SMART TROLLEY

For your go to travel

SMART MECHANISM
Sanskriti Srivastava
Shruti Shinde
Vandita Nohwal
Abstract

In today's fast-paced world, travel has become an integral part of our lives, whether it's
for business or leisure. For many, the journey begins with packing their essentials into a
trusty piece of luggage. Among the diverse range of travel gear available, trolley luggage
stands out as a popular choice due to its convenience, versatility, and ease of use. As the
travel industry in India continues to flourish, the demand for functional and stylish
trolley luggage has surged. However, despite the widespread use of trolley bags, there
exists a multitude of challenges and unmet needs experienced by Indian consumers.

This report embarks on a comprehensive case study aimed at identifying the prevalent
problems and issues faced by Indian travelers when it comes to trolley luggage. This
study endeavors to derive a well-defined problem statement, setting the stage for
designing improved and tailored trolley bags that resonate with the unique
requirements and preferences of the Indian market.

Insights from Primary Research

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Maximum respondents are from the age group of 18-24

Majority of the respondents are Female
Majority of the respondents belong to Tier 1 and Tier 2 cities
Majority of the respondents were students or work professionals
Vacation and going home is the most common reason of travel
Majority respondents on an average travel at least once in every 2 months
The average duration of an individual trip is 5 days
The most suited form of transportation was Flight and Train
Majority of the respondents prefer Trolley bags as a suitable form of Luggage
The most preferred type was the hard-sided trolley bags
The most suitable size of the luggage for a 5 day trip seemed to be a Medium
Checked in luggage
The two major issues faced by the users in existing trolley bags were Lack of
Organisation and Imparity of the trolley bag with uneven surfaces

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 The most looked after attributes of the trolley were its Quality & Durability, Size &
Capacity and Price
The Purchasing power of the users ranged between Rs. 5000- Rs. 7000
Some of the features pointed out by the respondents were GPS Tracking, in-built
charging, wheels compatible with different types of surfaces, presence of a weight
scale etc.

Persona Map

DEMOGRAPHICS

Name: Nivedita Das

Age: 29
Gender: Female
Location: Mumbai, India
Occupation: Businesswoman, Entrepreneur
Marital Status: Single

DESCRIPTION

Nivedita Das is a successful businesswoman who frequently travels for both business
and leisure. She is well-educated and tech-savvy, and values convenience and efficiency
in her travel experiences. Her travel requirements often take her to different cities
within India and occasionally abroad for conferences, meetings, and vacations. As a
professional who strives for excellence, Aishwarya is constantly on the move, juggling
her demanding job with personal life.

NEEDS

1. Frequent Business Travel: Her entrepreneurial endeavors require her to travel

extensively within India and abroad for client meetings, investor pitches, and
industry events. She needs a dependable trolley bag that can adapt to her
dynamic travel schedule.
2. Efficient Organization: Niveditacarries her laptop, business documents, and
personal items during her travels. She requires a trolley bag with well-structured
compartments, and pockets to keep her essentials organized and readily

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 accessible.
3. Durability and Security: Given the importance of her business data and
equipment, Priya needs a trolley bag made from top-quality, durable materials
that can protect her valuable assets. Enhanced security features, such as locking
zippers and RFID-blocking pockets, are essential to safeguard sensitive
information.
4. Ease of Mobility: Navigating through airports, hotels, trains and variant indian
and global terrain. She needs a trolley bag with smooth-rolling wheels and an
adjustable handle for effortless maneuverability, even in bustling, crowded
environments.
5. Professional Aesthetics: Nivedita’s professional image is paramount. She values
a trolley bag that reflects her entrepreneurial spirit, exudes sophistication, and
complements personality.

MOTIVATIONS

Professional Success & efficiency - Nivedita is highly motivated to steer her company up
to success and thus aims to have efficiency in all aspects of her life. She believes in
having a hassle free experience and making the most of her time during her trips to
balance her professional and personal commitments effectively.

Aesthetic Harmony -.She puts time and effort into choosing things that not only elevates
her style but resonates with her personality.

PAIN POINTS

1. Inadequate organization
2. Unease in navigating through uneven surfaces
3. Uncomfortable handles
4. Style mismatch

Secondary Research

What are trolley Bags?

A trolley bag is a type of luggage that features wheels and a retractable handle, allowing it
to be easily rolled along the ground rather than carried by hand. These bags are typically

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designed to be lightweight and durable, making them a popular choice for travelers who
are looking for an easy and convenient way to transport their belongings. Trolley bags
come in a variety of sizes and styles, from small carry-on bags that can fit in an overhead
bin to large, checked bags that can hold everything you need for an extended trip.

History of Trolley Bags

Trolley bags have a long and exciting history, and Bernard Sadow is credited with
inventing the first rolling suitcase with wheels and a handle. In the early 1970s, Sadow
traveled with his wife and struggled to carry their heavy luggage through the airport. As
he watched a worker move a heavy machine on wheels, he had a lightbulb moment and
realized that baggage could be made with wheels and a handle, making it much easier to
transport.

Sadow began designing the first rolling

suitcase, which he patented in 1972. The
prototype was made of a wooden frame
with two wheels, a handle, and a strap to
secure the luggage. He pitched his idea to
several major luggage companies, but
they hesitated to invest in the new
product.

However, Sadow persisted and eventually convinced the president of a significant

luggage company to take a chance on his invention. The first rolling suitcase was
introduced to the market in 1974, and it quickly became a hit with travelers. As it was
called, the trolley bag revolutionized how people traveled, making it much easier to
transport heavy luggage through airports, train stations, and other travel hubs. Today,
trolley bags are ordinary at airports and are available in various styles, sizes, and colors
to suit every traveler's needs. Thanks to Bernard Sadow's invention, we can now travel
quickly and comfortably, no matter how much luggage we carry.

