into a 165′ by 125′ (50×38-metre) corner of 95th and Broadway, Manhattan, creating,
in effect, an open-air mini-mall that sold meat, fruit, produce and flowers The expectation
was that customers would come from great distances ("miles around"), but in the end, even
attracting people from ten blocks away was difficult, and the market folded in 1917.
The concept of a self-service grocery store was developed by entrepreneur Clarence
Saunders and his Piggly Wiggly stores, the first of which opened in 1916. Saunders was
awarded several patents for the ideas he incorporated into his stores. The stores were a
financial success and Saunders began to offer franchises.
The Great Atlantic & Pacific Tea Company, which was established in 1859, was
another successful early grocery store chain in Canada and the United States, and became
common in North American cities in the 1920s. Early self-service grocery stores did not sell
fresh meats or produce. Combination stores that sold perishable items were developed in the
1920s.
The general trend since then has been to stock shelves at night so that customers, the
following day, can obtain their own goods and bring them to the front of the store to pay for
them. Although there is a higher risk of shoplifting, the costs of appropriate security measures
ideally will be outweighed by reduced labor costs.
Historically, there has been debate about the origin of the supermarket, with King
Kullen and Ralphs of California having strong claims. Other contenders
included Weingarten's and Henke & Pillot. To end the debate, the Food Marketing
Institute in conjunction with the Smithsonian Institution and with funding from H.J. Heinz,
researched the issue. They defined the attributes of a supermarket as "self-service, separate
product departments, discount pricing, marketing and volume selling".
They determined that the first true supermarket in the United States was opened by a
former Kroger employee, Michael J. Cullen, on 4 August 1930, inside a 6,000-square-foot
(560 m2) former garage in Jamaica, Queens in New York City. The store, King Kullen,
operated under the slogan "Pile it high. Sell it low." At the time of Cullen's death in 1936,
there were seventeen King Kullen stores in operation. Although Saunders had brought the
world self-service, uniform stores, and nationwide marketing, Cullen built on this idea by
adding separate food departments, selling large volumes of food at discount prices and adding
a parking lot.
Traditional supermarkets in many countries face intense competition
from discounters such as Wal-Mart, Aldi and Lidl, which typically is non-union and operates
with better buying power. Other competition exists from warehouse clubs such as Costco that
offer savings to customers buying in bulk quantities. Superstores, such as those operated
by Wal-Mart and Asda, often offer a wide range of goods and services in addition to foods. In
Australia, Aldi, Woolworths and Coles are the major players running the industry with fierce
competition among all the three. The rising market share of Aldi has forced the other two to
cut prices and increase their private label product ranges. The proliferation of such warehouse
and superstores has contributed to the continuing disappearance of smaller, local grocery
stores; increased dependence on the automobile; suburban sprawl because of the necessity for
large floor space and increased vehicular traffic. For example, in 2009 51% of Wal-Mart's
$251 billion domestic sales were recorded from grocery goods. Some critics consider the
chains' common practice of selling loss leaders to be anti-competitive. They are also wary of
the negotiating power that large, often multinationals have with suppliers around the world.

Typical supermarket merchandise:

Larger supermarkets in North America and in Europe typically sell many items
among many brands, sizes and varieties. U.S. publisher Supermarket News lists the following
categories, for example: Hypermarkets have a larger range of non-food categories such as
clothing, electronics, household decoration and appliances.

 Bakery (packaged and sometimes a service bakery and/or onsite bakery)

 Beverages (non-alcoholic packaged, sometimes also alcoholic if laws permit)
 Nonfood & Pharmacy (e.g. cigarettes, lottery tickets and over-the-counter medications
(as laws permit), DVD rentals, books and magazines, including supermarket tabloids,
greeting cards, small selection of home goods like light bulbs, housewares (typically
limited)
 Personal care e.g. cosmetics, soap, shampoo
 Produce (fresh fruits and vegetables)
 Floral (flowers and plants)
 Deli (sliced meats, cheeses, etc.)
 Prepared Foods (packaged and frozen foods)
 Meat (fresh packaged, frozen, sometimes with a butcher service counter)
 Seafood (fresh packaged, frozen, sometimes with a butcher service counter)
 Dairy (milk products and eggs)
 Center store (e.g. detergent, paper products, household cleaning supplies)
 Multicultural (ethnic foods
 Bulk dried foods

Supermarkets in Ramanathapuram :
Supermarkets are retail stores that are home to a variety of brands, few
of them having their own manufacturing units. Supermarkets are store houses to plenty
of goods such as clothing, cleaning and kitchen-ware among other things. Supermarkets
situated in residential areas are most useful as one can simply create a grocery list and
purchase their required goods, all under one roof. There are certain international
branches of supermarkets that house foreign products that are not made in India and
exported here. Mostof the supermarkets mentioned above have plenty of offers on
different FMCG products of various categories and brands. The supermarkets can be
visited to simply purchase a minimum of 1 product to maximum of 100 products,
depending on the usage and need. As modes of payments, most of the supermarkets that
are mentioned above accept cash and all kinds of cards. Scroll up to select from the
exhaustive range of supermarkets available in Ramanathapuram.

