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Marketing Technology Lumascape 2015

The document is a diagram called a LUMAscape that provides an overview of the marketing technology landscape. It maps out various categories of marketing technologies and solutions and shows their relationships and positioning within the broader ecosystem. Key areas covered include email optimization, marketing automation, predictive analytics, sales enablement, content management, data management, and digital experience platforms.

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Adrian Guzman
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49 views1 page

Marketing Technology Lumascape 2015

The document is a diagram called a LUMAscape that provides an overview of the marketing technology landscape. It maps out various categories of marketing technologies and solutions and shows their relationships and positioning within the broader ecosystem. Key areas covered include email optimization, marketing automation, predictive analytics, sales enablement, content management, data management, and digital experience platforms.

Uploaded by

Adrian Guzman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

MARKETING TECHNOLOGY LUMAscape

Sales & Marketing


Email Optimization Integrated Mktg Mgmt Mktg Modeling/Attribution DB Content Marketing Platforms
Mktg

Email Service Providers Sales Automation Predictive Visualization Sales/ Mktg DMPs
Marketing
Platforms Social Marketing Management

Marketing Automation Customer Relationship Data Warehouses Marketing Data


Intelligence

Website
Website Personalization & Optimization
SEO Platforms / Tools B2B Real-time
Personalization Chat AB/MV Testing Landing Pages
Message/Offers

E-Commerce Technology
E-Commerce Platform/Storefront (Enterprise) Social Referral Payments M-Commerce

(SMB)
Merchandising

Online Video Players DAM Web Analytics Website Creation & Mgmt Feedback / Surveys Community
WCM

Translation
Social Content & Forums

Mobile Web
Tag Mgmt Site Perf/Opt Social Login/Sharing Loyalty
Players

Denotes acquired company Denotes shuttered company © LUMA Partners LLC 2015

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