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S6

- Kitone started a general retail shop called Kitone General Enterprises in Wandegeya selling various products. She later added a fast food and snacks section to meet growing demand. - Kitone employs staff, provides training and clear instructions. She promotes the business through media sponsorships and flyers. Cash is securely stored and deposited daily. - The business is expanding with new construction and vehicles. Kitone works hard through early supervision to ensure success and community respect.
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0% found this document useful (0 votes)
32 views3 pages

S6

- Kitone started a general retail shop called Kitone General Enterprises in Wandegeya selling various products. She later added a fast food and snacks section to meet growing demand. - Kitone employs staff, provides training and clear instructions. She promotes the business through media sponsorships and flyers. Cash is securely stored and deposited daily. - The business is expanding with new construction and vehicles. Kitone works hard through early supervision to ensure success and community respect.
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

P230/3

ENTREPRENEURSHIP
EDUCATION
Paper 3
Jul./Aug. 3 Hours
UGANDA ADVANCED CERTIFICATE OF EDUCATION

FINAL ASSESSMENT EXAMINATIONS

ENTREPRENEURSHIP EDUCATION
PAPER 3

TIME:3 hours

INSTRUCTIONS TO CANDIDATES:

- This paper consists of three sections; A,B and C


- Answer four questions only. All questions carry equal marks.
- Section A is compulsory. Answer any three questions from Sections B and C. Choosing at least one
question from each section.
- Credit will be given for use of relevant diagrams and illustrations.
- Any additional question(s) answered will not be marked.

© Page 1
SECTION A: CASE STUDY
Answer all parts of this section.
1. Read the case study below and answer the questions that follow:
Kitone completed her degree in Business Administration in 2015 and decided to immediately become
self employed instead of looking for a job. She set up a general retail shop in Wandegeya under the
name Kitone General Enterprises including plastic products, soap, stationery, food items and hardware
products.
She pays herself a monthly salary of Shs. 500,000 and pays her sister Kigambo Desire the sale manager
a monthly salary of Shs. 300,000. Kitone’s target is to become the leading general retail shop in
Wandegeya.

In order to realize more sales and to cope with the increasing demands of urban professionals who enjoy
eating more adventurous high quality specialty fast foods and snacks, Kitone introduced a section of fast
foods and snacks. She later employed a graduate in science and technology as an operations manager
with two other workers whom she motivates well, trains, appraises and gives clear instructions.

She sponsors foods and snacks preparation show on NTV as well as distributing flyers to reach out to all
customers. Most customers are Makerere University students and residents of Wandegeya.
The shop ensures proper documentation of all business transactions in the books of accounts which are
audited monthly. By the end of 2016 the books of accounts revealed the following; sales for the shop
and snacks shs. 20,000,000 total expenses shs. 4,000,000 cost of sales 8,000,000. The business obtained
a loan from Centenary Bank Uganda of shs. 10,000,000 to supplement the meager capital.

Kitone authorizes her sister Kigambo Desire to make payments and receive cash sales money. All the
daily cash received is kept in a lockable safe, in the afternoon it is banked. The shop snacks section deals
in quality products, due to existence of many rivals in Wandegeya. They also exhibit good customer
care. She insured the business against fire, theft and loss of profits.

Kitone also employs a security guard to tighten security during day and night. They ensure proper
counting of money and installed a money detector to avoid errors and counterfeit money. Kitone wakes
up early each day to supervise the business.

The shop and snacks section are expanding fast. This has enabled Kitone to construct a big residential
house, purchased two vehicles to help in the distribution of some products. No wonder, she is highly
respected by the community.
Required;
a) What factors prompted Kitone to invest in the projects above? (05 marks)
b) For what reasons did Kitone appraise her workers? (05 marks)
c) How did Kitone manage cash in her business enterprise? (04 marks)
d) Explain the various benefits of insuring Kitone’s project activities. (03 marks)
e) Compute
i) Gross profit (02 marks)
ii) Net profit (02 marks)
iii) Net profit margin with an interpretation. (04 marks)

© Page 2
SECTION B:
SCHOOL BUSINESS CLUB
Answer at least one question from this Section.
2. With reference to a business project operated by your entrepreneurship club.
a) Describe the business project. (05 marks)
b) Describe the production activities of your project. (05 marks)
c) Explain the basis for setting prices of your products. (05marks)
d) How did you sustain your business project? (05 marks)
e) State how you planned to dissolve the club project. (05marks)