In Ramanathapuram supermarkets are mostly located near residential areas making them
easily accessible. Additionally, a number of supermarkets provide parking space for
cars and two-wheelers. Mentioned below is a list of items found at various family
supermarkets nearby.
1. Baby products- baby personal care and hygiene products, baby food items
2. Bakery products- bread, baked cookies, tiffin cakes
3. Dry fruit- almonds, cashews, walnuts, raisins
4. Cosmetic products for men and women, personal hygiene products for men and
women
5. Dairy products at supermarket bazaar - milk, egg, paneer
6. Food dressings and sauces
7. Canned food and dried cereals
8. Confections and candies
9. Ready-to-eat food items
10. Fresh produce- fruits and vegetables
11. Laundry products such as detergents and fabric softeners
12. House-cleaning products
13. Cooking utensils, dishware, houseware
14. Toys and novelty items
15. Frozen products like ice-cream, yoghurt
16. Paper goods like paper towels, toilet paper, aluminium foil

List of Supermarkets in Ramanathapuram town:

 Inthiya supermarket
 Safra supermarket
 Elahi supermarket
 SMS supermarket
 R.K supermarket
 Al fareeda silks and supermarket
 Jeyam supermarket
 Thai supermarket
 K- mart
 GSM
CHAPTER- II
OBJECTIVES OF THE
STUDY
2.1 OBJECTIVES OF STUDY:
The setting of objectives is the corner stone of a systematic study. The study will
be fruitful one when the basis laid down is a concrete one they represent the desired solution
to the problem and help in proper utilization of opportunities.

Objectives:

The objective of the research are:

 To know consumer price satisfaction from supermarket.

 To know the price differentiation between supermarket and small retail stores.

 To know the retail trend of supermarkets, then, now and future.

 To know consumer satisfaction from convenience and environment of supermarket.

 To know consumer payment system (Cash /Card).

 To know consumer, prefer about imported products or domestic products.

 To know foreign and Indian national satisfaction from supermarket.

SCOPE OF THE STUDY
2.2 SCOPE OF THE STUDY
 This study is done to find out the customer satisfaction towards various supermarket.
 The study covers information about the personal profile of the respondents, awareness
towards various brands, preference, level of satisfaction and the factors that are all
considered by the customer with regard to the purchase of goods from the supermarket.

Area of the Study

Ramathapuram has been selected as the area of the study.
LIMITATIONS OF THE
STUDY
2.3 LIMITATIONS OF THE STUDY:

 Time factors was the main limitation for the study as the project was restricted to
small period.

 The research was limited only to the Ramanathapuram Town so the result cannot
be generalized to the whole market.

 The sample taken for research was concerned only for 100 customers rather than
millions of customers scattered around the world.

 Since the project has to be completed within a short period of time the
information collected could be biased.

 Some of the premium segments could not be met due to time lack and by not
obtaining prior appointment due to tight schedule of the respondents.

 The study areas are limited to ramanathapuram town, and covers aranmanai
Stages (1st, 2nd, 3rd, 4th), Bharathi nagar, pattinakatham, new bus stand.

 The current study covers 100 Indians and foreigner’s respondents that located in
the mentioned areas and gives information about consumer satisfaction of
supermarket.

 This study focuses just on More Supermarket and gives a comprehensive

information and data regarding consumers from More Supermarket in the
mentioned area in Ramanathapuram town.
CHAPTER- III
 RESEARCH
METHODOLOGY
3.1 RESEARCH METHODOLOGY

Survey method:
A survey is a complete operation, which requires some technical knowledge survey
methods are mostly personal in character. Surveys are best suited for getting primary data.
The research obtains information from the respondents by interviewing them.

Sampling:
It is not always necessary to collect data from whole universe. A small representative
sample may serve the purpose. A sample means a small group taken in a large lot. This
small group taken in a large lot. This small group should be emanative cross section and
really “representative” in character. This selection process in calls sampling.

Sample size:
Samples are devices for learning about large masses by observing a few individuals.
The selected sample is 100.

3.2 RESEARCH DESIGN

Sample design
A sampling design is a definite plan for obtaining a sample from a given population.
It refers to the technique or the procedure the research adopts in selecting items for the
sample. The following factors need to be decided within the scope of sample design.

Sampling Technique:
The sampling techniques used are convenience sampling technique and simple
random sampling technique.
3.3 DATA COLLECTION METHOD

The task of data collection begins after a research problem has been defined
and research design plan checked out. While deciding about the methods of collection of
data to be used for the study two types of data should be kept in mind vie, primary and
secondary. For the study, both primary data and secondary data.

Primary data:

This is those, which are collected a fresh and for the first time, and thus happen to
be original in character. There are many ways of data like observation method, interview
method, through schedules, pantry Reports, distributors audit, consumer panel etc. The
Team Managers and employees of both the Department were consulted to get information
about procedure of both the online and offline share trading. But the method used by us for
the primary data collection was through questionnaire.

