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Research Aims, Objectives, and Hypotheses

The document discusses research aims, objectives, and hypotheses. It defines a research aim as a brief statement of the research purpose, while objectives outline specific steps to achieve the aim. Objectives should be specific, measurable, achievable, relevant, and timely. A hypothesis predicts the relationship between variables and may guide quantitative research. Formulating clear aims, objectives, and hypotheses is important for understanding and directing the research process.

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0% found this document useful (0 votes)
47 views8 pages

Research Aims, Objectives, and Hypotheses

The document discusses research aims, objectives, and hypotheses. It defines a research aim as a brief statement of the research purpose, while objectives outline specific steps to achieve the aim. Objectives should be specific, measurable, achievable, relevant, and timely. A hypothesis predicts the relationship between variables and may guide quantitative research. Formulating clear aims, objectives, and hypotheses is important for understanding and directing the research process.

Uploaded by

ashley brooke
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Week 3 – Aims, Objectives and Hypotheses

1. Introduction
Being able to clearly articulate the aim and objectives of your research is very important as
these will help you understand and capture the direction of the research, the connection
between the research and the issues/problems that motivate it and the steps to be taken in
order to answer the research question(s).

This week’s notes will explain what research aims and objectives are, and will guide you through
the basic steps and considerations involved in developing your research aim(s) and objectives.
The notes will also introduce you to the concept of research hypothesis and will explain the role
of research hypotheses in quantitative research.

1.1 Topic Learning Outcomes

During this topic you should be able to achieve the following learning outcomes:

LO1. Understand the importance and relationship between aims, objectives, hypotheses and
research problem

LO2. Examine criteria, techniques and methods to formulate aims, objectives and research
hypotheses

LO3. Devise the aims, objectives and hypotheses for the research problem formulated for your
research project

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2. Research aim
The research aim is a brief statement - usually one sentence - of the purpose of the research. In
other words it is a brief way to express what you are trying to achieve with your research. The
aim of the research is closely related to the research question(s) and it is a broad statement of
the objectives of the research. The aim of the research is brief and concise and it does not
outline specific steps of the research process. We can use the research question from last
week’s notes to demonstrate some examples of how the research aim is formulated.

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Table 3.1 Examples of research questions and research aims

Research idea Research question Research aim

Media campagne How effective is a media The aim of this research is to assess
following product campaign designed to increase the effectiveness of a media
recalls consumer trust in company X campaign by company X designed
following a series of product to increase consumer trust
recalls? following a series of recalls of its
products

Graduate To what extent and in what type The aim of this research is to
recruitment via the of context is internet-based understand situations within which
internet recruitment and selection of internet-based recruitment and
graduates effective and why? selection of graduates is effective
and why

Supermarket In what ways does issuing The aim of this research is to


coupons as a coupons at supermarket explore how the issue of coupons
promotional device checkouts affect buyer at supermarket checkouts affects
behaviour? buyer behaviour

Challenger banks How has the emergence of The aim of this research is to
and small business challenger banks impacted upon explore how the emergent of
small business financing and challenger banks has impacted
why? small business financing and why

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3. Research objectives

As stated above, the research aim does not outline the steps that you are going to take in order
to address the research problem. This is done by the research objectives, which outline the
direction that you are going to take to achieve the deliverables of the research project. If you
are going to have a basic research question for your research followed by a small number of
smaller, break-down questions, then the research objectives should be associated with these
smaller, break-down questions. The research objectives are complementary to the research
question and research aim and they offer a way to break down the research question and aim
into smaller, more manageable and focused steps and actions that will allow you to achieve the
purpose of your research project.

You can use the following criteria/questions to help you devise your research objectives
(Saunders, Lewis & Thornhill, 2015):

● Transparency - What does it mean?


● Specificity - What I am going to do?
● Relevance - Why I am going to do this?
● Interconnectivity - How will it help to complete the research project?
● Answerability - Will this be possible?
● Measurability - When will it be done?

Another way to evaluate your research objectives is to use the SMART criteria (CMI, 2020;
Lawlor, K.B. & Hornyak, M.J., 2012; Platt, 2002):

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● Specific: this criterion is about describing the expected outcomes of the research in a
focused and detailed manner
● Measurable: this criterion will help you evaluate whether the research objectives have
been met
● Achievable: this criterion has to do with availability of resources/data to complete the
research
● Relevant: this criterion has to do with appropriateness of the research
● Timely/Time-bound: this criterion is relevant to the ability to accomplish the research
objectives within required time-frames
Figure 3.1 below offers a graphical representation of the process of formulating research
questions, aim(s) and objectives.

Figure 3.1 Formulating research questions, aim(s) and objectives

Source: Adapted from Business Research Methodology (n.d.)

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4. Research hypotheses

Depending on the epistemological position that you will adopt for your research, you may be
required to develop research hypotheses that will guide your research. A research hypothesis is
an informed assumption or prediction capturing the relationship between two or more
variables that the research will seek to test or confirm. Collis & Hussey (2013, p. 259) define a
research hypothesis as “a proposition that can be tested for association or causality against
empirical evidence (data based on observation or experience)”. Developing research hypotheses
is relevant to quantitative research, but this does not mean that if you are conducting
quantitative research, you must develop research hypotheses. Developing hypotheses is not
very common in qualitative research, and hypotheses are relevant to qualitative research only
as speculations, not as assumptions or predictions that should be confirmed by the research
(Saunders, Lewis & Thornhill, 2015; Bryman & Bell, 2007). If research hypotheses are relevant
and developed, then the research question captures the problem statement and the hypothesis
is an informed prediction about what the answer to the question is going to be.
Hypotheses should derive as a combination of observation/experience/speculation and an
underlying theoretical framework. In other words, a hypothesis should not just be a speculation
that one comes up with through observation and experience, but a prediction that is informed
by relevant theory. A research hypothesis should be focused on the problem statement, it
should contain the variables between which association or causation will be tested as well as
the relevant population, it should be presented in a declarative form, and it should be testable
and verifiable.
Figure 3.1 below demonstrates the process for generating a research hypothesis through the
operationalisation of the research question.

