GIAN LEE
Senior Account Manager
+60 12 XXXX XXXX • glee@[Link] • Malaysian
EXECUTIVE SUMMARY
• Skilled marketing professional with 14 years' of experience in sales and account management. Deep expertise in IT, e-
commerce, and telecommunication industry [This opening line perfectly captures a strong summary]
• Outstanding track record for closing multi-million dollar contracts with key clientele through strong client acquisition and
retention strategies from leading advertising agencies [Career achievements like these help to make your CV memorable]
• Strong business acumen with ability to spot and capitalise on unique opportunities to grow business reputation and expertise
• Adept at leading sales and technical teams to successfully bid for projects within budget and resource restraints. Excellent
interpersonal skills towards building relationships at all organisational levels
KEY SKILLS
Sales and Marketing • Staff Training • Account Management • Technical Sales • Strategic Planning •
Customer Relationship Management
[Ensure the keywords here mirror those used in the job ad. The first round of vetting is often done by a software scanner. This section
helps to pad the CV with key account management, sales, and marketing phrases necessary to get past those scanners.]
PROFESSIONAL EXPERIENCE
SENIOR ACCOUNT MANAGER Jan 2008—Present
iHUB Media, Malaysia
• Spearhead management of key accounts in conceptualising and executing marketing strategies to meet clients' targets and
KPIs [The opening line perfectly summarizes the candidate's current role]
• Handle overall business development and market strategy for key clients, liaising closely with cross functional teams in
tailoring solutions and executing campaigns
• Deliver goal-oriented performance reviews to clients and provide suggestive directions in crafting and improving online
marketing strategies
• Maintain strong relationships with clients and actively communicate with stakeholders to understand growth plans and
availability of future contracts
Significant Achievements
o Successfully developed new business worth over USD1.5 million within 2 years of employment [Cite metrics to
substantiate your achievements. Do, however, be aware of your company confidentiality clause.]
o Secured 80% client renewal rate for accounts worth up to USD2 million in annual value through active client
relationship management [The more data you can show, the better]
o Awarded Top Sales Executive in 3 consecutive years from 2012 to 2014 [Don't be shy to mention awards you've
received. You've earned them!]
ACCOUNT EXEUTIVE Mar 2002—Dec 2007
Mediacorp, Malaysia
• Primary point of contact for agency’s newly won account. In charge of overall account management for SingTel, including
business development and marketing communication strategies [Again, depending on your company's or client's
confidentiality clause, you may want to specify the names of big accounts you've managed to add strength to your profile]
• Conceptualised, planned, and executed innovative online and traditional marketing strategies aimed to establish brand
harmonisation, increase awareness, and achieve sales targets [Simple, clear overview of the job you previously done. No need
to go into deep detail about more junior workscopes.]
• Oversaw design and production of digital and print materials for client within allocated timeline
Significant Achievements
o Consistently retained SingTel as key account for 5 years which resulted to MediaCorp revenue increase by 25% year on
year [This achievement is very short, but the data speaks for itself.]
o Assisted local marketing team of MediaCorp in driving signature marketing campaigns that generated USD300,000 in
revenue
EDUCATION
Bachelor of Commerce
• Marketing & Finance • University of New South Wales • 1999-2002
TECHNICAL SKILLS
MS Office Suite
MISCELLANEOUS INFORMATION
Nationality: Malaysian
Languages: Fluent in English. Bahasa Melayu and Mandarin
Availability: 1 month's notice
REFERENCES
Available upon request
[There’s no need to list your references; if HR is interested in you they will ask you for them.]