Entrepreneurship

Business Plan

Members:

Anthonette D. Jakosalem

Jham Albofera

Princess Jade Zapanta

Jam Babate

Dimple Arabis

Rhea Jane Hilot

Millennials are always curious about new things. They want to experience

different things that are opposed to what they already knew, that’s why to come up to

the idea to serve them Coffee Jelly and Pancake. The product is made of coffee,

creamer, sugar and jelly and the pancake is made of flour that may contain eggs,

powdered milk and butter, sugar, vanilla, and baking soda, and cooked on a hot

surface such as a griddle or frying pan. The product which is Coffee Jelly and Pancake

is very affordable and it is tasty that it will be worth the customer’s money. To start our

business, we plan to divide capital into six, and start of producing small batches at first

to introduce it to people. Since the product is not well known yet so we plan to introduce

it to people we know or acquaintances at first.

The business is a partnership type for we will divide the financing and

management into six. We plan to equally divide the management among us. And also,

the profit that we will earn will divided among us. Our business aims to satisfy the

needs of our customers for delicious food and provide them a nutritional treat for such

an affordable price.

Our team will channel a friendly and pleasant atmosphere in every customer

we will interact and productive environment in which our group can work happily. We

will sincerely value each of our customers. Our customers are the students, faculty

teachers and staff, we seek far and responsible profit, enough to keep the team

financially healthy for the long term and to fairly compensate the future investors for

their investments and risk. This business is owned by the partnership of Jham Mejia,

Anthonette Jakosalem, Princess Zapanta, Dimple Arabis, Jam Alicabo, and Rhea jean

Hilot. We have a share capital amounting to PHP400.00 that we divided to buy

equipment’s, materials and ingredients for the production. The key to success for
Coffee Jelly Product will be repeat business and the right food with a right price. This

business plan describes a profitable business and a competitive team with good

growth prospects.
 EXECUTIVE SUMMARY

This project proposes the development and launch of a new coffee jelly and

pancake combo product. The product will be a unique and innovative offering that

combines two popular items into one convenient and delicious meal. The combo will

be targeted at a variety of consumers, including busy professionals and students.

2.1 Proposed Project Description

A lot of customers are searching for tasty and easy snack options. But a lot of

the snacks options available today are flavorless or unhealthy. This product will

address this problem by providing consumers with a convenient and delicious

breakfast option that is also healthy and nutritious.

The proposed coffee jelly and pancake combo will be a unique and innovative

product that combines two popular breakfast items into one convenient and delicious

meal. The combo will be made with high-quality ingredients, including fresh coffee,

whole milk, sugar and jelly and the pancake is made of flour that may contain eggs,

powdered milk and butter, sugar, vanilla, and baking soda, and eggs. The pancakes

will be fluffy and delicious, and the coffee jelly will be rich and flavorful. The combo will

be served in a convenient container that can be easily eaten on the go or at home.

2.2 Market Analysis Section

The target market for the proposed coffee jelly and pancake combo includes a

variety of consumers. The product will be especially appealing to busy professionals

and students at Southern Philippines College. Busy professionals such as teachers

are looking for convenient and delicious snack options that they can eat on the go.

Students are also looking for convenient and affordable combo meal options.
2.3 Technical Feasibility Section

The proposed coffee jelly and pancake combo is technically feasible. Our team

is equipped and knowledgeable enough to make the product. We are confident that

we can produce a high-quality coffee jelly and pancake combo that is both delicious

and nutritious.

The company will use a variety of production methods to produce the coffee

jelly and pancake combo. The pancakes will be made using a traditional method. The

coffee jelly will be made using a gelatin-based recipe. The two components will then

be assembled and packaged together.

2.4 Financial Feasibility Section

The coffee jelly and pancake combo are financially feasible. The company has

conducted a detailed financial analysis and has projected that the product will be

profitable. The company has also secured the necessary financing to launch the

product.

The company's financial projections are based on a number of assumptions,

including sales volume, pricing, and costs. The company is confident that these

assumptions are realistic and achievable. The BlendMaster company has a strong

financial management team in place. The team has a proven track record of success

in the food and beverage industry.

The proposed product is unique and innovative with the potential to be a

success. The product is well-positioned to meet the needs of a variety of consumers,

and the company has a strong marketing and financial plan in place. The company is

confident that the product will be a profitable addition to its product line.
 PROPOSED PROJECT DESCRIPTION

In this project description, we present an overview of our proposed venture. Our

business aims to satisfy the needs of our customers for delicious food and provide

them a nutritional treat for such an affordable price. We will detail the Type of Business

Establishments, Menu - Products and service offered, Menu Description, Resources

needs to implement and Proposed Name. By outlining the scope and expected

outcomes of the project, we aim to demonstrate its value and potential impact that set

our project apart and make it a compelling opportunity in the market.

3.1 Type of Business Establishments

This business will offer coffee jelly and pancake combo to students and

teachers inside the SPC school campus without a store/stall. The team will manually

offer their products to customers by walking around the campus.

