SUMMER TRAINING PROJECT REPORT

ON

Mention “Curating musical experience using

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR

SUBMITTED TO:

INTERNAL GUIDE EXTERNAL GUIDE

SUBMITTED BY:
Yashwardhan Sharma
Iuu22mba232

IMS UNISON UNIVERSITY, DEHRADUN

BATCH 2022-24
Acknowledgement

I would like to express my sincere gratitude to everyone who contributed to the successful completion of
this internship report on the curated musical event at the Playboy Club in New Delhi, organized by Localite
Ocean.

I extend my heartfelt thanks to the entire team at Localite Ocean for providing me with this invaluable
learning opportunity and for their unwavering support throughout the internship.

I would also like to acknowledge the guidance and mentorship I received from my internship supervisor,
Dr. Vibha Pundir, whose insights and expertise were instrumental in shaping my understanding of event
management.

Additionally, I am grateful to all the artists, vendors, and partners who collaborated to make this event a
resounding success.

Last but not least, I extend my appreciation to my friends and family for their continuous encouragement
and support throughout this journey.

Yashwardhan Sharma

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3. Executive Summary:

This internship report presents a comprehensive overview of my experience curating and managing a
musical event in New Delhi, held on June 28, 2023. The event, organized by [Event Company Name],
showcased a remarkable musical extravaganza at [venue], and my role involved curating and overseeing
the entire event to ensure its success.

The report outlines the primary objectives, creative strategies, and notable challenges encountered during
the planning and execution phases of this musical event. It emphasizes the critical importance of meticulous
planning, creative vision, and effective communication in achieving a seamless and memorable experience
for attendees.

Throughout the internship, I achieved several significant milestones, including [operations, crisis
management and lean management skills which played a pivotal role in elevating the event's quality and
overall impact. These experiences provided me with valuable insights into musical event curation, artist
management, production logistics, marketing, and audience engagement.

Furthermore, the report underscores the significance of New Delhi as a vibrant hub for musical events,
highlighting the unique cultural and logistical considerations that shaped our project's success.

In conclusion, this internship afforded me a remarkable opportunity to curate and manage a musical event,
enabling me to apply my creative and logistical skills to bring this endeavor to fruition. Collaborating with
a talented team and witnessing the event's success has been an immensely rewarding experience. This report
aims to share the knowledge gained and lessons learned, contributing to the ongoing discourse in musical
event management practices.

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4. List of Contents

• Objectives
• Introduction
• Methodology
• Recommendations
• References

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5. Objectives
Enhancing Understanding through Comprehensive Documentation of a Curated Musical Event
Management Internship

The primary objective of this comprehensive internship report is to provide an in-depth and exhaustive
account of my pivotal role in curating and successfully managing a high-profile musical event in New
Delhi. Organized by the esteemed event company, Localite Ocean, this event took place at the renowned
Playboy Club on the memorable date of June 28, 2023.

I. Documenting Event Planning, Organization, and Execution

A significant component of this report is to meticulously document the intricate processes involved in
planning, organizing, and executing this musical extravaganza. It aims to provide a detailed account of:

Event Objectives: An analysis of the event's primary objectives, including the creation of a unique,
immersive musical experience that resonated with the diverse audience present at the Playboy Club.
Creative Strategies: An exploration of the creative strategies employed to ensure that the event stood out
in a competitive entertainment landscape, including artist selection, thematic elements, and experiential
design.
Challenges Faced: An in-depth examination of the formidable challenges encountered during various
phases of the event, from conceptualization to post-event evaluation, with insights into how these
challenges were addressed and resolved.
II. Showcasing Contributions and Achievements

This report will extensively showcase my personal contributions and notable achievements during the
internship. Specific accomplishments will be highlighted, such as:

Event Curation: A detailed account of how I played a pivotal role in curating the event, including selecting
the lineup of artists, designing the event's visual and auditory experience, and ensuring a seamless flow of
performances.
Artist Management: An exploration of the complexities of artist management, outlining how I liaised with
performers, negotiated contracts, and ensured their logistical needs were met.
Production Logistics: A comprehensive overview of the intricate production logistics, such as sound and
lighting setups, stage management, and technical requirements, which I supervised to guarantee a flawless
execution.

