CHAPTER II

“MARKET ASPECT”
INTRODUCTION
The entrepreneurs created this business plan that is intended to serve our
customers and make them feel comforted and contented with our surving. In this light,
you will see the request investigation of Churrolecious and the quantity of respondent
who addressed the overview. The objective market of the business is additionally to
demonstrate this angle. The examination of contenders is finished by looking at the
distinction in this part. The SWOT analysis of the business can likewise be found in this
chapter. In conclusion, you will see a great deal of diagrams or graph that fills in as the
translation of information accumulated in the survey.

DEMAND ANALYSIS
In this modern world, citizens are mostly looking for something adventurous, new,
different, and pleasing things. They are more indulge with social media following the
trend and try things they see on it. Food also dominates on it and gone all over
newsfeed, website, YouTube, Instagram, and advertisements. As Filipino’s really love
eating and adopting the international cuisine. Churros is an example of international
food that can catch the attention of citizens, because of its looks, flavor, and its
uniqueness.

Right planning and execution done with cooperation; entrepreneurs can gather data
needed for data analysis through the form of survey. All 300 respondents who
participate on survey answer and respond on the given questions firmly, nearby the
location of the business in Poblacion, Baliwag, Bulacan.
MARKET CONDITION

Target Market
Churrolecious offers food that is easy to eat, affordable, properly packed, satisfying
and energy boosting product. This means appealing to both men and women who need
energy for study or work and like to grab something on-the-go food. We also aim to
appeal to children with the age of 10 and below who usually craves for sweets more.

COMPETITOR ANALYSIS

Direct Competitor
Competitor’s Name Products Working Hours

Marti’s Churros -Churros 9:00am-5:00pm

El Señor Churro -Churros 9:00am-5:00pm

Los Churreros-PH -Churros 9:00amp-5:pm

Indirect Competitor
Competitor’s Name Products Working Hours
Jollibee -Hot Chocolate 24 Hours
-Black Coffee
Starbucks -Hot Chocolate 9:30 pm-10:30pm
-Iced tea
-Mocha Frappe
McDonald’s -Hot Chocolate 12:00am-11:30pm
-Iced tea
KFC -Iced tea 8:00am-8:00pm
S. W. O. T. ANALYSIS

STRENGTH
1. The store is offering a coupon.
2. Churrolecious provides delivery option for a better service for our customers.
3. It offers different flavors of churros that will catch the taste buds of any customer.

WEAKNESS
1. Limited products for a starting business.
2. Unpopular Business Name.
3. As a starting business, customers have different kinds of feedbacks.

OPPORTUNITY
1. Business expansion, such as having another branch of Churrolecious in some
places or let other do a franchise of our business.
2. We can offer new flavor of churros and also drinks that can be perfectly combine
to churros.
3. Online selling of Churrolecious.

THREAT
1. Competition between direct and indirect competitors.
2. Increasing prices of different supplies for the product.
3. Low or medium salary pay for employees.

INTERPRETATION OF SURVEY RESULT

 Status
2%
16%

82%

Students Employee No answer

Table

Answer Frequency Percentage

Students 245 81.7%
Employee 49 16.3%
No Answer 6 2%
TOTAL 300 100%

The survey questionnaire was given to 300 respondents which are students and
employees. The 81.7% of respondents or 245 individuals are students, and the 16.3%
or 49 respondents are employees while there are 2% or 6 individual who have no
answer. This shows that most respondents for Churrolecious are students.
Graph 1

Have you ever tried churros?

1%

45%

54%

Yes No Undecided

Table 1

Answer Frequency Percentage

Yes 134 44.7%
No 163 54.3%
Undecided 3 1%
TOTAL 300 100%

This represents the respondents for the first question. There are 134 individual or
44.7% who answered yes, which means they have already tried to eat churros and the
54.3% or 163 respondents answered they have not tried churros while there are 3
person who didn't answer. This shows that most of the respondents have not tried
churros

Graph 2
 If no, are you willing to try it?
3%

97%

Yes No

Table 2

Answer Frequency Percentage

Yes 158 97%

No 5 3%

TOTAL 163 100%

This represents the percentage of respondents who answered no. 2 question under
"If no" questions. Out of 300 individuals, there are 158 or 97% who answered yes and 5
or 3% for those who answered no. This means that more than half of the respondents
want to try churros.

Graph 3
 What flavor of churros do you prefer?
4% 2%0.3%
0.7%
13%

80%

Chocolate Plain Ube Mango Watermelon Undecided

Table 3

Answer Frequency Percentage

Chocolate 235 79.7%

Plain 38 12.9%

Ube 12 4.1%

Mango 7 2.4%

Watermelon 1 0.3%

Undecided 2 0.7%

TOTAL 295 100%

On this table, it is shown that majority of the respondents prefer chocolate as a

flavor of our product gaining 79.7% which is equivalent to 23 out of 295 respondents.
While plain got 38 0r 12.9%, ube got 12 or 4.1%, mango got7 or 2.4%, watermelon 1 or
0.3%, and undecided got 2 or 0.7%. This means that our product has higher chance of
being sold if the flavor is chocolate than other flavors.
 Graph 4

