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Index
1. Franchisor Support and Directory
2. On Boarding Process
3. Business Development
4. Marketing
5. Operations and Training Process
6. Accounts and Finance
7. Supply Chain
8. External Purchase List and Links
9. Franchisee’s Obligation
10. Company Correspondence and Account Details

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 Franchisor Support and Directory
The Franchisor’s initial support for on boarding the Franchisee is outlined in the subsequent pages. It
is Mandatory for the Franchisee to follow the guidelines laid out in this guide book.
However, in the event the Franchisor is not able to provide the initial support itself, it may delegate
the same to a third party or agent of its choice at its sole discretion.
The Franchisor may also empower the Franchisee to fulfil certain responsibilities on its own subject
to prior approval of the Franchisor and under the Franchisor’s guidance and support.

Department Primary Number Email Id Escalation Email Id

Contact Contact Name
Name
Business Jai Berry 8657406369 jai@[Link] Hardik hardikdesai@bloo
Development Desai mbay. in
Marketing Alisha 8657459953 marketing@bloombay. Kayan kayan@bloombay.
Somani in Daruwalla in

Finance Asmita 86574 59932 asmitashigwan@bloo Suman suman@bloombay

Shigwan [Link] Jaisinghani .in

Supply Chain Swapneel 8108200368 indent@[Link] Sagar Raghorte sagar@bloombay.i

Management Kadu n

Audit Nisha NA audit@[Link] Payal Visaria payal@bloombay.i

Chede n

Posist Rishi Jain 9820763295 rishi@[Link] Divij Santosh divij@[Link]

Training Tanvi 8291047482 training@bloombay.i Divij Santosh divij@[Link]

Banerjee
n
Events Abrar 86574 06342 events@[Link] Sarfaraz ops@[Link]
Shaikh

Product Praveen 97697 55339 praveengollar@bloom Bala Bandaru bala@[Link]

Related Gollar [Link]
Query
Maintenance Sujit 81086 02300 maintenance@bloom Sarfaraz ops@[Link]
Yadav [Link] Shaikh
IT Adnan 8291047465 adnan@[Link] Sarfaraz ops@[Link]
Khan Shaikh

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 On Boarding Process

Site Selection - Business Development

(Selection of Proposed location & Finalisation)

Store Layout - Architect

(Needs site dimensions to make the AutoCad Drawing for Layout and will assign a
contractor for site construction)

Staff Training – Training Manager

(The assigned manager will conduct training of the staff hired by the Franchisee)

Marketing – Manager
(The marketing department will assist in online on-boarding and marketing collaterals)

Raw Material – Supply Chain Management

(Assist in raising the first indent and dispatch plan of raw materials & equipment)

Store Interior/ Branding Clearance – Architect

(The Architect will give clearance on store interiors and branding before the outlet goes
live)

Operations Clearance – Manager

(Will give the final clearance after the staff training is completed)

Outlet Launch – Operations Manager

(The Franchisor will assign a Manager to assist the Franchisee for the store opening and
initial support)

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 Business Development

Site Approval
The Franchisor may assist the Franchisee in site selection/location. The site finalisation
shall always be with the Franchisor’s prior approval.

Outlet Design /Layout

The Franchisor shall provide the outlet design /Layout. The Franchisee shall pay a
onetime non-refundable fee of Rs. 10,000 /- + GST for the same. In case 3D drawing is
required, the same can be provided by the Franchisor at additional cost.

Agreement
Franchisor shall draft and prepare the Franchise Agreement to be executed on stamp
paper. The Franchisee shall pay a one-time non-refundable fee of Rs. 3000 /- + GST for
the same.

Contractor
Franchisor shall provide preapproved contractors for undertaking fit out at the outlet.
Fit out period to be approximately 30 days from execution of the Franchise
Agreement. Cost of fit out will depend on the outlet size/layout, etc. and will be borne
by the Franchisee.

In case of any further queries, reach out to Business Development.

