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Business Analysis: SWOT and Strategies

This document provides a quick guide to various business analysis frameworks and concepts. It summarizes SWOT analysis, key success factors, Porter's value chain, Ansoff's growth matrix, the BCG growth-share matrix, and market sizing including total addressable market, serviceable addressable market, and serviceable obtainable market. The document emphasizes capturing only the most important aspects in analysis and developing key success factors to address strengths, weaknesses, opportunities, and threats.

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Văn Thắng Mai
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289 views1 page

Business Analysis: SWOT and Strategies

This document provides a quick guide to various business analysis frameworks and concepts. It summarizes SWOT analysis, key success factors, Porter's value chain, Ansoff's growth matrix, the BCG growth-share matrix, and market sizing including total addressable market, serviceable addressable market, and serviceable obtainable market. The document emphasizes capturing only the most important aspects in analysis and developing key success factors to address strengths, weaknesses, opportunities, and threats.

Uploaded by

Văn Thắng Mai
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
  • Market Sizing
  • Ansoff Growth Strategy Matrix
  • SWOT Part II - Key Success Factors
  • SWOT Part 1 - Analysis
  • Porter’s Value Chain
  • BCG Growth Share Matrix

BUSINESS ANALYSIS QUICK GUIDE PART II

DON’T
SWOT PART I - ANALYSIS APPLICATION: SWOT PART II - KEY SUCCESS FACTORS MISS IT!
Strengths and weaknesses
APPLICATION: How do we address the positive and the negative?
are analyzed from an
internal perspective while
TIP: Develop Key
opportunities and threats Success Factors (KSF)
are analyzed from an •What must be done to
external perspective. In this capture those
first part, capture what is opportunities?
truly important only. •What must be done to
avoid weaknesses being
made worse?
Most SWOT stop
These KSFs are inputs
at analysis - Don’t into the business and
forget part II! brand strategy.

Source: [Link]

PORTER’S VALUE CHAIN ANSOFF GROWTH STRATEGY MATRIX


APPLICATION: Identify areas where the value of specific production and APPLICATION: What are you trying to do and what is the market environment?
sales activities can be increased.
TIP: Ansoff’s
product/market growth
matrix is one of the most
successful strategy
frameworks of all time. It
implies that a business’
efforts to expand depend
on whether the market is
new, based upon existing
products or the product
can be new and market
still an older one.

BCG GROWTH SHARE MATRIX MARKET SIZING


APPLICATION: a portfolio mgmt framework that helps companies decide APPLICATION: This allows you to gauge an industry’s profit potential or
how to prioritize their different businesses. forecasting a revenue goal for the business.
1. Low Growth, High Share.
Companies should milk these
“cash cows” for cash to reinvest. Total Addressable Market: total market
2. High Growth, High Share. demand for a product or service. It’s the
Companies should significantly TAM maximum amount of revenue a business
invest in these “stars” as they can generate
have high future potential.
3. High Growth, Low Share. Serviceable Addressable Market: the
Companies should invest in or SAM segment of the TAM targeted by your
discard these “question marks,” products and services which is within
depending on their chances of your geographical reach.
becoming stars.
SOM
4. Low Share, Low Growth. Serviceable Obtainable Market: the
Companies should liquidate, portion of SAM that you can capture.
divest, or reposition these “pets.”

HOWIE CHAN

APPLICATION: Strengths and weaknesses are analyzed from an internal perspective while opportunities and threats are analyze

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