What drink do you prefer to partner with

churros?
1%
19%

43%

22%

16%

Hot Chocolate Black Coffee Iced Tea Mocha Frappe Undecided

Table 4

Answer Frequency Percentage

 Hot Chocolate 126 42.7%

Black Coffee 46 15.6%

Iced Tea 65 22.1%

Mocha Frappe 55 18.6%

Undecided 3 1%

TOTAL 295 100%

This represents the percentage of respondents who answered the no. 4 question.
The 42.7 % or 126 individuals chose hot chocolate to partner with churros, the 15.6% or
46 individuals chose black coffee partner with churros, the 22.1% or 65 individuals
chose iced tea to partner with churros, the 18.6% or 55 individuals chose mocha frappe
partner with churros, and the 1% or 3 individuals are undecided what drink is the best
partner for churros.

Graph 5

How often do you eat churros?

4%
6%

9%

81%

1-3 a week 4-6 a week I eat outdoors a day Undecided

Table 5

Answer Frequency Percentage

1-3 times a week 240 81.4%

4-6 times a week 26 8.8%

I eat outdoors everyday 17 5.7%

Undecided 12 4.1%

TOTAL 295 100%

This represents the percentage of the respondents who answered the number 5
question. Out of 295 individuals who answered “how often do you eat churros?”, 240
individuals or 81.4% says 1-3 times a week, 26 individuals or 8.8% says 4-6 times a
week, 17 individuals or 5.7% says they eat outdoors every day and 12 individuals or
4.1% are still undecided. This concludes that majority of people go outside and eat
churros 1-3 times a week.

Graph 6

Who are you usually with, when eating

outdoors?
9% 2%

29%
10%

50%

Family Friends Boyfriend/Girlfriend

Alone Undecide
Table 6

Answer Frequency Percentage

Family 85 28.8%

Friends 148 50.2%

Boyfriend/Girlfriend 30 10.2%

Alone 27 9.2%

Undecided 5 1.7%

TOTAL 295 100%

This represents the percentage of the respondents who answered the no. 6
question. Out of 295 individuals who answered who they usually with when eating
outdoors, 85 individuals or 28.8% chose their family. There are 148 individuals or 50.2%
chose their friends. While 30 individuals or 10.2% chose their boyfriend/ girlfriend. And
27 individuals or 9.2% chose alone. The remaining 1.7% or 5 individuals chose to be
undecided. This means that most of the respondents eat outdoors with their friends.

Graph 7

Table 7

How much money are you willing to spend

for churros?
2%
22%

41%

9%

26%

50 pesos bleow 51-70 pesos 71-90 pesos 91-100 pesos Undecided

 Answer Frequency Percentage
50 pesos below 122 41.4%

51-70 pesos 76 25.8%

71-90 pesos 28 9.5%

91-100 pesos 64 21.7%

Undecided 5 1.7%

TOTAL 295 100%

This table represents the answers we gathered from our 295 respondents who
answered our no. 7 question "how much money are they willing to spend for churros?".
Out of 295, 122 respondents answered for 50 pesos and below which is equivalent to
41.4%, 76 respondents or 25.8% answered for 51-70pesos, 28 respondents or 9.5%
answered for 71-90pesos, 64 or 21.7% of the respondents answered for 91-100pesos,
while 5 or 1.7% of them are undecided. This means that most of our respondents chose
to spend less for churros and gave us an idea that we have higher chance of selling if
our product costs 50 pesos and below.

Graph 8

At what time do you prefer eating churros?

1% 5%
3%
1%

90%

Breakfast Lunch Snack Dinner Undecided

Table 8

Answer Frequency Percentage

Breakfast 15 5.1%

Lunch 8 2.7%

Snack 266 90.2%

Dinner 2 0.7%

Undecided 4 1.4%

TOTAL 295 100%

This represents the percentage of respondents who answered this question out of
295 individuals. There are 266 or 90.2% who answered snack, 15 or 5.1% who
answered breakfast, 8 or 2.7% who answered Lunch, 2 or 0.7 who answered Dinner
and the remaining 4 or 1.4% who answered undecided. This means they are much
preferred to eat the churros at snack time.

Graph 9

Would you like a combined churros and ice

cream?
1%
18%

81%

Yes No Undecided
Table 9

Answer Frequency Percentage

Yes 239 81%

No 52 17.6%

Undecided 4 1.4%

TOTAL 295 100%

This represents the percentage of respondents who answered the no.9 question.
Out of 295 individuals there are 239 or 81% who answered yes, that they would like to
partner ice cream with churros, and there are 52 or 17.6% individuals who answered no,
they don’t like to combined churros with ice cream while there are 4 respondents or
1.4% who's undecided. This means that most of the respondents would like to partner
ice cream with churros.

Graph 10
 Would you like a delivery option?
1%
19%

80%

Yes No Undecided

Table 10

Answer Frequency Percentage

Yes 235 79.7%

No 57 19.3%

Undecided 3 1%

TOTAL 295 100%

According to the conducted survey the graph shows that there are 295 respondents
who answered the question “would you like a delivery option?” and the 3 or 1% others
skip this question. Out of 295 respondents 79.7% or 235 individuals wants a delivery
option while 19.3% said no.