QUESTAIONNAIRE FOR MARKET SURVEY:
1. Are you familiar with the ketogenic diet?
(a) Yes, I follow it (b) Yes, but I don’t follow it (c) No, I am not familiar
2. Are you open to trying new ice cream?
(a) Yes, always (b) Sometimes (c) Rarely (d) Never
3. Have you tried keto ice cream before?
(a) Yes (b) No
4. How often do you consume ice cream?
(a) Daily (b) Several times a week (c) Once a week (d) Rarely
5. Are you following a keto or low carb diet?
(a) Yes, I am following a keto diet
(b) Yes, I am following a low-carb diet.
(c) No, I am not following a keto or low-carb diet.
6. What is the most important factor for you while choosing an ice cream brand?
(a) Flavor (b) Texture (c) Ingredient (d) Price
7. How likely are you to try a new keto ice cream brand?
(a) Very likely (b) Somewhat likely (c) somewhat unlikely (d) Very unlikely
8. Would you be willing to pay more for a low-carb or keto friendly ice-cream?
(a) Yes, I would pay (b) No, I wouldn’t
9. Which flavors of keto ice cream would you be most interested in trying?
(a) Chocolate (b) vanilla (c) strawberry (d) Coffee
10. What are your favorite toppings for ice cream?
(a) Chocolate sauce (b) Caramel sauce (c) Nuts (d) Fruits
11. How important is it to you that your ice cream is low-carb or keto friendly?
(a) Very important (b) Somewhat important (c) Not that important (d) Not all important
12. How do you usually purchase ice cream?
(a) In-store (b) Online (c) Both