MBA PROGRAMME COURSE STRUCTURE &

DETAIL SYLLABUS UNDER CHOICE BASED CREDIT

SYSTEMS (CBCS)

DEPARTMENT OF MANAGEMENT (M.B.A)

UNIVERSITY OF NORTH BENGAL
([Link].T.E Approved, Accredited by NAAC with Grade A)

ENLIGHTENMENT TO PERFECTION

THE PROGRAMME
The Master of Business Administration (MBA) is two-year full time programme with dual
specialization offered by the Department of Management (M.B.A), University of North Bengal.
In order to satisfy the requirement of competent managers/business leaders, the University of
North Bengal started a full time Master of Business Administration Programme under the
“DEPARTMENT OF MANAGEMENT (M.B.A)” in the year 2003. MBA Curriculum is
approved by “All India Council for Technical education (AICTE)”, Govt. of India and University
Grants Commission (UGC).

PROGRAMME OBJECTIVES
The Programme is designed to develop future managers with Dual Specializations in the area of
Marketing Management, Financial Management, Human Resource Management and Systems &
Operations Management with choice based elective subjects. The Department aims at developing
qualified future managers with proper education, training, research and consultancy orientations.

ACHIEVEMENTS
The Department of Management has been rated as A+ category B-School in the National B-
School Survey (2010 and 2011) conducted by Business India (The premier B-Magazine) as well
as been included in the category of Top Promising B-Schools in India: CSR B-School Survey
2011. The Department has ranked one of the top 10 institutes in WIRPO EARTHIAN Global
Competition, 2012.

PROGRAMME STRUCTURE
MBA programme shall be two types of courses viz. Core Subjects and Elective Subjects. A
student is compulsorily required to take the core subjects as part of the core requirement of MBA
Programme. Elective subjects can be chosen from a pool of courses offered by the department.
Students can choose the electives from the courses which enhanced thoughtful understanding of
the subject or provide exposure to other inter-disciplines subject areas. A course code has been
denoted with an alpha-numeric symbol signifying the programme name, semester, area and the
serial number of the subject under the particular semester. Core subjects have been defined with
the Numeric number and Elective subjects have been prefixed with the letters E & followed by
numeric number.
 PROGRAMME ADMINISTRATION
In order to complete the MBA Programme, a student is required to pursue 100credits/or
3300Marks from the different areas along with Core subjects, Elective subjects and two
compulsory special courses viz. (i) Summer Internship Project, Viva-voce and Presentation
carries total 6credits & (ii) Entrepreneurship Development Project, Viva-voce and Presentation
carries total 4credits.

The Credit distribution for the MBA Programme is as follows:-

Each of the subjects in the identified areas carries 3Credits which is equivalent to 100 Marks.
i. 20 core subjects consist of total 60 credits (20*3=60).
ii. Dual Specializations: Four(04) subjects from each specializations i.e. Marketing
Management, Financial Management, Human Resource Management and Systems &
Operations Management; therefore total dual specialization subjects are 08(eight) & Total
Credit is 24 (8*3=24).
iii. Two (02) Elective Subjects, total is 6 credits (2*3=6).
iv. Summer Internship Project, Viva-voce and Presentation carries total 6credits/ or 200
Marks. (Project Report evaluation 150Marks & Project Viva-voce and Presentation 50
marks).
v. 4 Credits is awarded against 100 marks for EDP only. Entrepreneurship Development
Project, Viva-voce and Presentation carries total 4credits/ or 100 Marks. (Project Report
50 Marks, Viva-voce & Presentation: By Industry Expert 25 Marks & by Internal
Examiner 25 Marks).
a. Lecture 1credit.
b. Preparation of Project report 1Credit.
c. Industry Consultation 1credit.
d. Preparation of Presentation 1credit.

The other details relating to the MBA Programme based on Choice Based Credit System (CBCS)
are as follows:-
 Each subject carries 100 marks of which 25% will be reserved for Internal Assessment for
all theoretical courses and the remaining 75% will be for University written examination.
Internal Assessment will be made during the semester on the basis of attendance (20%)
and assignment/class test/viva/presentation etc. (80%).
 The elective subjects to be offered to the students will be decided every semester by the
Departmental Committee.
 All the students will have to undergo Summer Internship Project (SIP) of 6 to 8 weeks
duration with an industrial/business/service/social organization by taking up a project
study. The SIP report will carry 150 Marks and the viva voce to be conducted on the SIP
will carry 50 Marks.
 All issues relating to programme administration in the CBCS will be governed by the
decision of the departmental committee and the existing rules and regulations of the
university.
 The Semester Grade Point Average (SGPA) and Cumulative Grade Point Average
(CGPA) shall be calculated as per university rules & regulations.
 CGPA & Grading System

Range of Marks for Grade/Points

Range 90-100 80-89 70-79 60-69 50- 40- 0-39 Incomplete Withdrawn
59 49

Grade S A B C D E F I W

Point 10 9 8 7 6 5 0 0 0

Formula for GPA & CGPA

∑ 𝑪𝒊 𝑮𝑷𝒊 ∑ 𝑪𝒊 𝑮𝑷𝒊
GPA = ∑ 𝑪𝒊
CGPA = ∑ 𝑪𝒊

Where:

Ci – Credit of the subject

GPi – Grade Point of the Subject

∑ - Sum of all subjects appeared in the semester concerned for GPA

Sum of all subjects appeared during all the semesters for GPA
 COURSE STRUCTURE FOR MBA PROGRAMME (CBCS) (WITH DUAL SPECIALISATION)

Semester – I Semester – II (8 Core Subjects, Elective – 1 )

(8 Core Subjects, Elective – 1 )
COURSE COURSE
SUBJECT MARKS SUBJECT MARKS
CODE CODE

101 Organisational Theory and Principles of Management 100 (3 credits) 201 Management Information System 100 (3 credits)

102 Organisational Behaviour 100 (3 credits) 202 Strategic Financial Management 100 (3 credits)

103 Managerial Economics 100 (3 credits) 203 Marketing Management 100 (3 credits)

104 Quantitative Techniques in Management 100 (3 credits) 204 Human Resource Management 100 (3 credits)

105 Accounting for Managers 100 (3 credits) 205 Project & Operations Management 100 (3 credits)

106 Corporate Communication & Skill Development 100 (3 credits) 206 Operations Research 100 (3 credits)

107 Macro Economics & Business Environment 100 (3 credits) 207 Strategic Management & Business Decision Making 100 (3 credits)

108 Computer Applications in Management 100 (3 credits) 208 Research Methodology 100 (3 credits)

ELECTIVE 100 (3 credits) ELECTIVE 100 (3 credits)

Semester – III Semester – IV

Total Marks – 800 (2 Core Subjects, Specialization Paper – 4, Total Marks – 800 (2 Core Subjects, Specialization Paper – 4,
Elective – 1, Project Dissertation & Viva-Voce) Elective – 1, EDP Business Plan Report & Viva-Voce)
SPECIALIZATION SPECIALIZATION
Human System & Human System &
Marketing Financial Marketing Financial
Resource Operations Resource Operations
Management Management Management Management
Management Management Management Management
100 Marks 100 Marks 100 Marks 100 Marks
100 Marks 100 Marks 100 Marks 100 Marks
(3 credits Each) (3 credits Each) (3 credits Each) (3 credits Each)
(3 credits Each) (3 credits Each) (3 credits Each) (3 credits Each)
SPMM-301
SPSOM-301 SPMM – 401 SPFM – 401
Advertising, SPFM-301 SPHRM-301 SPHRM – 401 SPSOM – 401
Database International Financial
Promotion, Sales & Investment Social Security Industrial Relations Logistics & Supply
Management Marketing & Brand Markets, Institutions
Distribution Management & Labour Welfare and Labour Laws Chain Management
System Management & Services
Management
SPMM – 302 SPFM – 302 SPHRM – 302 SPFM – 402
SPSOM – 302 SPSOM – 402
Consumer Corporate Tax Human Resource SPMM – 402 International SPHRM – 402
Business Intelligence System Analysis
Behaviour & Planning & Planning & Services Marketing Financial International HRM
& Data Warehousing and Design
Market Research Management Development Management
Course Code - 303 International Business – 100 marks (3 credits)
Course Code – 403 Organizational Change & Development - 100 Marks (3 credits)
Course Code - 304 Business Regulatory Framework – 100 Marks (3 credits)
Course Code - 305 Project Dissertation Evaluation – 150 Marks
ELECTIVE
(6 credits) Project Dissertation Viva-Voce & Presentation – 50 Marks
Course Code - 306 100 Marks (3 Credits)
(Internal)
Course Code - 404 e-Business - 100 Marks (3 credits)
ELECTIVE Entrepreneurship Development Project 100 Marks (4 credits)
100 Marks (3 credits) Business Plan Report - 50 Marks
Course Code – 405
Viva-Voce & Presentation - 25 Marks (Industry Expert) & Internal –
25 Marks)

TOTAL MARKS: 3300 TOTAL CREDIT: 100

 Elective Subjects
Course Subject Name Marks Credit
Code
E101 Corporate Social Responsibilities & Business Ethics 100 3
E102 Monetary Economics 100 3
E103 Banking Management 100 3
E104 Organizational Development & Employee Performance 100 3
Management
E105 Corporate Reporting 100 3
E106 Compensation & Reward Management 100 3
E107 International Trade 100 3
E108 Financial Engineering 100 3
E109 Web Analytics 100 3
E110 Management Consulting 100 3
E111 Modern Trends & Opportunities in Marketing 100 3
Management
E112 Industrial Economics and Competitive Strategies 100 3
E113 Travel & Tourism Management 100 3
E114 Stress Management 100 3
E115 Decision Support System 100 3
 MBA 1st Semester
Organizational Theory and Principles of Management (OPM)
COURSE CODE 101

Course Contents:

Unit I: Theoretical Concept

Requirement of future organizations; levels and perspectives of organizational theory; the connecting
thread in organizational theory; chronological outline of organizational theories

Unit II: Task Performance and Structure

Scientific management; administrative theory; organizational structure; simple structure; hierarchical
organization; functional organization; product organization; matrix organization; advantages and
disadvantages of structures; differences between hierarchical and flat structure.

Unit III: Evolution of Management Concepts

Approaches to management; Fayol’s Process Management theory; Neo-Classical theories - human
relations era -
Hawthorne studies; Modern Management theories: re-engineering - bench marking - empowerment -
systems approach to management; total quality in human resource management.

Unit IV: Concept & Nature of Management and Process Management

Determination of nature of work of a manager; universality of the Principles of management; evolution of
management thoughts; role of management principles, planning; organizing; staffing; directing;
controlling.

Unit V: Social Responsibilities of Management

Professional management as compared to traditional system of owner management; the need for social
responsibilities of business

Unit VI: Strategic Management and Decision Making

Concept of strategy and strategic management; strategic alternatives; diversification; mergers and
acquisition, process guidelines for effective decision making; creativity in decision; making the rational
model of decision making challenges to the rational model; improving decision making and problem
solving; decision making tools & techniques.

Suggested Readings:

1. R.S.N Pillai, S. Kala; Principles and Practice of Management; S. Chand.

2. P. S. Sengupta; Principles and Practices of Management; Vikas Publishing House.
3. P. Dhawan; Management Principles and Practices; Excel Books.
4. R. Vishwanathan; Principles of Management: Concepts & Cases.
 MBA 1st Semester
Organizational Behaviour (OB)
COURSE CODE 102
UNIT-I
Organizational Behavior:What managers do, Definition of OB, contributing disciplinestoOB, challenges
and opportunities for OB. Foundations of Individual Behavior:biographical characteristics.

UNIT-II
Learning,Theories of Learning, Attitudes, Attitude Change,Values & Believes, Prejudices, Personality:
Determinants of Personality, Perception, Attribution Theory, Person’s Perception.