Secondary data:

These are those data, which are not collected a fresh and are used earlier also and
thus they cannot be considered as original in character. There are many ways of data
collection of secondary data like publications of the state and central government, reports
prepared by researchers, reports of various associations connected with business,
industries, banks etc. And the method, which was used by us, was with the help of reports
of the company.

The data has been presented by way of pie chats and graphs. These have been
specifically used to present the data collected from respondents through internet and
questionnaire.
3.4 METHODS OF SAMPLING

Random sample method

The method adopted here is random sampling method. A random sample is one
where each item in the universe has as an equal chance of known opportunity of being
selected.

3.5 RESEARCH INSRUMENT

Questionnaire:

A questionnaire is a carefully complied logical sequence of questions directed to

a define objective. It is the outline of what information is required and the framework on
which the data is built upon. Questionnaire is commonly used in securing market
information that its preparation deserves almost skill and care.
3.6 COLLECTION OF DATA:
One of the important tools for conduction market research is that
availability of necessary and and useful data. Data collection is more of an art than a
science. The methods of marketing research are in a way the methods of data collection.
The sources of information fall under two categories.

Internal sources:
Every company has to keep certain records such as accounts, reports etc.
These records provide sample information which an organisation usually keeps collection in
its working.

External sources:
When internal records are insufficient and required information is not available,
the organization will have to depend on external sources of data are.

a) Primary data:
The data collected for a purpose in original and for the first time is known
as primary data. The researches collect this data to study a particular problem. Here the
primary data is data collected through questionnaire by directly meeting the customers .

b) Secondary data:
The data, which is collected from the published sources i.e., not originally
collected of the first time is called secondary data. Here the secondary data is data collected
from the company’s brochures, pamphlets, catalogues and the website.
CHAPTER – IV
DATA ANALYSIS AND
INTERPRETATION
 CHAPTER –IV

ANALYSIS AND INTERPRETATION

4.1 DATA ANALYSIS

The data is analyzed on the basis of suitable tables by using mathematical

techniques.

TABLE NO. 4.1.1

AGEWISE CLASSIFICATION OF THE RESPONDENTS

No. of
[Link] Age group Respondents Percentage

1 Below 20 years 40 40%

2 21-30years 44 44%

3 31-40 years 8 8%

4 Above 40 years 8 8%

TOTAL 100 100%

Source: Primary data

Interpretation

Tables-4.1.1 show that the age wise classification of the respondents. Out of 100
respondents, 40% of the respondents are below the age group of 20 years, 44% of the
respondents are coming under the age group of 21-30 years 8% of the respondents are
coming under the age group of 31-40 years and 8% of the respondents are under the category
of above 40 years.
 CHART NO.4.1.1

AGE OF THE RESPONDENTS

Age of the respondents

8%

8%

Below 20 years
40% 21-30 years
31-40 years
Above 40 years

44%
 TABLE NO. 4.1.2

GENDER OF THE RESPONDENTS

[Link] Gender No .of Respondents Percentage

1 Male 44 44%

2 Female 56 56%

TOTAL 100 100%

Source: primary data

Interpretation:

Table-4.1.2 show gender of the respondents. Out of 100 respondents 44% of the respondents
are male and 56% of the respondents are female.
 CHART NO.4.1.2

GENDER OF THE RESPONDENTS

Gender
56%
60%
44%
50%
percentage of respondents

40%
Column2
30%

20%

10%

0%
MALE FEMALE
Gender
 TABLE NO. 4.1.3

CLASSIFICATION OF MARITAL STATUS OF THE RESPONDENTS

No. of
[Link] Marital Status Respondents Percentage

1 Married 18 18%

2 Unmarried 82 82%

TOTAL 100 100%

Sources: primary data

Interpretation:

Table-4.1.3 shows that the marital status of the respondents. Out of 100
respondents 20% of the respondents are married and 80% of the respondents are unmarried.
 CHART NO.4.1.3

CLASSIFICATION OF MARITAL STATUS OF THE

RESPONDENTS

Marital status

90%
80%
70%
60% marital status

50% 82%
40%
30%
20%
12%
10%
0%
married unmarried
 TABLE NO. 4.1.4

EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

[Link]
[Link] Educational Qualification Respondents Percentage

1 School level 22 22%

2 P.G 16 16%

3 Degree/Diploma 38 38%

4 Uneducated 24 24%

TOTAL 100 100%

Source: primary data

Interpretation:

Table-4.1.4 shows the educational qualification of the [Link] of 100

respondents 22% of the respondents are school students,16% of the respondents have
qualification of P.G, 38% of the respondents have qualification of degree/diploma and 24%
of the respondents are uneducated.
 CHART NO. 4.1.4

EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

Educational qulaification of respondent

12 12%

schooling
16% P.G
Degree/Diploma
Uneducated

60%
 TABLE NO. 4.1.5

OCCUPATION OF THE RESPONDENTS

[Link] OCCUPATION No. of Respondents Percentage

1 Student 58 58%

2 Professional 12 12%

3 Employed 20 20%

4 Unemployed 10 10%

TOTAL 100 100%

Sources: Primary data

Interpretation:

