SERVICE
The Aboitiz Group’s commitment to giving back is a principle that traces its roots over a century ago when its
forefathers first established their business in Leyte. This legacy has been instilled and passed on through
generations of its corporate history, with one of its first leaders, Don Ramon Aboitiz, leading the Group’s
corporate philanthropy efforts and actively looking after the welfare of his employees.
In 1965, Don Ramon gave a big part of his personal wealth to establish the Ramon Aboitiz Foundation, Inc. (RAFI).
RAFI is a family-based foundation that is rooted from the conviction of its founder that “the dignity of man is
best respected by helping him realize his hopes and by sharing with him the burden of his fears.” Its vision has
consistently been “Touching People, Shaping the Future” while its current focus areas are integrated
development, micro-finance and entrepreneurship, culture and heritage, leadership and citizenship, and
education. To learn more about RAFI, click here: [Link]
As the Aboitiz Group diversified into many businesses, its commitment to giving back grew accordingly. After
decades of supporting various causes and the increasing magnitude of assistance needed in areas where its
companies operate, the Aboitiz management decided to find a more efficient and effective way of altruism. Thus
in 1988, the Aboitiz Group established the Aboitiz Foundation (then referred to as Aboitiz Group Foundation,
Inc.) as its corporate foundation to address the social and economic development needs of marginalized
members of society.
Over the past years, Aboitiz Foundation has been committed to its mission of helping people help themselves
and pursuing its vision to be the neighbor of choice. It constantly delivers value to its stakeholders, including
communities where the company operates. It focuses its efforts on education, enterprise development, and
environment with the goal of co-creating safe, empowered and sustainable communities.
Since the late 1980s, its initiatives have evolved from CSR 1.0, which involves simple philanthropic activities, to
CSR 2.0, which implements projects that are more sustainable for its beneficiaries and at the same time aligned
to its businesses. This renewed focus calls on the Group to scale up CSR strategies beyond doing good to
building good communities together. In 2019, 41% of its CSR projects, such as the Purposive College Scholarship,
Mahalin Pagkain Natin, Classroom Rewiring, and the Community-Based Disaster Risk Reduction and
Management Training, reached CSR 2.0 status. Moving forward, it intends to carefully select projects that would
help it reach its goal of achieving CSR 2.0.
One notable project is the launch of its online crowdfunding platform, KINDer by Aboitiz (KINDer). Launched in
2018 in conjunction with the Foundation’s 30th anniversary, KINDer enables individuals to participate in various
social campaigns, promote CSR projects, and share opportunities to help create a kinder world.
Aboitiz Foundation also continues to invest heavily on education-related projects. From 2014-2019, it has
invested in the education of 302 college scholars and produced 262 graduates, of which 80% were employed.
The technical-vocational scholarship has also seen 652 scholars and 578 graduates, with a total employment
rate of 56% over the same period. As it focuses on promoting integration and collaboration, it launched its
Integrated CSR (iCSR) strategy, which is operationalized through the iCSR Regional Councils in Luzon, Visayas,
and Mindanao composed of CSR teams in the said locations. These councils regularly meet to discuss, plan, and
manage integrated CSR projects that highlight the pooling of resources and sharing of expertise of various
Aboitiz business units and partners.
MANUFACTURING
COCA COLA PHILIPPINES
A REFRESHING CHAMPION OF CORPORATE SOCIAL RESPONSIBILITY (CSR)
COCA-COLA PHILIPPINES CSR FOSTERS THE CULTURE OF MALASAKIT.
The Philippines was the Coca-Cola Company’s very first bottling plant in Asia. Since the Manila bottling plant in
1912, the company now has 19 plants and over 50 sales offices and distribution centers in the Philippines. Coca-
Cola Philippines has generated more than 10,000 direct jobs and 6,000 indirect jobs for Filipinos, even boasting
the fastest production line in the world at its Sta. Rosa, Laguna plant.
Coca-Cola Philippines strives to ensure that each individual is able to reach their full potential, by way of
leadership development and team empowerment programmes, alongside the Filipino value of malasakit –
compassion, generosity, and community spirit. Coca-Cola Philippines empowers, trains, and develops its talents
through its Capabilities Team, which partners with functional leads to create development and leadership
opportunities under its Coca-Cola Beverages University.
For Coca-Cola Philippines, inclusiveness, diversity, and equality are not merely guiding principles for the
company, but a business imperative that will fuel its future growth, promote creativity, and foster innovation.
To this end, it has actively promoted equal opportunity and human rights in all its work centers, and has opened
its doors to people of all genders, sexual orientations, religions, and backgrounds.
Putting into practice its belief that it is only as strong as the communities it operates in, Coca-Cola Philippines
has created and participated in numerous initiatives and community service projects such as Brigada Eskwela,
tree-planting campaigns, coastal clean-ups, and disaster response. When Typhoon Haiyan / Super Typhoon
Yolanda devastated Eastern Visayas, Coca-Cola Philippines provided water to the affected communities, and
opened its Tacloban Plant as a command post for disaster relief operations and as a temporary shelter for
employees and their families in partnership with Habitat for Humanity.
In 2017, Coca-Cola Philippines, together with the Philippine Disaster Relief Foundation and the Makati Medical
Center Foundation, launched medical and relief operations for more than 1,500 individuals displaced by the
Marawi Siege, providing 9,000 cases of its products to various military camps and facilities and over 500,000
gallons of clean water to thousands of affected families. As part of rehabilitation efforts, the Sari-Sari Store
Training and Access to Resources (STAR) Program was introduced to Marawi to improve the livelihoods of
women micro-entrepreneurs affected by the conflict, and a Little Red Schoolhouse classroom was constructed
to ensure the continuation of children’s education.
The Little Red Schoolhouse initiative launched in 1997 enables children to complete elementary education
through the construction of schoolhouses and the training of teachers in public elementary schools located in
remote and underserved areas. To date, more than 120 schoolhouses have been built nationwide. Through its
Brigada Eskwela annual program, Coca-Cola Philippines associates volunteer in local schools in partnership with
the Department of Education. Brigada Eskwela volunteers paint, repair school furniture, and spruce up their
partner schools to create a welcoming and conducive learning environment.
Coca-Cola Philippines’ dedication to the local community is matched only by its commitment to environmental
sustainability. Coca-Cola Philippines anchors its water conservation goals on three pillars: Reduce, Recycle, and
Replenish. It works to constantly improve its water efficiency ratio, retrieve and treat its waste water for reuse,
and safely return to the environment and to water-poor communities the equivalent amount of water used in
its production processes. Through wide-reaching programs in the Philippines, the company has returned an
estimated 108 percent of water.
Six of Coca-Cola Philippines’ 19 plants use renewable energy in their operations, with the company incorporating
energy- and fuel-efficient practices and equipment in their operations to reduce its carbon footprint.