3.2 Menu - Products and service offered

The company has come up with a menu of 3 items, all of which are related to

the proposed product. The menu is called the Triple C, which stands for:

• Coffee jelly in a bottle

• Creamy and Fluffy Pancake

• Coffee jelly and pancake combo

The prices of the items are as follows:

• Coffee jelly in a bottle: PHP 25.00

• Creamy and Fluffy Pancake: PHP 7.00

• Coffee jelly and pancake combo: PHP 30.00

The coffee jelly and pancake combo menu will be designed to appeal to a

variety of consumers, including busy professionals and students. The combo will be

made with high-quality ingredients, including fresh coffee, whole milk, and eggs. The

pancakes will be fluffy and delicious, and the coffee jelly will be rich and flavorful. The

combos will be served in a convenient container that can be easily eaten on the go or

at home.

3.4 Resources needs to implement

The following resources are needed to implement the proposed coffee jelly and

pancake combo business:

3.4.1 Building Type

This business will offer coffee jelly and pancake combo to students and

teachers inside the SPC school campus without a store/stall. The team will manually

offer their products to customers by walking around the campus. Guaranteed safety

for both consumers and marketers, as well as reduced overhead costs, are key

benefits of selling products inside the SPC school campus without a store or stall.

3.4.2 Budget or Capital

The budget or capital required for our proposed business will also depend on

the size and scope of the business. That's why our team has a share capital of

PHP400.00, which we have divided to purchase equipment, materials, and ingredients

for the production process.

Our proposed name for our company is BlendMaster, which emphasizes a

strong and memorable name that conveys our expertise in blending. It suggests that

we are a master of your product that we offer, and that we can create custom blends

to meet the specific needs of our customers. BlendMaster is a leading provider of

blending solutions. We specialize in creating unique and innovative blends that meet

the specific needs of our customers. Our team has a deep understanding of blending

and we are committed to providing our customers with the highest quality food product.

As for the product, we have “CoffeeCake Combo” which is a delicious and

satisfying treat that combines the best of two worlds: coffee jelly and pancakes. Our

combo features a generous helping of fresh, fluffy pancake with a generous size of

our signature coffee jelly in a bottle. The coffee jelly is made with real coffee and high-

quality ingredients, and it has a rich, smooth flavor that perfectly complements the

pancakes. CoffeeCake Combo is the perfect breakfast, snack, or dessert for any

coffee lover. It's also a great way to start our day.

The market analysis section of our business plan provides a comprehensive

overview of the industry in which our company operates. Through a detailed

examination of Market Description, Primary Target Market, Market Size, Mode of

Payment and Marketing Strategy. This analysis aims to uncover valuable insights that

will guide our strategic decision-making. By understanding the market landscape, we

can identify opportunities, address challenges, and position our company for success

in a competitive marketplace.

4.1 Market Description

The market that companies will sell in is within the southern de Oro Philippine

College Institution because there is no proper canteen inside the campus and it’s hard

to forcing others students and teachers to go outside the campus to buy food.

Additionally, there’s an advantages of selling the goods and services inside the

campus because mostly of the students are adults that fed up with food they want the

unique one and also our company sells a good and services in the market who is afford

by the students and teachers inside the campus, unlike the food prices outside the

school campus are a quite too expensive compared to our company's products; and

also according to the students' schedules, they only have 15 minutes to break, so with

the help of our company that selling inside the school campus, the student doesn’t

takes time to buy and they will not waste their time in purchasing because we provide

fast service, our products are delicious and the students will be really satisfied.

Moreover, selling within the school is profitable.

We chose to target SPC students and teachers for our business because they

have a direct connection to SPC, making it easier for them to relate to our products.

Being in close proximity to our business location allows us to reach them more

effectively with our marketing efforts. Their influence within the SPC community is

valuable, as positive experiences and recommendations can spread quickly.

Additionally, students are frequent visitors to establishments, and teachers can

become regular customers, providing opportunities for repeat business.

With new students and teachers joining SPC regularly, there is potential for

continuous growth in our customer base. Overall, focusing on the SPC student and

teacher market allows us to build a loyal customer base within our immediate

community and establish strong relationships with them

4.3 Market Size

The BlendMaster food house has a second floor, and our food house can

accommodate 30 people on the first floor because it has 10 tables that seat three

people, and 30 people on the second floor because it has two long tables that seat six

people and six small tables that seat three people. When we open a food house at 10

a.m. to 4 p.m., and our target customers are students and teachers. Our food house

is full and reaches 50 people per day, which is very good for our business because we

earn a lot, and our products are guaranteed to be delicious and affordable for our

target customers.

4.4 Mode of Payment

Our small business is conducted within the school, and the students and

teachers pocket money will be used as their payment for easy change. Since we are
in the electronic generation, we also allowed students and teachers to use their Gcash

for easy transactions if they didn’t have extra money to buy our services. Therefore,

the company decided to use an online transaction or cash as a mode of payment to

avoid an account receivable.