Table-4.1.5 shows the occupation of the respondents. Out of 100 respondents, 58% of the
respondents are students, 12% of the respondents are professional, 20% of the respondents
are employed and 10% of the respondents are unemployed.
 CHART NO. 4.1.5

OCCUPATION OF THE RESPONDENT

occupation of the respondents

58%
60%

50%
percentage of respondents

40%

30%
Occupation
20% 20%
12%
10%
10%
0%
student
professional
employed
unemployed
Occupation
 TABLE NO. 4.1.6

MONTHLY INCOME OF THE RESPONDENTS

[Link] Income Level No. Of Respondents Percentage

1 Up to Rs.5,000 10 10%

2 Rs. 5,000-10,000 18 18%

3 Rs. 10,000-20,000 8 8%

4 Above Rs.20,000 12 12%

5 Nil 52 52%

TOTAL 100 100%

Sources: Primary data

Interpretation:

Table-4.1.6 shows that out of the 100 respondents, 10% of the respondents are
earning up to Rs.5,000, 18% of the respondents are earning between the level of Rs.5,000-
10,000, 8% of the respondents are earning between the level of Rs.10,000-20,000, 12% of the
respondents are earning above 20,000 and 52% of the respondents does not have any income
(nil).
 CHART NO. 4.1.6

MONTHLY INCOME OF THE RESPONDENTS

Monthly income of the respondents

60%
50% 52%
percentage of respondents

40%
30%
income(monthly)
18%
20% 10%
8% 12%
10%
0%
Up to Rs.
5000 Rs. 5,000- Rs.10,000-
10,000 Above
20,000 Nil
Rs.20,000
Monthly income
 TABLE NO. 4.1.7

FAMILY MEMBERS OF THE RESPONDENTS

[Link] Family members No. Of respondents Percentage

1 Up to 2 8 8%

2 2 to 4 40 40%

3 4 to 6 38 38%

4 Above 6 14 14%

TOTAL 100 100%

Sources: Primary data

Interpretation:

Table-4.1.7 shows the family members of the respondents. Out of 100 respondents 8%
of the respondents have up to 2 members in the family, 40% of the respondents have 2 to 4
members in the family,38% of the respondents have 4 to 6members in the family, and 14% of
the respondents have above 6 members in the family.
 CHART NO. 4.1.7

FAMILY MEMBERS OF THE RESPONDENTS

Family members of the respondents

8%
14%

Up to 2 members
2 to 4 members
4 to 6 members
above 6 members

40%

38%
 TABLE NO.4.1.8

PERFERENCE TOWARDS SHOPPING AT A LARGE SUPERMARKET THAN

ORDINARY SHOP BY THE RESPONDENT

[Link] Particulars No. Of respondents Percentage

1 Yes 64 64%

2 No 36 36%

TOTAL 100 100%

Sources: Primary data

Interpretation:

Table-4.1.8 shows the preference towards shopping at a large supermarket than

ordinary shop by the respondents. Out of 100 respondents 64% respondents are preferring
large supermarkets than ordinary shop, and 36% respondents are does not prefer large
supermarkets than ordinary shop.
 CHART NO. 4.1.8

PERFERENCE TOWARDS SHOPPING AT A LARGE SUPERMARKET THAN

ORDINARY SHOP BY THE RESPONDENT

preference towards shopping at a large su-

permarket ordinary shop by the respondent

preference towards shopping at a

large supermarket ordinary shop
No by the respondent
36%

Yes
64%
0% 10% 20% 30% 40% 50% 60% 70%
percentage of respondents
 TABLE NO.4.1.9

HOW LONG THE RESPONDENTS HAVE BEEN SHOPPING AT SUPERMARKET

[Link] Particulars [Link] Respondents Percentage

1 Very recently 30 30%

2 For a couple of months 24 24%

3 Above one year 22 22%

4 For many years 24 24%

TOTAL 100 100%

Sources: Primary data

Interpretation:

Table-4.1.9 shows that the how long the respondents have been shopping at the
supermarket. Out of 100 respondents 30% respondents are very recently shopping at the
supermarket, 24% respondents are shopping at the supermarket for a couple of months, 22%
respondents are shopping at the supermarket for above one year, and 24% respondents are
shopping at the supermarket for many years.
 CHART NO. 4.1.9

HOW LONG THE RESPONDENTS HAVE BEEN SHOPPING AT SUPERMARKET

30%
30%

25% 24%
24%
22%
20%
percentage of respondents

15%
HOW LONG THE RESPONDENTS
HAVE BEEN SHOPPING AT SU-
10% PERMARKET

5%

0%
Very
recently For a
couple of Above
many For many
months years
years
 TABLE NO. 4.1.10

NUMBER OF TIMES SHOPPED AT A SUPERMARKET PER YEAR BY THE

RESPONDENTS

[Link] Particulars No. Of Respondents Percentage

1 Once a week 24 24%

2 Twice a week 24 24%

3 Once a month 32 32%

4 Once every six month 20 20%

TOTAL 100 100%

Sources: Primary data

Interpretation:

Table 4.1.10 show that the number of times shopped at a supermarket per year by
the respondents. Out of 100 respondents 24% respondents are shopping once a week per year,
24% respondents are shopping twice a week per year,32% respondents are shopping once a
month per year, and 20% respondents are shopping once every six month per year.
 CHART NO. 4.1.10

NUMBER OF TIMES SHOPPED AT A SUPERMARKET PER YEAR BY THE

RESPONDENTS

35%
32%
30%
24% 24%
25%
percentage of respoondents

20% 20%

15% No of times shopped at a su-

permarket per year by the re-
spondents
10%

5%

0%
Once a
week Twice a
week Once a
month Once
every six
month
 TABLE NO. 4.1.11

SATISFACTION TOWARDS THE VARIETY OF PRODUCTS OFFERED AT THE

SUPERMARKET BY THE RESPONDENTS

[Link] Particulars No. Of respondents Percentage

1 Yes 68 68%

2 No 32 32%

TOTAL 100 100%

Sources: Primary data

Interpretation:

Table-4.1.11 show that the satisfaction towards the variety of products offered at
the supermarket by the respondents. Out of 100 respondents 68% respondents are satisfied,
and 32% respondents are not satisfied.
 CHART NO.4.1.11

SATISFACTION TOWARDS THE VARIETY OF PRODUCTS OFFERED AT THE

SUPERMARKET BY THE RESPONDENTS

Satisfaction towards variety of products

36%
No
Satisfaction towards variety of
products

68%
Yes

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
 TABLE NO.4.1.12

PRICE RANGE OF PRODUCTS AT SUPERMAREKET

[Link] Particulars No. Of respondents Percentage

1 Very high 28 28%

2 Reasonable 40 40%

3 Affordable 24 24%

4 Low 8 8%

TOTAL 100 100%

Sources: Primary data

Interpretation:

Table-4.1.12 show that the price range of products at supermarket. Out of 100
respondents 28% of the respondents think that the price range is very high, 40% of the
respondents think that the price range is reasonable, 24% of the respondent think that the
price range is affordable, and 8% of the respondent think that the price range is low.
 CHART NO. 4.1.12

PRICE RANGE OF PRODUCTS AT SUPERMAREKET

45%
40%
40%

35%
percentage of respondents

30% 28%
24%
25%
Price
20%

15%

10% 8%

5%

0%
Very high Reasonable Affordable Low
 TABLE NO. 4.1.13

PREFERENCE OF PRODUCTS AT SUPERMARKET BY THE RESPONDENT

[Link] Particulars No. Of Respondents Percentage

1 Food stuff 48 48%

2 Cosmetics 14 14%

3 Beverages 8 8%

4 Other product 30 30%

TOTAL 100 100%

Sources: Primary data

Interpretation:

Table-4.1.13 shows that the preference of products at supermarket by the

respondents. Out of 100 respondents 48% respondent are preferring food stuff, 14%
respondent are preferringcosmetics,8% respondent are preferring beverages, and 30%
respondent are preferring other products.
 CHART NO.4.1.13

PREFERENCE OF PRODUCTS AT SUPERMARKET BY THE RESPONDENT

others
30%

Beverages
8%

peference of products at su-

Cosmetics permarket
14%

Food stuff
48%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

percentage of respondents
 TABLE NO. 4.1.14

SATISFACTION TOWARDS QUALITY OF PRODUCTS AT THE SUPERMARKET

BY THE RESPONDENTS

[Link] Particulars No. Of Respondents Percentage

1 Poor 4 4%

2 Fair 24 24%

3 Good 64 64%

4 Very good 8 8%

TOTAL 100 100%

Sources: Primary data

Interpretation:

Table-4.1.14 shows the satisfaction towards quality of products by the respondents.

Out of 100 respondents 4% think that the quality is poor,24%respondents think that the
quality is fair, 64% respondents think that the quality is good, and 8% respondents think that
the quality is very good.
 CHART NO.4.1.14

SATISFACTION TOWARDS QUALITY OF GOODS BY THE RESPONDENTS

Quality of goods

8% 4%

24%
Poor
Fair
Good
Very good

64%
 TABLE NO.4.1.15

FEATURES PREFERRED BY CUSTOMER TO SHOP AT A SUPERMARKET

[Link] Particulars No. Of Respondents Percentage

1 Price 20 20%

2 Quality of product 24 24%

3 Brand 6 6%

4 Variety of product 22 22%

5 All the above 28 28%

TOTAL 100 100%

Sources: Primary data

Interpretation:

Table-4.1.15 show that the features preferred by customer to shop at a supermarket by

the respondent. Out of 100 of the respondents 20% of the respondent are preferring price,
24% respondent are preferring quality of products, 6% of the respondent are preferring the
brand, 22% of the respondent are preferring variety of products, and 28% of the respondent
are preferring all the above.
 CHART NO.4.1.15

