EShi AEX by Elltsons EST799 Esthetix Multigenius Microcurrent System 2000 E.A. Ellison & Co. Ltd, 43 Bayton Road, Exhall, Coventry CV7 9EF, UK CUSTOMER SERVICE LINE Lo-call 0845 130 6126Page Number 1 z 7-8 10 11-14 15-19 20 21 22 23 24-41 Index Contents Front Cover Index Unpacking your machine Terms of Guarantee Multigenius Specifications Features and Benefits of Multigenius How Multigenius works on the muscles and the body systems Wave Forms Dials and controls of the Multigenius Operating the Multigenius Programme guide and definitions Contra Indications Precautions/advice Care of the Machine, Electrodes and Cables Accessories/Spares/Attachments, Contact numbers at Ellisons Padding Layout Diagrams conser corm anes Page 2ES =S TET Tix Ix by Eliisons UNPACKING Please unpack and check the contents of the carton carefully. You are advised to retain the packaging in case the equipment has to be returned for any reason. Check that there are no signs of transit damage and that where applicable, the items detailed in the contents list are present in the correct quantities. MAINS CONNECTION Like most appliances in your work area, this unit must be connected to a single phase, 240 volt, SOHz, alternating current supply. For your safety and convenience, a moulded three pin plug is fitted. If this plug is not suitable for the socket outlet you plan to use, it may be cut off and replaced. In this event, we suggest that you consult a qualified electrician, but if you decide to make the connection yourself, please note that the wires in the mains lead are coloured in accordance with the following code Blue - neutral Brown - live Green/Yellow - earth Connect the wires as follows: * The BLUE wire to the plug terminal marked 'N’, or coloured Black. * The BROWN wire to the plug terminal marked ‘L’, or coloured Red. * The GREEN/YELLOW wire to the plug terminal marked ‘E’ WARNING: This appliance must be earthed. We decline any liability should this essential safety measure be ignored. MAINS FUSES Each item of Esthetix equipment is protected by one or more mains fuses. If the equipment fails to operate, first check the fuses and replace where necessary with fuses of a similar design and rating. With the exception of the electric couches where a fused mains plug is used, the fuse carriers are located at the rear of the equipment (or on the arm in the case of the magnifier lamp) and must be unscrewed or slid out to remove the fuse. Please ensure that the mains plug is removed from the socket before carrying out fuse replacement ‘@ CUSTOMER SERVICE LINE Lo-call 0845 130 6126 [A ign 8 Goi, 4 Byrn Fond all Covety CV SEF SIISB O74 Page 3ES’ =S1; NET Tix Ix by Ellisons TERMS OF GUARANTEE All Esthetix equipment is covered by a full two year guarantee effective from the date of purchase, This guarantee is offered as an additional benefit to your statutory rights and does not affect these rights in any way. In the unlikely event of your equipment requiring repair during the guarantee period, please telephone on our Customer Service Line or contact your nearest branch of Ellisons. Please ensure that you are able to provide proof of purchase. If within the guarantee period, the equipment proves to be defective by reason of faulty design, workmanship or materials, we undertake, subject to the following conditions, to have the defective item repaired, or at our discretion, replaced free of charge:- CONDITIONS 1. This guarantee shall not apply to damage caused through fire, accident, misuse, fair wear and tear, neglect, or any attempt at repair or adjustment other than by our Service Department. 2. Glass accessories, light bulbs or any other items of limited natural life are specifically excluded from this guarantee. 3. The purchasers sole and exclusive remedy under this guarantee is for the repair, or at our discretion, replacement of the defective item. The company accepts no liability for consequential loss however caused. 