INSTRUCTION [Link]
FINAL REPORT: LINK
FILE com/s/k7qbjwz4aglwgef
/SkiBig3%202022-2b.
pdf?dl=0
SECTION 1 Research Expected key results Note Person in charge Link to your work Dealine
[Link] industry Size, growth; which country/region attracts the
overview most skiers per year, which country/region has
the largest number of skiers per year Linh
(you may find this report helpful)
2. 3C Analysis Company: [Link]
1. Brief overview Their USP/Key Success Factor google.
2. Business Model Canvas (optional) com/document/d/1
3. SWOT Analysis rgj8MkTvJ_6UNGa
Resource (HR, products, finance, btWsGXh2vbr4Ncv
information), Brand, Technology, Skill, Ervin Valteri YR8qsl1fJtnrk/edit
Knowledge ?usp=sharing
Customer: - Why customers would and Link PLEASE read the
Market size, Growth rate, Segment, Needs, wouldn't choose SkiBig3 over instruction file
1. Industry and Decision Making, Customer behavior, Decision otthers? thoroughly before
Competition Maker - Key trends in doing the research!
Analysis Linh
behaviors/preferences/etc
- Potential customer group?
Competition: - Strength, weakness (on price, [Link]
Market share, Entry barrier, Strategy, Value place, product (review & rating), google.
proposition, Resource strength & weakness, promotion) com/document/d/1
supply capacity, customer segment, profit - What customer segment hn4AsLj758TX0l2J 19:00 PM EST
competitors are focusing on? mWy13SJicBfaFA 21/10/2022
Nadeem
=> Identify the gap between Skibig zWMg6_gytP7Jw/
3 and competitors edit?usp=sharing
[Link]
google.
Larry Darcy + com/document/d/1
Nathan dgoZoe1jF4VqeAy
kMqS179nTkzK57
N2cAfL6_oz9sJ4/e
dit
1. Selection of New Opportunities A primary market to focus on Select specific indicators/measures
Market Profitability and make a table for comparison
Market size and growth
Sustainable differentiated advantage
Competitive rivalry
2. In-depth analysis of Macro analysis (PESTLE)
2. New Market new market 10:00 AM
Selection and
23/10/2022
Analysis
Micro analysis
- Market (ski industry) size
- Market growth
- Customer behavior
- Competitive landscape
INSTRUCTION FILE [Link]
com/s/k7qbjwz4aglwgef/S
kiBig3%[Link]?
dl=0
SECTION 2 Research Expected key results Person in charge Note Link to your work Dealine
Marketing plan [Link] Market segmentation and 2 groups: Section 2 Draft
Customer Profile - Primary target: Gen Z
- Secondary target: Private
ski clubs (those of which Linh
members are baby
boomers)
2. Engagament Message Since we already have 2 This is past SKIBIG3
target groups as above, winner reports. You can
please come up with take a look to see how
specific ideas and they present information
activities that cater to and ideas. Keep ịn mind
these 2 groups that the market they
targeted is different from
ours, so please just take
inspirations and make
sure to paraphrase to
avoid plagrism
Promotion channels [Link]
com/sh/19nvr91vy35g15i/A 23:59PM
ADzRPIgz6orS8nSYuui29E 14/11
ka?dl=0&preview=[Link]
Implementation Plan Lawrence + Ervin You can look at this report [Link]
to see how they do an com/sh/19nvr91vy35g15i/A
implementation plan: ADzRPIgz6orS8nSYuui29E
[Link] ka?dl=0&preview=[Link]
com/sh/cg7zom29qy08nn
u/AAA43WG8iFmOasNAO
9_vNGR6a?
dl=0&preview=[Link]
Promotional materials
3. Retention (How to keep Activities [Link]
existing customers and com/sh/19nvr91vy35g15i/A
make them stay longer) ADzRPIgz6orS8nSYuui29E
ka?dl=0&preview=[Link]
NOTE FROM THE WEBINARS: INSTRUCTIONS:
Marketing plan: Primary goals: keep Canadians skiing in Canada
attract more US customers
get existing customers to stay longer
Most important: sell
more lift tickets - means
more chances of selling
rentals
Suggestion: Volunteer
programs for the younger
generation (since they
are more environment-
conscious)
INSTRUCTION FILE [Link]
com/s/k7qbjwz4aglwgef/Sk
iBig3%[Link]?dl=0
SECTION 3 Research Person in charge Note Link to your work Dealine NOTE FROM THE WEBINARS:
1. Entry Mode This is past SKIBIG3 winner reports. You can Section 3 Draft Challenge in terms of The inside lodges is limited to
take a look to see how they present information facilities: 50% capacity maximum =>
and ideas. Keep ịn mind that the market they restrict number of people
targeted is different from ours, so please just
take inspirations and make sure to paraphrase to
avoid plagrism
2. Banff / Lake Louise [Link] What they are doing: get the
Facilities com/sh/19nvr91vy35g15i/AADzRPIgz6orS8nSYuui2 23:59 PM permission to put up sprung
Nadeem + Nathan
9Eka?dl=0&preview=[Link] 14/11
structures, which are strong
temporary facilities/buildings
so people can sit outside
[Link]
com/sh/19nvr91vy35g15i/AADzRPIgz6orS8nSYuui2
9Eka?dl=0&preview=[Link]
[Link]
com/sh/19nvr91vy35g15i/AADzRPIgz6orS8nSYuui2
9Eka?dl=0&preview=[Link]
INSTRUCTIONS:
Population GDP per Economic Unemployment Corruption International Internet Distance from
capita Freedom Index Rate (%) Perception Property Rights Penetration Rate Canada by
(0/100) Index (0/100) Index (0/10) (%) flight (km) share
The US 335,575,717 $69,288 72.1 3.7 67 7.5 91 2.261
France 65,613,331 $43,519 65.9 7.4 71 6.7 85 6.837
Austria 9,127,331 $53,268 73.8 5.3 74 7.6 88 7.248
Switzerland 8,803,754 $93,457 84.2 4.8 84 7.9 94 7.052
Japan 125,564,857 $39,285 69.9 2.8 73 7.6 90 8.082
[Link]
Number of Skier visits per Participate rate Number of ski
national skiers national skier nationals (%) resorts
(million) skibig3 [Link]
Canada 4.3 3.8 12 296 [Link]
The US 25.0 2.1 8 523 [Link]
Germany 14.6 0.4 18 685 [Link]
France 8.5 3.5 13 251 [Link]
Italy 7.2 2.0 12 288 [Link]
Austria 2.9 5.0 36 440 [Link]
Switzerland 2.9 4.8 35 358
Poland 4.9 1.0 13 269
Japan 11.4 2.1 9 579 marketing [Link]
China 13.0 1.4 1 770
environment [Link]
Skiing primarily competes with travel alternatives involving sunshine, beaches, big cities, amusement parks, shopping or all-inclusive packages.