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 Marketing

Initial Support
1. Marketing Collateral: All Social Media Posts, Pamphlets, Standee & Fax Banners will be
provided by the Franchisor to the Franchisee in soft copy free of cost (Standard
Designs)
2. Additional Collateral: Any modification to standard design, video/print/digital
marketing and social media marketing will be on chargeable basis.
3. Marketing Activities: All marketing activities, including social media marketing will be
done by the Franchisor only. Franchisee can only undertake local area marketing with
pre-approved marketing collaterals subject to prior written permission from the
Franchisor.
4. Online Delivery: Franchisor will assist the Franchisee in on-boarding all online delivery
partners available in the area at rates finalised at national level.

On-going Support
1. Marketing support for approved promotions: All collaterals required for promotions
and marketing will be provided by the Franchisor in soft copy only. Cost of printing the
same will be borne by the Franchisee.
2. Menu / Product Change: Standard menu board, LED panels, recipe card etc. and
periodic update to the same will be provided by the Franchisor. Art work in soft copy
alone will be provided.
3. Online Delivery: All campaigns with online partners will be done by the Franchisor only
for promoting The BELGIAN WAFFLE Co. brand and to increase sales.
4. National Campaigns: Marketing charges for all national level campaigns will be
apportioned across all Franchisee’s pan India.
5. Brand Charges: Additional charge of Rs. 1,000/- per month per franchisee will be
charged by the Franchisor towards brand building activities benefiting all the
franchisees.

In case of any further queries, reach out to the Marketing department.

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 Operations

Initial Support
1. Training: Franchisor will provide initial training for a period of 15 days from the
execution of the Franchise Agreement to be carried out at Franchisor’s head office at
Mumbai. Training will cover – Product Making, Brand Positioning, Brand Awareness
and Customer Service.
2. POS System Support: Point of sale billing and materials management training will be
given by the Franchisor.
3. Operational Assistance for Launch: Franchisor shall send 1 Manager for 3 days for
launching the outlet. Cost of travel, boarding and lodging of such Manager to be
borne by the Franchisee. If journey distance is above 6 hrs, then travel will be by air. If
the Franchisee insists on travel via a different mode of transport, 3 support days shall
be adjusted against the travel days and additional days will be charged at Rs. 3,000 +
GST.

Day Agenda Particulars

HO – 1 Introduction & Soft Skills Introduction
training Roles & Responsibilities
Personality Development
Customer Service
Grooming & Hygiene
HO- 2 Product Training Food Safety Measures
Waffle Recipes
Batter Making
Machine Handling & Troubleshooting
Kitchen Hygiene
Waffle Making
Fillings
Hands - on training
HO -3 Product Training POSist Training
Beverage and Pancake Recipes
Beverage Making
Pancake Making
Hands – on Training

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FT - 4 Observation Different Stations
Making, Assembly
Serving
Menu (Items, Rates)
Product Placement
Store Arrangement
FT - 5 Batter Making Learning the Recipes
Ensuring the utensils used to make the Batter are
clean
How to store the Batter
FT - 6 Machine Handling Standard temperature
(Waffles) Cleaning Process
Time required to bake waffle
Troubleshooting
FT - 7 Assembly Point Waffle Assembly
Station setup
Order priority – first order taken to be served first
Clean as you go method
FT - 8 Beverage Making Learning the Recipes
Handling Blender Machine
Cleaning the Utensils required to make a beverage
Assembly
FT - 9 Machine Handling Standard temperature
(Waffles) Cleaning Process
Time required to bake waffle
Troubleshooting
FT - 10 Assembly Point Waffle Assembly
Station setup
Order priority – first order taken to be served first
Clean as you go method
FT - 11 Beverage Making Learning the Recipes
Handling Blender Machine
Cleaning the Utensils required to make a beverage
Assembly
FT - 12 POSist Billing (Combo, extras, discount)
FT - 13 POSist Enterprise Model
FT - 14 Revision One-Line Definitions
Steps of Service
Food Safety Measures
Checklists (Opening, Closing, Managers)

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Conditions

● Minimum staff of 5 people will be required for training (4 team members, 1 team leader).
● All staff are required be present for training in person at the same time.
● All staff to be in white shirt, black pants and black formal shoes.
● Minimum duty time during training will be 8 hrs. Shift and location will be decided by the
Training Manager of the Franchisor.
● All expenses for travelling, food and accommodation for training staff to be borne by the
Franchisee.
● All staff should get clearance from the Training Department of the Franchisor before
finishing the training programme. Failing this will result in extension of training until the
said clearance can be provided by the Franchisor.
● The Franchisor will send additional staff for outlet opening in case the staffs does not
clear the required training programme. Cost for the same will be Rs. 3,000/- per person
per day + travel + accommodation. The said cost will be borne by the Franchisee.