4. Transportation of defective items from the purchaser to our Service Department shall be at the purchasers risk and expense. Please ensure that all items to be returned are adequately packed as no claims will be entertained for accidental damage. Repaired items will be returned at our risk and expense. OUT OF GUARANTEE REPAIRS Following the expiry of your guarantee period, if your Esthetix equipment requires service or repair, please contact our Customer Service Department or call in at your nearest Ellisons branch. Remedial work will be undertaken only after your equipment has been inspected by us or following your approval of our quotation. Outward and return carriage costs are for your account and it is your responsibility to ensure that all items sent to us are adequately packed. No claims will be accepted for items damaged in transit to us, but we undertake to insure repaired items when they are returned to you CUSTOMER SERVICE LINE Lo-call 0845 130 6126 @ [EA tinon 8c id, 49 Onion ond ia, Coney CV? SEF E5799 6714 Page 4Multigenius Specifications POWER SUPPLY 220V SOHz OVERALL DIMENSIONS 56x32x20cm WEIGHT 5kg FUSES 2x .500Ma OUTPUT CURRENT FREQUENCY 1 12500Hz OUTPUT CURRENT ON 1K OHM 5mA MAXIMUM OUTPUT POWER WITHOUT LOAD 60 volts 'WACE FORM OUTPUT CURRENT Sine & Quadrant waveform POWER REGULATION 100% Aion 6 ei 4 yen oad, Ea Coverity CVF sr_—_—esTTBB O74 Page 5Features and Benefits of Multigenius Multigenius is a new concept in microcurrent treatments. This machine incorporates Microcurrent and Kotz current to achieve maximum effects on- Body Conditioning Body Lifting Muscles Strengthening Cellulite improvement Face Lifting Multigenius offers the therapist — = User friendly equipment + Amultiple of body programmes to ensure each client is treated individually for their specific needs. = Face lifting programme = Timer facility = ‘Two methods of application to choose from, traditional rubber electrodes or disposable stick on pads. (see accessories page) = Aneffective treatment, results are evident in a short space of time depending on the condition being treated. = Easy padding layouts to follow. = Increased business opportunities in the salon = Avery comfortable treatment, the client will feel a slight pulsing in the muscles, there is not a visible contraction of the muscles. = Results will show in a short space of time, especially when a course of treatments are followed, = Motivation and encouragement. The effectiveness of the programmes will delight your clients, = The combination of both Microcurrent and Kotx currents offer optimum results to improve the condition and strength of the tissues and muscles. In addition to this Metabolic processes throughout the cells are stimulated and there is a visual provement in the appearance of the skin and body contour. 1, eb ever v7 HEF eSTAP BNO Page 6How Multigenius works on the muscles and body The Multigenius offers a combination of two electrical currents in two different wave forms, Currents - Microcurrent and Kotz current. rocurrent + Microcurrent originates from a traditional Faradic current. It is applied in microamps (1/1000 of a milliamp) whereas traditional Faradic current is applied in milliamps (1/1000 of an amp). It is modified direct current applied at a low intensity. + Microcurrent has a lower intensity than traditional faradic applied in milliamps, it is more comfortable to the client and is proven to be far more biologically compatible with our body tissues and cells that traditional Faradic current. * The low intensity of microcurrent is absorbed into the cells and stimulates the functions of the cells. All the cell processes are boosted thus making the cell healthier. The cells of the skin, muscle spindles and tendons respond easily to microcurrent. The The degree of tension within the muscles fibres will improve and balance. This is due to the microcurrent working on the Golgi organs within the muscles to tighten slack muscle fibres and stretch tight muscle fibres. = Healthy cells make healthy tissues, cell repair is improved and cells are stronger to fight, free radicals, excess toxins trapped between cells are also eliminated = The level of ATP (Adenosine triposphate) in the cell is increased between 3 —5 times when microcurrent is applied to the body. ATP is made in the cell and is responsible for moving nutrients into the cell and waste products out of the cell. increased levels of ATP contribute to the improved function and condition of the cells. + Healthy cells take up less space, they create a denser, stronger tissue, the skin and the muscles consist of these cells. + Microcurrent is not irritating to the sensory nerve endings therefore only a slight pulsing is felt by the client, a muscle contraction is not visible. [4 ison 8 Co id 49 Seyi ond, eal Covet CW” SEF EST799 0704 Page 7Kotz Current * Kotz current is generated at a very high frequency. It is an alternating current of up to 2500Hz (cycles