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CHAPTER-2- Strategic Analysis : External Environment

Tera Course Mera Guidance
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Strategic Analysis Business Enviornment Internationalisation
CA CS Amit Tated
Issues Helps Business Characteristics
Strategy evolved over 1. Opportunities & Threats
a period of time 2. Direction for Growth Product & Industry Market & Customer Competitive Strategy
3. Continuous Learning
Balance of Internal & 4. Image Building Conglomerate
External Factors 5. Meeting Competition Common pool of Resources
Common Strategy
Market 4P’s Competitive Landscape
Strategic Risk Micro / Macro
Steps Product
Short time Micro Environment Place
(a) External - Errors Evaluate Opportunity 1. Identify Competitor
1. Employees Pricing 2. Understand Competitor
(b) Internal - Cope up 2. Customer & Threat Promotion
Scope 3. Determine Strengths
Long Time 3. Finance 4. Determine Weakness
4. Firm Supplier Objectives
(a) External - Obsolete Distinct Corporate Strategies 5. Put all Information Together
(b) Internal - In consistencies 5. Local Community Customer
6. Direct Competition
Why Global Key Success Factor
Strategic Analysis Macro Environment Customer Analysis
Need to Grow
Internal Time & Distance Customer Behaviour
Demographic Environment 1. On what basis customer
Performance Analysis Domestic Market not enough Elements
Market Size Resources choose
Determinants Analysis Opportunity External Influences 2. Resources & Capabilities
Transportation Cost Internal Influences
Grow Big 3. Sustainable Competitive
External Socio Cultural Environment Decision Making Advantage
World Economy Post-Decision Process
Customer Analysis Social Trends Trade Barrier Collapse
Competitor Analysis Culture Strategic Alliance
Market Analysis Beliefs
Literacy
My Notes:
Environment Analysis
Assessment of International
Economic Environment Environment
Purchasing Power
Income
Debt Multinational Environment
PESTLE Credit Availability Analysis
Regional Environment
Political Political | Legal Environment Analysis
Economic Country Environment
Socio Cultural Technological Environment Analysis
Technological R&D
Legal
Environment Globalisation
Internationalization

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Product & Industry Tera Course Mera Guidance

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CA CS Amit Tated
Characteristics Industry
Characteristics
Tangible / Intangible
Micheal Porter 5 forces 5 Forces New Entry (Barriers)
Price Capital
Economics of Scale
Features that deliver Satisfactions Product differentiation
Pivotal for Business Attractiveness of Industry Steps
Switching cost
Useful Life Viability 1. Identify Brand
Profitability 2. Evaluate Distribution
Product Life Cycle (PLC) Driving Forces [Link] Collective Aggressive retaliation
Intro Stage Competitive Position Strength
Growth Stage Risk / Uncertainty Buyers
Maturity Stage Problems Full Knowledge
Decline Satge Defend Spend lot of Money
Not Critical
Value Chain Analysis Experience Curve
Suppliers
Business Grow, Experience Grow Crucial for Buyer
Key Barrier High Switching Cost
Large & Successful Organisation More Concentrated

Primary Activities Supporting Activities Rivalry

Inbound Logistics Procurement Value Creation Industry Leader
Outbound Logistic Technology Value Customer Place No of Competitors
Transform HR Price of Company Fixed Cost
Marketing & Sales Infrastructure Cost of Company Exit Barriers
Service Differentiation
Slow Growth

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My Notes:

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