FEATURES PREFERRED BY CUSTOMER TO SHOP AT A SUPERMARKET

30%
28%
24%
25%
20% 22%
20%
percentage of respondents

15%

10% Features prefered by customer to

6% shop at a supermarket
5%

0%
ice

ts
Pr

ng
uc

ts
di
od

e
uc
an

ov
pr

od
Br

ab
of

pr

he
ty

of
ali

lt
ty

Al
Qu

rie
Va
 TABLE NO.4.1.16

PREFERENCE TOWARDS HOME DELIVERY BY THE RESPONDENTS

[Link] Particulars No. Of Respondents Percentage

1 Yes 70 70%

2 No 30 30%

TOTAL 100 100%

Sources: Primary data

Interpretation:

Table-4.1.16 show that the preference towards home delivery by the respondents.
Out of 100 respondent 70% of the respondent prefers home delivery service, 30% of the
respondent does not prefers home delivery service.
 CHART NO. 4.1.16

PREFERENCE TOWARDS HOME DELIVERY SERVICES BY THE

RESPONDENTS

80%
70%
70%

60%
percentage of respondents

50%

40%
30%
30% Column1

20%

10%

0%
Yes No
Home delivery service by the respondents
 TABLE NO.4.1.17

SATISFACTION OF OPENING TIME OF SUPERMARKET BY THE

RESPONDENTS

[Link] Particulars No. Of Respondents Percentage

1 Satisfied 84 84%

2 Unsatisfied 16 16%

TOTAL 100 100%

Sources: Primary data

Interpretation:

Table-4.1.17 shows that the satisfaction of opening time of supermarket by the

respondents. Out of 100 respondent 84% of the respondent are satisfied with the opening
time of supermarket, and16% of the respondent are unsatisfied with opening time of
supermarket.
 CHART NO. 4.1.17

SATISFACTION OF OPENING TIME OF SUPERMARKET BY THE

RESPONDENTS
opening time of supermarket

16% Column2
Unsatisfied

84%
Satisfied

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

percentage of respondents
 TABLE NO.4.1.18

PREFERENCE TOWARDS 24/7 HOUR SUPERMARKET AND 8-10 HOUR

SUPERMARKET BY THE RESPONDENTS

[Link] Particulars No. Of Respondents Percentage

1 24/7 hour 52 52%

2 8 hour 48 48%

TOTAL 100 100%

Sources: Primary data

Interpretation;

Table -4.1.18 show that the preference towards 24/7 hour supermarket and 8-
10 hour supermarket by the respondents. Out of 100 respondent 52% of the respondents do
prefer 24/7 hour, and 48% of the respondent do prefer 8-10 hour.
 CHART NO.4.1.18

PREFERENCE TOWARDS 24/7 HOUR SUPERMARKET AND 8-10 HOUR

SUPERMARKET BY THE RESPONDENTS

52%
52%

51%

50%
percentage of respondents

49%
Preference towards 24/7 hour
48% supermarket and 8-10 hour
48% supermarket by the respon-
dents
47%

46%

45%
24/7 hour
8-10 hour
 TABLE NO.4.1.19

PRICE DIFFERENCE BETWEEN A SUPERMARKET AND RETAIL STORE

[Link] Particulars No. Of Respondents Percentage

1 High 26 26%

2 Low 12 12%

3 Fair 32 32%

4 Good 30 30%

TOTAL 100 100%

Sources: Primary data

Interpretation:

Table-4.1.19 show that the price difference between a supermarket and retail store
by the respondents. Out of 100 respondent 26% of the respondents think that the price
difference between a supermarket and retail store are high, 12% of the respondents think that
the price difference between a supermarket and retail store are low, 32% of the respondent
think that the price difference between a supermarket and retail store are fair, and 30% of
the respondent think that the price difference between a supermarket and retail store are
good.
 CHART NO.4.1.19

PRICE DIFFERENCE BETWEEN A SUPERMARKET AND RETAIL STORE

35%
32%
30%
30%
26%
25%
percentage of resp[ondents

20%

15%
12% Column1

10%

5%

0%
High Low Fair Good
price difference between supermarket and retail store
 TABLE NO. 4.1.20

PREFERENCE TOWARDS PARKING FACILITIES BY THE RESPONDENTS

[Link] Particulars No. Of Respondents Percentage

1 Yes 86 86%

2 No 14 14%

TOTAL 100 100%

Sources: Primary data

Interpretation:

Table-4.1.20 shows that preference towards parking facilities by the

respondents. Out of 100 respondent 86% of the respondent prefers parking facility, and 14%
of the respondent does not prefer parking facility.
 CHART NO.4.1.20

PREFERENCE TOWARDS PARKING FACILITIES BY THE RESPONDENTS

86%
90%

80%

70%
percentage of respondents

60%

50%

40% Parking facilities by the re-

spondent
30%

20% 14%

10%

0%
Yes No
parking facilities by the respondents
 TABLE NO. 4.1.21

SATISFACTION TOWARDS CUSTOMER SERVICE OF THE RESPONDENTS

[Link] Particulars No. Of Respondents Percentage

1 Poor 10 10%

2 Good 60 60%

3 Very good 20 20%

4 Excellent 10 10%

TOTAL 100 100%

Sources: Primary data

Interpretation:

Table-4.1.21 shows the satisfaction towards customer service of the respondents.