per second). * The skin has a very low resistance to this current therefore it is able to produce a deep action in the muscles and still be very comfortable to the client. = Kotz current has an excellent effect on increasing metabolism of the cells of the skin and muscles. = Kotz current increases the blood and lymphatic circulation in the area being treated to increase the level of nutrients brought into the cells and help remove the residue of Lactic acid from the cells * Kotz current is very effective for muscle strengthening, * Kotz current generates a deep effect on muscle tension and creates a very comfortable deep pulsing sensation in the muscles. = Kotz current can be referred to as a Sinusoidal current. + The two currents are used both independently and together throughout the programmes to produce a variety of effects. Summary Microcurrent boosts cell metabolism, helps to eliminate cellulite and gives a lifting, contouring effect to the face and body. Kotz current increases cell metabolism, blood and lymph circulation, is responsible for muscle strengthening, body conditioning and helps to eliminate cellulite. eA etc fev ory OFF cas 4 Page 8Wave Forms Microcurrent produces a Quadrant waveform. This waveform is constant for a longer period than the Sine waveform below. The muscles fibres are held in a degree of tension for a short period of time at the highest point of intensity. This gives the microcurrent time to pass into the cells without stimulates the sensory nerve endings. Kotz current produces a Sine waveform. This waveform rises and falls more gradually than the Quadrant waveform above. Here the current slowly rises and as soon as it reaches its peak it begins to fall. This causes a deep action with very little sensation to the client. A flisan Co Lt, 43 Boyton Ron, Esha, Coventry CVF SEF ESTTHBO7DE Page 9Dials and Controls of the Multigenius Diagram from Decomedial manual MULTIGENIUS 2000 FRONT PANEL START CONTROL STOP CONTROL ENTER CONTROL CANCEL CONTROL RUN LEFT - RIGHT ARROWS UP & DOWN ARROWS DISPLAY UGHTS QUTLET CONNECTIONS weavan REAR PANEL 10 FUSE DRAWER 11 ON/OFF SWITCH 12 MAINS INLET SOCKET starts treatment stops treatment confirms each selected function cancels the selected function or allows the treatment to be paused press to select the outlet to be used press to increase or decrease current intensity. this displays the six outlet intensities LED lights indicate when current active at this outlet. connections for the colour coded Leads drawer for fuses on/off switch for the machine connection for mains lead ssr7ap one Page 10Operating The Multigenius 1. Position the Multigenius on a stable surface near to your client. 2. Plug in at mains electricity outlet ensuring the lead does not impede the working area. 3. Attach coloured cables of your choice to the outlets ito 6 at the front of the unit 4. Attach the electrodes of your choice to the coloured cables 5. Select the padding layout for the client. Ensure the skin is clean, grease free before you position the electrodes on the body as shown on the diagram. B = black pad (negative) and R = red pad (positive). You will see that each pair of pads are placed diagonally. Position the pads in the area requiring treatment, it is not required to place on a motor point, origin or insertion of the muscles. 6. Use the elastic straps to hold the traditional style electrodes in place. 7. Traditional style pads must be used with a covering of electrolyte gel or dampened with water between the pad and the skin. 8. Ensure the pads are in complete contact with the skin and not touching each other. Pads must not lift off or twist as this may cause concentration of current, this may result in skin irritation. 9. Do not weight the pads down at any time. 10. Do not place the pads over any break in the surface of the skin. Switch On 11. Switch on the Multigenius using the OrvOff switch at the rear of the machine, you will hear a short beep. [A tian & ce, 42 Ryton Ron, bl Covert CVF _STISS OTD Page 11Select Programme 12. There are 59 programmes available. Refer to ‘Guide for programme selection’ on page 15-19 of this manual to help you choose the correct one for each of your clients. 13. Once you have decided on the programme, press the UP and DOWN key pads on the right hand side of the unit to highlight the programme to be used. The programmes are highlighted as you move the arrow keys. Highlight the programme required and press ENTER to confirm selection. 