4.5 Marketing Strategy

Our marketing strategy focuses on using social media to reach our target

market. We will create videos that show how we make and serve our CoffeeCake

Combo Snacks and Combo Meals. These videos will look professional and be fun to

watch. We will post them on social media sites that SPC students and teachers use.

To make sure our videos are seen by the right people, we will use hashtags

and tags that are popular among SPC students and teachers. We might also work with

popular SPC students or groups to help promote our products. We will offer special

discounts or promotions just for SPC students and teachers to encourage them to try

our Combo Snacks and Combo Meals.

Technical feasibility refers to the assessment of whether a proposed project or solution

can be successfully implemented from a technological standpoint. It involves

evaluating factors such as the proposed project location, proposed layout/seating

capacity, operational activity, and organizational structure.

Proposed Project Location

Our Blend Master food house can be found right across the street from

Southern de Oro Philippine College on Julio Pacana Street. It's a two-story building,

with the ground floor housing our big kitchen where our talented chefs whip up

delicious meals. As you step inside, you'll see a spacious area on the ground floor with

ten tables, each offering seating for three. This means that there's enough space for

you and your friends or family to enjoy a comfortable meal together. If you make your

way up to the second floor, you'll discover an even bigger space that's perfect for larger

gatherings. There are two long tables that can accommodate up to nine people each,

making it a great choice for celebrations or get-togethers. Additionally, on this floor,

there are four more tables, each with three chairs, giving you more seating options.

We take great pride in providing not just delicious food, but also a welcoming

and inviting environment for all our guests. Whether you're looking for a cozy meal or

a place to celebrate special occasions, our food house is the perfect spot. Come and

visit us at our Blend Master food house, where great food and delightful moments

await you and your loved ones.

Our Blend Master food house offers a spacious and inviting experience on the

ground floor, designed for relaxation and fellowship. The layout is carefully crafted to

ensure comfort and enjoyment for our valued guests. With a staggering ten tables,

each accommodating three seats, there is room for up to 30 guests to come together

and savor our delightful offerings. Make yourself at home as you immerse yourself in

the warm ambiance we have created.

For a more serene and intimate dining experience, we invite you to ascend to

the second floor. This level provides the perfect setting for gatherings of friends and

family, where joyous memories are made. Here, you will discover two stunning long

tables, each with nine seats, offering an ideal focal point for special occasions and

celebrations. Additionally, we have four additional tables, each equipped with three

seats, providing a cozy and charming alternative for smaller groups seeking a relaxed

atmosphere.

Combining the seating options on both floors, our Blend Master food house has a

total seating capacity of 60 customers, ensuring there is ample space for all to enjoy

our delectable cuisine. We take great pride in being able to accommodate larger

parties, while still offering cozy options for intimate groups. Ground Floor:

10 tables * 3 seats = 30 seats

Second Floor:
Long tables: 2 tables * 9 seats = 18 seats

Additional tables: 4 tables * 3 seats = 12 seats

Total Second Floor: 18 + 12 = 30 seats

Here is the Entrance and Exit

The business owners decided to start operating at around 10:00 a.m. as we

prioritize customers' convenience and accessibility. By starting as early as 10:00

a.m., we can cater to individuals who prefer to eat snacks during their recess time.

However, we also agreed that the closing time of the business should be 5:00 p.m.–

6:00 p.m., considering the availability of our potential customers, such as students

and working professionals. This allows them to have adequate time to explore our

product and make an informed decision. We also provided enough time for the

lunch break of the employees from 1:30 to 2:00 p.m. Lastly, we excluded weekends

from our operating schedule because it would be the day off for the employees.

Having a day off on weekends for employees in a company is important as

it promotes work-life balance and allows employees to spend quality time with

family and engage in personal activities. This practice enhances employee well-

being, reduces burnout, and fosters a positive work environment, ultimately

contributing to higher job satisfaction and productivity in sales.

Organizational Structure
Company Owner: Anthonette

Jakosalem • Setting the vision and direction of

• Roles and Responsibilities: the company

• Managing finances

• Overseeing operations

• Ensuring the company's success

Business Partners: Jam Babate,

Rhea Jane Hilot • Share legal and financial liability

• Roles and Responsibilities: equally

• Personal responsibility for debts

and profits shared equally

Marketing Department: Princess

Jade Zapanta • Plan advertising and promotional

• Roles and Responsibilities: campaigns on multiple media

channels

• Communicate and collaborate

with stakeholders and vendors

for successful activities

enhancing the company's

presence
 Accounting Department: Jham

Albofera • Take care of financial

• Roles and Responsibilities: bookkeeping and records

• Record transactions, payments,

and expenses

• Process invoices

Production Department: Dimple

Arabis • Ensure that raw materials are

• Roles and Responsibilities: transformed into finished

products effectively and

efficiently with good quality

• Ensure production plans are

followed within a certain time

• Maintain a clean and safe

working environment

The implementation of this structure ensures that every team member

comprehends their assigned roles and duties, thereby enabling them to effectively

contribute to the overall prosperity of the organization.