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Figure 3.1 Generating a research hypothesis

Source: Sekaran & Bougie (2019)

References:

Bryman & Bell, (2007) Business Research Methods. 2nd Ed. Oxford University Press. UK: Oxford.

Business Research Methodology (n.d.) Formulating research aims and objectives. Available at:
[Link]
[accessed: 03/10/2021].

7
CMI (2020) Setting SMART objectives Checklist 231. Available at:
[Link]
[Link] [accessed: 18/08/2021].

Collis, J. & Hussey, R. (2013) Business Research: A practical guide for undergraduate and
postgraduate students. Macmillan International Higher Education. England: London.

Lawlor, K.B. & Hornyak, M.J. (2012) Smart goals: How the application of SMART goals can
contribute to achievement of student learning outcomes. Development in Business Simulation
and Experiential Learning, 39, pp. 259-267. Available at:
[Link]
W+THE+APPLICATION+OF+SMART+GOALS+CAN+CONTRIBUTE+TO+ACHIEVEMENT+OF+STUDEN
T+LEARNING+OUTCOMES&btnG= [accessed: 18/08/2021].

Platt, G. (2002) Smart objectives: What they mean and how to set them. Training Journal, pp.
23-26.

Saunders, M., Lewis, P. & Thornhill, A. (2015) Research Methods for Business Students. 17th Ed.
Pearson Education. England: Essex.

Sekaran & Bougie (2019) Research Methods for Business: A skills building approach. 8th ed.
John Wiley & Sons, New Jersey.

Common questions

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The research problem is the cornerstone in developing aims, objectives, and hypotheses as it outlines the core issue the research intends to address . The aim provides a broad statement of the research's purpose related to the problem. Objectives translate this aim into specific steps, detailing how the problem will be tackled pragmatically . Hypotheses, when applicable, offer testable predictions derived from the problem and theoretical foundations, guiding empirical investigation . Collectively, they ensure a structured approach that maintains focus on resolving the research challenge effectively and comprehensively.

Research aims provide a broad statement of the overarching goal of the research, encapsulating its purpose without detailing the specific steps to achieve it . In contrast, research objectives break down the research aim into specific, actionable steps necessary to address the research problem. They ensure that the research is focused and manageable by outlining the specific actions to be taken . Distinguishing between aims and objectives is crucial because it clarifies the direction and structure of a research project, ensuring that it systematically addresses the research question and achieves its intended outcomes.

Failing to align research hypotheses with a well-defined theoretical framework can lead to vague or speculative predictions that lack empirical grounding, reducing the study's validity and reliability . This misalignment may result in flawed research design, misinterpretation of data, and ultimately, research that contributes little to the existing body of knowledge. It can also undermine the study's robustness, making it less credible and replicable by other researchers .

The SMART criteria ensure research objectives are effectively tailored to achieve the research aim by focusing on Specificity, Measurability, Achievability, Relevance, and Timeliness . Specificity ensures objectives are clear and explicitly related to the research aim; Measurability provides benchmarks to assess progress; Achievability confirms that objectives are realistic given available resources; Relevance ensures objectives align with the overall research purpose; and Timeliness sets a schedule to maintain progress. Together, these criteria promote focused, practical objectives that drive the research toward its goal efficiently .

Presenting research hypotheses in a declarative form is important because it provides a clear and concise statement of the expected relationship between variables, facilitating unambiguous testing and analysis . This clarity helps researchers and their audience understand the hypothesis's intent and ensures that the hypotheses guide the research effectively, leading to transparent and well-interpreted outcomes .

The theoretical framework underpins the development of research hypotheses by providing a foundation of existing knowledge and theories that inform the relationships between variables . It offers a lens through which the research problem is examined and ensures that hypotheses are not mere speculations but are informed predictions grounded in theory. This guide ensures that the research remains aligned with established theoretical foundations, directing the research design, methodology, and analysis of data, and contributing to the study's academic rigor and credibility .

Effective research objectives should be formulated using criteria such as specificity, measurability, achievability, relevance, and timeliness, often remembered by the SMART acronym . Specificity ensures objectives are clearly defined and outcome-focused; measurability allows for the evaluation of outcomes; achievability ensures the availability of required resources; relevance ensures alignment with the research goal; timeliness ensures objectives are set within realistic time frames . These criteria contribute to a research project's success by providing clear, actionable, and achievable targets that facilitate a structured and efficient approach to research.

Transparency is critical in formulating research objectives because it ensures clarity and openness about the reasons and processes involved in conducting the research. It helps stakeholders understand what the research aims to achieve and how it will do so . This attribute enhances research credibility as it allows for scrutiny and verification by peers, fostering trust in the research findings and facilitating reproducibility by other researchers .

Research objectives act as a bridge by breaking down the research question into specific, actionable steps that guide the research process. They translate the abstract research aim into concrete tasks that must be accomplished to address the research question comprehensively. This connection ensures that the research is methodically organized and directed toward achieving the research goal .

Hypotheses enhance the robustness of quantitative research by providing a testable prediction that can validate the relationship between variables through empirical data, thus contributing to the reliability and validity of the study's findings . Hypotheses guide the research design and data analysis, ensuring clarity and focus. They are less prevalent in qualitative research because qualitative research often seeks to explore phenomena in-depth without preconceived predictions, allowing themes and insights to emerge naturally without the need to test specific relationships between variables .

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