14, The display on the screen will now change to show you six intensity settings shown as percentages (%). Timer 15. The treatment time has already been set for each programme. However, it is possible to increase or decrease this time by placing the highlighter curser on the time and pressing the UP or DOWN key pad. Increase Current Intensity 16. To increase current intensity of each of the six outlet following the procedure below. 17. Use the LEFT arrow key pad and RIGHT arrow key pad on the centre panel of Multigenius to move the highlight marker to the LEFT or RIGHT onto the required current intensity setting. The position of each setting corresponds with the outlets on the front of the machine. 18. With the highlighter curser on the chosen setting, press the UP key pad at the same time as the START key pad to adjust the intensity until the client feels a slight sensation. 19. When the sensation is comfortable use the LEFT and RIGHT arrow keys again to move the highlight cursor onto the next intensity setting and repeat the procedure until all current intensities are selected 20. When all current intensity settings are selected press the ENTER button to confirm and press START to begin the treatment. Warn the client that the sensation will now begin. NOTE The intensity increases and decreases by 5% with every press of the UP and DOWN key pads. > te, mayen fd aha, Coveney VT SHE EST990 7104 Page 12Decrease Current Intensity. 21. Repeat the procedure above using the DOWN key pad. Altering Current Intensity to Achieve Client Comfort 22. Should the client feel too much or too little current intensity during treatment it is possible to alter the intensity by following the procedure below. 23. Press the CANCEL key pad, this will pause the treatment. 24, Use the LEFT and RIGHT arrow keys to select the relevant outlet intensity to be changed Press the START key pad at the same time as the Up or Down key pad to increase or decrease the current intensity. 25. Press ENTER to confirm and START to begin the treatment again. During the Treatment 26. jidual light over each outlet will illuminate when the current is flowing through 27. You will notice that the various programmes will activate the outlet lights at various times. This illustrates the current as applied in various sequences to achieve maximum effects on the cells and the tissues of the skin, muscles and tendons. | tinon cei 2 Brion ond xl, Cover C7 SEF E799 4704 Page 13Conclusion of the Treatment 28. At the end of the treatment the machine will Bleep once. 29. Press STOP to finish the treatment and switch the machine off at the rear of the machine using the ON/OFF rocker switch 30. The electrodes can now be removed. TO STOP THE TREATMENT BEFORE THE SET TIME IS REACHED: Press the STOP key pad and turn the machine off at the rear of the machine using the ON/OFF rocker switch. Courses of Treatments Clients should be advised to book for a course of 12 treatments to maximise the results of the ‘treatment. For slimming treatments, we advise to measure the client prior to the first treatment and at regular intervals throughout the 12 week course. As additional course of 6 or 12 treatments may be taken straight after the first course if required, ‘On completion of 2 successive courses of treatment the client should then move onto maintenance treatments. We would advise maintenance treatments to be carried out every two to four weeks. This will depend upon each clients individual needs. A tinon 8 coe, 42 Onion ond al Cone CHT HEF ESTEPONA Page 14Multigenius Programme Definitions NOTE Only the padding layouts in this manual are to be used for Multigenius. Programmes 1 - 12 for Cellulite Treatments and General Toning and Lifting. Programmed Program Padding Layout Number | Conditior/Area For Treatment ‘Treatment Time| Page Number Jor Loose Cellulite 50 24 02 Solid Cellulite 50 | 24 03 Cellulite with Fluid 50 24 04 Breast Toning Z 30 25 05 | Abdomen Toning 30 26 06 ‘Arm Toning Aen 30 7 07 Back Toning 30 W 08 | Gluteal Toning 30 «|B 09 | Inner Thigh Toning 30 29 Ito Outer thigh Toning 3 | le 11 | Face Muscle Toning 10 30 12 General Toning 50 x EA, linen & Co, Ltd, 43 Bayion Rand, Echall, Coventry CV7 SEF EST?SS 07/04 Page 15Programmes 13 - 20 for General Muscle Strengthening Program _ Programmed | Padding Layout Number | Conditior/Area For Treatment ‘Treatment Time| Page Number 13 Breast Treatment 20 25 14 Deep