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Effective Feedback and Intervention Design

This document discusses criteria for developing feedback and designing organizational development (OD) interventions. It outlines nine key properties of effective feedback, including making the information relevant, understandable, descriptive, verifiable, timely, limited, significant, comparative, and unfinalized. Five characteristics of successful feedback processes are also described: motivation to work with the data, structure for meetings, appropriate attendance, appropriate power, and process help. The document then discusses criteria for effective OD interventions, including fit with organizational needs, being based on causal knowledge, and transferring change competence. Contingencies related to the change situation and target of change that affect intervention success are also outlined.

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audree d. alday
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0% found this document useful (0 votes)
22 views6 pages

Effective Feedback and Intervention Design

This document discusses criteria for developing feedback and designing organizational development (OD) interventions. It outlines nine key properties of effective feedback, including making the information relevant, understandable, descriptive, verifiable, timely, limited, significant, comparative, and unfinalized. Five characteristics of successful feedback processes are also described: motivation to work with the data, structure for meetings, appropriate attendance, appropriate power, and process help. The document then discusses criteria for effective OD interventions, including fit with organizational needs, being based on causal knowledge, and transferring change competence. Contingencies related to the change situation and target of change that affect intervention success are also outlined.

Uploaded by

audree d. alday
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Feeding Back Diagnostic Information &

Designing Interventions

Introduction
This module discusses criteria for developing both the content of feedback
information and the processes for feeding it back. If these criteria are overlooked, the
client is not apt to feel ownership of the problems facing the organization. More so, it
describes criteria that define effective OD interventions and identifies contingencies that
guide successful intervention design.

Student Learning Objectives (SLO)


• Determine the content of the feedback
• Describe the characteristics of the feedback process
• Discuss how to design effective interventions
• Give the types of interventions

Content

I. FEEDING BACK DIAGNOSTIC INFORMATION


Determining the Content of the Feedback
Several characteristics of effective feedback data have been described in the literature.
They include the following nine properties:
1. Relevant. Organization members are likely to use feedback data for problem solving
when they find the information meaningful. Including managers and employees in the
initial data collection activities can increase the relevance of the data.
2. Understandable. Data must be presented to organization members in a form that is
readily interpreted. Statistical data, for example, can be made understandable through
the use of graphs and charts.
3. Descriptive. Feedback data need to be linked to real organizational behaviors if they
are to arouse and direct energy. The use of examples and detailed illustrations can help
employees gain a better feel for the data.
4. Verifiable. Feedback data should be valid and accurate if they are to guide action.
Thus, the information should allow organization members to verify whether the findings
really describe the organization. For example, questionnaire data might include
information about the sample of respondents as well as frequency distributions for each

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item or measure. Such information can help members verify whether the feedback data
accurately represent organizational events or attitudes.
5. Timely. Data should be fed back to members as quickly as possible after being
collected and analyzed. This will help ensure that the information is still valid and is
linked to members’ motivations to examine it.
6. Limited. Because people can easily become overloaded with too much information,
feedback data should be limited to what employees can realistically process at one
time.
7. Significant. Feedback should be limited to those problems that organization
members can do something about because it will energize them and help direct their
efforts toward realistic changes.
8. Comparative. Feedback data can be ambiguous without some benchmark as a
reference. Whenever possible, data from comparative groups should be provided to
give organization members a better idea of how their group fits into a broader context.
9. Unfinalized. Feedback is primarily a stimulus for action and thus should spur further
diagnosis and problem solving. Members should be encouraged, for example, to us