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Marketing Initiatives: An analysis of the marketing strategies employed, from promoting the event to
engaging with the target audience, and an assessment of their impact on attendance and overall success.
Audience Engagement: Insights into how I focused on enhancing audience engagement through interactive
elements, surveys, and feedback mechanisms to ensure a memorable experience.
III. Gaining Valuable Insights and Skills

This report will also elucidate the invaluable insights and skills acquired through this internship experience.
It will delve into how I developed competencies in:

Event Management: A reflection on the practical skills acquired in event management, from
conceptualization and planning to execution and post-event evaluation.
Teamwork and Communication: An exploration of the vital role of teamwork and effective communication
in managing a multifaceted event, highlighting instances of collaboration and problem-solving within the
team.
Adaptability: An assessment of the adaptability and flexibility required in the dynamic field of event
management, including how I responded to unexpected challenges and changes.
IV. Cultural and Logistical Considerations in New Delhi

Given the unique cultural and logistical landscape of New Delhi, this report will underscore the significance
of these considerations in shaping the event's success. It will delve into:

Cultural Sensitivity: An examination of the cultural nuances and sensitivities inherent in New Delhi's
diverse population and how these were integrated into the event's planning and execution.
Logistical Challenges: A comprehensive analysis of the logistical challenges specific to organizing events
in New Delhi, including transportation, venue selection, and compliance with local regulations.
V. Contribution to Event Management Practices

In conclusion, this extensive internship report aims to not only serve as a documentation of my experience
but also contribute meaningfully to the broader discourse in the field of musical event management. By
sharing the knowledge gained, lessons learned, and strategies employed, this report aspires to provide a
valuable resource for event professionals, scholars, and enthusiasts seeking to enhance their understanding
of successful event management practices.

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6. Introduction

The world of event management is a dynamic and exhilarating one, where the fusion of creative vision and
meticulous execution brings forth unforgettable experiences. This internship report invites you into the
heart of such an experience, offering a comprehensive account of my journey in curating and managing a
musical event that left an indelible mark on the cultural landscape of New Delhi. Organized by the esteemed
event company, Localite Ocean, and hosted at the renowned Playboy Club, this event unfolded its
symphony of sounds and sights on the enchanting evening of June 28, 2023.

Musical events, especially in a bustling metropolis like New Delhi, require not just technical expertise but
also a deep understanding of the city's diverse and discerning audience. From the inception of this project
to its triumphant culmination, my role was not merely that of an intern; it was that of a conductor,
orchestrating the intricate movements that transformed an idea into a harmonious reality.

As you journey through the pages of this report, you will delve into the multifaceted facets of event
management, where creativity and precision harmonize to craft moments that resonate with audiences. This
report serves as both a reflective narrative of my experience and a comprehensive resource for those seeking
insights into the art and science of curating and managing musical events.

I. Documenting Event Planning, Organization, and Execution

The core of this report revolves around the meticulous documentation of the event's planning, organization,
and execution. The musical event was conceived with a set of objectives that aimed to captivate and
immerse the audience in a world of melodies and rhythms. This required not just creative strategies but
also a deep understanding of the logistics and intricacies that underpin such large-scale endeavors.
Challenges emerged at every turn, testing our adaptability and problem-solving skills. However, with
determination and collaboration, we overcame these obstacles and ensured the event's seamless
progression.

II. Showcasing Contributions and Achievements

My role in this event was multifaceted, as I undertook responsibilities that ranged from event curation to
artist management, production logistics, marketing, and audience engagement. This report meticulously
showcases my contributions and notable achievements, highlighting the moments when creative visions
were translated into captivating performances and unforgettable experiences. Each accomplishment
represents a note in the symphony of success that this event became.
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III. Gaining Valuable Insights and Skills

Beyond the accomplishments, this report unveils the insights and skills gained during this immersive
internship. The event management field demands not only technical expertise but also soft skills such as
effective communication, adaptability, and teamwork. Through this experience, I honed these
competencies, equipping myself to navigate the intricate dance of event management with finesse.