Abdomen Toning 20 26 15 Deep Gluteal Toning 20 32 16 Inner-Outer Thigh Toning 20 29 17 ‘Arm Toning oe as | 27 18 Quadricep Strengthening 20 35 19 General Intensive Toning 20 31 20 After Pregnancy Toning 20 34 Programmes 21 - 26 for Intensive Effects on Cellulite and Lymph Drainage Program Programmed | Padding Layout Number | Condition/Area For Treatment ‘Treatment Time| Page Number 21 Loose Cellulite Strong Programme ae 25 22 Deep Abdomen Toning 60 26 23 Deep Gluteal Toning 60 32 24 Inner-Outer Thigh Toning 30 29 2s Arm Toning 30 27 26 Quadricep Strengthening 30 35 Page 16Programmes 27 -32 for Female Intensive Slimming Programmes for Inch loss and muscle lifting, Program = prsgranaiied Padding Layout Number | Condition/Area For Treatment ‘Treatment Time| Page Number a [ams iso stn fie orsti 28 | Abdomen-Waist-Hips 50 36 29 Inner Thigh-Knees Soa ieiitas 30 Outer Thigh 50 38 31 Gluteals and Hips 50 39 32 General Body Programme (combines equi) 50 Programmes 33 - 38 for Male Intensive Slimming — Programmes for Inch loss and muscle lifting. Program Programmed | Padding Layout Number | Condition/Area For Treatment ‘Treatment Time| Page Number 33 ‘Arms 50 | 27 34 ‘Abdomen : 50 36 35 Hips 50 36 36 ‘Abdomen and Hips 50 36 7 Inner-Outer Thigh 50 40 38 General Body Programme (combine ssrquired) 50 aoe Page 17Programmes 39 - 44 for Female Intensive Slimming and Toning. Progression to these programmes would be after use of Intensive programmes to extend treatment effects to muscle strengthening. Program Programmed | Padding Layout Number | Conditior/Area For Treatment Treatment Time| Page Number 39 ‘Arms i 50 27 40 ‘Abdomen-Waist Line and Hips ~~ 50 36 41 _| Inner Thigh and Knees 50 37 42 Outer Thigh 50 38 43 ‘Abdomen and Hips 50 39 44 | General Body Programme (combine as requires) 50 ~ Programmes 45 -48 for Male Intensive Slimming and Toning. Progression to these programmes would be after use of Intensive programmes to extend treatment effects to muscle strengthening. Program Programmed | Padding Layout Number | Condition/Area For Treatment Treatment Time| Page Number 45 Arms: 50 27 46 Abdomen and Hips 50 | 36 |47 ‘| Thighs 50 40 48 General Body Programme (combine as required) 50 EA teen doh 8 ceca arse eee Page 18Programmes 49 — 54 for Female Intensive Toning Programme Programmes for specific muscle strengthening. femme é Programmed Padding Layout Number | Conditior/Area For Treatment ‘Treatment Time| Page Number 49 Arms 50° 27 50 ‘Abdomen-Waist Line and Hips 50 seven) astteed| 51 Inner Thigh and Knees 50 29 52 Outer Thigh rs 3B 53 Gluteals and Hips 50 FHHog 54 General Body Programme (combine sequins) 50 Programmes 55 - 59 for Male Intensive Toning Programme Programmes for specific muscle strengthening Program Programmed | Padding Layout Number | Condition/Area For Treatment ‘Treatment Time) Page Number 55 Abdomen | 50 34/26 56 ‘Abdomen and Hips z 50 34.—C« ‘57 |Inner-Outer Thigh so | 4 58 | Quadriceps ae 50 35 59 General Body Programme (combine aseauires) 50 Page 191. The © @NanAuNn 10. 1. 12. 13. 14, 15. 16. 47. 18. Contra Indications All contra indications for electrical treatments to the body should be checked. ese must include — Pace Maker Pregnancy Tumour Epilepsy Diabetes Spastic conditions and muscles Metal pins and plates in the body Circulatory disorders Heart Disorders Systemic Disorders Over the abdomen during menstruation Scar tissue under six months old. Clients should not be wearing metal jewellery during treatment. Children under 16 should not be treated Treatment should not be given on the heart Treatment should not be given on the nerves of the neck Skin disease and disorders NOTE All treatments must be conducted using the padding layouts provided in this manual. General Advice Use only the small round sticky electrodes on the face. Apply onto a clean, dry skin. Use the oblong sticky electrodes on the body, apply to a clean, dry skin. Alternatively apply the elastic straps and place the round rubber electrodes under the straps. Ensure there is a covering of gel or they are dampened with water between the skin and the rubber electrodes. thn Co i, 42 Baye Fond asl, Cnet CVT AEF ESTER TNE Page 20Precautions/Advice + Always check for contra indications prior to treatment. ‘© Always reassure the client that only a slight sensation is required. The treatment will still be effective. Keep current intensity low. ‘* Always recommend course of 12 treatments to intensify effects. ‘* Asecond