Characteristics of the Feedback Process


Ownership of the feedback data is facilitated by the following five features of
successful feedback processes:
1. Motivation to work with the data. People need to feel that working with the
feedback data will have beneficial outcomes. This may require explicit sanction and
support from powerful groups so that people feel free to raise issues and to iden tify
concerns during the feedback sessions. If people have little motivation to work with the
data or feel that there is little chance to use the data for chan ge, then the information
will not be owned by the client system.
2. Structure for the meeting. Feedback meetings need some structure or they may
degenerate into chaos or aimless discussion. An agenda or outline for the meeting and
the presence of a discussion leader can usually provide the necessary direction. If the
meeting is not kept on track, especially when the data are negative, ownership can be
lost in conversations that become too general. When this happens, the energy gained
from dealing directly with the problem is lost.
3. Appropriate attendance. Generally, people who have common problems and can
benefit from working together should be included in the feedback meeting. This may
involve a fully intact work team or groups comprising members from different functional
areas or hierarchical levels. Without proper representation in the meeting, ownership
of the data is lost because participants cannot address the problem(s) suggested by
the feedback.
4. Appropriate power. It is important to clarify the power possessed by the group.
Members need to know on which issues they can make necessary changes, on which
they can only recommend changes, and over which they have no control. Unless there
are clear boundaries, members are likely to have some hesitation about using the
feedback data for generating action plans. Moreover, if the group has no power to make
changes, the feedback meeting will become an empty exercise rather than a real
problem-solving session. Without the power to address change, there will be little
ownership of the data.

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5. Process help. People in feedback meetings require assistance in working together
as a group. When the data are negative, there is a natural tendency to resist the
implications, deflect the conversation onto safer subjects, and the like. An OD
practitioner with group process skills can help members stay focused on the subject
and improve feedback discussion, problem solving, and ownership.

Survey Feedback
Survey feedback is a process of collecting and feeding back data from an
organization or department through the use of a questionnaire or survey.
Steps:
1. Members of the organization, including those at the top, are involved in preliminary
planning of the survey.
2. The survey instrument is administered to all members of the organization or
department.
3. The OD consultant usually analyzes the survey data, tabulates the results, suggests
approaches to diagnosis, and trains client members to lead the feedback process.
4. Data feedback usually begins at the top of the organization and cascades downward
to groups reporting to managers at successively lower levels.
5. Feedback meetings provide an opportunity to work with the data.

Limitations of Survey Feedback


1. Ambiguity of purpose.
2. Distrust
3. Unacceptable topics
4. Organizational disturbance.

II. DESIGNING INTERVENTIONS

What Are Effective Interventions?


The term “intervention” refers to a set of sequenced planned actions or events
intended to help an organization increase its effectiveness. Interventions purposely
disrupt the status quo; they are deliberate attempts to change an organization or
subunit toward a different and more effective state. In OD, three major criteria define
an effective intervention:
(1) the extent to which it fits the needs of the organization;
(2) the degree to which it is based on causal knowledge of intended outcomes; and
(3) the extent to which it transfers change management competence to organization
members.

How to Design Effective Interventions


Two major sets of contingencies that can affect intervention success have been
discussed in the OD literature: those having to do with the change situation (including
the practitioner) and those related to the target of change. Both kinds of contingencies
need to be considered in designing interventions.

Contingencies Related to the Change Situation

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Researchers have identified a number of contingencies present in the change
situation that can affect intervention success. These include individual differences
among organization members (for example, needs for autonomy), organizational
factors (for example, management style and technical uncertainty), and dimensions of
the change process itself (for example, degree of top-management support). Unless
these factors are taken into account, designing an intervention will have little impact on
organizational functioning or, worse, it may produce negative results. They include
situational factors that must be considered in designing any intervention: the
organization’s readiness for change, its change capability, its cultural context, and the
change agent’s skills and abilities.

Contingencies Related to the Target of Change


OD interventions seek to change specific features or parts of organizations.
These targets of change are the main focus of interventions, and researchers have
identified two key contingencies related to change targets that can affect intervention
success: the organizational issues that the intervention is intended to resolve and the
level of organizational system at which the intervention is expected to have a primary
impact.

Overview of Interventions

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Assessment and Evaluation
Read the module and the reference book with understanding. Feel free to ask
questions. Be ready for graded recitation.

References

Cummings, T. & Worley, C. (2009). Organization Development & Change (9 th ed.).


Cengage Learning

Page 6

Common questions

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An OD consultant can ensure feedback data is verifiable by providing details about the data collection process, such as information about the sample population and frequency distributions of responses, enabling members to check the data’s validity and accuracy. To make the data understandable, the consultant may present it in clear forms using graphs, charts, and examples that link the statistics to real organizational behaviors. These strategies help organization members accurately interpret the feedback, increasing the likelihood of action being taken .

