Assessing Tricycle Service Satisfaction

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The document discusses the problem of inadequate public transportation services and poor treatment of commuters by drivers. It provides background on the importance of public transportation …

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Chapter I: The Problem
Chapter II: Review of Related Studies and Literature
Chapter III: Methodology
Chapter IV: Presentation, Analysis, and Interpretation of Data
Chapter V: Summary, Conclusions, and Recommendations
Bibliography
Appendices

1

CHAPTER I

THE PROBLEM

Rationale

The most prevalent situation the commuters experience is inadequate services offer by

public utility vehicle drivers. Hence, the satisfaction of commuters is a challenge that almost all

cities in the country encountering (Wijaya,2009).

Public transportation provides personal mobility and convenience to people from every

walks of life. Access to public transportation gives people transportation options to get to work,

to go to school or to visiting friends. It also provides job opportunities to the many drives and

touts who are employed in this sector. However, the major problem the society is facing

nowadays is transportation ([Link]

facts/).

Many commuters demand a good quality of service and the right treatment because in the

previous year many commuters complained about the poor service until now. At the same time,

commuters were also affected their daily schedule because sometimes they are being late due to

traffic,.[Link],.[Link]’([Link]

117320/filipinos-deserve-quality-public-transport).

According to Gronroose & Ojasalo (2009), that marketers need to understand that

commuters are more than merely in terms of service quality output; they are co-producers of the

quality process. In addition that commuters are the consumers in the market, they are also the

one who represents the good quality of service. To be specific, commuters and tricycle drivers

[Link],([Link]

publication/
2

49610972_Measuring_Commuters'_Perception_on_Service_Quality_Using_SERVQUAL_in_Pu

blic_Transportation).

[Link]

Campus (PSU-BC), higher demand for the service of tricycles also increases since it is the most

common transportation available especially during in rush hours. In addition, on the current

system of getting passengers, tricycle drivers are free to choose which passenger they are going

to serve. However, because of this dilemma, it became a major problem for most passengers

because they are experiencing unequal waiting times and the queues of passengers are getting

longer especially for the students and the other workers that are in rush hour. Also with the

presence of other transportation of the road, traffics and other unwanted accidents may cause

tricycles to have a hard time to get back to the main station. Public transport should become part

of a solution for sustainable transport in the future. In order to keep and attract more passengers,

public transport must have high service quality to satisfy and fulfill a wider range of different

costumes or commuter needs (Oliver 1980; Unable 2005). It is important to summarize

knowledge,about,[Link].

[Link],([Link]

commuters-crisis).

With this, this study will be conducted to assess the students’ satisfaction towards tricycle

drivers’ services in PSU-BC.

Theoretical Framework

The Psychological Theory, which is used to explain how public attitudes are formed and

impact on the way people behave. It sets out the psychological model The Theory of Planned

Behavior that helps interpret what people say about what they do. The Theory of Planned

Behavior is best for explaining conscious individual behavior where objective, rational factors

such as cost and time are important (Sherwin, Chatterjee, and Jain, 2014) and less good for more

‘automatic’ or habitual behavior’s, where ‘bounded rationality’ (Kahneman, 2003) limits

willingness to re-evaluate an established pattern, or in cases in which emotions and perceptions

are influential in the decision-making process (van Exel and Rietveld, 2009).

A study entitled “Service Supply and Customer Satisfaction in Public Transportation: The

Quality Paradox” was deliberately designed to investigate the relationship between the objective

performance measures of public transport services and the satisfaction perceived by commuters.

Descriptive means of research were jointly used to collect information and data that completed

the study. As a result, it was found that the lack of correlation between the actual supply of

public transport and the citizen's overall assessments indicates that the latter is not solely or even

primarily based on the actual conditions of the transport system. Moreover, there might also be a

market effect, as a very small system is likely to be used only by those who are already

enthusiastic about public transport or by those who lack any real alternatives. The Related study

is similar to the current study since both of it emphasizes public transportations services and

satisfaction as perceived by commuters (Friman and Fellesson, 2009).