IV. Cultural and Logistical Considerations in New Delhi

The city of New Delhi, with its rich cultural tapestry and unique logistical challenges, served as both canvas
and crucible for this event. Understanding the cultural nuances and logistical intricacies of the city was
imperative to ensure the event's success. This report provides an insight into how these considerations were
woven into the very fabric of the event's planning and execution.

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7. Methodology

Navigating the Symphony - Crafting the Musical Event Experience

The successful curation and management of a musical event of grandeur, such as the one hosted by Localite
Ocean at the Playboy Club in New Delhi on June 28, 2023, required a strategic and systematic approach.
This section delves into the methodological framework that underpinned the planning, execution, and
evaluation of this event.

I. Event Objectives and Conceptualization

Objective Definition: The journey commenced with a clear articulation of the event's objectives,
emphasizing the desire to create a unique, immersive musical experience for a diverse audience in New
Delhi. This initial phase involved extensive consultations with the client, Localite Ocean, to understand
their vision and expectations.
Conceptualization: The conceptualization phase involved brainstorming sessions and creative workshops
to refine the event's theme, artistic direction, and overall vision. This process ensured that every aspect of
the event was aligned with the core objectives, creating a cohesive and compelling narrative.
II. Artist Selection and Management

Artist Research and Selection: The heart of any musical event lies in its performers. A rigorous research
process was undertaken to identify artists whose musical styles and personas resonated with the event's
theme and audience. This involved liaising with talent agencies, attending live performances, and
conducting auditions.
Contract Negotiation: Once artists were selected, the process of contract negotiation began. This phase
included discussions on performance fees, technical requirements, accommodation, and contractual
obligations. The aim was to secure top-tier talent while adhering to the event's budget.
Logistics and Rider Fulfillment: Managing artists' logistical needs was a crucial aspect. This included
ensuring that technical riders were met, soundchecks were conducted, and any special requests were
accommodated.
III. Production and Technical Planning

Technical Requirements Assessment: The production phase involved assessing the technical requirements
of the event, including sound, lighting, stage setup, and special effects. A team of technical experts was
assembled to handle these aspects.

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Production Timeline: A detailed production timeline was created, outlining key milestones and deadlines
leading up to the event. This ensured that all technical elements were seamlessly integrated into the event.
IV. Marketing and Audience Engagement

Marketing Strategy: To maximize attendance and engagement, a multifaceted marketing strategy was
devised. This included social media promotion, email marketing, traditional advertising, and collaborations
with influencers and local media outlets.
Ticketing and Sales: Strategies for ticket pricing, sales channels, and ticketing platforms were formulated
to optimize revenue while ensuring accessibility.
Audience Engagement Initiatives: During the event, audience engagement was prioritized through
interactive elements such as live polls, social media contests, and feedback mechanisms.
V. Event Execution and Evaluation

Event Day Coordination: On the day of the event, meticulous coordination was essential. A dedicated team
oversaw artist arrivals, soundchecks, stage management, and audience flow to guarantee a smooth
execution.
Post-Event Evaluation: After the event, a comprehensive evaluation was conducted. Attendee feedback,
ticket sales analysis, and a review of logistical and technical aspects were essential components of this
process.
This methodology provided the framework for the successful curation and management of the musical
event. It combined strategic planning, artistic creativity, and logistical precision to ensure that every note
of the symphony was played to perfection.

