STYLE AVENUE
CLOTHING
Prepared by: NORWIEN E. TAMPIS
To: Ms. Maricar P. Ramos
FOR INQUIRES PLEASE CONTACT US:
FACEBOOK: HTTPS://[Link]/[Link]
INSTAGRAM:
[Link]
g%3D%3D
EMAIL: wienw390@[Link]
COMPREHENSIVE BUSINESS PLAN
INTRODUCTION
We are thrilled to introduce our exciting and innovative clothing line to the province.
With a deep understanding of current trends and an unwavering commitment to quality
and style, we are determined to make our mark in the highly competitive fashion industry.
At STYLE AVENUE CLOTHING CO., our mission is to empower individuals to express
themselves through fashion, offering unique and on-trend designs that inspire confidence
and self-expression. Our clothing line is carefully curated to cater to diverse tastes,
ensuring that everyone can find something that resonates with their personal style.
PROJECT SUMMARY
A. STYLE AVENUE CLOTHING CO.
B. It is located at Cabulusan Magallanes, Cavite which our Public Market located.
C. Brief description of the business
1. Collecting different kinds or type of clothes is my hobby or passion that’s why
I decided to start a business that connected to my passion. And based on my
observation here in Magallanes Cavite we don’t have this kind of business.
2. Highlighted collection features meticulously crafted garments made from high-
quality fabrics that are comfortable, breathable, and durable.
MANAGEMENT AND PERSONNEL COMPONENTS
ORGANIZATIONAL STRUCTURE
Founder/Owner (Me)
Marketing Production Human Information Costumer
Resources Technology Service
MARKETING STUDIES
A. Market Profile-
Since it is a clothing line it ranges to php. 450-650, but even though my cloths are a
little bit pricy I will assure you that the quality of our cloths will satisfy your
expectation.
B. Demand Analysis
1. Projected Consumption is the first year of consumption 25% because we’re just starting to
create a name to the industry of business. We just started to make a loyal customer.
Five years consumption we reached 45% because we already have loyal customer and it
become more popular because of their recommendations to their friends and relatives.
Ten years consumption we reached 80% because social media platform boosts our business,
we already have a customer that came from different municipality.
[Link] business reached the different barangay, some business owner started to franchise our
business. We already have different franchise all over the Magallanes.
C. SUPPLY ANALYSIS
1. Source of Product Supply
A. Local Supplier
D. COMPETITIVE ANALYSIS
1. Selling price- I will assure you that the price of my clothing line is affordable but the quality
will satisfy your expectation.
2. Competitors – Since this Clothing business is new in the business industry here in
Magallanes, it doesn’t have many competitors other that the public market.
3. Distribution and cost of transportation – Since we have a Facebook page you can order
the item online and we offer to deliver the item with low delivery charge starting at php. 30 in
Cavite using a motorcycle in order to have fast delivery.
4. Channel of Product Distribution – Direct Selling, Online Selling, and Retailers and bulk
orders
5. General Competitive Practice – We assure you that the costumer meets the satisfaction in
every purchase and also have a feedback about the product that they purchase and I will
post it to our Facebook page.
E. Program Analysis of Marketing Strategies
1. Geographic/Segmentation Strategies- The customer who prefer of our design based on
their style.
2. Psychographic strategy
3. Demographic Strategy- In our business we accept everyone male and female as long as
the design of our cloths meets their standard and style.
4. Pricing Strategy- We offering clothes that affordable but high quality.
5. Channel Distribution- Direct selling and Online selling.
6. Promotion and Advertising- We create a Facebook page where we can post our
customer’s feedback about the quality of our product and service, and we also post our
different cloths for those customers who prefer to order online.
PRODUCTION
The STYLE AVENUE CLOTHING CO want to give you the opportunity to have an
affordable but high-quality clothes. Both female and male can buy these clothes, our design
is applicable for both genders. They can visit our shop we’re located here in Magallanes
Cavite; they can also visit our Facebook page “S-A-C (Style Avenue Clothing)” for those who
wants to buy online.
