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International Business: Distribution Channels Workshop

The document discusses distribution channels and strategies presented during a workshop. It includes questions about the content with True/False and multiple choice answers. Product examples and descriptions are requested along with selecting a distribution channel and strategy.

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Melany
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40 views4 pages

International Business: Distribution Channels Workshop

The document discusses distribution channels and strategies presented during a workshop. It includes questions about the content with True/False and multiple choice answers. Product examples and descriptions are requested along with selecting a distribution channel and strategy.

Uploaded by

Melany
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Negocios internacionales

Workshop “Distribution channels”

Melanye Mordecay Perdomo

Sena centro de servicios financieros


2 septiembre 2021
1. Responda T si es verdadero o F si es falso.

a. The Company product is a cake.


T () F (x)

b. The meeting objective is to choose the product’s price.


T ( ) F (X)

c. Susan proposes three distribution strategies.


T (X) F ( )

d. The selective strategy pretend to reach many POS.


T ( ) F (X)

e. The exclusive strategy is difficult to control.


T ( ) F (X)

f. Mr. White chooses the intensive strategy.


T ( ) F (X)

Preguntas:

1. The raise of such many interme


2. diaries, are explained in _d__ steps.

a. Three.
b. Two.
c. Five.
d. Four.

3. Intermediaries make:

a. Process of exchange.
b. Transactions routine.
c. New members.
d. Assortments.

4. A member of a distribution channel depends on:


a. Other channel members.
b. The retailers.
c. The wholesalers.
d. Intermediaries.

5. The ‘trust’ approach is based on:

a. The role of another company.


b. The percentage of sales.
c. How much companies trust each other.
d. Channel members.

6. The ‘role performance’ approach assesses:

a. The firm’s role performance.


b. The other channel members’ behavior.
c. Retailers.
d. Wholesalers.

2. Describa en inglés un producto de su preferencia, asígnele una marca y


presente, tanto las características como los costos de dicho producto, luego
seleccione un canal y tipo de estrategia de distribución según la clase de
producto.
Bon bon bum is a hard candy that has different flavors and colors, containing a chewing gum that
is flavored that the customer chose and to hold it contains a thin plastic and all these features
form the bon bon bum; has 40 different flavors The package sells for $8000, with the amount of 24
units. The type of strategic distribution used is intensive and the distribution channels are the
traditional wholesalers.

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