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Media and Digital Literacy Essentials

This document discusses media and digital literacy. It defines media literacy as the ability to understand different types of media and their intended messages. Digital literacy is a subset of media literacy that involves locating, evaluating, creating and communicating information online. The document lists several skills that comprise digital literacy, including tool literacy, resource literacy, and critical literacy. It also discusses information literacy and differentiates between digital natives and digital immigrants. The document notes challenges to developing media and digital literacy education. Learners are assigned a project to create a mind map summarizing two videos about media and digital literacy. Their mind map will be graded based on depth of coverage, links illustrating connections, and layout.

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Andy Glova
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0% found this document useful (0 votes)
38 views5 pages

Media and Digital Literacy Essentials

This document discusses media and digital literacy. It defines media literacy as the ability to understand different types of media and their intended messages. Digital literacy is a subset of media literacy that involves locating, evaluating, creating and communicating information online. The document lists several skills that comprise digital literacy, including tool literacy, resource literacy, and critical literacy. It also discusses information literacy and differentiates between digital natives and digital immigrants. The document notes challenges to developing media and digital literacy education. Learners are assigned a project to create a mind map summarizing two videos about media and digital literacy. Their mind map will be graded based on depth of coverage, links illustrating connections, and layout.

Uploaded by

Andy Glova
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

MODULE 5

Topic
1. Media and Cyber/ Digital Literacy
2. Importance of developing Media and Cyber/ Digital Literacy both to ourselves
and one another in the information age
3. Skills and competencies comprising digital literacy
4. Challenges to Media/ Digital Literacy Education
5. Practical steps that must be taken to develop these literacies early in the children

Objectives

1. Develop a working understanding of Media and Cyber/ Digital Literacy and how
they relate to one another
2. Appreciate the importance of developing Media and Cyber/ Digital Literacy both
to ourselves and one another in the information age
3. Identify the skills and competencies comprising digital literacy
4. Determine the challenges to Media/ Digital Literacy Education
5. Realize the practical steps that must be taken to develop these literacies early in
the children

Preliminary Activity

Questions to ponder:

Ask yourself. Answer and explain as honestly as you can.

1. Do I know how to write and send emails?


______________________________________________________________

2. Do I know how to create documents and simple spreadsheets?


______________________________________________________________

3. Do I know how to use a web browser and make sense of the search results
returned by a search engine?
_____________________________________________________________

4. Can I make sense of document and images that must be scrolled through rather
than flipped (like the pages of the book)?
______________________________________________________________

5. Do I know at least 3 ways to share information online?


______________________________________________________________
6. Do I know how to evaluate if a particular information source is factual/ true and
trustworthy?
______________________________________________________________

7. Do I know how to synthesize the contents of several texts on the same topic into
a coherent whole?
_______________________________________________________________

If your answer to the majority of questions are positive, how would you describe
yourself?
_______________________________________________________________

Discussion

A. Media Literacy

Media Literacy is the ability to identify different types of media and understand
the messages they are communicating, including who is the intended audience
and what is the motivation behind the message.

Research on the other definitions of Media Literacy and state the source.
_________________________________________________________________

What are the different types of media? Describe each.


________________________________________________________________

Is plain criticizing the media considered as media literacy? Why or why not?
_________________________________________________________________

Is merely teaching with media considered as media literacy? Why or why not?
__________________________________________________________________

Media literacy does not simply mean knowing what and what not to watch. It does
mean “watch carefully, think critically”. How do you understand this?
_________________________________________________________________

Can you explain how an advertisement on social media from an unknown company
promising you a chance to win a brand new, top-of-the-line smartphone or laptop is
likely to be a scam.
_________________________________________________________________

What are the challenges to media literacy education?


________________________________________________________________

B. Digital/ Cyber Literacy


Digital/ Cyber Literacy is a subset of media literacy: the ability to locate, evaluate,
create and communicate information on various digital platforms. This includes
the ability to verify information as factual as well as identify and avoid
communication with deceitful, malicious and exploitative content.

Skills and competencies of a digital literate person.

1. Tool literacy
2. Resource literacy
3. Social-structural literacy
4. Research literacy
5. Publishing literacy
6. Emerging technologies literacy
7. Critical literacy

Explain what each one mean.