We offer a unique design that are not commonly found in the market. We already have
different branches and franchise here in Magallanes Cavite. In our main shop which is located
in Cabulusan, we already have a five motorcycle that we used to deliver our product. We also
have staff assigned to monitor our Facebook page for quick response. And when you enter
our shop, there will be a staff who will take care of you or entertain you to find out what you
need. We also offer a free food for the customer, for example juice and cookies. When it comes
in our product, we ensure that every week we have another design that they can choose.
Before we start this business, we have the different permits that we need, we also
consult to the different experts or professional when it comes in business, we ensure the safety
of our staff and customer. We also choose a place where many people can go, that’s why we
choose the place near the public market so many people will notice our shop easily. We also
have a refreshing vibe or design in our shop that really applicable to the trends nowadays. We
have a large fitting room for both genders, to try if the clothes are fit to them. The whole shop
has a high quality aircon to make our customer comfortable, we also have a comfort room.
The goal of our business is to satisfy our customer and to produce clothes based on
their desire. We want to improve the business industry here in Magallanes, we want something
new and unique.
FINANCIAL STUDIES
A. Balance Sheet of Style Avenue Clothing for- last 3 years
Pro Forma Balance Sheet
Year 1 Year 2 Year 3
Assets
Current Assets
Cash 62,715 131,514 237,890
Inventory 13,365 22,014 28,617
Other Current Assets $0 0 0
Total Current Assets 76,080 153,527 266,507
Long-term Assets
Long-term Assets 0 0 0
Accumulated Depreciation 0 0 0
Total Long-term Assets 0 0 0
Total Assets 76,080 153,527 266,507
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable 15,762 20,872 26,540
Current Borrowing 0 0 0
Other Current Liabilities 2,000 2,000 2,000
Subtotal Current Liabilities 17,762 22,872 28,540
Long-term Liabilities 13,400 10,100 6,800
Total Liabilities 31,162 32,972 35,340
Paid-in Capital 5,100 5,100 5,100
Retained Earnings (9,416) 39,818 115,455
Earnings 49,234 75,637 110,612
Total Capital 44,918 120,555 231,167
Total Liabilities and Capital 76,080 153,527 266,507
Net Worth 44,918 120,555 231,167
B. Income Statement of Style Avenue Clothing for- last 3 years
SALES 300,000
Cost of Good Sold
Materials/Equipment’s 50, 000
Labor 40,000
Overhead 20,000 110, 000
GROSS MARGIN 190,000
OPERATING EXPENSSES
Selling Expenses 10, 000
Administrative Expenses 6,500
Depreciation/Amortization 2,000 18, 500
OPERATING INCOME 95,000
Other Income and Expenses
Interest Revenue 15, 000
Interest Expenses -5,500
Extraordinary Items 10, 500 20, 000
IINCOME BEFORE TAX 75, 000
INCOME TAX (25%) 20,000
NET INCOME 55,000
C. Cash Flow
Pro Forma Cash Flow
Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales 284,200 369,460 480,290
Subtotal Cash from Operations 284,200 369,460 480,290
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0 0 0
New Current Borrowing 0 0 0
New Other Liabilities (interest-free) 0 0 0
New Long-term Liabilities 0 0 0
Sales of Other Current Assets 0 0 0
Sales of Long-term Assets 0 0 0
New Investment Received 0 0 0
Subtotal Cash Received 284,200 369,460 480,290
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending 44,115 48,527 53,379
Bill Payments 174,454 248,835 317,235
Subtotal Spent on Operations 218,569 297,361 370,613
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out 0 0 0
Principal Repayment of Current Borrowing 0 0 0
Other Liabilities Principal Repayment 0 0 0
Long-term Liabilities Principal Repayment 3,300 3,300 3,300
Purchase Other Current Assets 0 0 0
Purchase Long-term Assets 0 0 0
Dividends 0 0 0
Subtotal Cash Spent 221,869 300,661 373,913
Net Cash Flow 62,331 68,799 106,377
Cash Balance 62,715 131,514 237,890