Another study on “An Investigation of Commuter Satisfaction in the use of Muthurwa a

Terminus, Nairobi, Kenya” was designed to investigate if who are the satisfied commuters. The

commuter satisfaction in the used of Terminus of Muthurwa. The problem investigated in this
4

research is derived from a directional theoretical hypothesis “Muthurwa terminus does not meet

commuter travel needs as per the four-stage travel process of trip origin, trip distribution, modal

choice, and traffic assignment”. It was found in the study that the commuters in Muthurwa were

not satisfied and it is a challenge to them as a commuter. Descriptive Method was used in this

study to gather data and information. (Wagikondi, 2013) This study is similar to the current since

both of them identifies the satisfaction of students.

Another study called “Examining the Factors that Impact Public Transport Commuters

Satisfaction” was established to find out the level of stress caused by commuting into Dublin

City Centre and to determine the value placed on the comfort and reliability of public transport

services. Using online survey methodology, it was found out those respondents who travel on

crowded transport experience higher levels of commuting stress, due to increased invasion of

personal space and cramped, uncomfortable conditions. It further concludes that long wait times

are most likely caused by services not running according to schedule, which, in turn, induces

stress due to lack of reliability and a diminished sense of control. The longer the wait-time, is the

more intense these feelings of stress are. (Cantwell, 2009) This study is comparable with the

current study since both of them explored satisfaction as to public transportation.

Meanwhile, a study on “A Study of Customer with Reference to Tata Motor Passenger

Vehicles” was designed to ascertain the customer satisfaction level Tata motor passenger

vehicles. Using exploratory cum descriptive method with 100 respondents. It found out that the

overall study reveals that it was found that the customer is mostly satisfied with the price, design,

safety, mileage, interior space, status brand name, comport level, spares part and after-sale

service. This study concluded that mostly Tata customers purchased a car on loan, used the Tata

car for personal purposes, having the car from 1-5 year and they are recommended by their
5

friends as well as take preventive maintenance from an authorized dealer. In the case of level of

customer satisfaction, it was found that the customer is mostly satisfied with price, design,

safety, mileage, interior space, status brand name, comfort level, spares part and after’s because

of sale service. Finding pertaining to most influencing show the most influencing factor for

customer satisfaction. This is similar to the present study because it dealt with the satisfaction of

commuters.

In Commuter Students and Involvement Theory, the purpose of this study is to better

understand the involvement patterns of commuter students at Rowan University. The study

examined their levels of involvement and gathered information regarding their attitudes on the

holistic collegiate experience at the institution. This study also examined links between a

commuter's physical proximity to the main campus and their subsequently reported frequency of

participation in various areas of campus life. The study examined the levels of involvement of

the subjects and their satisfaction with areas of the campus in order to gain insight into commuter

satisfaction surrounding the student experience.

Based on Theory of Social Practice, automobile commute makes an important

contribution to carbon emissions but has proven stubbornly resistant to modal shift policy

initiatives. In this paper, we use the theory of social practice to develop insights into why this

stubbornness might exist, and what might help accelerate transitions to a bus- and cycle-

commuting. By analyzing qualitative data about everyday mobility in two UK cities, we examine

how the availability of the constituent elements of a bus- and cycle-commuting practices is

crucial for modal shift to occur, but they are often absent. We also draw attention to time-space

contingencies that render recruitment to low-carbon commuting practices more or less likely,

including how commuting is sequenced with other social practices and how the sites of these
6

practices interact with the affordances, and spatial infrastructure, of a bus- and cycle-commuting.

These insights lead us to argue that choice and land use planning focused policy initiatives

designed to invoke modal shift need to coexist in integrated policy configurations with initiatives

designed to reshape both mobility and non-mobility practices. This means addressing the

structural barriers caused by the lack of availability of the elements that constitute bus- and

cycle-commuting, and intervening in the timing and spatiality of a range of social practices so as

to reduce the tendency for commuters to have spatial and temporal characteristics that militate

against the use of bus and cycle modes (Cohn, 2010, Schwanen et al., 2011).