UNIT-III
Foundations of Group Behavior:Nature & Concept of Group Formation, Stages of GroupFormation,
Theories of Group Formation. TeamsDifference between Group & [Link] Decision Making:
Meaning & Nature; Decision making in groups; Decision makingprocess; Steps in Decision making;
Decision Making Styles; Advantages & disadvantages ofDecision Making; Techniques of Decision
Making; Group Size & Decision Making;Consensus Decision Making in Groups.

UNIT-IV
Conflict Management:Definition of Conflict,transitions in Conflict thought; Functional v/s Dysfunctional
Conflict; Conflict Process;Individual & Group Level Conflict; Organization level Conflict; Conflict
Management; Negotiations-Meaning& definition; Negotiations Process; Issues in Negotiations.

Suggested Readings/ Books:

1. Robbins, Organization Behaviour, Pearson Education
2. Luthans ,Organization Behaviour,Tata McGraw Hill
3. Aswathappa, Organization Behaviour, Himalaya Publications
 MBA 1st Semester
Managerial Economics
Course Code 103

Unit 1 Introduction to Managerial Economics: Economics of business- Review of important economic

terms and concepts – the firm and its goals – review of mathematical concepts used in Managerial
Economics

Unit 2 Theory of Consumer Behaviour: Cardinal Utility Analysis- Ordinal Utility Analysis.

Unit 3 Theory of Demand: Demand Analysis – Individual and Market demand- Law of Demand-
Exceptions to the law of demand – Price consumption curve and income consumption curve – Sultsky’s
substitution effect - elasticity of demand: price, income and cross elasticity - Uses of elasticity of demand
in managerial decision making.

Unit 4 Theory of Supply: Law of Supply, Supply Elasticity; Analysis and its uses for managerial decision
making – Market equilibrium – consumer and producer surplus.

Unit 5 Theory of Production: Production function- short run and long run production functions – The
importance of production function to managerial decision making; Cobb Douglas Production function

Unit 6 Theory of Cost: Definition of cost in Economic analysis- various concepts of cost; relationship
between production and cost; Short run and long run cost function; economies of scale and scope.

Unit 7 Market Structure, Pricing and output decision: Perfect Competition and efficiency of a perfect
competitive market; Monopoly and social cost of monopoly - price discrimination; Monopolistic
competition; Oligopoly.

Suggested Readings
1) Keat, P.G. and [Link], Managerial Economics, Pearson Education, India

2) Pindyck, R.S and [Link], Microeconomics, Prentice Hall India

3) Koutsoyanis, A., Modern Microeconomics, Macmillan.

4) Hirschey, M., Economics for Managers, Thomson Publication

 MBA 1st Semester
Quantitative Techniques in Management
Course Code 104

Unit 1 Introduction: Application of Statistics in managerial decision making

Unit 2 Measures of Central Tendency: Mean, Median and Mode

Unit 3 Measures of Dispersion: Range, Mean Deviation, Standard Deviation and coefficient of variation.

Unit 4 Time Series analysis and forecasting: Variation in time series- trend analysis, cyclical fluctuation,
seasonal variation and irregular variation; time series used in forecasting- simple average, moving average
and exponential smoothening

Unit 5 Index Numbers: Meaning, Types of Index numbers, Uses of Index numbers, construction of Price
and Quantity Index – fixed base and chain based methods

Unit 6 Correlation: Meaning and Types of correlation; Karl Pearson coefficient of correlation and
Spearman’s Rank Correlation

Unit 7 Regression: Meaning and Regression equations for bivariate data

Unit 8 Probability: Concept of probability and its uses in business decision-making; Addition and
multiplication theorems; Bayes’ Theorem and its applications

Suggested Reading

1) Levin, R.I. and D.S. Rubin, Statistics for Management, Pearson Education

2) Gupta, S.P., Statistical Methods, Sultan Chand and Sons

 MBA 1st Semester
Accounting for Managers (AM)
Course Code 105

Unit - I Financial Accounting

1. Accounting Concepts and conventions
2. Uses of Accounting information
3. GAAP & Indian Accounting Standards-Depreciation Accounting, Inventory Valuation
4. Double entry system – Profit & Loss Account, Balance Sheet,
5. Cash Flow Statement

Unit – II Analysis of Financial Statement

1. Financial Statement: Meaning
2. Types – external analysis , internal analysis , horizontal analysis, vertical analysis
3. Trend analysis
4. Comparative Balance sheet , Comparative Income statement,
5. Common size statements- Balance sheet, income statement,
6. Ratio analysis

Unit – III Cost and Management Accounting

1. Cost Accounting – concept of cost, classification, methods and techniques of costing and cost sheet.
2. Management Accounting- meaning, objective, Techniques. Importance & Scope of
Management Accounting.
3. Contribution Analysis – BE Analysis
4. Budgetary Control
5. Variance Analysis

Unit- IV Responsibility Accounting and Activity Based Costing

1. Responsibility Accounting – meaning, responsibility centers, transfer pricing systems.
2. Activity Based Costing, EVA and ROI, Balance Score Card approach.

Unit - V
1. International Financial Reporting Standards: Its implications in Indian Perspective, consolidation of
IAS with Global Standards

Suggested Readings:
1. Bhattacharyya, A, Financial Accounting for Business Managers, Prentice Hall India, New Delhi
2. Jain & Narang, Cost & Management Accounting, Kalyani Publication, New Delhi
3. Basu & Mitra, Cost and Management Accounting, Tee Publication.
4. Reiners, J. L., Financial Accounting, Pearson Education.
[Link] & Stice, Financial Accounting: Reporting & Analysis, India Edition [Link]
& Tulsian, Advanced Management Accounting,[Link],New Delhi [Link],
Accounting for Managers,Wiley,New Delhi
 MBA 1st Semester
CORPORATE COMMUNICATION AND SKILL DEVELOPMENT
Course Code 106

Unit – I
Purpose and process of communication; myths and realities of communication; paths of communication;
oral communication; noise, barriers to communication; listening process, types of listening, deterrents to
listening process, essentials of good listening; telephonic communication.

Unit – II
Presentation skills; prerequisites of effective presentation, format of presentation; Assertiveness –
indicators of assertive behaviour, strategies of assertive behaviour; Communication skills for group
discussion and interviews.

Unit – III
Non verbal communication; gestures, handshakes, gazes, smiles, hand movements, styles of working,
voice modulations, body sport for interviews; business etiquettes; business dining, business manners of
people of different cultures, managing customer care.

Unit – IV
Written communication; mechanics of writing, report writing, circulars, notices, memos, agenda and
minutes; business correspondence-business letter format, style of letter arrangement, types of letters, telex
managers, facsimiles, electronic mail; diary writing; development resume.

Unit – V
Self Management: Identifying one’s strengths and weaknesses; Planning & Goal setting; Managing self –
emotions, ego, pride.

Unit – VI
Team Management: Technique Practice by gameplay & other learning methodology for achieving targets
and getting of right first time.

Unit – VII
Time Management concept: Attendance, Discipline & Punctuality; Act in time on commitment; Quality/
Productive Time.

Suggested Readings:
1. Kaul, Asha, Business Communication, PHI, New Delhi.
2. Kaul, Asha, Effective Business Communication, PHI, New Delhi.
3. Chaturvedi, P.D., and Mukesh Chaturvedi, Business Communication, Pearson Education
4. McGrath, E.H., Basic Managerial Skills for All, PHI, New Delhi
 MBA 1st Semester
Macroeconomics and Business Environment
Course Code: 107

Macro Economics 50 Marks

Unit 1 National Income Accounting: Concepts and Various methods of Measurement

Unit 2 Theory of Income Determination: Classical and Keynesian Model
Unit 3 Consumption function and Investment demand
Unit 4 Theory of Multiplier – Importance of the concept of multiplier
Unit 5 Unemployment and full employment

Business Environment 50 Marks

Unit 1 Internal and External Environment of Business

Unit 2 Economic Environment of Business: Role of Government, Impact of Industrial Policy, Economic
Crisis of 1991, New Economic policy- Libreliazation, Globalisation and Privatisation.
Unit 3 Financial Environment of Business: Overview of financial system, Financial institutions and their
roles, Financial Institutions in India
Unit 4 Socio Cultural Environment: Business and Society, Business and Culture, Indian Business Culture
Unit 5 Political Environment: Political environment and Economic System, Business risk posed by Indian
Political System.

Suggested Reading

1) Shapiro, E., Macroeconomic Analysis, Galgotia Publication

2) Froyen, R.T., Macroeconomics, Pearson
3) Rangarajan, C.A., Perspective in Economics, [Link] & Sons, New Delhi
4) Cherunilam, F., Business Environment - Text and Cases, Himalaya Publishing House

.
 MBA 1st Semester
Computer Applications in Management (CAM)
Course Code – 108

Unit I: Computer Fundamentals: Elements of a computer System, Hardware, Software and

classification of computers, CPU, I/O devices, storage devices and media, generations of computers,
Analog & digital computers, development of personal computers – Supercomputers, parallel processing
computers, Machine language, assembly language, high level languages, system software, application
software,

Unit II: Computer arithmetic and Number system: Decimal nos. system, binary no. system, fixed point
representation, floating point representation, octal and hexa-decimal representation. Basic concepts of
codes, Boolean algebra and logic gates BCD, Gray code, Boolean algebra, Demorgan’s theorem,
Minimization of switching functions using K-map, design of half adder/full adder, logic gates, flip flops,

Unit III: Operating System: introduction, classification and utility of operating system,

Unit IV: Concept of DBMS: Data sources and data management, Files: Definitions, types of files,
concepts of DBMS, DDL, DML, DLL, concepts of RDBMS, Data Flow Diagram (DFD), E-R Diagram
and mapping Cardinalities, Object Oriented Database,

Unit V: Computer Practical: Basics of MS-DOS, Windows, MS-Word, MS-PowerPoint, MS-EXCEL,

MS-ACCESS, numerical methods using Java.

Suggested Readings:

1. John L. Hennessy, David A. Patterson – Computer Architecture A Quantitative Approach– Morgan

Kaufmann Publishers
2. M. Morris Mano, Charles R. Kime - Logic and Computer Design Fundamentals - Pearson
3. Abraham Silberschatz, Peter Baer Galvin, Greg Gagne – Operating System Concepts - Wiley
4. Silberschatz, Korth, Sudarshan - Database System Concepts - McGraw−Hill
5. Herbert Schildt - Java2: The Complete Reference - Tata McGraw-Hill Education
6. Joyce Cox, Curtis Frye, Steve Lambert, Joan Preppernau, et al, Microsoft© Office System Step by
Step, Microsoft
 MBA 2nd Semester
MANAGEMENT INFORMATION SYSTEM (MIS)
Course Code – 201

Unit I: Definition, basic concepts, framework, role & need of MIS,

Unit II: Computer networks, types of network, Data communication and Wireless Communication
Technology, Electronic Data Interchange (EDI), principles of networking and applications, internet
concept, website usage,

Unit III : Data processing systems, retrieval of data, storage of data, concepts of information,
organizational structure and management concepts, the decision making process by information, concepts
of planning and control, EIS, DSS, TPS. etc., characteristics & capabilities of DSS,

Unit IV: System Concept, System Development Life Cycle (SDLC),

Unit V: Concepts of E-Commerce & E-Business: B2B, B2C, C2C concepts etc., Basic Concepts of Data
Mining & Data Warehousing.

