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FourWeekMBA
43 Consulting Frameworks And
Methodologies You Need To Know
Business / By Gennaro Cuofano / June 8, 2023
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Strategy Tools Explorer
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Table of Contents
ADKAR Model
ADKAR model
The ADKAR model is a management tool designed to assist employees and businesses in transitioning through
coxganizational change. To maximize the chances of employees embracing change, the ADKAR model was developed
by author and engineer Jeff Hiatt in 2003. The model seeks to guide people through the change process and
importantly, ensure that people do not revert to habitual ways of operating after some time has passed.
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The ADKAR mode! is a management tool designed to assist
employees and businesses in transitioning through organizational
change. To maximize the chances of employees embracing change,
the ADKAR model was developed by author and engineer Jeff Hiatt
in 2003. The model seeks to guide people through the change
process and importantly, ensure that people do not revert to
habitual ways of operating after some time has passed.
Ansoff Matrix
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Ansoff Matrix In A Nutshell
You can use the Ansoff Matrix as a strategic framework to understand what growth strategy is more suited based on
the market context Developed by mathematician and business manager Igor Ansoft, it assumes a growth strategy
Can be derived by whether the market is new or existing, andthe products new or existing
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You can use the Ansoff Matrix as a strategic framework to
understand what growth strategy is more suited based on the
market context. Developed by mathematician
and business manager Igor Ansoff, it assumes a growth strategy can
be derived from whether the market is new or existing, and whether
the product is new or existing.
Lean Startup Canvas
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The lean startup canvas is an adaptation by Ash Maurya of “
the business model canvas by Alexander Osterwalder, which adds a
layer that focuses on problems, solutions, key metrics, unfair
advantage based, and a unique value proposition. Thus, starting
from mastering the problem rather than the solution.
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BCG Matrix
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In the 1970s, Bruce D.
Henderson, founder of the
Boston Consulting Group,
came up with The Product
Portfolio (aka BCG Matrix, or Z
Growth-share Matrix), which
would look at a successful
business product portfolio
based on potential growth and
market shares. It divided
products into four main
categories: cash cows, pets
(dogs), question marks, and
stars.
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Blue Sea Strategy
Blue Ocean Strategy
iss
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A blue ocean is a strategy where the boundaries of existing markets
are redefined, and new uncontested markets are created. At its core,
there is value innovation, for which uncontested markets are created,
where competition is made irrelevant. And the cost-value trade-off is
broken. Thus, companies following a blue ocean strategy offer much
more value at a lower cost for the end customers.
Business Analysis Framework
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Business analysis is a research discipline that helps driving change
within an organization by identifying the key elements and
processes that drive value. Business analysis can also be used in
Identifying new business opportunities or how to take advantage of
existing business opportunities to grow your business in the
marketplace.
Business Engineering Framework
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According to the FourWeekMBA definition of business engineering,
a business engineer is a hybrid between an entrepreneur, executive,
and business strategist, which combines a deep understanding of
business modeling to speed up experimentation, design thinking to
develop products with a customer obsessed approach. And a deep
understanding of business scaling through concepts of non-linear
competition, transitional business modeling, and technological
modeling.
Business Modeling Framework
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Business Asymmetric Betting Framework
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Another dimension of asymmetric betting is given by how impactful
the idea can be to the business. When we have asymmetric bets that
can have a high impact and are easy to reverse, we get to the
“Jackpot” and go into an "All-In-Mode” of action! And how easy to
reverse.
Design Strategy Framework
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Design strategy is a framework applying the tactical thinking of a
business strategy to the needs of the user to create the most
effective products and services.
Minimum Viable Product
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As pointed out by Eric Ries, a minimum viable product is that version
of a new product which allows a team to collect the maximum.
amount of validated learning about customers with the least effort
through a cycle of build, measure, learn; that is the foundation of the
lean startup methodology.
Porter’s Five Forces
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Porter's Five Forces is a model that helps organizations to gain a
better understanding of their industries and competition. Published
for the first time by Professor Michael Porter in his book
“Competitive Strategy” in the 1980s. The mode! breaks down
industries and markets by analyzing them through five forces
Six Forces Model
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The Six Forces Model is a variation of Porter's Five Forces. The sixth
force, according to this model, is the complementary products. In
short, the six forces mode! is an adaptation especially used in the
tech business world to assess the change of the context, based on
new market entrants and whether those can play out initially as
complementary products and in the long-term substitutes.