Conceptual framework

Senate Bill No. 775, or “The Dignity in Commuting Act,” proposed a wide range of

reforms to improve public transport safety, convenience and access as well as to promote “active

transport,” which covers activities such as walking and biking.

“Current road and mobility infrastructure do not promote the use of public transportation

services and active transport,” a portion of the bill, introduced by Sen. Francis Pangilinan in

collaboration with transport advocacy group AltMobility.

According to the bill, commuters and users of active transport comprise 70 percent of the

total trips in Metro Manila but are only given 20 percent of road space. It said that the vast

majority was skewed toward private vehicles.

The Student Fare Discount Act or Republic Act No. 11314 has been signed by President

Rodrigo Duterte, said Presidential Legislative Liaison Office Undersecretary Ryan Esteves on

Monday, July 15.

Under the new measure, all Filipino students – from elementary to college, including

technical-vocational school students – will get a 20% discount on all forms of land, air, and sea

transportation, for the entire time they are enrolled, including weekends and holidays.

For air and sea travel, the discount will only apply to domestic travel. Previously, an

existing discount scheme covered only land transportation. The discount covers buses, jeepneys,

taxis, tricycles, the LRT and MRT, airlines, passenger ships, and transport network vehicle

services (TNVS) like Grab.

Students just have to show their school ID or a validated enrollment form together with a

government-issued ID. However, the discount cannot be availed of by post-graduate students

(medicine, law, masteral, doctoral) or those enrolled in short-term classes like students of

dancing and driving schools and seminars.

Sweetening the deal is an exemption from paying travel tax when students travel abroad

by plane or passenger ship for education, training, or to participate in a competition. The student

passenger would have to show travel authorities a document proving they are traveling for any of

those purposes.

The paradigm of the study includes the input wherein it answer the following statement or

questions; Profile, Behavior of the Tricycles Drivers, Level of Behavior and Impact of Behavior

of Tricycle Drivers towards the commuters, with these questions, survey questionnaire will be

implemented to proposed a measure to address the commuters satisfaction into tricycle drivers

behavior.
8

Input Process Output

1. Profile of the student-

commuters in terms of:
1.1 age,
1.2 sex, and Determining the profile
1.3 place of residency of the respondents in
2. Behavior of Tricycle terms of age, sex, and
Place of Residency
Drivers
2.1 Frequency of riding Adopting the Survey
tricycle, Questionnaire and the
2.2 Accessibility, Checklist from the
2.3 Price, related research Info-graphic design
about the satisfaction of
Asking to validate the
2.4 Driver’s behavior, Survey Questionnaire the student-commuters
and Checklist from the in services of tricycle
and validators drivers
2.5 Environment Evaluating the gathered
data from the
3. Level of Behavior of respondents
Tricycle Drivers

4. Recommendations
based from study

Figure 1 Conceptual Paradigm of the Study

At the left of the framework is the input. The center consists of the process, and the

rightmost part is the output. Under the input are the profile of the student-commuters in terms of

satisfaction in tricycle service, the problems usually encountered when commuting and riding a

tricycle, and mostly satisfied in tricycle driver’s services. All the input must undergo analysis

that comes out with an output which is the respondents were going to be more satisfied with

commuting tricycle services. This research aims to give information about to the student

commuters' satisfaction in tricycle services.

Statement of the Problem

This study aims to know the student-commuters´ satisfaction on tricycle services as a

public transportation in Pangasinan State University-Bayambang Campus.

Specifically, it ought to seek answers to the following questions.

1. What is the profile of the respondents in terms of:

1.1 Age,

1.2 Sex, and

1.3 Place of Residency?

2. What is the Student-Commuters´ satisfaction on the tricycle services in terms of:

2.1 Frequency of riding tricycle,

2.2 Accessibility,

2.3 Price,

2.4 Driver’s behavior, and

2.5 Environment?

3. What measures can be proposed to address the student-commuters´ satisfaction into tricycle

drivers’ behaviors?
10

Scope and Delimitation

This study will focus on the students-commuters satisfaction on tricycle services in PSU-

BC. This study will let the Senior High School (SHS) students of PSU-BC and other commuters

in Bayambang Pangasinan who can answer all the questions related to this study. This study is

limited to the SHS students who are currently enrolled at PSU-BC S.Y. 2019-2020. While many

were offered the opportunity to participate in the research study, the results could inevitably be

limited to those students who completed and returned the survey. The subjects may also have

their motivations for participating in the research study. It is assumed that all of the students who

will partake in the study will answer truthfully and without bias. Several additional limiting

factors are present in the study.