Suggested Readings:

1. Kenneth C Laudon-Jane P. Laudon, Management Information System, Pearson Education

2. Kumar,M, Business Information Systems, Vikash Publishing House
3. Gupta, A.K, Sharma, J.K., MIS, Macmillan Publication
4. Andrew S. Tanenbaum – Computer Networks – Prentice Hall
 MBA 2nd Semester
Strategic Financial Management (SFM)
COURSE CODE- 202

Unit – I Overview of Financial Management

1. Objectives of Financial Management

2. Function of Finance Manager
3. Financial Instruments, Institutions and Markets in India , Financial Services 4. Sources of Corporate
Finance

Unit – II Strategic Financial Decision Process

1. Valuation of Securities-bond valuation, stock valuation

2. Investment Decision- Techniques- net present value, benefits-cost ratio, internal rate of return,
payback period, accounting rate of return
3. Cost of Capital -cost of debt, cost of preference shares, cost of equity, cost of retained earnings,
weighted average cost of capital
4. Capital Structure -Net Income Approach,Net Operating Income Approach,Traditional Approach,
Miller and Modigliani Approach
5. Corporate Payout Policy- Walter’s model, Gordon’s model, Miller and Modigliani Model, stability of
dividend, forms of Dividend, factors determining dividend policy

Unit III Working Capital Management

1. Working Capital policy – factors influencing working capital requirements, operating cycle, cash
requirements for working capital
2. Accounts Receivable Management – credit policy, credit evaluation, credit granting decisions.
[Link] Management – overview, need for inventories, EOQ Model, inventory control
3. Cash Management- Overview, need for cash

Unit IV Finance for Strategic Decision Making

1. Mergers and Acquisitions-overview, domestic & international

2. Risk Management-overview
3. Divestitures-overview
4. Performance Evaluation-overview

Suggested Readings:

1. Khan. Jain ; Financial Management; Tata McGraw Hill Publication, New Delhi
2. Pandey. I. M, Financial Management, Vikas Publication New Delhi
3. Bhalla. V. K, Financial Management and Policy; Anmol Publication, New Delhi
4. Chandra. P, Financial Management, Tata McGraw Hill Publication, New Delhi
5. Van Horne. J. C, Financial Management and Policy, Prentice Hall of India, New Delhi
6. Narayanan, Finance for strategic decision making,Willey Publication,New Delhi
7. Goel, Strategic Financial Management, Willey Publication,New Delhi
 MBA 2nd Semester
Marketing Management (MM)
COURSE CODE- 203

Unit I: Core Concepts of Marketing Management

Introduction: concepts of exchange; needs and wants; evolution of marketing-production era; Defining
Marketing for the 21st Century; marketing orientation of modern organizations; Approaches to Marketing
– Product – Production - Sales – Marketing – Societal – Relational. Concept of Marketing Myopia. Selling
versus marketing.

Unit II: Marketing Environment

Analyzing needs and trends Macro Environment - Political , Economic, Socio-cultural and Technical
Environment – PEST analysis. Micro Environment – Industry & Competition. Concept of Market
Potential & Market Share.

Unit III: Consumer Behavior

Consumer behavior – concept; factors influencing buying behavior – cultural, social; personal,
psychological; buying decision process.

Unit IV: Market segmentation

Definition, Need & Benefits. Bases for market segmentation of consumer goods, industrial goods and
services. Segment, Niche & Local Marketing, Effective segmentation criteria, Evaluating & Selecting
Target Markets, Concept of Target Market and Concept of positioning – Value Proposition & USP.

Unit V: Marketing Mix

Definition of each of the Four P's. Components of each P. Extended 7Ps for services. Significance in the
competitive environment.

Unit VI: Product & Price

Product mix – product classification; product line; product life cycle - concept; stages and strategies;
product development – new product concept; new product development process; brand – concept; brand
equity; branding decisions.
Price – concept; pricing decisions; pricing methods; pricing strategies; rebate; discounts

Unit VII: Marketing Planning & Marketing organization

Contents of Marketing Plan - Developing Marketing Plan for variety of goods and services. Concept,
Types - Functional organization, Product Focused organization, Geographic Organization, Customer
Based Organization, Matrix organization. Organization structure for a wide customer orientation.

Unit VIII: Distribution Management

Marketing channels – concept; functions levels; intermediaries – types and roles; channel design
decisions; channel management decisions - channel member selection; channel dynamics – vertical and
horizontal marketing system; channel conflicts; retailing-concept; types; recent trends in retailing;
warehousing and transportation.

Unit IX: Marketing Commutation & Promotions

Marketing communication – target audience identification; communication objectives; promotion-
promotion mix – advertising; sales promotion, publication; personal selling; direct marketing; advertising
– objectives; strategies; consumer promotions and trade promotion tools; personal selling- process.

Unit X: Contemporary Areas of Marketing

Case base approaches: Service Marketing; Rural Marketing; Industrial Marketing; Online Marketing;
Pharmaceutical Product Marketing; Tea and Coffee Marketing; Media Marketing; Marketing of Financial
Products; Hospitality Marketing; Lifestyle Marketing.
Suggested Readings:-

1) Kotler. P; Marketing Management: Analysis; Planning ; Implementation and control; Prentice Hall of
India; New Delhi
2) Saxena. R; Marketing Management; TMH; New Delhi
3) Marketing Management : A South Asian Perspective: Philip Kotler,Kevin lane Keller,Abraham
Koshy, Mithleswar Jha
4) Armstrong and Kotler ; Marketing- an Introduction; Pearson Education; New Delhi
5) Kumar;A; Meenakshi N; Marketing Management ; Vikas Publication; New Delhi
 MBA 2nd Semester
Human Resource Management (HRM)
Course Code – 204

UNIT-I
Human Resources Management: Meaning, Scope, Objective, Functions, Roles andImportance. Interaction
with other functional areas. HRM &HRD a comparative analysis. Human Resource Management practices
in India.

UNIT-II
Man power planning, Job Analysis, Job Description, Job Specification & Job Evaluation– Meaning,
Concepts and Methods.

UNIT-III
Recruitment, selection, training, development and performance management system.

UNIT-IV
Employee Grievances and their Resolution–Model for Grievance Resolution Procedure. HR Audit,
Contemporary Issues in HRM.

Suggested Readings:-

1. [Link], Human Resource Management, Excel Books

2. C.B. Memoria, Personal Management, Himalaya Publications
3. K. Aswathappa, Human Resource Management, Tata McGrawHill
 MBA 2nd Semester
Project & Operations Management
Course Code – 205
A. Project Management

Unit I: Project initiation: Understanding project management, project life cycle, selection of project,
project proposals, project manager, project in functional organization, project team.
Unit II: Project Planning: Project activity plan, work breakdown structure, system integration, project
budget, improving cost estimation, project financing.
Unit III: Scheduling and resource allocation: Project scheduling, network fundamentals and preplanning,
network techniques: PERT and CPM, risk analysis, resource allocation, multi-projects scheduling and
resource allocation.
Unit IV: Project report and information system: Planning- monitoring and control cycle, information
needs and reporting, computerized project Management Information System (PMIS).
Unit V: Project Control and audit: Project controlling, types of control process, Design of control system,
project audit, construction and use of audit report, project audit life cycle, essentials of an audit.
Termination of project: Varieties of project termination, time of termination, termination process,
preparing final report.

Suggested Readings:-

1. Project Management: A Managerial Approach by Jack R. Meredith and Samuel J. Mantel, Jr., Wiley
2. Project Management: A Systems Approach to Planning, Scheduling, and Controlling by Harold R.
Kerzner, John Wiley & Sons
3. Jha, P.N. Changing Perspectives of Business Excellence. Macmillan Publishers India Ltd.

B. Operations Management

Unit - I Process planning – plant capacity - capacity planning – make or buy decisions
Unit – II Plant location: Factories to be considered in plant location – choice of general region, particular
community and site – Multiplant location decision – Plant location trends.
Unit – III Layout of facilities: Principles of a good layout – Layout factors – Basic types of layout –
Service facilities – Principles of materials Handling – Materials handling equipment. Unit – IV Work
study: method study, motion study, work measurement, performance rating, work sampling, time study
Unit – V Operations scheduling, job shop, batch shop and service systems, PERT, CPM, Inspection &
Quality Control, TQM.
Unit – VI Inventory planning and control: EOQ models – without shortage, with shortage, with price
breaks, effect of quality discount, ABC, FSN, VED classification, inventory control: perpetual, two-bin
and periodic inventory system, material requirements planning (MRP) and just in time (JIT).

Unit – VII statistical quality control; quality assurance-acceptance sampling, statistical process control,
total quality management, ISO -9000, maintenance management, safety management

Suggested Readings:
1) Chary, S.N, Production and Operations Management, Tata McGraw hill
2) Stevenson, W. J, Operations management, McGraw hill
3) Buffa, E.S and R.K. Sarin, Modern Production/Operations Management, Wiley
4) Sharma, D.D, Total Quality Management, Principles Practices and Cases, S Chand and sons
 MBA 2nd Semester
Operations Research
Course Code - 206

Unit 1 Introduction to Operations Research: Uses, Scope and Applications of Operation Research in
managerial decision-making. Decision-making environments:- Decision-making under certainty,
uncertainty and risk situations; Decision tree approach and its applications

Unit 2 Linear Programming: Mathematical formulations of LP Models for product-mix problems;

graphical and simplex method of solving LP problems; Duality

Unit 3 Transportation: Various methods of finding Initial basic feasible solution and optimal solution

Unit 4 Assignment

Unit 5 Theory of Games: Meaning and types of games; Two person zero - sum game - Minimax and
Maximax strategies - Saddle points - Game with pure strategies - Game with mixed strategies

Unit 6 Network Analysis: Shortest path problem- PERT / CPM - Basic concepts - Preparation of Network
diagram - Computation of Critical Path - PERT

Unit 7 Waiting Line Theory - Meaning, concepts used, elements of Queuing system - Basic Structure of
Queuing models - Single channel, Multi channel queuing models

Unit 8 Decision Theory

Unit 9 Markov Chain Analysis

Suggested Reading:-
1) Sharma, J., Operations Research- Theory and Application, Macin
2) Kapoor, V.K., Operations Research, Sultan Chand and Sons
3) Taha, H., Operations research- An Introduction, Prentice Hall
4) Kothari., C.R., Introduction to Operations Research, Vikas Pubication
 MBA 2nd Semester
Strategic Management & Business Decision Making
Course Code – 207

Unit I:
Introduction - evolution of business policy, business policy - nature, importance, objectives, understanding
the strategy, process of strategic management, functional strategies.
Unit II:
Organizational Direction- concept of strategic planning, vision, mission, objectives
Unit III:
Environmental Analysis and Diagnosis – environmental scanning, elements of environment, SWOT
analysis, Porter’s Five Forces model, driving force, strategic group mapping, key success factors,
assessment of internal competencies, core competence, competitive advantage, competitor analysis, value
chain analysis, benchmarking, experience curve.
Unit IV:
Strategic Alternatives – corporate level stability, expansion, retrenchment and turnaround, business level-
generic strategies.
Unit V:
Strategic Analysis and Choice –gap analysis, corporate portfolio analysis- B C G Matrix, GE Nine cell
matrix, strategic choice process.
Unit VI:
Strategy Implementation – issues in implementation - resource allocation - budgets – organization
structure - matching structure and strategy, behavioral issues – leadership, corporate culture, values,
ethics.
Unit VII:
Strategic Evaluation & Control - overview of strategic evaluation & control, strategic control, task control
techniques of strategic evaluation & control, role of organizational system in evaluation.
Unit VIII:
Concept, Nature, Importance, and Process. Types of decisions. Problems in decision making; Tools and
techniques: Six Thinking Hats for improving business decision making skills.

Suggested Readings:
1. H. Igor Ansoff, Implementing Strategic Management, Englewood Cliffs, Prentice Hall Inc., New
Jersey.
2. Budhiraja, S. B. and. Athreya, M. B, Cases in Strategic Management, Tata McGraw Hill, New
Delhi.
3. Christensen, C. R., Business Policy: Text and Cases, Homewood, Illinois.
4. Glueck, William F., Strategic Management and Business Policy, McGraw Hill, New York.
5. Hax , A. [Link] Majluf, N. S., Strategic Management, Englewood Cliffs, New Jersey.
Hamel, G. and Prahlad, C. K., Competing for the Future, Harvard Business School Press, Boston.
 MBA 2nd Semester
Research Methodology
Course Code - 208

Unit 1 Introduction - Meaning, Types of Research, Research Process

Unit 2 Formulation of Research problem and Hypothesis

Unit 3 Research Design

Unit 4 Measurement and Scaling

Unit 5 Methods of Data Collection

Unit 6 Theoretical Probability Distribution- Binomial, Poisson and Normal

Unit 7 Sampling and Sampling Distribution

Unit 8 Theory of Estimation: Making statistical inference, Types of estimates- Point and Interval, Criteria
of good estimator. Making interval estimates for small and large samples.

