1.
Are the ISPs correct in claiming that network neutrality will limit the development of new
technologies? Support your answer.
These days internet has become a vital source for the purpose of gaining information and having
useful insights regarding various things. Earlier there used to be different mechanism to send
messages to everyone but now within seconds messages can be send without having any type of
interferences. This is all because of internet, however when it comes to internet computer
network should be considered as it connects computers with different devices so that data can be
transmitted. As of now the question rises how is internet available to people so this is because of
internet service providers that deal with continuous supply of internet and charge amount
accordingly from the customers. These days network neutrality has emerged where a battle
between limiting the internet has become a hot topic. It is claimed that due to excessive traffic,
investments are required and if those are made then ROI can be less thus internet providers are
limiting the internet so that they can earn few extra amount by making speed slow. It is for sure
in correct that if network neutrality occurs development of new technologies will limit. This is
not the case in fact by providing equal internet access would help to develop new methods so
that proper coverage along with vast areas can be covered and make internet accessible to all. It
is not that USA is developing innovative technologies but the whole world is working on it and if
we discard network neutrality, top talents would be deprived of internet access and they might
not be able to contribute to society. There is a saying that top talents need resources to harness
their true potential because not any one can travel abroad for studies but through his contribution
he can get to a place where he wants.
2. Are the content providers (e.g., Netflix) correct in claiming that eliminating network neutrality
will encourage censorship by the ISPs? Support your answer.
It is known that elimination of network neutrality will create lot of problem because there are
various things to consider in it. Network neutrality keeps everyone equal and there is one thing
which is zero rating where ISP do not charge any amount from their customers from using of few
specific applications as those are most running ones. If elimination of network neutrality occurs,
ISP would indulge their business into applying censorship to various contents this is because
consumers who would frequently visit certain applications would hamper the speed of internet
by asking for more amount. Further, ratings of applications would also hamper because
customers would think that by having these applications is waste of time as it takes loading time
in terms of streaming. Not only this, ISP might charge extra amount from customers such as
Amazon, Netflix etc. as those are top notch and might get black mailed if not paid the right
amount. It is like ISP monopoly be there creating problem for others and would be better to make
it regulated instead of elimination of it. Censorship would not only be in terms of content based
but speed base as well where consumers will not be provided speed required to stream those
shows and most importantly for new entrant it would be tough for them to penetrate as they
would charge more amount from them and requiring more investment resulting in only few
players in the market that would enjoy the benefit alone of it not giving chance to others to enter
new market.
3. Are the content providers correct in claiming that eliminating network neutrality will result in
consumers paying higher prices for content they watch over the Internet? Support your answer.
The content providers are right that if network neutrality is eliminated than it would result in
consumers paying the higher process because they are the ones who are directing the traffic over
the internet and invest in technologies so that greater internet traffic can also be maintained.
Basically, ISP connect with one another through network access points where internet traffic is
exchanged. These are all through with different channel such as coaxial cable, twisted pair wire
and most importantly fiber optic which is a major trend these days as it helps to provide high
bandwidth to consumers along with providing high security features. If network neutrality is
eliminated consumers would be charged higher amount because they would limit the internet
speed and on purpose, they will require people to subscribe for their higher bandwidth speed. In
this way people who can pay higher will have top features and many people would not be able to
acquire these features making them backwards in terms of technological advancement. As of
now people are getting entertainment from different applications such as YouTube, Amazon
Prime, Netflix, Hulu etc. but once these will be limited it shall create lot of dissatisfaction among
consumers making them think that companies are absorbing more profits and in this way
competition would be less. Not only this many companies might get bankrupt because they earn
through viewership and if it is applied that consumers pay high amount and have access to
internet their viewership along with subscription would fall resulting in less profits. Less profits
means less revenue and more expense because company would not be earning much but as a
matter of fact would be paying more as they earn through sponsorship as well.
4. What impact might the repeal of network neutrality have on the cost of your Internet access?
Support your answer.
There will be significant impact on repealing the network neutrality that is cost of the internet
access would be higher and along with this cost of innovative thinking and learning would also
be high. At the moment internet is available to everyone and they are enjoying the benefit by
creating the content and uploading it easily so that they can earn few extra bucks but if this
occurs than it would take time for people to make videos and upload along with creating hurdle
for viewing the video as well because internet viewership would decline as making internet
expensive would result in creating lobbying of users where few would be there to watch the
content online. In this way the lesser the views, lesser the chance of earning. Another example is,
if high speed access is not given to people, they would think its waste of time to spend long
nights and not being able to achieve the desired results making them think that its better to avoid
this mode and keep relative information to ourself. Further, we know that cost of internet access
would be higher but it would bring ravaging damage to cost of learning as well because people
would be deprived of e-learning where it requires high speed internet along with two other things
that is teleconferencing and video conferencing to spread education abroad. Take an example of
remote studying by repealing network neutrality people would require costly internet to get tasks
done online as it involves programming and data structure techniques making them think
whether to pay for course or internet.