Significance of the Study

Student-Commuters. The result of this study will provide the students commuters with

some knowledge about the behavior of tricycle drivers that they encounter every day.

Drivers. The study will help them realize that their behavior towards students-

commuters would not help their work as a driver of tricycle services to get income for their daily

lives.

Transportation Services. This study will help the transportation services to assess their

performance that enables to satisfy the costumers need. The data that will gather could be used in

addressing the identified strengths and weaknesses of the current transport system.

Future Researchers. The result of this study will serve as a point of reference for those who

conduct relevant research to this.

Definition of Terms

Student-Commuters. A student who travels to school over an appreciable distance,

usually from their house to the school campus. In this study, this refers to the students of senior

high school (SHS) of Pangasinan State University-Bayambang Campus (PSU-BC) Bayambang,

Pangasinan enrolled during the first semester, S.Y. 2019-2020

Drivers. A person who drives a vehicle or an automobile. In this study, drivers refer to

those,tricycle,drivers,servicing,inside,the,PSU-BC.

Behavior. Manner of conducting oneself. In this study, it refers to the manner of the

tricycle,drivers,on,how,the,treat,their,student-commuters.

Satisfaction. The state of being satisfied. The state of fulfilled need, desire or appetite or

feeling gained from such fulfillment. In this study, this refers to the student-commuters´

evaluation of the behavior of the tricycle drivers in PSU-BC.

CHAPTER II

REVIEW OF RELATED STUDIES AND LITERATURE

Related Literature

This portion of the study presents a set of literature and studies in the area of

development of instructional materials that will serve as a guide in the conceptualization of the

present study.

Foreign

With the development of suburbanization, urban residents now have more choices in jobs

and housing locations. Nowadays, scholars increasingly pay attention to the studies on citizens'

commuting mode. The analysis of commuting space characteristics belongs to the study of

geography. Based on a questionnaire survey, this paper first makes a descriptive analysis of

people's commuting variables, distances, and directions (Xu Jie 2009).

For a long time, emphasis on the relationship between job and residence and its impact on

commuting have been placed by the academia at home and abroad. In China, because of the

excessive population concentration, the construction of large-scale residential districts in

suburban areas has become a significant method for the metropolis and megalopolis to relieve

the population stress of their central city (Zhu Wei Geographical Research 2015).

Local

Ergonomics (also called human factors engineering) is the study of human characteristics

for the appropriate design of the living and work environment. It is applied in various industrial
13

areas which includes transportation. Tricycle is one of the most common means of public

transportation in Lipa City has various adaptations to suit the culture and environment. The

purpose of this study is to analyze the variability in the design of the tricycles in Lipa City,

Philippines and propose a standard ergonomically designed tricycle sidecar seat for a greater

population. The study was conducted at 26 tricycle terminals with 232 tricycle samples within

Lipa City proper including the public market area where 400 commuters were given

questionnaires to determine the risk factors associated with the existing tricycle sidecar seat

design. Anthropometric measurements of 100 males and 100 female commuters were obtained

together with the sidecar dimensions of 232 tricycles to substantiate the observed variations in

design. Using the design for the average and design for the extremes, it was found out that most

of the tricycles in Lipa City, Philippines have inappropriate inclined seat and lowered sidecar

seat pan height which can result to leg and abdominal pain; narrowed seat pan depth which

caused pressure on buttocks and legs; narrowed backrest width which can cause upper and low

back pain; low backrest height that can pose upper back pain; which can also result to abdominal

pain; inclined backrest and limited vertical clearance which can cause upper back pain and neck

pain. The researcher proposed a sidecar seat design standard which can be used by the Land

Transportation Office, and Land Transportation Franchising and Regulatory Board to provide

(Asia Pacific Journal of Multidisciplinary Research 2015) ease, comfort, and convenience to the

passengers.