Unit 9 Testing of Hypothesis: Null and alternate hypothesis - Interpreting the level of significance -
Hypotheses are accepted and not proved , Selecting a Significance Level - Preference of type I error -
Preference of type II error - Determine appropriate distribution, Two – Tailed Tests and One – Tailed
Tests - Two – tailed tests - Case study on two –tailed and one-tailed tests, Classification of Test Statistics
- Statistics used for testing of hypothesis - Test procedure - How to identify the right statistics for the test,
Testing of Hypothesis in Case of Small Samples - Introduction – small samples, ‘t’ Distribution , Uses of
‘t’ test; ANOVA- ANOVA table in one-way ANOVA - Two way classifications Use of Excel and SPSS

Unit 10 Report Writing

Suggested Reading
1) Kothari, C.R., Research Methodology, Vikas Publication
2) Cooper, D.R. and P. S. Schindler, Business Research methods, Tata McGraw Hill
3) Levin, R.I. and D.S. Rubin, Statistics for Management, Pearson Education
 MBA 3rd Semester
Advertising, Promotion, Sales & Distribution Management (APSD)
COURSE CODE SPMM - 301

Unit I: Advertising and its Objectives :Defining advertising; objectives of advertising (promotional
objectives; communication objectives; sales objectives); integrated marketing communication (IMC);
types of advertising available in India (print advertising, TV advertising, outdoor advertising, social &
online media advertising).

Unit II: Important Aspects of Advertising : Legal aspect of advertising; ethical aspects of advertising;
economic and social aspects of advertising; ASCI and its role in Indian Advertising.

Unit III: Advertising Agency Management : Role of advertising agencies; structure of advertising
agency; external advertising agencies; selecting an advertising agency; the role of advertising account
executives.

Unit IV: Media Planning and Strategy : Concepts of media planning; media scenario; types of the
advertising media-broadcasting media; print media; support media -outdoor media; in store media; movie
theatre; web media; developing the media plan; media mix; implementing the media plan - media
strategies; target market coverage; geographic coverage; media scheduling; evaluation and follow-up of
media planning & implementation; media buying.

Unit V: Budgeting, Planning and Development of Campaign : Advertising budgeting; message

development - source factors; message structure; message appeals; planning the creative strategy; creative
process - account planning; preparation; incubation; illumination; creative strategy development of
advertising campaigns; copy platform; major selling ideas; advertising appeals and execution.

Unit VI: Monitoring; Evaluation and Control of Advertising : Reasons for measuring advertising
effectiveness; research on measuring advertising effectiveness - pre & post testing methods.

Unit VII: Sales Promotion and Promotional Techniques : Scope and role; growth of sales promotion;
consumer oriented sales promotion; trade oriented sales promotion; sales promotion planning; sales
promotion strategies - push & pull strategies; sampling; couponing; premiums; contests and sweepstakes;
refunds and rebates; bonus packs; price off deals etc.

Unit VIII: Sales & Sales Force Management : Elements of sales management (planning, coordination,
controlling, motivating); objectives of sales management; SMBO approach; sales organization & its
functions; personal selling; selling process (prospecting, preparation, presentation, handling objections,
closing, follow up); recruitment and selection of sales personnel; sales training; compensation of sales
personnel; sales meeting and its importance; allocating sales territory; sales quota; evaluation of sales
force.

Unit IX: Distribution Management : An overview of marketing channels; their structure; functions and
relationships; channel intermediaries – wholesaling and retailing; logistics of distribution; channel
planning; managing marketing channels; marketing channel policies; performance assessment of
marketing channels.

Suggested Readings:-
1. Belch and Belch; Advertising and Promotion; Tata McGraw Hill; New Delhi.
2. Duncan; Advertising and IMC; Tata McGraw Hill; New Delhi
3. Kazmi and Batra; Advertising and Sales Promotion; Excel Books; New Delhi
4. Amar Jyoti; Sales and Distribution Management; Gen Next Publication.
5. K. Havaldar & V. Cavale; Sales and Distribution Management; McGraw Hill Education.
 MBA 3rd Semester
Consumer Behavior and Market Research (CBMR)
COURSE CODE SPMM – 302

A. Consumer Behaviour

Unit I: Introduction to Consumer Behavior

Definition; importance of consumer in marketing; influencers of consumer behavior; consumer's impact in
marketing strategy.

Unit II: Understanding a Consumer

ethnic subcultures & consumer identity; religious subcultures; reference group and its importance in
consumer behavior; social class; age and consumer identity; profiling consumer on the basis of the needs.

Unit III: Consumer Motivation and Knowledge

Consumer motivation & perception; consumer attitudes; consumer knowledge & its importance in
consumer behavior; psychographics.

Unit IV: Consumer Decision Making

Process of consumer decision making; factors affecting consumer decision making; relationship between
judgment & decision making; post decision processes; role of family in consumer decision making
process;

Suggested Readings:-
1. N. Nargundkar, Market Research:Text and cases, Tata McGraw hill.
2. N. Malhotra, Marketing Research:An Applied Orientation, Pearson education.
3. Borg. I, P. J. F, Groenen and P Mair, Applied Multidimensional Scalling, Springer.
4. S. Sumathi, P Saravanavel; Marketing Research and Consumer Behaviour; Orange Books
5. Matin Khan; Consumer Behaviour; New Age International Publishing.
6. Suja Nair, Niraj Kumar; Consumer Behaviour & Marketing Communication; Humalya Publishing
House.

B. Market Research

Unit I: An Overview of the Marketing Research

Unit II: Problem Identification
Unit III: Methodology
Unit IV: Qualitative Research
Unit V: Factor Analysis
Unit VI: Cluster Analysis
Unit VII: Multi Dimensional Scaling
Unit VIII: Conjoint Analysis
Unit IX: Discriminant Analysis

Suggested Readings:-
1) N. Nargundkar, Market Research:Text and cases, Tata McGraw hill
2) N. Malhotra, Marketing Research:An Applied Orientation, Pearson education
3) P.E. Green, D.S. Tull and G. Album, Research for Marketing Decision
4) Borg. I, P. J. F, Groenen and P Mair, Applied Multidimensional Scalling, Springer
5) Borg. I and P. J. F, Groenen, Modern Multidimensional Scalling, Theory and Application, Springer
 MBA 3rd Semester
Investment Management (IM)
Course – SPFM 301

Unit I: Investment: Meaning, Features, Avenues of Investment, Differences from Speculation,

Differences from Gambling, Capital Market – Market Indexes

Unit II: Security Analysis- Risk and Return

Unit III: Security Market Analysis: Fundamental analysis –objectives, approaches, assumptions,
framework –economic analysis, industry analysis, company analysis, Technical analysis - concept, Dow
Theory, Important Chart patterns, Trend Analysis and Forecasting Techniques.

Unit IV: Efficient Market Theory: concepts, Random Walk Theory, different forms of efficient market
hypothesis, different empirical tests

Unit V: Portfolio Construction and Analysis: concept of portfolio risk- return, Diversification,
Markowitz Model for optimal portfolio , Sharp’s single index model for portfolio construction – beta
estimation, Sharp Portfolio Optimization, APT-Concept, Portfolio Investment Process, Investment
Timing and Portfolio Performance Evaluation & Revision.

Unit VI: Use of Derivatives in Portfolio Management: Introduction to options and futures, long-short
portfolio strategies, use of derivatives as hedging tools.

Unit VII: Performance Evaluation of Portfolios & Mutual funds: Sharpe ratio, Treynor ratio, Jensen’s
alpha, Sortino ratio, active and passive portfolio

Suggested Readings:

1. Chandra, P, Investment Analysis Portfolio Management, Tata McGraw Hill, New Delhi
2. Bhalla, V.K: Investment Management: security Analysis and Portfolio Management, [Link],
New Delhi
3. Fisher, Donald. E and Jordon R.J. Security Analysis and Portfolio Management, Prentice Hall of
India, New Delhi
4. Sharpe, Alexander, Bailey, Fundamentals of Investments, Prentice Hall of India , New Delhi
5. Khan M.N., Technical Analysis, Person Education, New Delhi
6. Elton, Edwin J and Gruber, Martin J, Modern Portfolio Theory and Investment Analysis, John
Wiley, New York
7. Jack Clark Francis – Investment – Analysis & Management
 MBA 3rd Semester
CORPORATE TAXATION (CT)
Course - SPFM 302

Unit I: Basics, Profits and Gains of Business & Profession, Capital gains.

Unit II: Set off & Carry forward of Losses.

Unit III: Clubbing of income, Computation of total income

Unit-IV Tax Planning.

Unit V: Assessment Procedure & Advance Tax

Unit VI: Central Excise and CENVAT -Customs Duty - Service Tax - Central Sales Tax and VAT,
Introduction to Goods and Sales Tax

Suggested Readings:

1. Vinod K Singhania, Direct Tax

2. Ahuja & Gupta, Direct Tax
3. V.S Datey, Indirect tax
 MBA 3rd Semester
Social Security & Labour Welfare
Course - SPHRM 301

UNIT-I
The concept of scope of social security. Social assistance and social insurance Evolution ofSocial
Security. Law relating to social security Payment of wages Act 1936.

UNIT-II
Scope, importance, features and implications of the following Acts as applicable in India: Minimum
Wages Act 1948, Payment of Bonus Act 1965, Workman’s Compensation Act 1923, Maternity Benefit
Act 1961.

UNIT-III
Scope, importance, features and implications of the following Acts as applicable in India: Employment
State Insurance Act 1948,Provident Fund & Miscellaneous Provision Act 1951, Gratuity Act 1972.

UNIT IV
I.L.O and social Security. The concept of Labour welfare: definition, Scope and Objectives, welfare work
and social work.

Suggested Reading:

1. A. M. Sharma ‘Social, Security Labour Welfare’ Himalayas Publishing House

2. I.L.O Social Security, International labour Office

MBA 3rd Semester

Human Resource Planning and Development
Course - SPHRM 302
UNIT-I
Nature, importance and factors affecting HRP.

Unit-II
Nature of job analysis, process of job analysis, job design, recruitment and selection

UNIT-III
HRD: concept, benefits, pre-requisites, its distinction from HRM, HRD as a total system, modern HRD
mechanisms, HRD in India.

UNIT-IV
QWL: Meaning, origin, development, and various approaches to QWL, techniques for improving QWL.