Porter’s Value Chain
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In his 1985 book Competitive Advantage, Porter explains that a value
chain is a collection of processes that a company performs to create
value for its consumers. As a result, he asserts that value chain
analysis is directly linked to competitive advantage. Porter's Value
Chain Model is a strategic management tool developed by Harvard
Business School professor Michael Porter. The tool analyses a
company’s value chain — defined as the combination of processes
that the company uses to make money.
Porter’s Generic Strategies
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According to Michael Porter, a
competitive advantage, in a
given industry could be
pursued in two key ways: low
cost (cost leadership), or
differentiation. A third generic
strategy is focus. According to
Porter a failure to do so would
end up stuck in the middle
scenario, where the company
will not retain a long-term
competitive advantage.
McKinsey 7s Model
The McKinsey 7-S Model was
developed in the late 1970s by
Robert Waterman and Thomas
Peters, who were consultants
at McKinsey & Company.
Waterman and Peters created
seven key internal elements
that inform a business of how
well positioned it is to achieve
its goals, based on three hard
elements and four soft
elements.
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GE McKinsey Matrix
The GE McKinsey Matrix was
developed in the 1970s after
General Electric asked its
consultant McKinsey to
develop a portfolio
management model. This
matrix is a strategy tool that
provides guidance on how a
corporation should prioritize its
investments among its
business units, leading to three
possible scenarios: invest,
protect, harvest, and divest.
McKinsey Horizon Model
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The McKinsey Horizon Model
helps a business focus on
innovation and growth. The
model is a strategy framework
divided into three broad
categories, otherwise known
as horizons. Thus, the
frarnework is sometimes
referred to as McKinsey's Three L
Horizons of Growth.
McKinsey’s Seven Degrees Framework
MckKinsey’s Seven Degrees of
Freedom for Growth is a
strategy tool. Developed by
partners at McKinsey and
Company, the too! helps
businesses understand which
opportunities will contribute to
expansion, and therefore it
helps to prioritize those
initiatives.
Market Expansion Strategy Framework
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In a tech-driven business world, companies can move toward market
expansion by creating options to scale via niches. Thus leveraging
transitional business models to scale further and take advantage of
non-linear competition, where today’s niches become tomorrow's
legacy players.
MECE Framework
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The MECE framework is an
exhaustive expression of
information that must account
for all conceivable scenarios.
While the framework is used in
categorizing information and
data processing, it is
commonly used in formulating
problems and then solving .
them. The MECE framework is
a means of the exhaustive
grouping of information into
categories that are both
mutually exclusive (ME) and
collectively exhaustive (CE).
New Product Development
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Product development, known
as the new product
development process
comprises a set of steps that
go from idea generation to
post-launch review, which help
companies analyze the various
aspects of launching new
products and bringing them to
market. It comprises idea
generation, screening, testing;
business case analysis, product
development, test marketing,
commercialization, and post-
launch review.
User Experience Design
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The term “user experience” was coined by researcher Dr. Donald
Norman who said that “no product is an island. A product is more
than the product. It is a cohesive, integrated set of experiences. Think
through all of the stages of a product or service — from initial
intentions through final reflections, from first usage to help, service,
and maintenance. Make them all work together seamlessly.” User
experience design is a process that design teams use to create
products that are useful and relevant to consumers.
Cost-Benefit Analysis
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A cost-benefit analysis is a process a business can use to analyze
decisions according to the costs associated with making that
decision. For a cost analysis to be effective it's important to articulate
the project in the simplest terms possible, identify the costs,
determine the benefits of project implementation, assess the
alternatives.
Empathy Mapping
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Empathy mapping is a visual representation of knowledge regarding
user behavior and attitudes. An empathy map can be built by
defining the scope, purpose to gain user insights, and for each
action, add a sticky note, summarize the findings. Expand the plan
and revise.
Problem-Solution Fit
A leaner MVP is the evolution
of the MPV approach. Where
the market risk is validated
before anything else
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Product-Market Fit
Marc Andreessen defined Product/market fit as “being in a good
market with a product that can satisfy that market.” According to
Andreessen, that is a moment when a product or service has its
place in the market, thus enabling traction for the company offering
that product or service
Perceptual Mapping
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Perceptual mapping is the
visual representation of
consumer perceptions of
brands, products, services, and
organizations as a whole.
Indeed, perceptual mapping
asks consumers to place
competing products relative to
one another on a graph to .
assess how they perform with
respect to each other in terms
of perception.
