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Understanding Cultural Diversities in Tourism

This document discusses simple and complex cultural diversity and the challenges they may pose for tourism professionals. It presents seven cases examining nationality, hygiene, working with politicians, cultural mixing in the Philippines, language barriers, gender inclusion, and cultural tourism. Top nationalities visiting the Philippines, airlines with women pilots, and destinations for cultural tourism are listed. The conclusion emphasizes preparing tourism professionals for diverse work experiences by understanding cultural differences.
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100% found this document useful (1 vote)
922 views18 pages

Understanding Cultural Diversities in Tourism

This document discusses simple and complex cultural diversity and the challenges they may pose for tourism professionals. It presents seven cases examining nationality, hygiene, working with politicians, cultural mixing in the Philippines, language barriers, gender inclusion, and cultural tourism. Top nationalities visiting the Philippines, airlines with women pilots, and destinations for cultural tourism are listed. The conclusion emphasizes preparing tourism professionals for diverse work experiences by understanding cultural differences.
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Chapter 6:

DIVERSITIES:
SIMPLE AND
COMPLEX
Presented by:
Arcilla, Jeanne
Babadilla, Grigsby
De Vega, Tracy Janine
Simple Diversity
• Simple diversity
refers to the
visible differences
among people
Complex diversity
• refers to the less
visible differences
among people
Kinds of cultural differences may
pose as challenges for the tourism
professional in the workplace

Case 1: Nationalities Reflections:


and First Impressions • Guessing a person’s nationality
just by looking at his/her color
might be a tricky thing to do.
• Never judge a book by it’s cover
• Many foreigners who come to the
Philippines initially to work fall in
love with the country and with
Filipinos.
Kinds of cultural differences may
pose as challenges for the tourism
professional in the workplace

Top nationalities who visit Top nationalities who visit


our country our country
1. South Koreans 6. Malaysians
2. Chinese 7. Americans
3. Japanese 8. Canadians
4. Taiwanese 9. Australians
5. Singaporeans 10. British
Kinds of cultural differences may
pose as challenges for the tourism
professional in the workplace

Reflections:
Case 2: Working • Never disrespect another
Together nationality especially when in
their own country
• Filipinos are very forgiving
people.
• Working together as professionals
with respect for each other’s
cultural differences is a must.
Kinds of cultural differences may
pose as challenges for the tourism
professional in the workplace

Case 3: Personal Hygiene Why Personal


• Hygiene is incredibly important Hygiene is important?
and plays a crucial role at work.
• Because sometimes, some people
are just completely unaware of the
disturbance they cause in the
workplace, specifically regarding
body odor.
Kinds of cultural differences may
pose as challenges for the tourism
professional in the workplace
Reflections:
Case 4: A Tourism • Tourism professionals will have to be
10 steps ahead when dealing with
Nightmare politicians.
• Some politicians believe they are
entitled to special treatment anywhere
they go.
• The arrogance of power in full display
by the city mayor and his daughter was
not in the right place at all.
Kinds of cultural differences may
pose as challenges for the tourism
professional in the workplace

Case 5: Cultural Melting Reflections:


• The Waray people are brave. This is
Pot in the Philippines not a myth; it is a reality.
• Education does not guarantee
success, character does.
• Tope was deeply motivated to help
his family.
• Despite one’s physical situations,
what matters is your spirit.
Kinds of cultural differences may
pose as challenges for the tourism
professional in the workplace

Case 6: What Can I Say? Most popular languages


• Talking to anyone with a different 1. Spanish
language is made easier by 2. French
technology. 3. German
• Tourism professionals learn 4. Japanese
specific languages. 5. Chinese or Korean
Kinds of cultural differences may
pose as challenges for the tourism
professional in the workplace

Case 7: GAD and


Inclusiveness
• Inclusive Tourism is about reducing
uncertainty around what to expect
from a destination or service. It’s
about creating an environment
where all people feel welcome and
included.
Kinds of cultural differences may
pose as challenges for the tourism
professional in the workplace

Airlines in the world with the


greatest number of women pilots
1. IndiGo (India)
Case 7: GAD and 2. United Airlines (USA)
Inclusiveness 3. Lufthansa (Germany)
4. Air Canada (Canada
5. TUI (United Kingdom)
6. Easy Jet (Britain)
7. Qantas (Australia)
Kinds of cultural differences may
pose as challenges for the tourism
professional in the workplace

Case 8: It’s More Fun in • In the tourism industry, cultural


tourism is one of the major
the Philippines attractions for travelers all over.