Suggested Reading:

1. French Wendell L: Human resource management, AIPD, Chennai, 1997

2. K. Aswathappa, Human Resource Management, Tata McGrawHill
 MBA 3rd Semester
Database Management System (DBMS)
Course SPSOM-301

Unit I: DBMS: introduction – database and DBMS software, three layered architecture, advantages and
disadvantages of a database, history

Unit II: Data Modeling: object oriented and record based models, E – R model and E – R diagram
examples and exercises, Hierarchical Model, Network Model and Relational Model, Normalisation
techniques – First Normal Form, Second Normal Form and the Third Normal Form, examples and
exercises, E.F. Codd’s 12 Rules for a relational database

Unit III: Database concepts: transaction management, properties of a transaction, commit and rollback,
concurrency, locking, access control, data integrity, integrity constraints, auditing, backup and recovery,
data dictionary – system catalogue, distributed database and distributed data access, introduction to client
– server and ODBC connectivity

Unit IV: SQL: SQL language, DML commands – select, insert, update, delete – retrieving data,
summarizing data, adding data to the database, updating data to the database and deleting data. Simple
Queries – use of WHERE, arithmetic, comparison and logical operators, ORDER BY, GROUP BY and
group functions. multi table queries, sub – queries, views, DDL Commands – table and view create, alter,
drop integrity constraints, transaction processing – commit, rollback, save point

Unit V: LAB: Practical on fundamental concepts of Oracle with PL/SQL

Suggested Readings

1. Silberschatz, Korth, Sudarshan- Database System Concepts- McGraw Hill, New Delhi
2. Date, Kannan, Swamynathan - An Introduction to Database Systems- Pearson Education, New Delhi
3. Desai, B.C, - An Introduction to Database Systems- Galgotia Publication, New Delhi
4. Abramson, Abbey, Corey - Oracle Database 11g: A Beginner's Guide - McGraw Hill Education
 MBA 3rd Semester
Business Intelligence & Data Warehousing (BI & DW)
Course SPSOM-302

Unit I: Business Intelligence (BI) defined, Data Warehousing (DW) defined, Brief History of Accessing,
Reporting and Analyzing Data, Business Drivers for BI, Business and IT Drivers for DW, Applications
that use BI and DW, Data Shadow Systems, Industry terminology

Unit II: Interaction between BI & DW, Components of DW, OLAP Architectures (OLAP Vs OLTP),
Staging layer, core layer & semantic layer, Technology maps to various layers

Unit III: Overview, Data Integration Framework (DIF), Transforming data to information, Process
management, Data staging options
Unit IV: Data modeling concepts, Data Marts, Operational Data Stores, Cubes, Star Schema, NoSQL,
Bigdata overview

Unit V: Data Visualization, various visualization techniques, standardized reporting & compliances,
Decision Models, Predictive Analytics

Suggested Readings

1. Rick Sherman - Business Intelligence Guidebook: From Data Integration to Analytics - Morgan
Kaufmann Publishers
2. Pramod J. Sadalage, Martin Fowler - NoSQL Distilled: A Brief Guide to the Emerging World of
Polyglot Persistence - Addison-Wesley Professional
3. Judith Hurwitz - Big Data for Dummies - Wiley
4. Paulraj Ponniah - Data Warehousing: Fundamentals for IT Professionals - Wiley
 MBA 3rd Semester
International Business
Course Code 303

Unit1 International Business: Nature, importance and scope – Globalisation and factors causing
globalisation- adapting to changing needs- country attractiveness- Liberalisation Privatization and
globalization

Unit 2 Nature of International Business Environment: Forces – Political environment – Legal

Environment – Technology – Cultural Environment – Country Classifications – Economic Trade
Policies

Unit 4 Multinational Corporations: Conceptual framework of MNCs; MNCs and host and home
country relations;

Unit 5 International Trade: GATT, WTO, Modern Theories of Trade- Heckscher Ohlin, Samuelson
and Jones, Krugman and Obsfeld and Michael Porters Model; Regional trading blocs, Major trading
blocs- ASEAN, EU, MERCOSUR, NAFTA

Unit 4 Strategic Approaches: Standardisation Vs Differentiation, Modes of Entry- Exporting,

Licensing, Franchising, Turnkey project, Mergers and Acquisition, Joint Venture and Wholly owned
subsidiary; Organisational structure- mixed matrix

Unit 5 Business Operations: Facility location; globalisation and its effect on supply chain

Unit 6 Foreign Exchange Markets: Determining exchange rates; Fixed and flexible exchange rate
system; Participants in the Foreign exchange markets; Cash and Spot exchange market; Exchange rate
quotes; LERMS; Factors affecting exchange rates, Exchange rate arrangement in India; Overview of
FEMA

Unit 7 Foreign Exchange Risk: Transaction exposure, transaction exposure and economic exposure,
Management of exposures- Internal techniques and external techniques

Suggested Reading

1) Adhikary, Manab, Global Business Management, Macmillan, New Delhi.

2) Black and Sundaram, International Business Environment, Prentice Hall of India, New Delhi.
3) Aswathappa, International Business, Tata Mc Graw Hill publications, New Delhi.
4) Wild, J.J., and K.L. Wild, International Business: The challenges of globalisation, Pearson
5) Hill, C.W.L., International Business, McGraw-Hill Irwin
6) Apte, International Financial Management, Tata McGraw Hill
 MBA 3rd Semester
Business Regulatory Framework
COURSE CODE - 304

Unit I: Contract Act (1872):nature of contract, offer and acceptance, capacity of parties to contract, free
consent, consideration, legality of object, agreement declared void, performance of contract, discharge of
contract, remedies for breach of contract, Special Contract: indemnity, guarantee, bailment and pledge,
agency.

Unit II: Sale of Goods Act, 1930: formation of contracts of sale, goods and their classification. Price,
conditions and warranties, transfer of property in goods, performance on the contract of sales, unpaid
seller and his rights, sale by auction, hire purchase agreement.

Unit III: Negotiable Instruments Act, 1881: definition of negotiable instruments, features, promissory
note, bill of exchange and cheque, holder and holder in the due course, crossing of a cheque, dishonor and
discharge of negotiable instrument.

Unit IV: The Consumer Protection Act, 1986: salient features, grievance redressal machinery.

Unit V : Companies Act , 1956 along with its amendments in 2013: corporate personality, kinds of
companies, promotion and incorporation of companies, memorandum and articles of association,
prospectus, share, share capital, members, borrowing power, debentures, directors, managing directors,
company meetings, prevention of oppression and mismanagement, winding up, corporate social
responsibility.

Unit VI: The Competition Act, 2002: concepts and explanations of some important terms – establishment,
composition and powers of competition commission of India – competition advocacy – powers of central
government to grant exemption, to issue direction and to supersede competition commission of India

Unit VII: Foreign Exchange Regulations: FII & FDI policy, FEMA, RBI Guidelines, SEBI Guidelines,

Unit VIII: Information Technology Act, 2000: an overview, Implications of GST

Suggested Readings

1)Singh, A, The Principles of Mercantile Law, Eastern Book Company, Lucknow

2) Kuchal, M.C., Business Law, Vikas Publishing house, New Delhi
3) Kapoor, N.D., Business Law, Sultan Chand & Sons, New Delhi
4) Singh A, Company Law, Eastern Book Company, Lucknow
5) Kuchal M.C., Modern India Company law, Shri Mahavir Books, Noida.
6) Kapoor N.D., Company Law incorporating the provisions of the Companies Amendment Act, Sultan
Chand & Sons, New Delhi
 MBA 3rd Semester
Project Dissertation Report Evaluation
COURSE CODE – 305

Every student should prepare a Project Dissertation under Course Code – 305 on the topic based
on the project during their respective summer internship training.

Such reports should be evaluated by a board comprising of the supervisor of the Project to be
taken from other relevant sister departments of North Bengal University or from outside of North
Bengal University.

MBA 3rd Semester

Project Dissertation Viva-Voce
COURSE CODE – 306

Project Dissertation Viva-Voce shall be conducted for every student on the topic allotted to the
student under Course Code – 305.

Such Viva-Voce shall be conducted by a board comprising of all faculty members of the
Department to be taken from other relevant sister departments of North Bengal University or
from outside of the University of North Bengal.
 MBA 4th Semester
International Marketing & Brand Management
Course Code: SPMM-401

Unit I:
International Marketing vis-à-vis Domestic Marketing, Selection of Foreign Markets, Market Entry
Strategies, Market Coverage Strategies.

Unit II :
International Product Decisions, International Pricing, International Distribution, Promotion in the
International Market.

Unit III:
International Firm: Definition & Features, MNCs in Historical Perspectives, Genesis of MNC, MNCs in
the late 20th Century, Emerging Features of MNCs in the 21st Century.

Unit IV:
Network of MNC Operations and the Organisational Structure of the MNCs. Globalization & WTO

Unit V: Brand Management

Understanding brands in relation to brand personality, brand image, brand identity, brand positioning,
brand equity, value addition from branding, brand loyalty, financial aspects of brands, industrial, retail and
service brands, development of customers loyalty through branding.

Suggested Readings:

1. Warran J. Keegan: Global Marketing Management, PHI

2. Czinkota. M. R., International Marketing, Dryden Press, Boston
3. Bo Sodersten: International Economics
4. Bhattacharya, B. Export Marketing. Strategies for Success. New Delhi, Global,Business Press.
5. Terpstra. Vem and Sarathy, R. International Business. New York, John Wiley.
6. Onkvisit, Sak and Shaw, J J. International Marketing: Analysis and [Link] Delhi, Prentice
Hall of India
7. Aaker and David, Managing Equity, Freepress, New York
8. Vowley and Don, Understanding Brands, Kogan Page, London
 MBA 4th Semester
Services Marketing
Course Code: SPMM-402

Unit I:
Concepts, components & importance, service as a process, classification in service marketing,
characteristics of service marketing-intangibility, low price sensitivity, no inventory, service marketing
management-product planning , pricing, distribution, role of communication in service marketing.

Unit II :
Services Marketing Mix: Introduction to the 7 Ps of Services Marketing Mix;Product-Service Continuum;
Standalone service products; Service products bundled with tangible products; Service Life Cycle.

Unit III:
Customer Satisfaction & Service Quality: Monitoring and Measuring customer satisfaction, Order taking
and fulfillment; Service Guarantee - Handling complaints effectively; Defects, Failures and Recovery.
Concept and Importance of quality in Services;

Unit IV :
Industry based services marketing: Telecommunication, Media, Health Care, Travel & Tourism, Retail,
Banking, Hospitality and Information Technology.

Suggested Readings:-
1. Services Marketing, Ziethmal & Bitner,McGraw Hill
2. Services Marketing, Lovelock, Pearson
3. Services Marketing , Jauhari & Dutta, Oxford
 MBA 4th Semester
Financial Markets, Institutions & Services (FIMS)
Course Code: SPFM-401

Unit I: Financial Institutions of India, An overview of Indian Financial System - Regulatory Bodies –
RBI, SEBI -Commercial Banks-Cooperative Banks- Insurance Companies- UTI & MFS- NBFCS

Unit II: Financial Market & Instruments, Money Market - Call Money- Treasury Bill- Commercial
Papers-Discount Market-Commercial deposits- Market for Financial Guarantees Capital Market as part of
Financial Markets: Primary & Secondary- Giltedged Securities Market- Industrial Securities Market &
Stock Exchanges-Bankers & Dealers

Unit III: stock exchange operations and depository system

Unit IV: Financial services: concept, classification – fund- based activities and non- fund based
activities,Regulatory framework for financial services

Unit V: Mutual fund: concepts, types of mutual fund schemes, net annual value

Unit VI: Merchant banking: concepts, functions, future of merchant banks in India

Unit VII: Insurance: Evolution, deregulation, role of IRDA, asset-liability management, present scenario
of Indian Insurance Market,

Unit VIII: venture capital: meaning, features, importance, methods, Indian scenario

Unit IX: Micro finance

Unit X: Other financial services: housing finance, credit ratings, credit cards, and factoring, forfeiting,
leasing and hire purchase

Suggested Readings:

1. Bhalla, V, K,, Management of Financial Services, Anmol Publishers , New Delhi

2. Bhalla, V, K and Singh,, Dilbag, International Financial Centres, Anmol Publishers, New Delhi
3. Ennew, C, Trevor Watkins & Mike Wright, Marketing of Financial Services, Heinemann
Professional Publication,
4. Gordan, E and K, Natrajan, Emerging Scenario of Financial Services, Himalaya Publication House,
New Delhi
5. Meidan, Arthur Brennet, M, Option Pricing: Theory & Applications, Lexington Books, Toronto
6. Mishkin and Eakin, Financial markets and Institutions,Pearson Publication, New Delhi Shanmugam,
Financial Services, Willey Publishers, New Delhi
7. Raymond Goldsmith: Financial Institutions Money, Information & Uncertainty: [Link]
Buston & Lombra,The Financial System & The Economy: Principles of Money & Banking – [ South
– Western College Publishing] Thomson Learning
 MBA 4th Semester
INTERNATIONAL FINANCIAL MANAGEMENT (IFM)
Course Code: SPFM-402

Unit-I: Nature & Scope of International Financial Management – International Monetary System –
Bretton woods conference and afterwards, - IMF and the World Market – Multilateral Financial
institutions – International investors and foreign investment institutions (FII) – FDI vs. FPI.