3. Based on your School Entrepreneurship Club Business project,


a) Present any three factors that favoured the establishment of your business project.
(03 marks)
b) State the criteria for becoming a member in the business club. (04 marks)
c) Explain the measures undertaken to ensure environmental friendliness of your project.
d) Describe the entrepreneurial skills that were applied in the business project. (06 marks)
e) i) What challenges were faced in the business project? (06 marks)
ii) How were the challenges mentioned in 3e(i) above managed? (06 marks)

SECTION C:
FIELD ATTACHMENT/FIELD TRIP
Answer at least one question from this Section.
4. For any field attachment you carried out;
a) Present an executive summary for the business you were attached to. (07 marks)
b) Describe the customers of the business you were attached to. (05 marks)
c) Identify the various security measures put in place to ensure safety in the entire business.
(05 marks)
d) Why should the business attached to be tax compliant? (05 marks)
e) How does the entrepreneur benefit from the community? (03 marks)

5. For any one field trip you made as an individual or as a group;


a) i) Mention any three objectives of the field trip. (03 marks)
ii) Identify any three methods you used to collect data during the exercise. (03 marks)
b) Describe the internal control systems the business uses for quality production. (07 marks)
c) How was cash managed in the business visited? (06 marks)
d) What made the business visited a viable opportunity? (03marks)
e) How does the community benefit from the enterprise visited? (03 marks)

END

© Page 3

Common questions

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Kitone's financial risk management strategies significantly impacted her business sustainability by mitigating potential losses and ensuring operational longevity. She insured against fire, theft, and profit loss, employed stringent cash management practices, and facilitated monthly audits for transparency and accountability. These efforts minimized financial vulnerabilities and fostered trust with stakeholders, reinforcing her business's reputational standing and facilitating future growth .

Kitone implemented several cash management strategies for efficiency: she authorized her sister to handle payments and cash receipts, implemented secure storage solutions by keeping daily cash in a lockable safe, and ensured regular banking of funds daily to mitigate the risks associated with holding cash. Furthermore, establishing proper documentation and internal controls, evidenced by monthly audits, facilitated effective cash management and reduced the possibility of financial discrepancies .

Kitone was influenced to invest in additional projects due to several factors: the expanding and successful nature of her current business operations, her desire to meet increasing market demands, particularly from urban professionals seeking high-quality fast foods and snacks, and her ambition to become the leading retail shop in Wandegeya. Additionally, the need to diversify her product lineup with a fast foods section and to expand her market reach through advertising and sponsorships also motivated her to invest further .

Customer service played a crucial role in distinguishing Kitone's business amidst significant competition. By emphasizing quality products and good customer care, Kitone's shop was able to build strong customer loyalty, thus attracting a consistent customer base of students and residents. This focus not only differentiated her services but also fostered a positive reputation which contributed to her business's growth and respect within the community .

Insuring business activities is significant because it provides protection against unexpected losses, such as those from fire, theft, or profit loss, ensuring the business's financial stability. Specifically for Kitone's business, insurance acts as a risk management tool, safeguarding her investments and ensuring continuity even amidst unforeseen adversities. This security allows Kitone to attract and retain stakeholders by building a sense of reliability and trust in her business operations .

Market research was vital in Kitone's decision to introduce a specialty fast foods section. Understanding urban professionals' tendencies toward adventurous, high-quality foods allowed her to capitalize on this niche market. By aligning her offerings with consumer preferences, Kitone successfully differentiated her business and catered to unmet demands, which likely led to increased sales and customer retention .

Strategic employee management was critical in Kitone's business growth. By motivating employees through training, clear instructions, and appraisals, Kitone enhanced their productivity and job satisfaction. Employing a qualified operations manager and ensuring workers are well-compensated attracted skilled personnel, contributing to improved operations and enabling expansion of her business ventures .

As Kitone's business expands, potential challenges include resource management, maintaining quality control, and managing increased competition. To mitigate these, she could invest in scalable infrastructure, adopt technology-driven solutions for efficiency, hire specialized personnel for diverse operations, and continuously innovate to stay ahead of industry trends. Regular market analysis and customer feedback can further empower informed decision-making and strategic adjustments .

Kitone's strategic use of media and promotions, such as sponsoring food preparation shows on NTV and distributing flyers, significantly enhanced business visibility. These efforts increased brand awareness and attracted new customers by showcasing her products' quality and uniqueness. The media presence helped solidify her brand's market positioning, contributing to broader customer outreach and augmenting her clientele .

Effective supervision practices were instrumental in Kitone's entrepreneurial success. Her commitment to daily supervision ensured consistent quality control and operational efficiency. This hands-on approach allowed her to identify and promptly address issues, optimize business processes, and maintain high standards of customer service, ultimately fostering business growth and community respect .

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