Ongoing Support

● Training: Refresher: Training and operations support can be provided at cost of travel,
boarding and lodging of such Manager to be borne by the Franchisee. If journey distance
is above 6 hrs, then travel will be by air. The cost for this support will be Rs. 1500 + GST
per day.
● Audit: Mystery/Surprise audit may be carried out by a third party of the Franchisor. Cost
of such audit to be borne by the Franchisee.
● Maintenance: It is mandatory to procure the recoated waffle plates and other equipment
from the Franchisor. The cost for the same will differ from city to city and is to be borne
by the Franchisee.

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In case of any queries, regarding Operations reach out to the Operations Head

In case of any queries regarding Audit, reach out to the Audit Head.

In case of any queries regarding Training, reach out to either Operations Head or Audit Head

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 Penalty Matrix Post Audits

Particulars Penalty
i. Unacceptable Breach
Consistently poor audit scores of 60% or below Forfeit Security Deposit & BWC reserves the
for 3 consecutive audits. rights to serve notice of termination.

ii. Major Breach

a. Unauthorised/ Unapproved Product
b. Unrecorded Sales
c. Selling product which is not on the
approved menu Upto 30%
d. Breach of Non – Compete
e. Outlet closure without intimation/
approval
f. Outlet relocating & not seeking
clearance before re-opening the outlet.

iii. Moderate Breach

a. Batter not made as per standards
b. Product Quality
c. Local purchase not done as per company Upto 20%
guidelines
d. Outlet Look & Feel
e. Unauthorised Offers
f. Worn out plates/uncoated plate usage

iv. Minor Breach

a. SOP Guidelines
b. Grooming and Hygiene
c. Not entering stock entries in Posist Upto 10%
d. Not Providing CCTV Footage
e. Unapproved Events
f. Unapproved Marketing Collaterals used

NOTE: ALL PENALTIES ABOVE ARE PERCENTAGE OF SALES CALCULATED AS AVERAGE OFLAST
3 CONSECUTIVE MONTH’S SALES PRECEDING THE MONTH OF BREACH.

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 Accounts & Finance

Royalty Payments

Invoice Dates Action

Closing Stock 2nd of Every Month Closing Stock to be
uploaded in Posist
Royalty Invoices 5th of Every Month Invoice will be raised by
Finance Team
Payments 10th of Every Month Payments to be made
against the invoice raised

Reference Number for Payment

Once any payment is done, kindly email the reference number to the below email ids:
asmita@[Link]
billing@[Link]

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 Supply Chain

Initial Support

I. Raw Materials: Franchisor will provide the list of small ware and equipment. It is
mandatory to procure the same from the Franchisor.
II. Consumables: Franchisor will provide the list of all consumables and the same
needs to be procured by the Franchisee from the Franchisor.
III. Approved Purchase list: The following list of products can be procured locally by
the Franchisee at its costs.

Ongoing Support

I. Raw Materials: It is mandatory to purchase all consumables from the Franchisor

other than approved local purchases listed above.
II. Logistics: Franchisor will recommend the logistic partner or Franchisee can choose
their own logistics company. Cost for the same will be borne by the Franchisee.
III. Consumables / Menu Changes / Recipe Change: Franchisor has the discretion to
change, discontinue, and introduce any item to improve quality or cost of products.
All menu / recipe changes can be done by the Franchisor only.

In case of any queries regarding Supply Chain, reach out to Supply Chain Manager.