Evolution of Trolley Bags

Over the years, trolley bags have come a long way. From the bulky and heavy suitcases of

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the past, they
have evolved
into sleek and
lightweight
designs that
are easy to
maneuver.
The addition
of wheels and
telescoping
handles has
made it much
easier to
transport
them through
airports and
other
crowded
places, and
the use of
durable
materials
ensures they
can withstand
the wear and
tear of travel.
With so many
different
styles and
sizes
available,
there is a
trolley bag to
suit every
traveler's
needs. Whether you're heading on a weekend getaway or a more extended trip, a
high-quality trolley bag is essential for any journey.

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 Top 10 Existing Trolley Bags

Particulars Material Features Costing Longevity Rating as

/ per
Warranty Amazon

American Tourister Polycarbonate Metallic 26,660/- 3 years 3.9/5

Hardsided Luggage Set (PC) finish

VIP Aristocrat Polyester Polyester Durable 26,800/- 5 years 2.9/5

Soft Sided Trolley
Luggage

Safari Sonic Hard-Sided Polycarbonate Combinati 11,680/- 5 years 4.3/5

Polycarbonate Luggage (PC) on lock
Set

Nasher Miles Set of 2 Co-extrusion Heat 35,990/- 2 years 3.8/5

Hard-Sided Trolley Bag polycarbonate distortion
resistance

Aristocrat Baleno Set of Polyester Soft-sided 13,230/- 5 years 4.2/5

2 ( Small + Medium )
Blue Softsided Trolleys

POLO CLUB - USA 600 D Polycarbonate Lightest 16,999/- 1 year 5/5

Nylon Fabric Soft (PC)
Luggage Suitcase

3G SMT 4 Atlantis Smart Polycarbonate USB 12,999/- 2 years 3.5/5

Series USB Charging 4 (PC) Charging
Wheel Trolley Travel
Bags

Nasher Miles Nicobar Polypropylene Unbreaka 29,990/- 2 years 4/5

Hard-Sided ble Shell
Polypropylene Luggage
Set of 2

Urban Forest Check-in Polypropylene Multi-orga 17,500/- 5 years 3.7/5

Trolley Luggage Set nizer

Safari Prisma Set of 3, 4 Polyester Easy Glide 26,500/- 5 years 3.5/5

Spinner Wheels
Luggage-Suitcase Blue

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 Comparative Study Matrix (India-centric)

Price

Unique Selling Range

Bag Type Proposition Material Features (INR) Brands

360-degree Skybags,

Cabin Lightweight & Spinner Wheels, 2,000 - American

Polyester/Polycarbonate
Luggage Durable Telescopic 8,000 Tourister,

Handle, TSA Lock Safari

TSA Lock,
VIP, Nasher
Hardshell Impact Multi-Directional 3,000 -
ABS/Polycarbonate Miles,
Suitcase Resistant Shell Spinner Wheels, 15,000
Aristocrat
Interior Divider

Detachable
Wildcraft,
Daypack,
Backpack Convertible & 2,500 - Fastrack,
Nylon Telescopic
Trolley Spacious 10,000 Safari,
Handle, Multiple
Skybags
Compartments

Wheels &

Telescopic Puma, Nike,

Duffel with Versatile & 1,500 -
Polyester/Nylon Handle, Multiple Decathlon,
Wheels Sporty 6,000
Pockets, Gear

Adjustable Straps

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 Problems (India-centric)

1. Infrastructure Challenges: India's infrastructure, including roads, train stations,

and airports, can be less accommodating to trolley bags due to uneven surfaces,
crowded spaces, and a lack of escalators or elevators. This can make it challenging
to maneuver trolley bags, especially in busy urban areas.

2. Weight Restrictions: Airlines in India often have strict weight restrictions for
checked and carry-on baggage. Trolley bags, when fully packed, can easily exceed
these limits, leading to additional charges, particularly on domestic flights.

3. Security Concerns: Trolley bags may lack advanced security features, making
them vulnerable to theft or tampering, especially in crowded places like railway
stations or bus terminals.

4. Storage Space at Home: In many Indian households, storage space is limited.

Storing bulky trolley bags when they are not in use can be a significant challenge,
particularly in smaller apartments.

5. Local Transportation: In cities with limited public transportation options,

travelers often rely on rickshaws, taxis, or auto-rickshaws. Trolley bags can be less
convenient in such situations, as they may not fit easily or securely.

PROBLEM STATEMENT

As travel becomes increasingly accessible and integral to the lives of Indian consumers, it
has given rise to a significant challenge for travelers and commuters, specifically related
to the design and functionality of trolley bags. The existing trolley bag offerings fail to
keep pace with evolving needs and expectations. These bags often prove impractical
when navigating the diverse and often uneven terrains frequently encountered in India.
Users grapple with the inconvenience of hauling trolley bags up stairs and across uneven
surfaces, frequently leading to wear and tear. Furthermore, suboptimal ergonomic
features such as uncomfortable handles and grips add to the discomfort. Additionally, the
lack of efficient organizational solutions within these bags creates chaos during travel.
Limited customization options and aesthetics leave users yearning for more personalized

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and stylish choices.

To address these pressing issues, designing improved trolley bags specifically tailored for
the Indian market is imperative, offering enhanced functionality, ergonomic comfort,
efficient organization, and the freedom for personal expression through design
customization.

REFERENCES

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