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Understanding Consumer Buying Behavior

This document contains responses to marketing questions from a student. 1) The consumer buying process does not end with purchase, as buyers evaluate the product and their experience provides opportunities for after-sales service. 2) Retailers can identify opportunities by understanding how external factors like season, occasion, culture and economics influence demand. 3) Instant recipe mixes target students and workers for lunch, selling convenient home meals through restaurants near schools and work.

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108 views3 pages

Understanding Consumer Buying Behavior

This document contains responses to marketing questions from a student. 1) The consumer buying process does not end with purchase, as buyers evaluate the product and their experience provides opportunities for after-sales service. 2) Retailers can identify opportunities by understanding how external factors like season, occasion, culture and economics influence demand. 3) Instant recipe mixes target students and workers for lunch, selling convenient home meals through restaurants near schools and work.

Uploaded by

HoneyPotGameing d (HoneyPotGaming)
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

JAN BERNADETTE S.

ALEJANDRO
BSBA MM 2-2
Hands-On Marketing

1. Does the consumer buying process end when a consumer buys some
merchandise? Explain your answer.
- No, the consumer buying decision doesn’t end when consumer a consumer buys
some merchandise because, it is just the beginning of it because buyers tend to
evaluates how well the product works and also how well is it exceeds the
expectations set by the marketing and sales process. This offers the seller an
opportunity to provide excellent after-purchase services to the buyer by staying in
touch with their customers, getting their feedback, continuously communicate
with the buyer asking for his/her experience of the product.
2. How can a Retailer make use of the External factors in identifying attractive
and declining market opportunities? Cite at least three factors and identify
opportunities from which a retailer can take full advantage.
- retailers can identify it by identifying the demands of the product in every external
factors. A retailer may be able to predict demand for a product simply by understanding
the occasions, seasons, and moods of each person in a specific month, such as December,
where the demand for Christmas trees, Christmas presents, fireworks, is high. By
assessing a person's culture, peer groups, family, and economic class, they can use it to
their advantage by giving alternatives that the people can buy for lower prices. By
determining the demand for a product in every external factor, retailers can identify
opportunities that they can fully utilize.

3. Describe the consumer market for instant recipe mixes (e.g., caldereta, afritada,
kare-kare, etc.) using the Scope of consumer analysis relative to the Seven O’s of
the marketplace as discussed in this module.
Occupants – Students and workers.
Object – Caldereta, afritada, kare – kare, etc.
Objectives – A homey food for a tiring day
Organizations – Chef, Seller, Staff
Operations – lunch time is the ideal time for instant recipe mixes
Occasions – 11:00 – 12:00 of the afternoon/lunch time.
Outlets – Restaurants nearby the school and workplaces.

4. Find an example of a print advertisement that reflect (a) a Filipino Lifestyle and
(b) targeted at a particular segment. How effective do you think it is in terms of
achieving its objectives? Why.

We all know that rice is a staple food for us filipinos. Unli rice is so popular in our
country because It can fill the stomach of a family with 10 children even by just adding a
little sauce or soup to it or even if you just have 1 meat you can already fill your stomach
with the help of unli rice. By this segment, people will most likely to eat in this type of
restaurants that offer this segment. It will increase their popularity, sales, and they will
get more loyal customers because of this.

5. Citing a product of your choice, describe how you undergo in the different stages in the
buying decision process.

Stages in the buying decision process for Smart Watch

- Problem Recognition stage


It can be a bit expensive than ordinary watch. You also need to charge it for it to work.

Information search
-Internal Search – Smart watch that can notify you about the news, and notifications so that
you will not pull out your pone many times just to be inform.

-External search – small, sturdy, and classy looking smart watch.

Alternative Evaluation
Apple watch - expensive and not affordable for a student like me.
Huawie Smart Watch- I don’t like the design very much and it doesn’t support third-party
apps.
Haylou Smart Watch- affordable price, light weight, classy design, and have many features that
I like.

Purchase Decision
-I choose haylou smart watch because it has a reasonable price and it gives you the service you
need.

Post Purchase Evaluation


-After deciding on buying haylou smart watch, I am truly satisfied with it because it meets my
expectations and it really proves their claim that it is comfortable and easy to use. Because of the
quality and affordable price, I will most likely to buy again especially that they sell more
different smart watches that you can pick.

Common questions

Powered by AI

The decision-making process for buying a smart watch involves several stages: 1) Problem Recognition - recognizing the need for a watch with additional features even if it means paying more; 2) Information Search - conducting both internal (desired functionalities) and external searches (design and brand options); 3) Alternative Evaluation - considering options like Apple, Huawie, and Haylou smart watches; 4) Purchase Decision - choosing the Haylou smart watch for its balanced cost and features; 5) Post Purchase Evaluation - assessing satisfaction and likelihood of making repeat purchases based on the product meeting expectations .

The consumer buying process continues after a purchase as the consumer evaluates the product's performance against expectations set during the marketing and sales process. This ongoing evaluation is an opportunity for sellers to engage in after-purchase services, gather feedback, and maintain communication with the consumer to enhance satisfaction and possibly encourage future purchases .

Retailers can leverage external factors by analyzing seasonal demand patterns and cultural influences to predict product demand. For example, during December, the demand for Christmas trees and fireworks rises, presenting a retailer with the opportunity to capitalize on these products. Retailers can also assess the influence of cultural customs, peer groups, and economic conditions to adapt pricing strategies and product offerings to appeal to different market segments .

Using the Seven O’s framework, the consumer market for instant recipe mixes can be described as follows: Occupants include students and workers; the Object comprises products like caldereta, afritada, and kare-kare mixes; Objectives relate to providing a convenient, home-like meal; Organizations involved are chefs, sellers, and staff; Operations are optimal around lunchtime; Occasions are peak from 11:00 to 12:00 noon; and Outlets are typically restaurants near schools and workplaces .

The print advertisement for unlimited rice effectively reflects Filipino lifestyle by targeting a basic dietary staple that is universally consumed across different economic segments. Its effectiveness lies in its broad appeal to large families by providing a cost-effective way to feel satiated, thereby driving popularity, increasing sales, and building customer loyalty as it aligns with widely held cultural habits .

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