UNIT 1: Communication in the Global World 21st Century Theme: Global
Awareness
LESSON 1: COMMUNICATION PROCESSES, PRINCIPLES, AND
ETHICS
At the end of this lesson, you should be able to:
1. describe the nature and elements of verbal and non-verbal communication in multicultural contexts;
2. characterize communication in the digital age;
3. analyze the principles and process of effective communication; and
4. explain the ethics of effective communication in the modem age.
Enabling Activity
Examine the illustrations below. Which best describes your usual family meal time?
Pair up and discuss answers to the following questions:
What went wrong in the communication of the family members?
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What could have worked better in their communication?
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For both exercises:
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How can meal time promote effective communication and family bond?
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How important is meal for Filipinos?
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Abstraction:
Individuals define communication in varied ways. These definitions Imply that people define communication
influences how they think and behave towards other people.
There are certain properties of communication upon which linguists and experts agree describe its nature. Human
communication is a dynamic, symbolic and interactive culture-bound of exchange of messages. Communication is the
heart of human relationships.
Activity 1: It Makes Sense
Form a group of four to five members and reflect on the following questions.
Have you experienced the same thing when you were misunderstood by others?
Have you experienced the same thing when people did not listen tot you? How did the conversation go?
Share your answers with your groupmates and prepare to present to the class the group’s understanding of effective
communication.
James W. Neuliep (2006) lists eight properties of communication. With your group members, discuss what each property
means. Write your consolidated insights on the second column. Then consult. Then consult on credible authors and
professionals about their views on each communication property. Write their definitions of the third column.
Eight Properties and Definition of Communication
Communication as What your group says What other people say
Consult authors, professionals
Process
Dynamic
Interactive-transactive
Symbolic
Intentional
Contextual
Ubiquitous
Cultural
Activity 2: We’ll Figure It Out
Examine the communication model below.
A Model of Communication
What are the elements of communication?
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What are barriers to communication?
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Interestingly, you are in the era that communication has radically evolved from face-to-face interaction to a virtual world.
Before you compare online and offline communication, let’s have fun first. try classifying yourself a social media user.
Who are you? Sahe your answer to a seatmate.
The active liker The Troll The Mema user
(Constantly appreciates posts and (One who sows discord by provokes (Short term for mema-post or mema-
comments, is always updated) argument and upsetting people sabi lang, posting anything even
through off-topic messages) meaningless content just to gain
attention.
The Ultra The Seasonal user The Viral Celebrity
(One who has all the social media (One who uses social media at a (She/he draws attention and
apps and latest news) certain period of time) comments, both positive and negative
all the time)
How different is modern communication from what is used to be?
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Summarize key insights on the table below.
Face to Face Communication Digital Communication
Limitations
Affordances
Activity 3: I Can Do It
As a final task for this lesson, you are challenged to create your own model of communication, accounting the
novel features of digital communication. Work in groups of three. Draw your model.
You may create your communication model using powerpoint presentation or other presentation presentations
applications/softwares.
Digital Portfolio: Upload your Communication Model
Print Portfolio: Insert the completed activity 4 in your Portfolio
SELF REFLECTION
Why should you as an individual respect and value people who are different from you?
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