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8. Recommendations
Enhancing Future Harmonies

Diversify Artistic Lineup: Consider diversifying the artist lineup further by including emerging talent from
diverse genres. This approach can attract a broader audience and offer fresh experiences at future events.
Continuous Audience Engagement: Build on the success of audience engagement initiatives. Explore
opportunities to further connect with attendees before, during, and after the event through interactive
experiences, surveys, and feedback mechanisms.
Improved Weather Preparedness: Given the event's outdoor setting, enhance weather preparedness.
Develop comprehensive contingency plans to ensure the event's smooth continuation even in the face of
adverse weather conditions.
Sustainable Practices: Explore sustainable event management practices. This includes minimizing single-
use plastics, optimizing energy consumption, and adopting eco-friendly event materials to align with
growing environmental concerns.
Enhanced Technical Innovation: Invest in cutting-edge technology and innovations to further elevate the
technical aspects of the event, including sound quality, lighting effects, and stage design. Staying at the
forefront of technological advancements can contribute to an immersive audience experience.
Year-Round Marketing: Consider year-round marketing efforts to maintain a continuous presence in the
audience's mind. Regular engagement, teaser events, and content releases can keep excitement levels high
leading up to the main event.
Ticketing Flexibility: Offer flexible ticketing options to accommodate a range of attendee preferences,
including VIP packages, early-bird discounts, and group rates. This can enhance accessibility while
maximizing revenue.
Local Cultural Integration: Deepen the integration of local cultural elements into the event's thematic
framework. This can create a unique identity for each event and resonate more deeply with the New Delhi
audience.
Post-Event Surveys: Implement comprehensive post-event surveys to gather detailed feedback from
attendees. Analyze this feedback to pinpoint areas of improvement and identify aspects of the event that
were particularly well-received.
Talent Development: Consider initiatives to support and develop local talent. This can include workshops,
mentorship programs, or opportunities for emerging artists to perform alongside established acts, fostering
a sense of community and nurturing talent within the region.
Community Engagement: Establish a stronger connection with the local community. Collaborate with local
businesses, organizations, and influencers to promote the event and enhance its reach within New Delhi
and the surrounding areas.

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Safety Protocols: Continue to prioritize the safety and well-being of attendees. In light of global health
concerns, ensure that robust health and safety protocols are in place and communicated effectively to
reassure attendees.
These recommendations aim to build on the success of the curated musical event and provide a roadmap
for continued growth and innovation. By implementing these suggestions, future events can aspire to
greater heights, delivering unforgettable experiences and harmonizing creativity with precision.

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9. References
1. Allen, J., & O'Toole, W. (2019). Event Planning: The Ultimate Guide to Successful Meetings, Corporate
Events, Fundraising Galas, Conferences, Conventions, Incentives, and Other Special Events. John Wiley
& Sons.

2. Goldblatt, J. (2019). Special Events: A New Generation and the Next Frontier. Wiley.

3. Getz, D. (2013). Event Studies: Theory, Research, and Policy for Planned Events. Routledge.

4. Shone, A., & Parry, B. (2010). Successful Event Management: A Practical Handbook. Cengage Learning
EMEA.

5. Tum, J. W. (2015). Event Tourism and Cultural Tourism: Issues and Debates. Routledge.

6. Bowdin, G., Allen, J., O'Toole, W., Harris, R., & McDonnell, I. (2019). Events Management. Routledge.

7. Bladen, C., Kennell, J., Abson, E., Wilde, N., & Ferrari, E. (2012). Events Management: An Introduction.
Routledge.

8. Weed, M., & Bull, C. (2018). Event Policy: From Theory to Strategy. Routledge.

9. Ritchie, B. W., Shipway, R., & Cleeve, B. (2019). Community, Events, and Sustainable Tourism.
Routledge.

10. Quinn, B. (2019). Organizing and Managing Sports Events. Routledge.

11. Getz, D., & Page, S. J. (2016). Event Studies: Theory, Research, and Policy for Planned Events.
Routledge.

12. Jago, L. K. (2018). Events and Sustainability. Routledge.

13. Brown, R., & Harris, R. (2012). Festival and Special Event Management. Wiley.

14. Small, M. (2018). Musicophilia: Tales of Music and the Brain. Vintage.
15. Smith, A., & Baum, T. (2018). Health and Wellness Tourism: Emergence of a New Market Segment.
Routledge.
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