Out of 100 respondent 10% of the respondents think that the customer service is poor, 60% of
the respondents think that the customer service is good, 20% respondents think that the
customer service is very good, and 10% of the respondents think that the customer service is
excellent.
 CHART NO.4.1. 21

SATISFACTION TOWARDS CUSTOMER SERVICE OF THE RESPONDENTS

satisfaction towards customer service

70%
60%
60%

50%

40% satisfaction towards customer

service

30%
20%
20%
10% 10%
10%

0%
poor good very good excellent
 TABLE NO.4.1.22

DOES THE SUPERMARKET PROVIDE VARIETY OF PRODUCTS PREFERED BY

THE RESPONDENTS

[Link] Particulars No. Of Respondents Percentage

1 Yes 80 80%

2 No 20 20%

TOTAL 100 100%

Sources: primary data

Interpretation:

Table-4.1.22 show that out of 100 respondents does the supermarket provide variety
of products preferend by the respondents. 80% of the respondent says yes, and 20% of the
respondent says no.
 CHART NO. 4.1.22

AVAILABILITY OF VARIETY OF PRODUCTS PREFERED BY THE

RESPONDENTS

Availability of variety of products prefered by

the respondents

No 20%

availability of variety of products

prefered by the respondents
Yes
80%
0%
10%
20%
30%
40%
50%
60%
70%
80%
percentage of respondents
 TABLE NO. 4.1.23

DESCRIPTION OF PRODUCTS AVALIABLE AT SUPERMARKET BY THE

RESPONDENTS

[Link] Particulars No. Of Respondents Percentage

1 Adequate 20 20%

2 Average 68 68%

3 Inadequate 12 12%

TOTAL 100 100%

Sources: primary data

Interpretation:

Table-4.1.23 show the description of products available at supermarket by the

respondents. Out of 100 respondents 20% of the respondents describe that the products
available are adequate, 68% of the respondents describe that the products available are
average, and12% of the respondents describe that the products available are inadequate.
 CHART NO. 4.1.23

DESCRIPTION OF PRODUCTS AVALIABLE AT SUPERMARKET BY THE

RESPONDENTS

Description of products available at super-

market by the respondents

Inadequate 12%
Description of products available
at supermarket by the respon-
dents
Average 68%

Adequate 20%

0% 10% 20% 30% 40% 50% 60% 70%

FINDINGS
4.2 FINDINGS:

 It is found that out of the 100 respondents 44% of them are in the age
group of 21-30 years.
 It is found that out of the 100 respondents 56% of them are female.
 It is found that out of the 100 respondents 82% of them are unmarried.
 It is found that out of the 100 respondents 60% of them are degree
/diploma.
 It is found that out of the 100 respondents 58% of them are students.
 It is found that out of the 100 respondents 52% of them does not have
any income.
 It is found that out of the 100 respondents 40% of them are 2 to 4
family members.
 It is found that out of the 100 respondents 64% of them prefer the
supermarket.
 It is found that out of the 100 respondents 30% of them are shopping
the supermarket very recently.
 It is found that out of the 100 respondents 32% of them are shopped at
supermarket once a month.
 It is found that out of the 100 respondents 68% of them are satisfied
with the variety of products.
 It is found that out of the 100 respondents 40% of them are reasonable
price for the supermarket.
 It is found that out of the 100 respondents 48% of them are buy from
food stuff.
 It is found that out of the 100 respondents 64% of them are good
quality of products in the supermarket.
 It is found that out of the 100 respondents 28% of them prefer to shop
at supermarket all the above.
 It is found that out of the 100 respondents 70% of them prefer home
delivery service.
 It is found that out of the 100 respondents 84% of them are satisfaction
of opening time of supermarket.
 It is found that out of the 100 respondents 52% of them prefer a 24/7
hour supermarket.
 It is found that out of the 100 respondents 32% of them are fair of the
price difference between a supermarket and retail store.
 It is found that out of the 100 respondents 86% of them prefer parking
facilities near the supermarket
 It is found that out of the 100 respondents 60% of them are good
satisfaction of customer service.
 It is found that out of the 100 respondents 80% of them are daily
needed products.
 It is found that out of the 100 respondents 68% of them are average
level of the product available at supermarket.
CHAPTER - V
SUGGESTIONS
5.1 SUGGESTIONS:

 They should provide proper parking facilities to the consumers to

satisfy them in this part.
 Customer waits most of the time for counter to bill their purchased
goods and here they should care to solve the problem.
 Customer complains the More supermarkets they are asking the
phone number always and it’s boring. So if the consumers are not
satisfied it’s better to ask once or never asked the phone number.
 Some times in billing consumers wait because the system does not
work properly and it’s a serious problem of consumers so it’s better
to solve it.
 In some branches of the More supermarket there is no house hold
things like dishes and son on, so if they added these items then there
will be more consumer satisfaction from the supermarket from
consumer’s side.
 For the fruits and vegetable there are two billing process and
customers wants to remove the one process and directly go to the
counter for billing?
 One counter should be always there on counter because most of the
time customers wait for the counter and its takes time.
 Some of the time More supermarkets opens the shop late than 08:
AM and close at 09:30 PM, especially foreigners have the habit to go
and buy purchase till 12:00PM. If the shop is open the consumer will
be satisfied from that.
CONCLUSION
5.2 Conclusion:
Day by day organized retailers are replaced to the unorganized retailers in all
over the world and as well as in India. The witness is the department stores, hypermarkets,
supermarkets, brand stores and so on. Customers now prefer the organized retailers than
unorganized retailers and it is because of products quality, products availability, international
and recognized products, branded products and son. There is more super market in India that
have competition with each other and growing day by day the examples are Easy day, Big
bazaar, Reliance, More supermarket etc