Related Studies

The following are foreign and local studies reviewed by the researchers that was born

with the present study.

Foreign

Service of frequency is developed to evaluate the sensitivity of expected commuters' wait

time at transit stops to service frequency. It represents an advance over previous models because

it explicitly incorporates a commuter’s decision-making process, rather than assuming that

commuters arrive at the random instant in time.

Accessibility Transport measured various dimensions: travel costs, options, contains and

quality. Making decisions for improving transport accessibility involves the authorities of

different areas so the result should be reached by the interaction between all the parties involved.

Transportation Service is proposed for reviewing the literature of demand services. One of

the main objectives of developing a public transport system is improving the level of service in

terms of comfort, safety, and frequency in service as well as providing a reasonable and

affordable fare for the public. This can pertain to how the local government assures the quality of

the vehicle used for public transportations.

Commuting focuses on the analysis below on the specificities of commuting in the UK.

The literature has identified three important trends that set the context for a policy promoting low

carbon commuting. More commuters making less frequent commuting trips (reflecting

increasing flexible and home-working practices cars dominating the commute except in London

(where they have 42% of modal share); an increase in commuting distances, including a decrease

in shorter [<2 m] and an increase in longer [>15 m] journeys (Lyons and Chatterjee, 2008).

These trends correspond with the three main foci of sustainable transport policy. First, is

reducing the need to travel (substitution), which the researchers have not yet discussed. Given

our focus on the bus- and cycle-commuting, substitution is of less concern to the researchers,

however, the researchers note that home-working is seen as a major means of reducing transport
15

carbon emissions. Second is the modal shift through transport policy measures, the researchers'

main concern here, and third is distance reduction through land-use and planning policy

(Banister, 2008), an integral part of the modal shift in the researchers' analysis below.

Much of the commuting policy literature focuses on the promotion of public transport or

active modes of walking and cycling (Khan et al., 2014, Schneider, 2013) or even motorcycling

(Chen and Lai, 2011), with the exact method of ‘promotion’ dependent on which factors are seen

as most influential on commuting behavior. It is notable that, in much of the literature, generic

understandings of attitudinal and situational influences on travel behavior, as reviewed above,

are transposed onto commuting and inform policy. Hence, policies often focus on costs and

pricing (Azari et al., 2013), especially of parking (Van Malderen et al., 2012), and the quality of

public transport provision (Hensher, 1998), with workplaces being seen as key sites for behavior

change initiatives (Kingham et al., 2001, Van Malderen et al., 2012). Numerous studies suggest

that combining policies, preferably including both ‘push’ factors such as car park pricing

disincentives (Azari et al., 2013, Börjesson et al., 2012) and ‘pull’ factors such as the provision

of free public transport for a set period (Abou-Zeid and Ben-Akiva, 2012, Abou-Zeid et al.,

2012, De Witte et al., 2008, Thøgersen, 2009) is more effective than implementing single

policies alone (Habibian and Kermanshah, 2013). The researchers return to such questions of

policy configurations again below.

A different kind of policy intervention is associated with spatial and temporal concerns.

Housing and work locations are clearly relevant (Broberg and Sarjala, 2015, Delmelle and

Delmelle, 2012, Frost et al., 1998, Shiftan and Barlach, 2002, Zhou, 2014), as are associated

travel times (Shannon et al., 2006). The choice of residence is seen to interact with commuting

distance and mode, (Plaut, 2006: 561), affecting both workers in dual-earner households.
16

Housing and location choice creates a situation in which “journeys to work are defined as

individual travel decisions, but in fact are dictated in large part by the household's choice of

housing location” (ibid: 569), although other studies question the direction of causality between

these choices (Aditjandra et al., 2013, Handy et al., 2005), and residential selection does not

necessarily take place outside of modal choice considerations: modal preferences may be key in

selecting e.g. a dense, public transport serviced neighborhood (Naess, 2012).