Contingencies related to the target of change involve two key considerations: the specific organizational issues that the intervention aims to resolve and the organizational system level at which the intervention is expected to have the most impact. Understanding these contingencies is crucial because they determine the focus and scope of the intervention, ensuring it is appropriately tailored to address the identified issues effectively. By taking these contingencies into account, interventions can be designed to target areas that will produce the desired organizational changes and improvements .

The structure of feedback meetings significantly affects ownership of feedback data. A lack of structure can lead to chaotic discussions, where the feedback is not effectively addressed, particularly if the data are negative, resulting in a loss of ownership. An organized meeting, guided by an agenda and a leader, helps maintain focus, allowing participants to directly engage with issues raised by the feedback. When meetings are structured, participants are more likely to feel empowered to discuss the data constructively and take ownership, facilitating meaningful problem-solving sessions .

Comparative feedback data provide organization members with a benchmark, helping them understand how their group fits into a broader context. Such data mitigate ambiguity by providing reference points against which current organizational performance can be measured. This comparative aspect can clarify the relative strengths and weaknesses of an organization’s performance, thus guiding them towards more informed decision-making and effective problem-solving .

Ownership of feedback data is crucial for the success of feedback processes as it directly influences the engagement and motivation of organization members. Without ownership, members may feel disconnected from the feedback process, leading to a lack of motivation to work with the data and drive change. Ownership can be facilitated by ensuring appropriate meeting structures, clear power dynamics, and the inclusion of all relevant stakeholders. When participants feel invested in the process, they are more likely to take the initiative in generating actionable insights and solutions based on the feedback, which is essential for successful problem solving and organizational development .

Three major criteria define effective interventions in organizational development: first, the intervention must fit the needs of the organization. Second, it should be based on causal knowledge about intended outcomes, ensuring that the intervention is grounded in an understanding of how certain actions lead to desired results. Third, the intervention should transfer change management competence to organization members, contributing to the organization’s long-term capability to manage change independently .

Effective feedback data have several characteristics: they are relevant, understandable, descriptive, verifiable, timely, limited, significant, comparative, and unfinalized. Relevant data are meaningful to organization members, increasing the likelihood that they will be used for problem solving. Understandable data are presented in a form that can be easily interpreted, such as using graphs for statistical data. Descriptive feedback is linked to real organizational behaviors, often enhanced through examples. Verifiability ensures data accuracy and validity, allowing members to confirm findings. Timely data keep information valid and motivates examination. Limiting data helps prevent overload and ensures that feedback is manageable. Significance pertains to solvable problems within the organization, energizing members towards realistic change. Comparative data provide benchmarks, offering context for the organization’s standing. Finally, unfinalized feedback is a catalyst for further diagnosis and problem-solving .

Process help plays a critical role in the effectiveness of feedback meetings by guiding group dynamics, particularly when facing negative data. An OD practitioner skilled in group process can facilitate structured discussions, help participants remain focused on the feedback rather than diverting to safer topics, and manage the natural resistance to challenging data. This guidance ensures that meetings remain constructive, encouraging candid discussion and fostering ownership of the feedback, thus enhancing the potential for successful problem-solving and action planning .

Survey feedback faces several limitations: ambiguity of purpose, where the objectives of the survey may not be clearly understood by participants; distrust, which can arise if participants do not believe their input will lead to meaningful change; unacceptable topics, where certain areas of interest may not be addressed due to their sensitive nature; and organizational disturbances, which can occur when the survey process interrupts regular operations, potentially causing resistance and affecting the quality of the data collected .

When designing interventions, several contingencies related to the change situation must be considered: individual differences among members, such as their needs for autonomy; organizational factors like management style and technical uncertainties; and dimensions of the change process itself, including the level of top-management support. These contingencies influence how an intervention can successfully impact organizational functioning. Without considering these situational factors, interventions may fail to deliver positive outcomes and could potentially lead to negative results .

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