More supermarkets are a powerful supermarket in India and as well as in

Ramanathapuram and has 10 branches that are located in the different parts of the
Ramanathapuram town. According to the respondents there are some of the problem they
face with and should be solved and consumers continue their purchasing from this
supermarket. In Ramanathapuram there are a few organized retail shops and super market
but there are a large number of unorganized retail shops that are working in cities and as well
as in rural areas and villages.

In the rural areas and villages there is no supermarket and there will be just
unorganized retail shops that can’t not satisfy all the needs and wants of the consumers and
sometimes consumers come to the cities for purchasing their needs and wants.

As mentioned earlier organized retailers are playing a role just in urban

areas specially in the cities and we will see there is a big market for growing of the organized
retailers in rural areas and some next years there will be large number of the competitors in
the market and the current competitors will expand their market share in the outlets.
BIBLIOGRAPHY
Biblography:
 “A Quick History of the Supermarket”. www. [Link]
 “Address of all More supermarket branches”, [Link]
 “All information needed for More supermarket” [Link]. [4] Adrain
Palmer (2009) a book on “Introduction to Marketing” pages 354-357
 B. Kusuma1, [Link] Prasad1, [Link] Rao (2013), A study on “Organized
Retailing and Its Challenges and Retail Customer Services”.
 Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava, (2005) A book on “Retail
Management”.
 Dr. H. M. Chandrashekar (2016) A paper on “A Study on Organized Retail on
Unorganized Retail Outlets in Mysore City”.
 Dr. S. Hariharan & Mr. N. Selvakumar (2014) “A Study on Consumer Satisfaction
towards supermarkets with reference to Coimbatore”.
 “History of Mysore”. [Link]
 Meena Rajesh (2012), A study on “Challenges and Opportunities Faced by Organized
Retail Players in Nagpur City”.
 Michael Levy, Barton a Weitz, Ajay Pandit (2008), A book on “Retailing
Management”, Sixth Edition. Pages 470- 487
 Mikael Hernant Skövde (2009) A research paper on “Profitability Performance of
Supermarkets”.
 Piyush Kumar Sinha and Sanjay Kumar Kar (2007), A Research paper on “An Insight
into the Growth of New Retail Formats in India”.
 “Retail Industry in India”, [Link]
 “Retailing in India” [Link].
 Rajan Saxena (2009), book on “Marketing Management “pages 46-55.
 S. A. Chunawalla (2006), “A book on Contours of Retailing Management” first
edition. Pages 24- 27.
ANNEXURE
 Syed ammal arts and science college, Ramanathapuram.

(A study on consumer satisfaction towards supermarket at

Ramanathapuram town)

QUESTIONNAIRE

NAME:

1. Age:

Below 20 years 21-30 years

31-40 years Above 40 years

2. Gender:

Male Female

3. Marital status:

Married Unmarried

4. Educational qualification:

Schooling P.G

Degree/Diploma Uneducated

5. Occupational status:

Student Professional

Employed Unemployed

6. Income (monthly):

Up to Rs.5,000 Rs.5,000-10,000

Rs.10,000-20,000 Above Rs.20,000

 Nil
7. No. of members in the family:

Up to 2 2 to 4

4 to 6 Above 6

8. Do you prefer shopping at a large supermarket than ordinary shop?

Yes No

9. How long have you been shopping at supermarket?

Very recently For a couple of months

Above one year For many years

[Link] many times do you shop at supermarket?

Once a week Twice a week

Once a month Once every six month

[Link] you satisfied with the variety of products offered by them?

Yes No

[Link] price range of products at supermarket is---

Very high Reasonable

Affordable Low

[Link] kind of products you specially buy from any supermarket?

Food stuff cosmetics

Beverages Others
[Link] is the quality of goods in the supermarket?

Poor Fair

Good Very good

[Link] features do you look for shopping at a supermarket?

Price Quality of products

Branding Variety of products

All the above

[Link] you think that the supermarket should offer home delivery service?

Yes No

[Link] you happy with the opening time of supermarket?

Satisfied Unsatisfied

[Link] you prefer a 24/7 hour supermarket or 8-10 hour supermarket?

24/7 hour 8-10 hour

[Link] is the price difference between a supermarket and retail store?

High Low

Fair Good

[Link] you think parking facilities should be available near the supermarket?

Yes No

[Link] do you rate the customer service received from supermarket?

Poor Good

Very good Excellent

[Link] all the daily needed products are available at the supermarket?

Yes No

[Link] would you describe the products that the supermarkets offer?

Adequate Average

Inadequate