It is not clear, therefore, from the existing literature that commuting is addressed as a

unique form of travel (behavior), even when acknowledging the complex, multifactorial

influences on modal choice (Nkurunziza et al., 2012). Below, researceher specifically explore

how viewing the commute (and travel more broadly) through the lens of practice theory reveals

increased possibilities: for addressing the specificities of this form of travel through modal shift,

and; for effectively configuring the types of policy outlined above to address material and social

deficits, and temporal and spatial complexities, which inhibit shifts to low carbon commuting.

Researcher also consider how practice theory renders visible issues that existing transport

research has not fully unpacked, and in turn, promotes new types of policy intervention.

Researcher suggest this involves policies that take account of the specificities of commuting, and

that operate at the societal as much as the individual level, aiming to create an enabling

environment for low carbon commuting, given that transport research and practice theory agree

that mobility is “a result of people's resources, needs, and wishes, as modified by the constraints

and opportunities given by the [Link]”(Naess,.2009).

Local

Despite these developments, however, a public transportation network that is safe,

accessible, and affordable remains beyond reach for many Filipinos—more so for the many
17

students who commute to school. An observer was spot-on when she described how commuting

in Manila and similar urban areas have devolved into a “tradeoff,” where passengers are forced

to choose between spending a sizeable amount to immediately catch a ride or waiting additional

hours in the queue for more affordable transportation. No student should have to make such

decisions.

The daily commute in major urban areas can often be long and taxing, taking a

particularly physical and mental toll on the university students. Instead of being stuck in traffic,

they should be at school learning, engaging in their co-curricular activities, or at home resting

and spending time with their families. According to the “student involvement theory” of UCLA

Professor Alexander Astin, time spent commuting is valuable time taken away from peer

involvement and faculty consultation, which are among many activities crucial to improving a

student’s academic performance and developing leadership and critical thinking skills.

One initiative that can be done throughout the country is for the local government units to

establish 24-7 public libraries similar to the example set by Cebu City, Quezon City, and Makati.

These facilities can accommodate students who intend to study beyond regular library hours, and

may also serve as a halfway house between the school and their home. As the Duterte

administration aggressively pursues its infrastructure agenda, it must also seriously consider the

welfare of commuting students. Ultimately, safe and affordable transportation options should be

[Link],[Link].(elopmen[Link]

search;_ylt).
18

Synthesis

The researchers have presented foreign and local works of literature and studies related to

the present study. These works of literature and studies have a few similarities and differences

with the present undertaking.

In foreign literature indicates that analyze the commuting space characteristics and what

are the impacts of commuting in those people that have jobs and the normal because of the

excessive population concentration, the construction of large-scale residential districts in China.

On the other hand, foreign studies want to develop the public transport system in terms of

comfort, safety, and frequency in service as well as providing a reasonable and affordable fare

for the public. The two kinds of literature are saying that the transportation system is hard for all

the people that do not their own vehicle so they are commuting and riding in public vehicles.

In local literature says that the tricycle is the most common public transportation here in

the Philippines but someplace in the Philippines has their own way of designing their tricycles

but someplace here in the Philippines they are following some rules of designing for safety

purposes. According to the “student involvement theory” of UCLA Professor Alexander Astin in

Local studies the time of the researchers spent in commuting and faces traffics when researchers

are commuting that is valuable time that researcher can spend in with our families, friends and

some people that are important in our lives and have a quality time with each other when

researcher are together. The local literature and local studies difference are that the first one is

talking about how comfortable and safe they are when they riding public transportation like

tricycles and on the other side is how commuting gets a lot of our time, especially when it’s

traffic. That time is researcher can use to spend with our families and love ones.

`
19

CHAPTER III

METHODOLOGY

Research Design

The descriptive research design will be used in this study to gather data on students'

commuters satisfaction on tricycle services in Bayambang, Pangasinan. Descriptive Research

methods involve a careful selection of subjects, the use of instruments and a well-planned

strategy for gathering and interpreting data. This design includes description, recording analysis

and interpretation of conditions that exist in the present study to collect information on the

students' commuters satisfaction on tricycle services in Bayambang, Pangasinan.

