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Social Computing Insights by Nur Amilia

This document contains a student's answers to 10 questions about the topic of social computing. The questions cover differentiating between social networking sites and corporate social networks, risks and benefits of social commerce and collaborative consumption, the importance of social computing in customer relationship management, and how organizations can utilize social computing technologies. The student also discusses guidelines for employee social media use, why LinkedIn has become important for recruiting, and limitations of restricting a job search to only social networks.

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NUR AMILIA HAMID HAMZAH
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31 views4 pages

Social Computing Insights by Nur Amilia

This document contains a student's answers to 10 questions about the topic of social computing. The questions cover differentiating between social networking sites and corporate social networks, risks and benefits of social commerce and collaborative consumption, the importance of social computing in customer relationship management, and how organizations can utilize social computing technologies. The student also discusses guidelines for employee social media use, why LinkedIn has become important for recruiting, and limitations of restricting a job search to only social networks.

Uploaded by

NUR AMILIA HAMID HAMZAH
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Name: Nur Amilia Binti Hamid Hamzah

Student ID: 2022615774

Date: 10/11/2023

Topic: Social Computing

Please answer all the questions.

1. Differentiate between social networking Web sites and corporate social


networks.

- Social networking websites are online platforms that enable people to


connect and communicate with one another. Examples include Facebook,
Twitter, and Instagram, where users exchange personal information,
updates, and media. Corporate social networks, on the other hand, are
internal platforms within firms that encourage communication and
cooperation among personnel. Examples include Yammer and Slack, which
are utilized for work-related chats, document sharing, and project
collaboration. (4 marks)

2. Briefly describe the risks of social commerce to businesses.

- Businesses face a variety of hazards as a result of social commerce,


including:

I. Concerns about privacy: Sharing personal information on social media


sites may generate privacy concerns.
II. Security Risks: Social media transactions may be vulnerable to hackers
and data breaches.
III. Negative evaluations and criticism may swiftly spread, affecting a
company's reputation.
IV. Scammers and fraudulent activities may be attracted to social
commerce platforms.
V. Changes in social media platform regulations can have an impact on
corporate strategy and reach. (5 marks)
3. What are the benefits of collaborative consumption to customers?

I. Individual expenses for products and services are reduced when


resources are shared.
II. Customers receive access to a wide range of items without the
responsibility of ownership.
III. Environmental effect: Promotes sharing, which reduces total
consumption and environmental effect.
IV. Community Building: Encourages members to feel a feeling of
belonging and trust.
V. Greater Variety: Access to a broader choice of products and services
than individual ownership. (5 marks)

4. Define collaborative consumption and describe how collaborative


consumption is a “green” phenomenon.

I. Shared things eliminate the requirement for individual ownership,


reducing total output and waste.
II. Sharing resources improves their utilization, resulting in decreased
energy use.
III. Sustainable Practices Promotion: Emphasizes sustainable consumption
habits by extending product lifecycles.
IV. Lower Carbon Footprint: A lower carbon footprint results from fewer
individual transactions and deliveries. (6 marks)

5. Is social advertising more effective than advertising without a social


component? Why or why not?

I. Targeted Reach: Advertisers may use social media to target certain


demographics and interests.
II. Interaction: Through likes, shares, and comments, social advertisements
may increase user interaction.
III. Word of Mouth: Social media enhances word-of-mouth marketing,
increasing campaign reach.
IV. Data data: Social media networks offer useful data for measuring and
optimizing ad success . (4 marks)
6. Discuss why social computing is so important in customer relationship
management

I. Understand Customer Behavior: Social data can help you understand


your customers' preferences and behaviors.
II. Real-time Interaction: Enables businesses to interact with customers in
real-time, addressing concerns as they arise.
III. Feedback and Reviews: Social media platforms allow customers to
provide feedback and reviews.
IV. Personalized Marketing: Allows for the development of personalized
marketing strategies based on social data.
V. Building Trust: Active participation in social spaces aids in the
development of customer trust and loyalty. (4 marks)

7. How can an organization best employ social computing technologies and


applications to benefit its business processes?