Unit-II: Exchange Rate Determination-Parity conditions in International Finance – Exchange Rate

Determination – Factors influencing Exchange Rates.

Unit-III: Spot and Derivative Market - The Foreign Exchange Market: Spot Market – Forward Market-
Futures Market – Options Market – Swaps – Arbitrage opportunities

Unit-IV: Foreign Exchange Risk Management- Transaction exposure, translation exposure and economic
exposure – Management of exposure – Hedging – Internal Techniques of Hedging

Unit V: International Investment Decisions- Capital Budgeting – Current Assets Management including
Financing of International Trade; Mechanics and Financing of Foreign Trade and Indian Institutional
Framework – International Equity Investment.

Suggested Readings:

1. Bhalla, V.K. International Financial Management, Anmol, New Delhi.

2. Mudura, Jeff, International Financial Management, South Western Thomson, Asion Books
Private Ltd., New Delhi.
3. Apte,P.G., International Financial Management, Tata Mc-Graw Hill, New Delhi.
4. Sharan, V., International Financial Management, PHI, New Delhi.
5. Viz, Madhu., International Financial Management, Excel Books.
6. Shaprio, A.C., Multinational Financial Management. Prentice Hall of India.
7. Levi, M.D., International Finance, McGraw Hill.
8. Siddaiah, T, International Financial Management, Pearson
 MBA 4th Semester
Industrial Relations and Labour Laws
Course Code: SPHRM-401

UNIT-I
Industrial Relations-Concept , Theories and Evolution, System approach to IR-Actors,

UNIT-II
Trade UNIONSIM, impact of trade unions on wages, The Tradeunions Act 1926.

UNIT-III
Collective Bargaining : Concept, meaning and objectives, Approaches, technique & Strategies
tocollective Bargaining, Process of Collective Bargaining, Impact of CB and workers participation in
management on IR

UNIT-IV
The industrial Disputes Act 1947, Factories Act 1948.

Suggested Readings:

1. Arun Monappa & J.T., Dunlop Industrial System , TATA McGraw Hill
2 [Link], Collective Bargaining , University press
3. Singh and Sinha, Labour Laws in Brief, Excel Books
 MBA 4th Semester
International Human Resource Management (IHRM)
COURSE CODE SPHRM - 402

Unit I: Theoretical Concept of International Human Resource Management

The Nature and scope of International Human Resource Management; Approaches to International
Human Resource Management; Differences between domestic and International Human Resource
Management.

Unit II: Human Resource Planning for Expatriates

The Planning of Human Resources in International Human Resource Management; International
Recruitment and selection Process; Developing International Staff and Multinational Teams; Concept of
Brain drain and brain bank.

Unit III: Performance Management in International Human Resource Management

Performance management; factors associated with individual performance and appraisal; Criteria used for
performance appraisal of international employees; appraisal of host country nationals.

Unit IV: Compensation Management of International Human Resource Management

Concept of International Compensation; Difference of Domestic and International & International
Compensation; Objectives of international compensation; approaches of international compensation.

Unit V: Expatriates and Repatriates

Concept of Expatriates; Issues in staff selection of expatriates; Training & development for Expatriates;
Expatriate failure; Causes for failure; Concept of Repatriates; Repatriation Process; Causes of
Repatriation.

Unit VI: Labor Relations in International Human Resource Management

International Labor relations; Key issues in International Labor Relations; Strategic choices before firms;
Strategic choices before unions; Union tactics.

Unit VII: Other Aspects of International Human Resource Management

Managing people in an international context; IHRM in Japan; IHRM in Europe; IHRM in U.S.A; Issues
and Challenges of IHRM.

Suggested Readings:

1. N.K. Sahni, Meenakshi Negi; International Human Resource Management (Text & Cases);
Kalyani Publishers.
2. H. S. Rawat, Y. K. Singh; International Human Resource Management; APH Publishing
Corporation.
3. K. Aswathappa, Sadhana Dash; International Human Resource Management; Mcgraw Hill
Education.
4. Tony Edwards, Chris Rees; International Human Resource Management; Pearson.
P. Subba Rao; International Human Resource Mangement; Himalaya Publishing
House.
 MBA 4th Semester
Logistics & Supply Chain Management (Logistics & SCM)
Course Code: SPSOM-401

Unit I: introduction to logistics and its interface with production and marketing, measures of logistics,
physical distribution and logistics, logistics analysis and design warehousing and distributing centers

Unit II: location, transportation system: facilities and services, dispatch and routing decisions and
models, inventory management decisions, logistics audit and control, packaging and materials handling

Unit III: international logistics management and future directions

Unit IV: introduction to supply chain management: managing retail supply chains,

Unit V: intranets and customer asset management – basics, online sales force, online customer service
and support, difference between ERP and SCM – SCM for customer focus – need and specificity of SCM
– SCM scenario in India

Suggested Readings

1. Ballau, H, R, Business Logistics Management, Englewood Cliffs, Prentice Hall Inc, New York
2. Benjamin S,B, Logistics Engineering and Management, Englewood Cliffs, Prentice Hall Inc., New
York
3. Bowersox, D, J and Closs, D, J, Logistics Management : A System Integration of Physical Distribution ,
MacMillan, New York
4. Christopher, M, Logistics and Supply Chain Management: Strategies for Reducing
Costs and Improving Services, Pitsman, London
5. James, C,J, and Wood, F, D, Contemporary Logistics, MacMillan, New York
.
 MBA 4th Semester
System Analysis and Design (SAD)
Course Code: SPSOM-402

Unit I: overview of system analysis and design, software applications – the changing scenarios –
introduction to different methodologies and structured system analysis, problem identification –
requirement analysis: tools and techniques – feasibility analysis – operational, technical and economical
feasibility – details of SDLC approach

Unit II: business systems concept, systems development life cycle: project selection, feasibility study,
tools for analysis and design of business systems, methodologies available, need for structured
techniques, structured techniques available

Unit III: system requirement specification and analysis, data flow diagrams, data dictionaries, process
organization and intersections, decision analysis, decision trees and tables, use case diagram, expansion,
explosion and normalization

Unit IV: detailed design, modulation, module specification, file design, data base design, system control
and quality assurance, documentation tools, testing techniques available, system controls and audit trails,
system administration and training, conversion and operations plan, hardware and software selection,
hardware acquisition

Unit V: benchmarking, vendor selection, operating system selection, language processors, performance
and acceptance testing criteria, managing data processing in an organisation data processing setup, project
management techniques for managing software projects.

Suggested Readings:

1. Awad, M. E, Systems Analysis and Design, Prentice Hall of India ,New Delhi
2. Coad. P and Yourdon. E, Object – Oriented Analysis, Englewood , Clitt Yourdon Press, New Jersey
3. Hawryszkiewyez , I. T. Introduction to System Analysis and Design, Prentice Hall of India, New Delhi
4. Marco, T.D, Structured Analysis & System Specification, Yourdon Press, New Delhi
5. Rajaraman V., Analysis and Design of information System, Prentice Hall of India, New Delhi
6. Van Over D, Foundations of Business System, Dryden Press, Fort Worth
 MBA 4th Semester
ORGANIZATIONAL CHANGE & DEVELOPMENT
Course Code – 403

Unit I: Organizational change & Development: Growth and relevance of OD- History of OD – the nature
of planed change- theories of planned change (Lewes’ model, action Research Model & General model of
change). Idenification of Change factors.

Unit II: The process of OD (organizations - open system model- comprehensive model for diagnosing
organizational system-Diagnosing groups and jobs – the diagnostic relationship different methods of
collecting and analysing diagnostic date ) Feeding Bach the Diagnostic information.

Unit III: Interventions-types of OD interventions and organizational issues –Leading and managing
change-residences to change – Restructuring organizations.

Unit IV: Issues relating to OD - Organization culture diversity-Power and politics-Conflict &
Negotiation.

Unit V: Organizational Success (Adding value in relation to distinctive capability of the organization
competitive advantage-Business architecture-innovation –strategic sustainability & analyses of cases

Suggested Readings:
1. Anderson & Barker. Effective Enterprise and Change Management. Oxford: Blackwell Publishers
Ltd.
2. Cummins and Worley. Organizational Development and Change. South Western College
Publishing.
3. French & Bell. Organization Development. Prentice-Hall of India, New Delhi.
4. Harigopal, K. Management of Organizational Change. Response Books.
5. Nilakant and Ramnarayan. Managing Organisational Change. Response Books.
6. Pettigrew and Whipp. Change Management for Competitive Success. Infinity Books.
7. Rao, R. and Singh. Organizational Development- Interventions & Strategies.
Response Books.
 MBA 4th Semester
e-Business (EB)
Course Code - 404

Unit I: e-Business: Introduction, Background and Current Status - Architecture & Infrastructure.

Unit II: e-Business Design, Capacity Planning, Performance Modeling, Business Models &
Revenue, Models over Internet

Unit III: Business Models & Revenue, e-Business Models, Emerging Trends in e-Business, e-
Marketing, e-CRM, e-SCM, e-Procurement, e Governance, e Tender, Digital Commerce, Mobile
Commerce

Unit IV: e-Business Security/Payment Services, Strategies for Business over Web, Internet based
Business Models. E-Commerce and retailing On-line retail industry dynamics, On-line mercantile
models from customer perspective, Management challenges in on-line retailing

Unit V: e-Business Backbone, e-Business Strategy into Action, Challenges, E-Commerce and on-
line publishing, Emerging trends and technologies in E-Business,E-Business and MIS, E-Business
and ERP, E-Business and CRM, E-Business and Supply chain management, Benefits of E-
Commerce; Drawbacks and limitations of E -Commerce

Suggested Readings

1. Cady, G.H. and Part, McGregor. “The Internet”. BPB, New Delhi.
2. Carpenter, Phil. e Brands. HBS Press, Boston.
3. Oberoi, Sundeep. e-Security and You. Tata McGraw Hill, New Delhi.
4. Rich, Jason, R. “Starting an E-Commerce Business”. IDG Books, New Delhi.
5. Samantha, Shureti. “E-Business with Net Commerce”. Addison Wesley, Singapore.
 MBA 4th Semester
Entrepreneurship & Business Plan Development (Project Evaluation)
Course Code: 405

Unit I:
Definitions and structure of entrepreneurship, classification and types of entrepreneurs, entrepreneurial
traits and motivation, entrepreneurs & intrapreneurs, entrepreneurs vs professional managers,
development of women entrepreneurs, theories of entrepreneurship development.

Unit II:
Process of entrepreneurial development, entrepreneurial development training, institutions in aid of
entrepreneurs.

Unit III: Entrepreneurial finance.

Unit IV: small and medium sized enterprises (SMEs): definitions, economic functions & determinants of
reemergence.

Unit V: Business Plan: Ingredients of a business plan, difference between a concept note and business
Financial alternatives.

Unit VI: financial evaluation, Project IRR, Equity IRR, Scenario/ sensitivity analyses, valuation.

Unit VII: Marketing, strategy and other issues.

Suggested Readings

1. Amarchand , D., Government & Business., Tata McGraw Hill, New Delhi
2. Pareek, Udai & Venkateswara Rao, T., Developing Entrepreneurship – A hand book on Learning
System, Learning systems, Delhi
3. Kumar, S.A., Entrepreneurship in small Industry, Discovery, New Delhi
4. Cherunilam, F., Business & Government, Himalaya, Bombay

Every student should prepare a Project Report under Course Code –405 on the topic allotted to the
student. Such reports should be evaluated by a board comprising of the supervisor of the Project along
with one external member from the industry. Viva-Voce shall be conducted for every student on the topic
chosen by the student under Course Code 405. Such Viva-Voce shall be conducted by a board comprising
of all faculty members of the Department along with one external member from the industry.
 ELECTIVE COURSES
CORPORATE SOCIAL RESPONSIBILITY & BUSINESS ETHICS
Course Code E101

UNIT- I
Introduction, definition, importance, drivers of CSR and historical background.