Sources of Data

Locale of the Study

The study will be conducted at the Pangasinan State University, Bayambang Campus,

Bayambang, Pangasinan where the researchers are Grade 12 students. Regardless of its

convenience to gather data through survey questionnaire in order to create a responsive action to

find out the students satisfaction towards services. We choose PSU-BC in order to know the

students who are experiencing the different treatments of tricycle drivers behavior and if they are

a satisfied commuters as a students. The respondents are the Grade 11 and Grade 12 students of

PSU-BC during the firstsemester S.Y. 2019-2020.

The school offered only one strand in Senior High School level. Which is the Science,

Technology, Engineering and Mathematics (STEM). In Grade 11 students, it is divided into two

sections. Which are Grade 11 Narra, Grade 11 Molave, and Grade 12 Mahogany.
20

Population Sampling

This research utilized the purposive sample design. A purposive sample is a non-

probability sample that is selected based on the characteristics of a population and the objective

of the study. Purposive sampling is also known as judgmental, selective, or subjective sampling

([Link]

The target population of this research includes the Grade 11 students of PSU-BC. Those

are Grade 11 Narra and Grade 11 Molave. The researchers will randomly choose sixty (60)

respondents only. Twenty (20) respondents in Grade 11 Narra, twenty (20) respondents in Grade

11 Molave, and also Twenty (20) Respondent in Grade 12 Mahogany.

Research Respondents

The Respondents of this study will be the SHS students of PSU-BC. To maintain the

balance of the results, the results will use a frequency cout. An equal number of respondents will

be taken from the stratum of the population.

Research Instruments

The instrument that will be used in this study is composing of a self-made and adopted

survey questionnaire in a research study entitled “Transportation Image Towards Local Tourism

Promotion in Santiago City”. The questionnaire is composed of questions regarding the transport

system’s service frequency, accessibility, price, and operators' behavior, the instrument had

undergone validation process expert pulling, refinement and final critiquing.

Data Gathering Procedure

Data will be gathered using a survey questionnaire that will be floated to the SHS

Students of PSU-BC. The data that will be, collected will be tallied and processed for analysis
21

and interpretation. The researchers will personally float the questionnaire to assure 100%

retrieval.

Tools for Data Analysis

Appropriate statistical tools will utilized in the analysis of the data gathered to ensure

valid results.

To answer sub-problems #1 about the profile of the respondents in terms of age, sex,

Place of Residency. The survey questionnaire will be used to gather data. The gathered data will

be tailed to be organize and to summarize the data of respondent’s profile for them to be

determined.

To answer sub-problems #2 about the Student-Commuters´ satisfaction on the tricycle

services in terms of Frequency of riding a tricycle, Accessibility, Price, Driver’s behavior, and

Environment. Frequency count and find the mean of the frequency of the answers of the

respondents.

To answer sub-problems #3 about measuring the student-commuters´ satisfaction into

tricycle drivers’ behaviors. The researchers will be using Likert scale (5 Very Satisfied and 1

Very dissatisfied).

To answer sub-problems #4 the following scale will be used.

Rate Indicator

4.20-5.00 Very Satisfied

3.40-4.19 Satisfied

2.60-3.39 Neutral

1.80-2.59 Dissatisfied

1-1.79 Very dissatisfied

There are 2 parts of the Survey Questionnaire that the researchers prepared. The first part

is the Personal profile, including the age, sex, and there Grade level. The second part of the

Survey Questionnaire form is the questions that answer mostly the sub-problems of this study; it

is about the level of agreement. Number 5 means Very Satisfied which the respondents

considered the phrase to be true or the respondents totally agree with the given phrase. Number 4

means Satisfied which the respondents agree with the given phrase. Number 3 means Neutral

which the respondents agree or not. Number 2 is Dissatisfied which means the respondents do

not agree with the phrase and lastly number 1 means Very Dissatisfied which means the

respondents strongly disagree with the phrase. The last part of the Survey Questionnaire form is

a checklist in which the respondents will check the appropriate answer that corresponds with the

given selection.
23

CHAPTER IV

PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA

This chapter is primarily concerned with the presentation, analysis, and interpretation of

data gathered. The results are organized according to the sub-problems presented in Chapter I.