course may be required with individual clients depending on their needs * Treatments must be given at least twice wit treatments can be given every other days. in seven days to achieve expected results, «Its advisable to adhere to the minutes recommended for each programme to achieve the best results ‘* Itis wise to study the treatment programmes and plan a progression route for your client to maximise the treatment effects. * Maintenance programmes are recommended once a course of treatments have achieved the desired effects. These can vary between every two to four week depending on the individual client. * Clients may be measured prior to and after programmes 27 ~ 48 when inch/em loss may occur, ‘© Clients should be advised NOT to work out at the gym or at a strenuous exercise class the same day as treatment is given EA tluan 8 Ce id 2 Baio Rd eal Covet COT SEF_—_ESTIB O74 Page 21Care of the Machine, Electrodes and Cables The machine must only be cleaned with a non abrasive, non alcohol cleaner. «Always place your machine on a stable surface and ensure all leads and cables are not stretched or drape over the working area. Cables and leads should never be knotted or tied together as this will break the wires inside. + Always wipe over the rubber electrodes after each use to ensure they are clean for the next client. Do not immerse them in alcohol or a sterilising solution. Anti bacterial cleanser will lean off dead skin cells, oils and perspiration © Over a period of time the rubber electrodes may wear and loose their conductivity. At this point you will need to replace these electrodes. ‘The sticky electrodes are designed to be disposable offering you optimum hygiene conditions. However, it may be preferred to keep the pads used on individual clients for their treatments only. Label the pads and place in a bag so they are used only on this one client. These electrodes will loose their conductivity as they loose their sticky surface. On average they last approximately four treatments. ‘*¢ Itis not advisable to use the same pads on different clients as this will cause contamination from one client to another. A tan 8 Ce, £9 Bayon on fa Covet CHP SEF ESTBRAIDE Page 22Accessories supplied with Multigenius Description Product Code 2x1 metre elastic straps (large) £9701 4x 60cm elastic straps (medium) £9702 4x40 cm elastic straps (small) £9708 6 coloured cables for faradic style pads E9704 12 traditional faradic style pads £9705 6 coloured cables for disposable pads £9706 24 disposable face pads £9707 12 disposable body pads £9708 1 x mains lead with plug £9709 All accessories are available from Ellisons Mail Order ‘® CUSTOMER SERVICE LINE Lo-call 0845 130 6126 & [A Miao 8a 42 Byron fond, ball. Cowety CVT SEF_—_ST7SB 704 Page 23i} KEY R = Red - Postive Electrode B = Black - Negative Electrode [8 sen 8 Co bt, 43 Bryon Read, anal Coveney OT 9EF—_ 51799 07104 Page 24KEY R rode B = Black - Negative Electrode Red - Postive Elect!KEY R= Red - Postive Electrode Black - Negative Electrode 14 55 Page 26a 2R DA Jf 2B — / = {1 | KEY R = Red - Postive Electrode B = Black - Negative Electrode Page 27KEY R = Red - Postive Electrode B = Black - Negative Electrode » 3} A taon 8 Co Ld, 62 Baton Hod, hall Covent VT IEF EST99 7a Page 282B 1B 1R_— 2R 3B 4B Spat 4R 9 10 16 51 KEY R = Red - Postive Electrode B = Black - Negative Electrode Ellison & Ce. Ltd, 43 Boyton Road, Cxhall Coventry CV? 9EF Page 29KEY R = Red - Postive Electrode B = Black - Negative Electrode Page 3012 19 d 1B I. a Ly R = Red - Postive Electrode B = Black - Negative Electrode A ison Gos, 4 Byam Rand, Ea, Coventry CV7 IEF SIT Page 31KEY R = Red - Postive Electrode B = Black - Negative Electrode Cy aa oven evr SEF EsTBB ONDE Page 32KEY R = Red - Postive Electrode B = Black - Negative Electrode Page 34KEY R = Red - Postive Electrode lack - Negative Electrode Page 35Se enen KEY R= Red - Postive Electrode Black - Negative Electrode Page 36KEY R = Red - Postive Electrode lack - Negative Electrode errors Page 37KEY R = Red - Postive Electrode B = Black - Negative Electrode EA Ganon & Cee, 42 Gyion Rnd, abl, Coven CVT IEF ESTBDO7O4 Page 38KEY R = Red - Postive Electrode B = Black - Negative Electrode Page 39ne Numbers KEY R = Red - Postive Electrode B = Black - Negative Electrode [EA titan & cee, 2 Bain ond xl, Coven UT AEF —_ESTP9p O04 Page 40,The Hair & Beauty Business E.A. Ellison & Co. Ltd, 43 Bayton Road, Exhall, Coventry CV7 SEF, UK