UNIT- II
Dimensions of CSR, Caroll’s model of CSR, stakeholder perspectives, sustainability

UNIT-III
CSR as per companies’ act 2013, CSR practice in India.

UNIT IV
Concept of corporate governance, parties, four pillars of corporate governance, elements of corporate
governance, business ethics, sustainability

Suggested readings

1. Bowen, H.R., (1953). Social Responsibilities of the Businessman. Harper and Row, New York.
2. Blowfield, M. and Murray, A. (2008). Corporate Responsibility: A Critical Introduction, Oxford
University Press, Oxford et al.
3. H.H Johnson, business in contemporary society framework issues, Wadsmortu publishing co. ltd
4. William B Werther and David Chandler, strategic corporate social responsibility.
Stakeholders in a global environment stage, sage
 Monetary Economics
Course Code E102

Unit 1 Money and the Economy - Money, Supply and Money Demand-Classical, Keynesian,
Monetarist and Post-Keynesian views, Emergence of Monetarism-Monetarist- Analytical
Framework-Transmission Mechanism Liquidity Approach to Monetary Theory-Gurley-Shaw
Thesis Implications for monetary policy.

Unit 2: Money, Interest and Income Heterogeneity of Interest Rate Determination- Neo-Classical,
Keynesian and IS-LM Curve Approach – Rate of interest and investment, Income and output-
Administered Interest Rates and Market Determined Interest Rates- Interest rates and Demand for
Money - Implications for Monetary Management

Unit 3: Money and Prices Interrelationship between money and Prices- Classical, Keynesian,
Monetarist- and New Classical Approach: Demand Pull Theory of Inflation – Social Costs of
Inflation- Inflationary Expectations – The Phillips Curve and Other factors Monetary factors and
Economic Fluctuations Monetary Theories of Business Cycles

Unit 4 Monetary Policy Introduction – Goals – Targets – Indicators and Instruments – Limitations
of Monetary Policy – The Time Lags in the Monetary Policy – Efficiency of Monetary Policy –
Monetary Policy with informal Financial Markets – Monetary – Fiscal Co-ordination; IS-LM
Curve Approach ; Significance, Opportunities and Challenges- The IMF, A World Central Bank

Suggested Reading
1) Shubik Martin The Theory of Money and Financial Institutions, Volume I and II Cambridge,
the MIT Press
2) Stiglitz, Joseph E and Bruce E. Greenwald, Towards a New Paradigm in Monetary
Economics, Cambridge, the Cambridge University Press
3) Hajala T.N. Monetary Economics, Kanark Publishers Pvt. Limited, New Delhi
4) Suraj B. Gupta Monetary Economics; Institutions, Theory and Policy, S. Chand & Company
Limited, New Delhi
 Banking Management
Course Code E103

Unit 1: Organisational Structure of Banks

Unit 2: Banking Regulations
Unit 3: Interest rate risk management in Banks
Unit 4: Credit Risk Management in Banks
Unit 5: Liquidity Management in Banks
Unit 6: Operational Risk Management in Banks
Unit 7: Market Risk Management in Banks
Unit 8: Capital Adequacy of Banks
Unit 9: Issues in Bank Management
Unit 10: Investment Banking and other services
Suggested Readings:-
1) Rose Peter S. and Sylvia [Link], Bank Management and Financial Services, McGraw Hill,
2008.
2) Blinder,Alan S. Central banking in theory and practice. Cambridge, Mass: MIT Press; 1998.
3) Davis,Steven I. Investment banking: addressing the management issues. New York:Palgrave
Macmillan; 2002.
4) Deane, Marjorie and Pringle, Robert. The central banks. London: Hamish
Hamilton; 1994.
ORGANIZATIONAL DEVELOPMENT AND EMPLOYEE PERFORMANCE MANAGEMENT
Course Code E104

Unit-I
Introduction to OD; Definitions & its distinguishing characteristics Historical background: Foundations of
OD:.

Unit-III
Action Research and OD, Action Research: A Process and an Approach. Managing OD Process:
Diagnosis, The Six - Box Model, Third Waves Consulting, Nature of OD intervention, Analysis of
Discrepancies, Phases of OD Program, Model of Managing Change.

UNIT-III
OD Interventions: AN overview, Team Interventions, Intergroup and Third Party Peace Making
Interventions, Comprehensive Interventions, Structural Interventions, Training Experience: T Groups,
Behavioral Modeling and Career Anchors.

UNIT-IV
Performance appraisal: Concept, need, objectives, methods, obstacles, designing effective appraisal
system, performance appraisal in Indian organizations.

Suggested Readings:
1. Wendeel L. French, Cecil H. Bell : Organization Development Prentice Hall
2. Richard Beckhard: Organization Development Strategies & Models Tata Mc Graw Hill.
3.S. Ramnarayan & Kuldeep Singh and T.V. Rao: OD – Interventions & Strategies, Response Books,
New Delhi
 CORPORATE REPORTING (CR)
Course Code E105

Unit-I: Introduction to CFR -Nature and purpose of corporate financial reporting, users of corporate
financial statements and their information need, legal responsibility for preparing company accounts, key
financial statements (balance sheet, profit and loss account, and cash flow statements), notes and
supplementary information, financial accounting and reporting standards , the statutory auditor and the
audit report, limitations and challenges of corporate financial reporting.

Unit-II: Presentation of CFR -Specific issues in the preparation and presentation of financial statements,
classification of financial statement items, revenue recognition, expense recognition, matching of revenue
and expenses, depreciation and impairment of fixed assets.

Unit-III: Introduction to Financial Statement Analysis, Purpose of financial statement analysis, internal
analysis vs external analysis, studying the strategic relationship between financial statement items, tools
and techniques of financial statement analysis (comparative statement analysis, common size analysis,
trend analysis, ratio analysis, cash analysis), applying financial analysis tools in assessing profitability,
liquidity and solvency, and risk , detailed analysis of the profit and loss account—return on equity—
return on assets— leverages—analysis of short term liquidity—operating cycle and working capital—
analysis of long-term solvency.

Unit-IV: Forecasting and Valuation Techniques-Forecasting and valuation techniques—forecasting the

future business activities, profitability, risk, growth, financial position and cash flows of the company

Suggested Readings:
1. Kelleher, J., Specifications of Equity Valuation for Analysts and Investors : A Unique Stock
Valuation tool for Financial Statement Analysis and Model-Building, TMH.
2. Gibson, Charles H., Study guide for Financial Reporting and Analysis: Using Financial
Accounting Information, Academic Internet Publishers. Penman, Financial Statement
Analysis and Security Valuation, TMH.
3. Petersen, Plenborg, Financial Statement Analysis: Valuation- Credit Analysis – Excutive
Compensation, Prentice Hall.
4. Wild, Halsey, Subramanyam, Financial Statement Analysis, TMH
5. Wahlen, Baginski, Bradshaw, Financial Reporting, Financial Statement Analysis and Valuation: A
Strategic Perspective,South Western Publishing.
6. Palepu, Krishna and Paul, Business Analysis and Valuation: Using Financial Statements, South
Western Publishing.
7. Foster G., Financial Statement Analysis, Prentice Hall.
8. Bernstein and Wild, Financial Statement Analysis : Theory Application and Interpretation, McGraw
Hill.
9. Peter, W., Financial Statement Analysis An International Perspective, - Business Press, Thomson
Learning
10. Myer, J.N., Financial Statement Analysis, Prentice Hall
 Compensation and Reward Management (CRM)
COURSE CODE E106

Unit I: Introduction to Compensation Management

Compensation meaning; Objectives of Compensation; The Types of Compensation; Compensation
system design issues; Compensation approaches, decision about compensation, compensation- base to
pay, individual Vs team rewards, Perceptions of pay Fairness, legal constraints on pay systems.

Unit II: Understanding Compensation Management

Internal and external equities in compensation system; Determining the worth of job; understanding inter
and intra-industry compensation differentials; Designing pay structure and administrating compensation
package; Understanding different components of compensation package like fringe benefits; Retirement
plans.

Unit III: Strategic Compensation planning

Determining compensation-the wage mix; Development of a Base Pay System: the compensation
structure- Wage and salary surveys- the wage curve pay grades and rate ranges- preparing salary matrix-
government regulation on compensation; Fixing pay- significant compensation issues.

Unit IV: Variable Pay and Incentives

Strategic reasons for Incentive plans, administering incentive plans; Individual incentive plans-Piecewor;,
Standard hour plan, Bonuses, Merit Pay, Group incentive plans- Team compensation- Gain sharing
incentive Plans, Enterprise incentive plans- Profit Sharing plans, Stock Options.

Unit V: Executive Compensation Management

Elements of Executive compensation and its management; Compensation policy for Corporate Directors,
Chief Executives, Senior Managers; Components of executive compensation package; Compensation of
professionals and knowledge workers, R&D staff; Sales compensation Policy.

Unit VI: Role of compensation in organisation

Economic and behavioral theories related to compensation; Strategic perspectives of compensation;
Compensation as a retention strategy compensation policy.

Suggested Readings:

1. Dipak Kumar Bhattacharya; Compensation Management; Oxford University Press India.

2. George. T. Milkovich, Jerry M. Newman, C. S. Venkataratnam; Compensation; McGraw Hill
Education.
3. Dewakr Goel; Performance Appraisal and Compensation Management; PHI.
4. Joseph J. Martocchio; Strategic Compensaiton - A Human Resource Management
Approach; Pearson India
 International Trade
Course Code: E107

Unit 1: Introduction to international Economics

Unit 2: Trade Theory: Comparative Advantage, Standard Theory of International Trade, Offer curves and
terms of trade, Factor endowment and Heckscher-Ohlin Theory, Economies of scale, Imperfect
competition and International trade

Unit 3: Trade Policy: Trade Restriction: Tariffs and Non Tariff, Free trade Vs Protection, Economic
Integration, Custom Union and Free trade areas, GATT, Uruguay Round, WTO Agreement on
Agriculture, TRPIS, TRIMS, GATS, ATC, SPS etc,

Unit 4: Balance of Payment and Exchange Rates and International Monetary System: Balance of
Payments, Exchange Rate Determination, Gold Standard, Bretton Wood System, IMF, European Union
and Euro, Optimum currency Area.

Unit 5: India’s Forex Scenario: BoP Crisis, LERMS, Convertibility.

Suggested Reading

1) Salvatore, D., International Economics, John Wiley and Son

2) Krugman, P., M. Obstfeld and M Melitz, International economics: Theory and Policy, Pearson.
 FINANCIAL ENGINEERING (FE)
Course Code E108

Unit-I: Scope of Financial Engineering - Scope of Financial Engineering Forward, Tools of Financial
Engineering.

Unit-II: Financial Engineering vs. Financial Analysis - Financial Engineering vs. Financial Analysis;
Nature and Types of Derivative Securities, Basic Characteristics of Derivatives Market.

Unit-III: Future, Option, Swap- Future, Option, Swap; Credit Default Swap. Related technical details,
Valuation & Strategies,

Unit IV: The Nature and Uses of Future Contracts – Mechanics of Buying and Selling, valuation of
Future Contracts – Financial Futures – Stock Index Futures – Foreign Currencies Futures – Options.

Unit V: Trading Strategies- Trading Strategies in Commodity Futures Markets; International Commodity,
Market; Regulatory Framework.

Suggested Readings:

1. Cuthberton and Keith, Financial Engineering: Derivatives and Risk Management Jossey Bass
2. Hull, Introduction to Futures and Options Markets, Prentice Hall of India.
3. Kolb, Practical Readings in Financial Derivatives, Blackwell Business.
4. Lyuu, Financial Engineering and Computation, Cambridge University Press.
5. Marshall and Bansal, Financial Engineering Prentice Hall of India..
 Web Analytics (WA)
Course Code E109

Unit I: Inside the search engine - Examples of intelligent web applications - Basic elements of intelligent
applications - Machine learning, data mining – Searching, Reading and indexing.

