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Geosemiotics in Cultural Texts Evaluation

This document discusses evaluating messages and images from different types of texts and cultures. It covers linguistic landscapes, which are the languages displayed in a particular space like advertisements or signs. Geosemiotics is introduced as the study of the social meaning of sign placement and human interaction in the material world. Principles of geosemiotics include indexicality, dialogicality, and selection. The document also discusses kinds of signs like regulatory, infrastructural, commercial, and transgressive signs. It provides guidance on how to evaluate media messages by considering their construction, values, interpretation, purpose and creative techniques.

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Rachel San juan
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194 views24 pages

Geosemiotics in Cultural Texts Evaluation

This document discusses evaluating messages and images from different types of texts and cultures. It covers linguistic landscapes, which are the languages displayed in a particular space like advertisements or signs. Geosemiotics is introduced as the study of the social meaning of sign placement and human interaction in the material world. Principles of geosemiotics include indexicality, dialogicality, and selection. The document also discusses kinds of signs like regulatory, infrastructural, commercial, and transgressive signs. It provides guidance on how to evaluate media messages by considering their construction, values, interpretation, purpose and creative techniques.

Uploaded by

Rachel San juan
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

EVALUATING

MESSAGES AND/OR
IMAGES OF DIFFERENT
TYPES OF TEXTS
REFLECTING
DIFFERENT TYPES OF
CULTURE
Linguistic Landscape

◦is the displayed language in a particular space e.g.


advertisement, billboards, and other signs
BILLBOARDS
BILLBOARDS
SIGNAGES
REGULATIONS
STREET
NAMES
GRAFFITI
GEOSEMIOTICS

◦is the study of the


social meaning of the
material placement of
signs and our actions
in the material world.
(Mooney & Evans,
2015)
Principles of Geosemiotics

1. INDEXICALITY – meaning was given to a sign by a


place the sign was put in.
2. DIALOGICALITY – signs have double meanings,
and they correspond with each other.
3. SELECTION – one does not see all signs
KINDS OF SIGNS
1. Regulatory Signs
KINDS OF SIGNS
2. Infrastructural Signs
KINDS OF SIGNS
3. Commercial Signs
KINDS OF SIGNS
4. Transgressive Signs
Online Landscape
HOW TO EVALUATE:

ALL MEDIA MESSAGES ARE “CONSTRUCTED


1. What is the message of the text?
2. How effectively does it represent reality?
3. How is the message constructed?
HOW TO EVALUATE:

MEDIA HAVE EMBEDDED VALUES AND POINT OF


VIEW
1. what lifestyles, values and points of view are
represented in the text?
2. Who or what is missing?
HOW TO EVALUATE:

EACH PERSON INTERPRETS MESSAGES


DIFFERENTLY
1. What message do you perceive from the text?
2. How might others understand it differently? Why?
HOW TO EVALUATE:
MEDIA HAVE COMMERCIAL, IDEOLOGICAL OR POLITICAL
INTEREST
1. what is the purpose of the text?
2. Who is the target audience of the text?
3. Who might have disadvantaged?
4. Who created the text?
HOW TO EVALUATE:
MEDIA MESSAGES ARE CONSTRUCTED USING A
CREATIVE LANGUAGE HAVING ITS OWN RULES
1. What techniques are used and why?
2. How effective are the techniques in supporting the
messages or themes of the text?
3. What are the other ways of presenting the message?
◦Instructions: Go out and choose a neighborhood as your subject
and take pictures of the linguistic landscape that you can see in
the community. Then in a word document, paste the pictures and
narrate your impression on the community that you have visited.
Make sure to include evidence/justifications for your critique.

◦Part 2: Take pictures of the kinds of signs available in that


community. briefly describe each and explain using the principles
on evaluating.

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