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Prada: A Legacy of Minimalist Elegance

Miuccia Prada founded her fashion house in 1988 and has since established Prada as a leader in innovative and elegant design. The document outlines several iconic moments from Prada's history that showcase their minimalist yet impactful style. It also describes Prada's commitment to sustainability and craftsmanship, as seen through several production facilities designed to respect the environment.

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54 views13 pages

Prada: A Legacy of Minimalist Elegance

Miuccia Prada founded her fashion house in 1988 and has since established Prada as a leader in innovative and elegant design. The document outlines several iconic moments from Prada's history that showcase their minimalist yet impactful style. It also describes Prada's commitment to sustainability and craftsmanship, as seen through several production facilities designed to respect the environment.

Uploaded by

taisiadan8
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

“What you wear is how you present yourself to the world,

especially today when human contacts go so fast. Fashion is


instant language.” – Miuccia Prada
History
The big bang (aka, the beginning)
Mrs PRADA arrival
Seven iconic Prada
moments through the
years

HER FIRST FALL-WINTER COLLECTION IN


1988: MIUCCIA PRADA PRESENTED HER
FIRST FALL-WINTER COLLECTION IN
MILAN
2007: THE SILK
TURBAN IS A STANDOUT OF PRADA‘S
SPRING-SUMMER
2007 RTW WOMEN‘S COLLECTION

2012: THE FIRED-


UP STILETTO ADORNED THE SPRING-
SUMMER 2012 RUNWAY
2018: MIUCCIA PRADA IS AWARDED THE
OUTSTANDING ACHIEVEMENT AWARD

2019: THE PADDED HEADBAND


INSTANTLY BECOMES
THE ACCESSORY OF THE YEAR

2020: RAF SIMONS JOINS MIUCCIA PRAD


A AS CO-CREATIVE DIRECTOR
production
The Logistics Hub at Levanella, in Tuscany, is the focal point of
a major restructuring project regarding the logistics system for
finished products. It was designed by architect Guido Canali to
respect the environment and promote the wellbeing of workers
with the planting of peripheral trees, artificial dunes, roof
gardens, glass walls and walkways.

It is a structure with a strong visual impact, which


contributes, together with the numerous trees, to
the absorption of CO2 and the well-being of the
diners.
In the garden factory of
Valvigna, Tuscany, architecture
explores the uncontaminated
relation between constructions,
rigour of design and freedom of
natural elements.
The industrial headquarters in
Valvigna hosts the production
division and the development of
the Prada and Miu Miu leather
goods collections, the
warehouses for raw materials,
historical archives of the leather
goods and footwear collections,
the offices for general services
and industrial administration, an
auditorium, systems areas and
the Prada Group data processing
centre.
Montevarchi produces about 700 pairs of shoes every
day. At Montevarchi, conservation and respect for the
place are at the center of the architectural project. The
structure extends horizontally in order to limit an impact
that could be perceived as outsized compared to its
surrounding context.
The essence

The Prada Group is synonymous


with innovation, transformation,
and independence. With an
heritage of more than one
hundred years, the company is
committed to promote a business
culture oriented towards
sustainability. A vision shared with
each one of its owned brands and
which is expressed within their
own identity.
The essence
of Prada
• Minimalist
• Elegant
• Innovative design
• High-quality
• Craftsmanship
Prada’s Style

Since 1913, Prada has been synonymous


with cutting-edge style.

Conceptuality is Prada’s preferred form of


expression in an intellectual commitment to
good taste.

Minimalism, bold colors, and a focus on functionality


are key components of Prada's design philosophy.

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