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Kings of Advertisements Scripts Guide

This document contains 12 advertising script ideas and rules for a competition to create viral video advertisements for Infibeam. The scripts cover topics like blind dates, religious texts, cheating in exams, and more. Contest rules specify that videos must be under 1 minute, mention Infibeam, and avoid hurting sentiments. Judging will consider creativity, viral potential, and relating to Infibeam's features of large selection, best pricing, and convenience.

Uploaded by

Angad Bhatia
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© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
10 views11 pages

Kings of Advertisements Scripts Guide

This document contains 12 advertising script ideas and rules for a competition to create viral video advertisements for Infibeam. The scripts cover topics like blind dates, religious texts, cheating in exams, and more. Contest rules specify that videos must be under 1 minute, mention Infibeam, and avoid hurting sentiments. Judging will consider creativity, viral potential, and relating to Infibeam's features of large selection, best pricing, and convenience.

Uploaded by

Angad Bhatia
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

In collaboration with

Presents Kings of Advertisements

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Table of Contents
Rules for Round 1 .................................................................................................................................... 3 Judging criteria ........................................................................................................................................ 3 Script 1 - BLIND DATE .......................................................................................................................... 3 Script 2 - Hanuman Chalisa .................................................................................................................. 4 Script 3 - CHEATING ............................................................................................................................. 5 Script 4 - GEETA KAHAN HAI? .............................................................................................................. 5 Script 5 - The Disinterested Shopkeeper ................................................................................................ 6 Script 6 - The Mindgames ....................................................................................................................... 7 Script 7 - Youtube Videos ........................................................................................................................ 7 Script 8 - The Miser Father...................................................................................................................... 8 Script 9 - The Angry Father ..................................................................................................................... 8 Script 10 -The Angry Girl Friend .............................................................................................................. 9 Script 11 - Roadies Audition .................................................................................................................. 10 Script 12 - BIG BOSS .............................................................................................................................. 10

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Rules for Round 1


1. 1 Video per team that should be enough to judge you 2. You may use the scripts provided, or choose your own. Bottom line is that it has to be creative and viral 3. Video duration < 1min we do not have unlimited airtime 4. Amateur camera is fine, basic quality to be adhered to Uploadable on Youtube 5. All videos to have Infibeam mention + logo at the start or end 6. Please do not hurt any religious sentiments, beliefs. No pun on direct competition - we love our competition as much..

Judging criteria

Creativity

Viral quotient

Relation to Infibeam features of a. Large selection, b. Best pricing, and c. Convenience (home delivery, cash on delivery)

Viral quotient

Script 1 - BLIND DATE


This is a typical College hostel room. Its in a disarray, as all boys rooms. One of the boys is reading a book while another is getting ready. A message flashes on his mobile phone. He excitedly checks the message. It reads, Hey, really excited to meet you for the first time.. I really want to know your interpretation of Kafka? We come to know that the boy has to go on a blind date and he is getting ready to meet her and charm her. He murmurs to himself and his room-mate Dude, I have to really impress this chick Roommate replies, And how are you planning to do that? I will talk about things that interest her, like books by Kafka ... He replies. But you dont even read the textbooks needed for passing exams.. Aur Kafka toh apne paas hai bhi nahi Roommate retorts. fikar not...mere pass duniya ka largest collection of books hai Replies confidently.

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We show the boy going for date, logging on to [Link] and ordering Kafka. With a beam of light, a book appears in front of him on his desk. SUPER (With Voice Over): Log On To [Link] for the largest collection of books & Payment by Cash on Delivery The boy takes his seat in front of the girl. The girl asks him, So what do you think of Kafka? First of all, yaar ek aisa author hai, jo aage se pronounce karo toh bhi Kafka, aur peeche se to bhi.