Unit II: Streams, Information and Language, - Statistics of Text - Analyzing Sentiment and
Intent – Load - Databases and their Evolution, Big data Technology and Trends

Unit III: An overview of clustering algorithms - Clustering issues in very large datasets – The need for
classification - Automatic categorization of emails and spam filtering -
Classification with very large datasets - Comparing multiple classifiers on the same data

Unit IV: Real time analysis - Visualization (big data)

Unit V: Usage of NoSQL in Webanalytics

Suggested Readings:

1. Avinash Kaushik - Web Analytics 2.0: The Art of Online Accountability and Science of
Customer Centricity - Sybex
2. Efraim Turban - Business Intelligence and Analytics: Systems for Decision Support - Pearson
3. Larose – Data Mining and Predictive Analytics - Wiley
4. Shashank Tiwari - Professional Nosql - John Wiley & Sons
5. V. K. Jain - Big Data and Hadoop - Khanna Publishers
6. Peter Kent - SEO For Dummies – Wiley
 Management Consulting
Course Code E110

Unit I: Introduction to the Profession: Definition, roles, purpose of profession, Uses of consultants –
public sector, private sector, and internal consulting, Introduce client projects. Development of the
Profession:History and development of the profession, Consulting roles and culture,Professionalism and
ethics, Concept of Big4.

Unit II: Consulting Process I – Entry and Contracting :Types of projects and project cycles,First client
meetings, Assignment strategy and plan, Proposal development ,Consulting contract ,Service Quality,
Assign client projects, Discuss Bonner case, Introduce Research Review, Introduce Client Proposal.

Unit III: Consulting Process II – Discovery and Dialogue: Diagnosis, Data gathering techniques, On-site
interaction.

Unit IV: Consulting Process III – Analysis and Decision to Act, Developing and gathering
alternatives,Presenting action proposals to the client , Work plans and project costing.

Unit V: Industry :View of management consulting world, synopsis of industry, types of firms, Key
industry challenges, Key success factors.

Unit VI: Consulting Process IV – Engagement and Implementation, Management of projects,

Presentations and communicating with clients, Implementing your recommendations, Ongoing client
contact and service, Team effectiveness.

Unit VII: Consulting Process V – Extension, Recycle, or Termination, Time for withdrawal, Final
reporting, Evaluation.
Change Management and Resistance: Leadership, Stakeholder engagement, Utilizing
resources,Developing support and Institutionalizing change.

Unit VIII: Creating Value for Yourself and the Firm: Firm growth strategies, sales skills, Managing a
firm, Professional development and staying current,Developing areas of unique expertise.

Unit IX: Client’s Perspective: Selection of consultants, Effective management of consultants, Evaluation
of performance, Use of consultants, Maintaining independence and objectivity. Legal and Ethical Issues:
Legal risks and management, Client privilege issues,Professional ethics.

Unit X: Final Consulting Project Presentation: Preparation of Details Project Report (DPR), Preparation
of RFP, Process of Tender and E-tender.

Suggestive Reading:
1. Czerniawska, Fiona. Consultant: good, consulting firm: bad. Consulting to Management.
2. Research Reports of Big4 Consulting Firm in the World.
3. Consulting: A Practitioner's Perspective: Mohan Kancharla (Author)
4. Management Consulting in India: Practice and Experiences for Business Excellence (Response
Books): U K Srivastava (Author)
5. The McKinsey Way: by Ethan Rasiel
6. Management Consulting: A Guide to the Profession: by Milan Kubr
 Modern Trends & Opportunities in Marketing Management
Course Code E111

Unit I:
Emerging Trends in Marketing,Reasons for Emerging Trends,Emerging Trends – An Indian
Perspective,Challenge for Marketers in the NewEconomy.

Unit II:
Customer Relationship Management, Regulatory Aspects of Marketing and Advertising Quantitative
Models in Marketing , Strategic Marketing Management.

Unit III:
Understanding Various Emerging Trendsa. Customer Experience Marketing,b. Data Driven Marketing,c.
Green Marketing, d. Social Marketing, e. Referral Marketing, f. Cause Related Marketing, g. Event Based
Marketing, h. Crowd sourcing , i. Bottom of the Pyramid Marketing, j. Collaborative Marketing, k.
Experiential Marketing, l. Engagement Marketing.

Unit IV:
Policy Decisions and Marketing Finance: Pricing of Joint Product and Application of Linear
Programming b. Pricing of New Products under ROI Concept c. Bayesian Decision Theory and Pricing d.
Government Price Control e. Dual Pricing f. Approaches of Government Bodies to Development "Fair
Price" g. Submitting Tenders h. Applications of DCF Technique. i. Export Marketing and Finance -
Financial Incentives, Export Costs and Export Pricing - Export Credit - Tax Concessions.

Unit V:
Soul selling agency to Direct selling to TradeChannels - Economics of directs rating bymanufacturer.
Impact of marketing strategies onorganization structure design and consequentfinancial implications.

Unit VI:
The Concept of Marketing Cost & Value -Measuring Marketing Value - "Value Added" bymarketing
effort Productivity Marketing and itssocial justification.

Suggestive Books:
1. Marketing in the Cyber Era: - Ali Ghorbani
2. Marketing Management – A Finance Emphasis, B.K. Chatterjee, Jaico Book.
3. Hoffman, K. D., & John, E. G. B. (2006). Marketing of services. Concepts strategies and cases.
New Delhi. Thomson-South Western. Lovelock, C., &Chatterjee, J. (2006).
4. Service marketing. people technology and strategy. Shanker, R. (2002). Services marketing. The
Indian perspective. New Delhi. Excel Books.
 Industrial Economics and Competitive Strategies
Course code E112
Unit 1: Introduction: SCPP- Industrial Organisation theory
Unit 2: Neoclassical Theory of the firm: Perfect Competition and Monopoly, Efficiency and
Welfare Properties of Perfect competition and Monopoly
Unit 3: Managerial and Behavioural Theories of the Firm:
Unit 4: Seller Concentration and Barriers to entry
Competitive Strategy
Unit 5 Firm Strategy: Pricing: Price Discrimination, cost plus, peak load, transfer pricing, price
dispersion.
Unit 6. Product differentiation
Unit 7. Advertising: Determinants of Advertising Expenditure, Advertising for profit
Maximsation, advertising for barriers to entry.
Unit 8. Research and Development: Investment in Research and Development, Diffusion,
Patents.
Unit 9. Horizontal mergers: Profit Motive and Non-profit Motives, Strategic Alliances.
Unit 10. Vertical Integration: Enhancement of Market power, cost savings, Vertical
disintegration,
Unit 11: Competition Policy in India

Suggested Reading
1) Bain, Industrial Organisation
2) Lipczynski, J., J.O.S. Wilson and J. Goddard, Industrial Organisation: Competition,
Strategy, Policy, Prentice Hall
 Travel and Tourism Management (TTM)
COURSE CODE E113

Unit I: Conceptual Framework of Tourism Management

Tourism - Definition, Meaning and Scope; Concept of Tourist, Visitor and Excursionist; Tourism
Resource; Tourism Product; Tourism Industry; Tourism System; Types and typologies of Tourism.

Unit II: Historical Aspect of Tourism

Early Travels; Age of Grand Tours; Emergence of Modern Tourism; Concept of Paid Holiday; Factors
affecting growth and development of National and Regional Tourism; Push and Pull Tourism.

Unit III: Infrastructure of Tourism

Types, Forms and Significance of Tourism Infrastructure; Forms and types of Accomodation; Transport
sectors; Tourism Support Infrastructure; State Support to Regional and National Tourism.

Unit IV: Tourism Resources in North Bengal

North Bengal - Physical Background, Climate, Natural Vegetation, Transport and Communication;
National Parks, Wildlife Santuaries, Bird Santuaries, Tiger Reserves, Hill Stations of North Bengal;
Homestays and its Prospects; Historical Sites of North Bengal; Religious Festivals of North Bengal and
its importance in Tourism.

Unit V: Planning for Tourism

Planning approaches for different forms of tourism - Historical tourism, Eco Tourism, Religious tourism,
Nature Tourism, Medical Tourism; Impact of Unplanned Tourism; National Action Plan for Tourism.

Unit VI: Tourism Marketing

Concept of Tourism as a Product; Branding of Tourism Product; Pricing; Tourism Promotion - Nature
and Types; Distribution - Role of Travel Agency and Tour Operator; Intermediaries of Tourism Industry.

Suggested Readings:

1. R. D. Agarwal; Organization and Management; Tata McGraw Hill Publishing.

2. A. K. Bhatia; Tourism Development: Principles and Practices; Starling Publishers.
3. S. Mukhopadhyay; Tourism Economics; ANE Books.
4. Manjula Chaudhary; Tourism Marketing; Oxford University Press.
 Stress Management
Course Code E114

Unit I:
Introduction to Stress, Describe different types of stressors,Identify the psycho-physiological indicators of
excessive stress, Analyse the models of stress, Describe the mind-body connection, Understand the
different thought streams which contribute to either a stressful or vital life, Identify the contributing
factors to the stress response, Compare the differences between stress, anxiety, and arousal.

Unit II:
Describe the many types of coping responses to stress,Describe the many somatic, behavioral, and
cognitive stress management techniques, Explain the importance of exercise in combating the effects of
stress, Actively engage in physiological, behavioral, and cognitive interventions.

Unit III:
Apply theoretical concepts to one’s own experience to understand stress and its impact onhealth and our
lives (experiential learning), Participate in interactive and dynamic classroom activities (active learning),
Accept perspectives and experiences of all students in the class (divergent thinking),Foster an
environment of self-directed learning (individual responsibility and self-challenge).

Unit IV:
Behaviormodification,TimeManagement,Mindfulness, Relaxation Techniques: Power Nap, Relaxing
breathing, Meditation, Yoga, Mental imagery, Music therapy, Massage therapy, Progressive muscle
relaxation, Autogenic training

Suggestive Books:

1. Principles of - Stress Management: The only introduction you'll ever need: by Vera Peiffer
2. Organizational Stress Management: A Strategic Approach: Ashley Weinberg (Author), Dr
Valerie J Sutherland (Author), Professor Cary L. Cooper (Author)
3. Handle stress: Learn how to manage your stress and take charge of yourself: by Kate Keenan
4. The Big Book of Stress Relief Games: by Robert Epstein (Author)
 DECISION SUPPORT SYSTEM (DSS)
Course Code E115

UNIT-I: Requirement for Decision Support for Decision Making and other Executive Work, Human
Decision Making Heuristics and Bounded Rationality, Types of Decision Support Systems.

UNIT-II: From Human Decision making to DSS, DSS Architecture, Decision Modeling and Analysis,
Decision Support Developments, Executive Information Systems, Data Warehousing, Access, Analysis,
Mining and Visualization.

UNIT-III: Goals of Group Decision Support Systems, Group versus Individual Activities, Types of
Group DSS, Negotiation Support Systems.

UNIT-IV: Knowledge-based Decision Support Systems, Knowledge Acquisition and Validation,

Knowledge Representation, Inference Techniques.

UNIT-V: Introduction to various decision support algorithms: J48, SVM, Neural Networks, etc.

Suggested Readings:
1. Bratco, Ivan. Prolog: Programming for Artificial Intelligence, Addison-Wesley, California.
2. Davis, Michael W. Decision Support. Englewood Cliffs, New Jersey, Prentice Hall Inc.
3. Jayashankar, R. Decision Support Systems. Tata McGraw Hill, New Delhi.
4. Patterson, Dan W. Introduction to Artificial Intelligence and Expert Systems. Englewood Cliffs,
New Jersey, Prentice Hall Inc.
5. Rolph, Paul. How to Choose and Use an Executive Information System. Viva Books, New Delhi.
6. Sprague, Ralph H. Decision Support for Management. Englewood Cliffs, New Jersey, Prentice
Hall Inc.
7. Turban, E. Decision Support and Expert Systems. Macmillan, New York.