Value Stream Mapping
Value stream mapping uses
flowcharts to analyze and then
improve on the delivery of
products and services. Value
stream mapping (VSM) is
based on the concept of value
streams — which are a series of
sequential steps that explain
how a product or service is
delivered to consumers.
Bullseye Framework
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The bullseye framework is a simple method that enables you to
prioritize the marketing channels that will make your company gain
traction. The main logic of the bullseye framework is to find the
marketing channels that work and prioritize them.
Speed vs. Reversibility Matrix
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Tech Business Model Template
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Atech business model is made of four main
components: value model (value propositions, mission, vision),
technological model (R&D management), distribution model (sales
and marketing organizational structure), and
financial mode! (revenue modeling, cost structure, profitability and
cash generation/management). Those elements coming together
can serve as the basis to build a solid tech business model.
Web3 Business Model Template
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A Blockchain Business Model according to the FourWeekMBA
framework is made of four main components: Value Model (Core
Philosophy, Core Values and Value Propositions for the key
stakeholders), Blockchain Model (Protocol Rules, Network Shape and
Applications Layer/Ecosystem), Distribution Model (the key channels
amplifying the protocol and its communities), and the Economic
Model (the dynamics/incentives through which protocol players
make money). Those elements coming together can serve as the
basis to build and analyze a solid Blockchain Business Model.
Asymmetric Business Models
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In an asymmetric business model, the organization doesn't
monetize the user directly, but it leverages the data users provide
coupled with technology, thus have a key customer pay to sustain
the core asset. For example, Google makes money by leveraging
users’ data, combined with its algorithms sold to advertisers for
visibility.
Business Competition
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In a business world driven by technology and digitalization,
competition is much more fluid, as innovation becomes a bottom-up.
approach that can come from anywhere. Thus, making it much
harder to define the boundaries of existing markets. Therefore, a
proper business competition analysis looks at customer,
technology, distribution, and financial model overlaps. While at the
same time looking at future potential intersections among
industries that in the short-term seem unrelated.
Technological Modeling
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Technological modeling is a discipline to provide the basis for
companies to sustain innovation, thus developing incremental
products. While also looking at breakthrough innovative products
that can pave the way for long-term success. In a sort of Barbell
Strategy, technological modeling suggests having a two-sided
approach, on the one hand, to keep sustaining
continuous innovation as a core part of the business mode!. On the
other hand, it places bets on future developments that have the
potential to break through and take a leap forward.
Transitional Business Models
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A transitional business model is used by companies to enter a
market (usually a niche) to gain initial traction and prove the idea is
sound. The transitional business model helps the company secure
the needed capital while having a reality check. It helps shape the
long-term vision and a scalable business mode].
Business Scaling
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Business scaling is the process of transformation of a business as the
product is validated by wider and wider market segments. Business
scaling is about creating traction for a product that fits a small
market segment. As the product is validated it becomes critical to
build a viable business model. And as the product is offered at wider
and wider market segments, it’s important to align product,
business model, and organizational design, to enable wider and
wider scale.
Growth Matrix
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In the FourWeekMBA growth matrix, you can apply growth for
existing customers by tackling the same problems (gain mode). Or
by tackling existing problems, for new customers (expand mode). Or
by tackling new problems for existing customers (extend mode). Or
perhaps by tackling whole new problems for new customers
(reinvent mode).
Revenue Streams Matrix
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In the FourWeekMBA Revenue Streams Matrix, revenue streams are
classified according to the kind of interactions the business has with
its key customers. The first dimension is the “Frequency” of
interaction with the key customer. As the second dimension, there is
the “Ownership” of the interaction with the key customer.
Revenue Modeling
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Revenue model patterns are a way for companies to monetize their
business models. A revenue mode! pattern is a crucial building block
of a business model because it informs how the company will
generate short-term financial resources to invest back into the
business. Thus, the way a company makes money will also influence
its overall business model.
Pricing Strategies
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A pricing strategy or model helps companies find the pricing
formula in fit with their business models. Thus aligning the customer
needs with the product type while trying to enable profitability for
the company. A good pricing strategy aligns the customer with the
company’s long term financial sustainability to build a solid
business model.
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About The Author
Gennaro Cuofano
Gennaro is the creator of FourWeekMBA, which reached
about four million business people, comprising C-level
executives, investors, analysts, product managers, and
aspiring digital entrepreneurs in 2022 alone | He is also
Director of Sales for a high-tech scaleup in the Al Industry |
In 2012, Gennaro earned an International MBA with
emphasis on Corporate Finance and Business Strategy.
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