Script 2 - Hanuman Chalisa


This is a road on the outskirts of a rundown small town. A car has broken down. A young groom, a driver and a Pandit is stuck in the midst of nowhere. This is midnight. Driver : Dulhe Bhaiya, lagta hai, sab aage nikal gaye, ab toh paidal hi jana padi.. Pandit Ji: Aage toh Kabristan hai.. ( They all get scared hearing this) Cut to: A wide shot of Kabristaan. The three of them passing by the Kabristaan. The Driver, Dulha and Pandit all three of them are scared. As they are passing by the Kabristaan *Graveyard, they hear some horrifying noise. A typical Ramsay brothers Graveyard. An owl squeals, the grilled gate makes noise. This really panics the Dulha & Driver. They all are shitting bricks. Dulha : Arre kuch karo yaar, warna shadi hone se pahle hi main widhwa ho jaunga.. Driver : Pandit ji, Hanuman Chalisa nikaal kar paath chaloo kariye.. Pandit ji likes this suggestion. A smile appears on his face. They all seem a bit relieved. Pandit looks into his bag. Something is amiss. He cant find Hanuman Chalisa. Pandit ji: Lagta hai Hanuman Chalisa ghar per hi bhool gaya... Suddenly a devious laugh comes from the interior of the graveyard and all three get shit scared. Dulha and Pandit both stick to Driver and pleads,Bacha le Raghu. Driver thinks of something and takes out his phone. He logs onto [Link] on his phone. With a beam of light, a book appears in front of him on his desk. This is Hanuman Chalisa. SUPER (With Voice Over) : Log On To [Link] for the LARGEST collection of books & Payment by Cash on Delivery PACK SHOT OF INFIBEAM LOGO (with pictures of Pi2, Books & other products)

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Script 3 - CHEATING
This is a Mess of the engineering college. Four boys are sitting on a table having their lunch and reading notes and books at the same time. One of them tells, yaar toh pukka ho gaya, apan saare books bathroom ke flush mein chhupa denge and baari baari se aa kar, we will see the solutions. Another one says, Chalo all the best for tomorrows paper CUT TO: Examination hall. A paper is in progress. The professor is guarding carefully. One of the four students gets up and asks to go to loo. He goes to the bathroom. As he uncovers the flush, he finds that the book is missing. He panics. He knows that they are all screwed if they dont get the book. He murmurs to himself, Ab kya karoon.. When something strikes him. He logs on to [Link] to order the textbooks. With a beam of light, a book appears in front of him on his desk. SUPER (With Voice Over) : Log On To [Link] for the LARGEST collection of books & Payment by Cash on Delivery

Script 4 - GEETA KAHAN HAI?


A setting of Court (typical Adalat scene going on) sequence goes on in the government HIGH COURT. The criminal is in the witness box and the lawyer approaches the witness and tells him to take the oath. A worker from the Court stands near the witness box with a plate in his hand which is covered by a shiny red cloth used to cover the Holy book of Geeta. Lawyer: Kya aap geeta ki kasam kha ke kahte hain, ki aap jo kuch kahenge sach kahenge, sach ke siwa kuch nahi kahenge. The worker from the court approaches the convict in the witness box with the plate and uncovers the plate by lifting the shiny red cloth. He is shocked to see something. There is no GEETA book in the plate. Worker screams, "Geeta Kahan hai ??" The lawyer notices this and panics. He too shouts : Arre GEETA kahan hai.. ?? The party who have filed the case, panic too. The victimized 50 year old mother faints. 5|Page

The criminal takes a small tooth pic and smiles cunningly. He doesn't have to say the truth anymore. The judge hammers on his table : ORDER!!! ORDER !!!! "Mera Laptop laao..." He then goes on the site of INFIBEAM and orders GEETA from the site. SWOOSH !!!! The books appears on the plate, in a beam of light. SUPER (With Voice Over) : Log On To [Link] for the LARGEST collection of books & Payment by Cash on Delivery Judge gives the book to the lawyer. Everyone is happy again. The mother regains her consciousness. The convict's smile vanishes and he is terrified again. He Sweats. PACK SHOT OF INFIBEAM LOGO (with pictures of Pi2, Books & other products)

Script 5 - The Disinterested Shopkeeper


A man in his mid 30s walks into this Archies kind of shop. He looks around to spot on shopkeeper in the corner. He is busy doing something on the phone (may be talking to someone) He goes up to him and asks him to show him some Electronic Razors. The shopkeeper doesn't even bother to listen to his first . He is busy on his phone. The buyer wants to get his attention in order to get him to show some stuff. He goes in front of him and snaps his fingers. The shopkeeper gets a bit irritated and then asks," Kya chahiye bhai aapko ?" As if a beggar is asking for his attention. The customer asks him for the options for some Electronic Razor. The shopkeeper asks again. The customer yells out," Electronic Razor" the Shopkeeper replies, "Arre toh itna chilla kyun rahe hain" He takes a couple of electronic razors and throws it front of the customer. The customer looks at them and wants to see some more options. He conveys the same to the shopkeeper. The moody shopkeepers replies back," Kya sahab lena hai toh bolo, time pass mat karo" We also get to see a glimpse of the sticker pasted on the wall behind him which reads "Graahak Bhagwan ka roop hota hai" SUPER: [Link] Voice Over: The largest collection of Goods online, more choices and less hassles , just a click away (Visual of all categories of products)