The presentation is made in tabular and textual forms and logically arranged based on the

statement of the problems.

Profile of Respondents

The first concern of this study was to determine the profile of the respondents regarding

their age, sex and place of residency. This data was gathered using a survey. The findings are

shown in Table 1 for Age, Table 2 for Sex and Table 3 for Place of Residency.

Table 1.

Profile of Respondents (Age, Sex, Grade and section, and Place of Residency)

N= 60
Age Frequency Percentage

15-16 29 48.33%

17-18 30 50%

19-20 1 1.7%

Total: 60 100%
Sex Frequency Percentage
Male 14 23.33%
Female 46 76.67%
Total: 60 100%
Grade and Section Frequency Percentage
24

Gr.11 Molave 20 33.3%

Gr.11 Narra 20 33.3%
Gr.12 Mahogany 20 33.3%
Total: 60 100%
Place of Residency Frequency Percentage
Inside Bayambang 20 33.33%
Outside Bayambang 40 66.67%
Total: 60 100%

LEGEND 4.20-5.00 5 Very Satisfied

3.40-4.19 4 Satisfied

2.60-3.39 3 Neutral

1.80-2.59 2 Very Dissatisfied

1-1.79 1 Dissatisfied

The table shows the age range of the respondents. The majority (50%) of the respondents

have the age of 17-18 years old. The 15-16 range of age comes next which comprises (48.33%)

of the total respondents. The lowest percent goes to 19-20 years old which only comprises

(1.67%) of the total sample population.

The table shows the sex of the respondents. Out of 60 respondents surveyed, (76.67%)

are females while (23.33%) are males which means the majority of the total sample population

are females.
25

The table shows the grade and section of the respondents. All of the 60 respondents

surveyed, they are all (33.3%) who are from Grade 11 Molave, Grade Narra, and Grade 12

Mahogany.

The table shows the place of residency of the respondents. Out of 60 respondents

surveyed, (66.67%) are those who are outside in Bayambang while (33.33%) are those who are

living in Bayambang.

Table 2.

Service Frequency, Accessibility, Fare Price, Driver’s Behavior, and Environment

N = 60

DESCIPTIVE
A. INDICATORS
WEIGHTED MEAN EQUIVALENT
1. A Toda group is stationed Neutral
3.3
exclusively in the area to
provide transportation services
among the commuter
2. Tricycles are available for 3.77
Satisfied
hire through the "Arkila"
system.
Total 2.88
Neutral
DESCIPTIVE
B. INDICATORS
WEIGHTED MEAN EQUIVALENT
1. The terminal is easy to visit. 3.97 Satisfied
2. The service road to the area
is cemented.
3. The area is not congested.
Total
4.15

Satisfied
26

3.37 Neutral
3.83
Satisfied
DESCIPTIVE
C. INDICATORS
WEIGHTED MEAN EQUIVALENT
Satisfied
3.45

3.27

1. Transportation cost is Neutral

reasonable.
2. No extra change is
collected.
3. Special arrangement among
operations is also reasonable.
Total
3.45

Satisfied

3.39
Neutral
DESCIPTIVE
D. INDICATORS
WEIGHTED MEAN EQUIVALENT
1. Drivers are courteous. 3.58 Satisfied
2. Drivers are not selective on
the place where you want to
go. Neutral
3. Drivers are trustworthy. 3.4
Total
27

3.67
Satisfied
Satisfied

3.55
DESCIPTIVE
E. INDICATORS
WEIGHTED MEAN EQUIVALENT
Neutral
3.6

3.67
1. Transportation is clean. Satisfied
2. Service is good to look at.
3. Service is properly
3.57 Satisfied
groomed.
4. The Terminal is clean.
Total

3.4 Neutral
3.56
Satisfied

LEGEND 4.20-5.00 5 Very Satisfied

3.40-4.19 4 Satisfied

2.60-3.39 3 Neutral