I. Customer Feedback: Monitor social media for customer feedback and


market trends.
II. Customer Engagement entails actively responding to customer inquiries
and feedback.
III. Data Analysis: Use social data to conduct market research and gain
customer insights.
IV. Implement internal social networks to improve communication and
collaboration.
V. Use social media platforms to crowd source ideas and foster innovation.
(4 marks)

8. What sorts of restrictions or guidelines should firms place on the use of


social networks by employees? Are social computing sites a threat to
security? Can they tarnish a firm’s reputation? If so, how? Can they enhance
a firm’s reputation? If so, how?

- Maintain confidentiality by not disclosing critical corporate information.


Maintain a professional tone and manner when communicating online.
Legal and regulatory criteria must be met. Security Awareness: Inform
employees on the dangers of social engineering and cybersecurity. If not
handled with caution, social computing sites might offer security risks.
Improper postings or leaking material might harm a company's reputation.
However, when utilized wisely, social media may improve reputation by
encouraging pleasant interactions, brand promotion, and open
communication. (5
marks)
9. Explain why LinkedIn has become so important in the recruiting process.

I. Professional Network: It gives professionals a place to demonstrate their


abilities and experiences.
II. Recruitment Tools: Provides functionality such as job posts, applicant
tracking, and candidate search.
III. Opportunities for Networking: Facilitates relationships between
recruiters and potential prospects.
IV. Employers can check candidates' professional backgrounds via
credential verification. (4 marks)

10. If you are looking for a job, what is the major problem in restricting your
search to social networks?

I. Employment Listings Are Limited: Not all employment openings are


promoted on social media.
II. Lack of Diversity: Relying entirely on social media may restrict exposure
to a varied range of career opportunities.
III. Incomplete Information: Social profiles may not include entire
information regarding job vacancies.
IV. Networking Gaps: Some businesses or professions may rely on
traditional job hunting tactics more than others. (4 marks)

Common questions

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Social computing is crucial for customer relationship management as it allows businesses to understand customer behavior through social data, interact with customers in real time, gather feedback and reviews, develop personalized marketing strategies, and build trust and loyalty through active participation in social spaces .

Active management of a company's social media presence is crucial to prevent reputational damage from inappropriate posts or leaked information. Well-managed social interactions foster positive brand perception, promote transparency, and support fruitful engagement with customers, ultimately enhancing the firm's reputation .

Firms should establish guidelines such as maintaining confidentiality by avoiding the disclosure of critical corporate information, ensuring professional tone and adherence to legal and regulatory standards, and promoting security awareness to educate employees about social engineering and cybersecurity risks. Proper use can mitigate security threats, protect reputation, and enhance the company's image through positive interactions and brand promotion .

Businesses using social commerce platforms face several risks including privacy concerns, as sharing personal information can lead to data breaches and vulnerability to hackers. Furthermore, negative feedback can quickly spread and damage a company's reputation. Additionally, social commerce platforms may attract scammers, and changes in social media regulation can impact corporate strategy and reach .

LinkedIn has transformed recruitment by providing a professional platform for candidates to showcase skills and experiences, offering recruitment tools like job postings and candidate search, facilitating networking opportunities between recruiters and prospects, and allowing employers to verify professional backgrounds through credential checks .

Social advertising offers targeted reach by allowing advertisers to focus on specific demographics and interests. It enables greater user interaction through features like likes, shares, and comments, enhances word-of-mouth marketing, and provides valuable data for measuring and optimizing ad success .

Job seekers confining their search to social networks encounter limited job postings, lack of diversity in opportunities, incomplete job information, and possible gaps in networking. To mitigate these limitations, they should diversify their search strategies by utilizing traditional methods, expanding their networks, and seeking complete job details beyond social profiles .

Social networking websites are online platforms like Facebook, Twitter, and Instagram that enable users to connect, communicate, and share personal information, updates, and media with each other. In contrast, corporate social networks such as Yammer and Slack are internal platforms within organizations designed to facilitate communication and cooperation among personnel, focusing on work-related conversations, document sharing, and project collaboration .

Organizations can maximize the benefits of social computing by monitoring social media for customer feedback and market trends, actively engaging with customer inquiries, analyzing social data for market research, implementing internal social networks to enhance communication and collaboration, and using social media to crowdsource ideas and foster innovation .

Collaborative consumption promotes environmental sustainability by eliminating the need for individual ownership, reducing overall production and waste, and improving resource utilization to decrease energy consumption. It extends product lifecycles and results in a lower carbon footprint. For consumers, this model reduces individual costs, increases access to a variety of items without ownership responsibilities, encourages community building, and offers a broader range of products and services .

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