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Script 6 - The Mindgames


Two young boys of age around 20 to 24 are talking to each other. One is a tall guy , while the other is a stout guy. Tall Guy: (looks into his wallet) Yaar, apne pass itne hi hain, lekin order nahi kiya aaj toh time per apne ko milega nahi.... Stout Guy: Apan thoda drama karte hain... main pahle jata hoon, pasand karta hoon, aur fir tu aana... main tujhe aise treat karunga ki tu bada order dene wala hai.. Tall Guy: haan sahi hai, main aa kar bolunga ki, 100 piece chahiye jaldi, but ek trial karna hoga.... Stout Guy : fir main bolunga ki, itne hi paise hai filhaal, advance ke liye.. Tall guy : Theek hai chalo, thoda good cop bad cop khel lenge. They walk into the store where a very creepy looking Madwadi Shopkeeper stands. We can see a sticker pasted on the wall behind him which says, "Nakkad wale disco, udhar wale khisko" The duo goes in front of him and loose all their confidence. SUPER : [Link] Voice Over: No Need to play mindgames. Just choose what you want and click on it. Total Cash on delivery. The largest collection of Goods online, more choices and less hassles, just a click away (Visual of all categories of products)

Script 7 - Youtube Videos


We see a mid aged stout married man sitting on the computer in his house and doing something. Cut to: The screen of his laptop. He is chatting with someone. A message comes: Watch this video I recorded of Mr. And Mrs. Mehta fighting in the shop the other day. The mouse clicks on the link. The youtube pages appears. The video begins to play. We see a video shot by someone's mobile, where a husband and a wife are fighting with each other over some shopping issues. Its quiet ugly. The stout married man is enjoying watching this video, when we hear a sound off camera. "Harry, when did you say those kurtis liked, Arriving from the store?" The attention of the Stout man is diverted. He is confused but replies, "Darling it will reach in a day or two"

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He realizes something and presses "CTRL + T" and opens another window on his browser and logs onto to [Link] SUPER : [Link] Voice Over: The largest collection of Goods online, more choices and less hassles , just a click away (Visual of all categories of products)

Script 8 - The Miser Father


We begin the film with a kid running behind his father asking for something. The first 15 seconds of the film establishes that the father is a big "Kanjoos" and the kid doesn't get anything that he wishes for. Son: "Papa.. aaj birthday per kya de raho ho ? Father: "Beta.... meri taraf se dhedh sara pyaar" ---------------Son : "Papa ... school mein sab ke pass Video game hain, mujhe bhi khareed do na" Father: "Pukka beta, agle mahine pukka " ----------------Son: Papa Mera school khulne wala hai, books chahiye.. " Father; "arre beta, wo bhaiya ki kitabein hain na... unmein naya cover laga lo" Son: "Magar Papa wo state board mein the,.. aur main doosre board mein hoon" Father: "Arre Gyaan ka koi board thode hi hota hai" Son gets damn pissed this time. He goes inside his room and shuts the door. Next day The door bell rings. Father is reading newspaper on the dining table, when the son comes out and opens the door. There is a courier guy from infibeam standing there. The son takes the parcels from Infibeam guy, and starts walking towards his room. While passing by his father he gives his father a dirty look and says, "Papa.. thank you for all the things.. Paise de dijiyega..." (sounding sarcastic) Father doesn't know what just hit him. SUPER : [Link] Voice Over: Now shopping for anything is just a click away (Visual of all categories of products ) ... Order from the largest collection of Books, Electronics and apparels, With Cash On Delivery

Script 9 - The Angry Father


The film begins inside a Living hall of a middle class family. A young boy of around 18-20 years of age is standing in front of his father. He is silent and his head is down. It seems that he is guilty of having done something wrong.