____________________________________________________________________

C. Information Literacy is a subset of media literacy: the ability to locate, access and
evaluate information from a variety of media sources.

Expound the following lines:

1. Information literacy within Digital literacy


refers to the cognitive skills that consumers use to evaluate information in an
educated and effective manner
_____________________________________________________________

2. Socio-emotional literacy within Digital literacy


requires users to be “very critical, analytical and mature”, detecting truth to
falsehood, honesty and deceit, good or evil.
_____________________________________________________________

Differentiate the Digital natives from Digital Immigrants


_______________________________________________________________

What is Digital Divide?


_______________________________________________________________

Give examples of problems/ difficulties of Digital Divide.


_______________________________________________________________

What are the challenges to Digital Literacy Education?


_______________________________________________________________
Post Activity

PROJECT : Individual Activity

How Media and Digital literate are you?

Watch these two videos. Create a mind map of the speakers’ lectures.
A Mind map is a diagram used to visually organize information. A mind map is
hierarchical and shows relationships among pieces of the whole. (2 pages)

A. Media Literacy

[Link]

B. Digital Literacy

[Link]
Rubrics for grading Mind Map

Depth of coverage 40 %
Links used to illustrate connections 30 %
Layout 30 %

TOTAL 100 %

Common questions

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Individuals can ensure they consume and share factual information by developing skills in evaluating sources for credibility, checking the author's qualifications, cross-referencing information with reliable sources, and being skeptical of information that seems designed to provoke strong emotional reactions. These competencies are part of digital literacy, which includes the ability to verify information and identify deceitful content .

Digital literacy includes tool literacy, resource literacy, social-structural literacy, research literacy, publishing literacy, emerging technologies literacy, and critical literacy. These components are crucial as they enable individuals to effectively find, evaluate, create, and communicate information through digital platforms. Mastery of these skills allows people to navigate the digital world with competence and confidence, thus empowering them to participate fully in the information age .

Challenges in media literacy education include a lack of standardized curricula, varying levels of access to technology among students, and potential resistance to adopting critical viewpoints on media. Educators can address these challenges by using inclusive and adaptive teaching methods, incorporating media literacy across various subjects, and fostering an environment that encourages questioning and critical thinking about media content .

Educators can foster digital literacy among children by integrating technology into various subjects, encouraging critical thinking and problem-solving through digital tools, providing access to a range of technological resources, and teaching safe and responsible online behaviors. Early exposure to these practices helps cultivate an understanding of digital landscapes from a young age, promoting a more literate and empowered digital generation .

Media literacy allows individuals to analyze digital advertisements critically by understanding the potential intents behind them, such as commercial gain or audience manipulation. It educates users on identifying biases, evaluating the credibility of claims, and recognizing strategies used to influence consumer behavior, such as advertising from unknown companies offering improbable rewards .

Media literacy involves not just consuming or criticizing media content, but actively engaging with and questioning it. It requires individuals to understand the types of media, the messages communicated, the intended audience, and the motivation behind these messages. Media literacy encourages critical thinking and careful watching, equipping people to interpret media beyond surface-level consumption .

Digital natives are individuals who have grown up with digital technology and are familiar with computers and the internet from an early age, while digital immigrants are those who have had to adapt to digital technology later in life. This difference implies that digital literacy education must be tailored to account for the varying levels of innate familiarity and comfort with digital tools, ensuring both groups can effectively engage with digital technologies .

Socio-emotional literacy within digital literacy involves being critically and analytically mature, which aids in discerning truth from falsehood and honesty from deceit. This literacy influences digital interactions by equipping users with the skills to evaluate emotional cues and intentions in online communication, enabling better management of digital relationships and effective participation in digital communities .

The digital divide manifests as disparities in access to technology and the internet, often influenced by socioeconomic factors. It can lead to challenges such as limited access to information, educational disparities, and reduced opportunities for economic advancement. For example, students without internet access may struggle with remote learning, while adults lacking digital skills may find it difficult to compete in the modern job market .

The integration of emerging technologies literacy is important because it prepares individuals to adapt to the rapidly changing technology landscape. This literacy enhances a person's capacity to understand and leverage new tools effectively, creating more opportunities for innovation and problem-solving. Incorporating this literacy ensures that learners remain competitive and competent in a technology-driven world .

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