5. Discuss IT’s About Business 6.1 in light of the debate over network neutrality. That is, if
network neutrality is eliminated, what could be the impact on providing broadband Internet for
everyone?
In light of Business 6.1 there are few things to consider with respect to various terms such as
computer network, bandwidth, broadband, LAN, WAN and enterprise system. Basically,
computer network refers to connecting of different devices through different media to transmit
data among one another and one such example is of IoT or Internet of Things. This is basically
connecting different devices with internet and operating it remotely, by eliminating network
neutrality it would make system slow for consumers pondering there is no use of these products
if internet is not working properly due to having less speed of internet. For instance, if I am
operating home remotely and not having right speed due to network neutrality as they are
demanding high price for application to work then my device would not work properly and
cannot be operated smoothly from anywhere. Coming over to bandwidth, it is basically having
transmission capacity of network as to how many bits can be send or received per second. By
taking network neutrality into consideration bandwidth would be deprived from customers who
would pay less as there would be limitation to sending data and receiving it making internet
slower for them. Taking YouTube streaming into consideration if bandwidth is slow video would
not be loaded properly creating an issue for users because they would have to wait for longer
time in order to video to get loaded. Lastly, three things would also suffer such as WAN, LAN
and enterprise system because they are interconnected and limiting the speed would make it
difficult for users to access information within the servers.
Q6 Discuss and analyze the reasons why Walmart is moving so decisively into electronic
commerce?
This world has revolutionized a lot where things have become digital and online ordering is a
normal norm these days because people do not like to visit stored physically for items they know
can be ordered online and are hassle free keeping in mind that grocery is still purchased through
physical visit. It is important for consumers to acquire great deal of benefit through online
pricing as it helps to determine the cost of product online and which brands are providing low
cost then the person orders those. Now Walmart has made a strong stance by having physical
stores but now due to overwhelming users online it made them to be visible in electronic
commerce because there is large number of consumer base that order goods. Thanks to Amazon
that have set the benchmark for online sales, there is Amazon only at the moment who have
become a retail giant and is expanding rapidly making it difficult for competitor to compete with
them in terms of e-commerce but now Walmart understood it and have also started acquiring
various companies that would help to provide a platform for online selling so that tough
competition is given to Amazon. Further, due to price wars different companies were winning
through online platform and Walmart saw this strategy as algorithms were implemented so that
price would change automatically online, thus Walmart understood it and urged to decisively
enter into world of ecommerce to stay ahead from their competitors. So, these are the reasons
Walmart entered into electronic commerce.
Q7 Discuss and analyze the reason why Amazon is moving decisively into traditional brick and
mortar commerce.
Amazon is one of the leading retail giant that has stood upfront through it various business
venture and innovative technological advancement (Arnett [Link], 2018). Amazon from the start
worked on key areas where they thought would be useful to penetrate and earn as much as
possible through it because of having margins issue. Along with this it adopted various
technologies as well such as Alexa and online ordering voice-based product. In this through
voice recognition people can order goods at any time and at any place they just need to give
command to it. However, being said Amazon is adopting various strategies to remain in the
market and give competition to others through entering into traditional brick and mortar stores.
Although many people have switched towards online ordering but still there are large number of
users across the globe who still prefer to visit stores and purchase their grocery items by touch
and feel. This feature is not available online thus making them think that they need to enter into
this market. India is one such area where vast number of people prefer visiting dark stores, street
bazars etc. to buy their goods because of looking into quality of it and then make the necessary
purchase. Electronics, books etc. items can be purchased online, with having in mind that they
can be returned but perishable items are difficult to return same day if ordered online as these are
consumables and have expiry time of 2 or 3 days. Thus, amazon felt the need of it and entered
into this market so that they can achieve the goal of entering into brick-and-mortar stores.
Reference
Arnett, J., Goldfinch, B., & Chinta, R. (2018). Multi Dimensional Innovation at Amazon.
International Journal of Business Innovation and Research. 15(1), 1. DOI:
[Link]