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 List of Third-Party Products*

Product Brand Name

i. Ice Cream Primary Preference - Havmor
Secondary Preference – Mother Diary,
Amul &
Baskin Robins
ii. Mineral Water Any brand for Rs. 10 MRP
iii. Milk -Toned milk 4.5 % fat, 8.5 % Nandini Samporna or Amul Gold
snf
iv. Table Butter – Not Margarine Amul
v. Oil Fortune Rice Bran Oil, Dhara Rice Bran Oil,
Gemini Rice Bran Oil
vi. Nutella Ferrero
vii. Whipped Cream Primary Preference – D’lecta (Delicia)
Whipped Topping
Secondary Preference – Rich -Gold
Whipped Topping
viii. Cream Cheese Primary Preference – D’lecta
Secondary Preference - Goloka Farms
Philadelphia style cream cheese
ix. Honey Dabur
x. Carry Bags Any

*Third Party products may be amended/ replaced/ added by

the Franchisor from time to time.

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 External Purchase List and Links

Particular Quantity Brand Specifications/ Link

Fridge 1 Adwin/Celfrost Upright Display 400L
Freezer 1 Adwin CHF 200 (Chest Freezer 200 L)
Mobile Phone 1 Your choice
Weight Scale 2 Amazon / Flipkart [Link]
Speakers 1 Amazon / Flipkart
Printer 1 Amazon / Flipkart Epson TM-T82 Printer
[Link]
Desktop / 1 Locally Windows 7+, i3, 4GB RAM
Laptop
CCTV 1 CP Plus 4 Cameras, (7UC56)
Fire 1 Cease Fire
Extinguisher
Water Purifier 1 Kent / Aquaguard etc.
LED Panels 2 BWC approved brand Contact Apurva
(+91 86576 12764)

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 Franchisee’s Obligations

● To carry out the site feasibility studies for the Franchise Business
● To commence the Franchise Business from the planned date
● The Franchisee shall maintain the premises as per the guidelines of the Franchisor
● The Franchisee is required to maintain the books of accounts and is required to provide
the same to the Franchisor at the end of each month.
● It is mandatory for the Franchisee to generate sales bills and to put a Disclaimer at the
billing counter “No Bill No Pay”.
● The Franchisee has to procure all the licenses required to operate the outlet and to
comply with the local government laws at their own cost.
● Franchisee cannot use any non-approved products for preparing any items on the menu.
● Franchisee has to use the POS/billing system approved by the Franchisor - (POSIST).
● Entering inventory/stock details in the materials management system is MANDATORY -
(POSIST).
● Franchisee has to compulsorily install CCTV camera based on the layout drawing given by
Franchisor and provide 24x7 real time remote accesses to the Franchisor.
● The Franchisee is required to maintain the outlet in a good condition. If at any time the
Franchisor feels that the Franchisee is not complying with such obligations, it shall notify
the Franchisee and Franchisee will be required to take necessary corrective actions within
15 days.
● The Franchisee is required to have trained, qualified & experience staff to run the outlet.
● The Franchisee shall at all times maintain the highest degree of sanitation, hygiene and
cleanliness at the outlet.

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● Franchisee cannot promote any other third-party brand or display any collateral without
written prior written approval from the Franchisee.
● Franchisee is expressly debarred from undertaking any commercial activity from the
outlet or using the Franchisor brand, logo, marketing materials, raw materials &
consumable other than for running the franchised outlet as contemplated in the
Franchise Agreement.

● The Franchisee shall not make any alteration in the aesthetic look of the outlet without
the prior written permission of the Franchisor.

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 Company Correspondence and Account Details

All correspondence, questions, communications, and documents, including cheques,

should be addressed to:
Bloombay Enterprises LLP
Registered Address: Devidayal Mills, 2nd Floor, Next to Britannia Mills Compound,
Reay Road. Darukhana. Mumbai – 400010.

E-mail: info@[Link]

Franchisee shall make the payments for Franchisee Fee and Security Deposit, in the
below mentioned account, electronically:

Bank Account Name BLOOMBAY ENTERPRISES LLP

Branch Name YES BANK
Current Account No. 031163500000014
IFSC CODE YESB0000311

Franchisee shall make the payments for Raw Material, Equipment and Royalty , in the
below mentioned account, electronically:

Bank Account Name Bloombay Enterprise LLP

Branch Name HDFC Sandoz House
Current Account No. 50200012063190
IFSC CODE HDFC0000240

NOTE: In case of any conflict or inconsistency between this Guide Book and the
Franchise Agreement, the provision of the Franchise Agreement will always prevail.

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