• Travelers are interested in the


lifestyle and history of people, their
art, their architecture as well as their
religion.
Top 6 destinations for cultural
tourism

San Agustin Church, Intramuros


Rizal Park Cebu City, Basilica del Santo Nino
Manila

Top 6 destinations for cultural


tourism
Top 6 destinations for cultural
tourism

Vigan City, Ilocos Sur Baguio City, Cathedral Banaue Rice Terraces

Top 6 destinations for cultural


tourism
Top five traditions of Filipinos

Bayanihan Harana Paninilbi Sukob Pagmama


han no
Conclusion
In this chapter, we discussed
and shared simple and complex
cultural diversities. Most of the
discussions focused on what
tourism professionals should be
prepared for in the different
tourism professions you will
start experiencing once you
graduate from your Tourism
Management courses.
Than
k

Common questions

Powered by AI

Tourism professionals can learn the importance of diplomatic communication, setting boundaries, and maintaining professionalism when dealing with entitled individuals. Handling such situations requires judgment and tact to ensure that no preferential treatment undermines the fairness in service provision, highlighting the balancing act of respecting authority while upholding service integrity .

The top cultural tourism destinations in the Philippines include San Agustin Church in Intramuros, Rizal Park, Cebu City with Basilica del Santo Niño, Vigan City in Ilocos Sur, Baguio City with its Cathedral, and the Banaue Rice Terraces. These sites are significant for their historical, architectural, and cultural value, making them attractive to travelers interested in the Philippines' rich history and traditions .

Understanding both simple and complex diversity is vital for tourism professionals as it affects their ability to provide tailored services and interact effectively with a global clientele. Recognizing visible and invisible differences helps professionals address individual needs, accommodate cultural preferences, and enhance visitor satisfaction .

The presence of numerous women pilots in leading airlines like IndiGo, United Airlines, and Qantas signifies progress in gender diversity within the aviation sector. This trend might encourage more women to pursue aviation careers, challenge gender stereotypes, and promote inclusivity, positively influencing the tourism sector by showcasing diversified leadership .

Simple diversity refers to the visible differences among people, such as physical appearance, while complex diversity pertains to the less visible differences, which could include background, beliefs, or experiences. In a tourism workplace, understanding both types of diversity is crucial as they can influence interactions, expectations, and professional collaborations .

Technology has significantly eased communication challenges by enabling tourism professionals to converse in various languages more effectively through translation apps and devices. Such tools aid in bridging language gaps, allowing for a smoother interaction between professionals and tourists, enhancing the overall service experience .

Tourism professionals face challenges such as language barriers, first impressions based on nationality, differing hygiene standards, and arrogance or entitlement from influential individuals like politicians. These can be mitigated by fostering inclusivity, enhancing cross-cultural communication skills, respecting local customs, and staying prepared for unexpected situations .

Personal hygiene is crucial in workplace interactions as it impacts how professionals are perceived by colleagues and clients. Poor personal hygiene can be disruptive and affect team dynamics, especially in close working environments typical in tourism settings, where professionals might be unaware of the negative effects of body odor .

Filipino cultural traditions like Bayanihan (community spirit), Harana (serenade), Paninilbihan (traditional service), Sukob (marriage belief), and Pagmamano (respect gesture) enrich tourism experiences by providing authentic cultural insight and engagement. Tourists gain a deeper understanding and appreciation of local customs and social norms, enhancing cultural immersion .

Inclusive tourism enhances visitor experiences by reducing uncertainty about what to expect and creating welcoming environments for all people. This involves ensuring accessibility, providing clear information, and being sensitive to diverse cultural needs and preferences, creating a more inviting atmosphere for travelers of varying backgrounds and abilities .

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