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The father is standing in front of him. He is very angry. He holds a packet in his hand. It seems like a packet containing a brand new mobile phone. The mother and his sister stand on one side. Father: Sach sach bataao.. kitne mein liye ye..... Son : ( frightened) Papa.. Main sach kah raha hoon... Father: (Slaps him hard on his face) Jhooth bolte sharam nahi aati tumhe.. Jo mobile phone Sharma ji ke ladke ko itne saste mien mili, wo tumhe Do-Gune daam mein kaise mil sakti hai... Shakal mat dikhana tu aaj ke baad mujhe... !! Son : Nahi.. Papa... (sobs) Aisa mat kahiye !! SUPER : [Link] Voice Over: " Don't Get Emotional "....... ( Visual of all categories of products ) ... Get the BEST PRICES in Electronic Items......Order from the largest collection of Books, Electronics and apparels, With Cash on Delivery Tagline : "Shop with a smile " Cut to : The mother looks at his son with lot of sympathy while father is still angry with him. Mother: " Beta kahin, tu drugs toh nahi lene lag gaya na... "

Script 10 -The Angry Girl Friend


The film begins with a couple having a fight in a Cafeteria of a college. The boyfriend, around 18-20 years of age stands in front of his girlfriend with his heads down. It seems that he is guilty of having done something wrong. The girlfriend is furious with anger. A friend of her also stands beside her. She holds a book in her hand. Girlfriend: How can you lie to me Mohit. Boyfriend: I am telling you Babe, I checked in all shops, they told this book has not yet released. Girlfriend: You are so shameless .. Everytime some excuse... If Rahul can get me this book , why can't you? I don't think you love me.... I want to take a break.. Rahul has a restrained jubilation on his face. He caresses her shoulder. He is the one who wanted to pataao this chick. Boyfriend: Don't say this Janoo..... ( Sad music breaks in) SUPER : [Link] Voice Over: " Don't Get Emotional "....... ( Visual of all categories of products ) ... Get the BEST PRICES in Electronic Items......Order from the largest collection of Books, Electronics and apparels, with Cash on Delivery LOGO of [Link] Girlfriend: Mohit... You are not Gay na !!

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Script 11 - Roadies Audition


(The treatment of this will be done in a very spoofy fashion, considering the Immense appeal and recall value that Roadies has among the target audience) This is a typical scene straight out of a Roadies Audition. Three look alike of Rahu, Rajiv and Ranvijya are sitting and taking the case of this lanky fellow who has come to give audition. The film begins with Raghu Ram shouting angrily at the Contestant. Raghu ; Saale teri aukaat kya hai.. tu ye bol raha hai, ki jo book abhi release bhi nahi uyi, wo tune padh bhi li... Saale hamein abhi tak wo book nahi mili, aur tu bada special hai.. Tu pata hai, tu aoni hi duniya mein ji raha hai... Tere parallel universe mein hi bas wo book available hai... Lanky Contestant : (Very calmly,almost making fun of the trio) Arre Sir.... Don't Get emotional.. Log on to Infibeam.....Sab mil jayega.... SUPER : [Link] VO: " Don't Get Emotional "....... ( Visual of all categories of products ) ... Get the BEST PRICES in Electronic Items......Order from the largest collection of Books, Electronics and apparels, with Cash on Delivery LOGO of [Link] Tagline : "Shop with a smile " Cut to : The Raghu, Rajiv abd Ranvijay sitting staring at the contestant. Raghu looks at him and says, " You are the biggest hypocrite" (Alternate can be : Raghs asks the contestant : Wig bhi order kar sakte hain kya ?)

Script 12 - BIG BOSS


(The treatment of this will be done in a very spoofy fashion, considering the immense appeal and recall value that BIG BOSS has among the target audience) The Film begins with a typical scene from a confession room of the Popular Reality series "Big Boss" A contestant resembling the personality of Shakti Kapoor is sitting in the confession room of Big Boss, while the VOICE of BIG BOSS looms over him. Big Boss: Big Boss chahte hain ki aap unhe ye batayein ki ghar mein band hone ke bawjood bhi aap tak books, mobiles DVDs aur ye saari suvidhayein kaise pahunch rahi hain.... Shakti Kapoor : Arre uncle, bahut assaan hai.. Big Boss: (angry this time) Aap aise kaise baat kar sakte hian Big Boss se, Aap ko pata hai, Big Boss ki Jankari ke bina yahan ek patta bhi ud kar nahi aata.. (screaming) Big Boss ko khud electronics ke saamaan nahi mil rahe toh aap ko kaise mile ?

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Shakti Kapoor : Arre Uncle.. Don't Get Emotional .... Log on to [Link] ...jo chahiye sab mil jayega.... SUPER : [Link] Voice Over: Don't Get Emotional"....... ( Visual of all categories of products ) ... Get the BEST PRICES in Electronic Items......Order from the largest collection of Books, Electronics and apparels, with Cash on Delivery LOGO of [Link]

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