Scribd
Upload
42 views1 page

GCPL: Leading Indian FMCG Company

Godrej Consumer Products Limited (GCPL) is an Indian consumer goods company and major player in the Indian FMCG market. It produces soap, hair colorants, toiletries, and detergents under brands like Cinthol and Godrej No. 1. GCPL operates manufacturing facilities across India and in South Africa, building its presence in emerging markets in Asia, Africa, and Latin America. It has expanded through strategic acquisitions in Indonesia, South Africa, Argentina, and Chile. Four of its brands are among India's most trusted brands.

Uploaded by

siddhi
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
42 views1 page

GCPL: Leading Indian FMCG Company

Godrej Consumer Products Limited (GCPL) is an Indian consumer goods company and major player in the Indian FMCG market. It produces soap, hair colorants, toiletries, and detergents under brands like Cinthol and Godrej No. 1. GCPL operates manufacturing facilities across India and in South Africa, building its presence in emerging markets in Asia, Africa, and Latin America. It has expanded through strategic acquisitions in Indonesia, South Africa, Argentina, and Chile. Four of its brands are among India's most trusted brands.

Uploaded by

siddhi
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

GODREJ CONSUMER PRODUCTS LTD

“Let’s Make Goodness”

Godrej Consumer Products Limited (GCPL) is an Indian consumer goods company founded


in 2001 and  based in Mumbai, India. The Consumer Products business was part of the erstwhile
Godrej Soaps Limited (GSL) and was demerged into Godrej Consumer Products Limited in April
2001, pursuant to a scheme of demerger. GCPL is the major player in Indian FMCG market with
leading Household and Personal Care Products.
GCPL's products include soap, hair colourants, toiletries and liquid detergents. Its brands include
'Cinthol', 'Godrej Fair Glow', 'Godrej No.1' and 'Godrej Shikakai' in soaps, 'Godrej Powder Hair Dye',
'Renew', 'ColourSoft' in hair colourants and 'Ezee' liquid detergent.
GCPL currently operates several manufacturing facilities in India spread over seven locations and
grouped into 4 Operating Clusters at Malanpur (Madhya Pradesh), Guwahati (Assam), Baddi- Thana
(Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Pondicherry, Chennai and Sikkim. Its
manufacturing facilities located abroad at South Africa produce a range of personal care products and
hair colour products.

GCPL is building its presence in 3 emerging markets (Asia, Africa, Latin America) across 3
categories (home care, personal wash, hair care). In 2010, GCPL acquired the Indonesia based
Megasari group, a leader in household insecticides, air fresheners and baby care.
With the acquisition of Rapidol and Kinky in South Africa, and the Darling Group, a leading pan-
Africa hair care company, GCPL has a strong presence in the fast growing African hair care market.
GCPL acquired the Issue and Argencos groups in Argentina, leaders in hair colour, in 2010, and
expanded its footprint to Chile through the acquisition of a 60% stake in Cosmetica Nacional. The UK
based Keyline Brands, which GCPL acquired in 2005, plays in hair and personal care. GCPL also has
a business in the Middle East and a strong presence across SAARC countries.
Four Brands (Good Knight, Cinthol, Godrej No.1, Godrej Expert Hair Color) are ranked among the
'100 Most Trusted Brands' in the country by Economic Times - Brand Equity 2012.
GCPL rank number 1 in hair colour, household insecticides and liquid detergents and number 2 in
[Link] products are available in over 60 Countries.
Subsidiaries
Essence Consumer Care Products Pvt. Ltd.
Naturesse Consumer Care Products Pvt. Ltd.
Godrej Hygiene Products Ltd.
Godrej Netherlands B.V.
Management:
Adi Godrej (Chairman)
Nisaba Godrej (Executive Director/ Managing Director)
11 more Non-Executive Independent Directors

You might also like