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CRM Software Options Analysis Report

This document analyzes options to improve the logging of commercial leads, which is currently done manually in Excel. Three options are considered: doing nothing, adding a macro to Excel, or buying a CRM software. Buying a CRM software is recommended as it addresses the current problems, offers enhanced tracking and reporting capabilities, and saves time despite costs of $30K-$100K and risks of implementation. While requiring the most resources and time of the three options, the benefits of improved productivity and control justify selecting a CRM software solution within the constraints of budget and timeframe.

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Nagul Meera
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21 views2 pages

CRM Software Options Analysis Report

This document analyzes options to improve the logging of commercial leads, which is currently done manually in Excel. Three options are considered: doing nothing, adding a macro to Excel, or buying a CRM software. Buying a CRM software is recommended as it addresses the current problems, offers enhanced tracking and reporting capabilities, and saves time despite costs of $30K-$100K and risks of implementation. While requiring the most resources and time of the three options, the benefits of improved productivity and control justify selecting a CRM software solution within the constraints of budget and timeframe.

Uploaded by

Nagul Meera
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Options Analysis Paper Project ABC

OPTIONS ANALYSIS PAPER

Version Date Created Author Reason for Change


0.1 14/01/2018 Swapnil Wale NA

Problem Statement

Currently, the logging of commercial leads is done manually in an Excel spreadsheet. This is difficult and time-
consuming to maintain and to track leading to delayed responses and missed opportunities .

Constraints

Two constraints impact the selection of a solution, namely:

 Timescale: the solution needs to be implemented until the end of the current fiscal year
 Budget: the solution cannot cost over $100K

Options Identification & Analysis

The following options have been identified:

Options /
1. Do Nothing 2. Add Macro to Excel 3. Buy a CRM software
Criteria
Implementation
0 1.5K 30K - 100K
Costs ($)
1K/month (based on
Maintenance
number of hours per 0 2K/year
Costs ($) month spent on tracking)
Cost saving of 1K/month
Cost saving of 1K/month (based on
Financial (based on number of hours
0 number of hours per month spent on
Benefits ($) per month spent on
tracking)
tracking)
10h/month saved
Non-Financial 10h/month saved Quicker response to clients
None identified
Benefits Quicker response to clients Tracking, reporting, and statistics
capability
Required 1 internal resource + 1 5 internal resources (requirements
None identified
Resources (FTE) Macro specialist contractor gathering + testing) + 1 vendor
Estimated
Not applicable 1 week 1 – 3 months
Duration
Incremental improvement Risk of incomplete requirements; risk of
Risks Involved Missed opportunities but risk of frustration by the poor change management and adoption
team of the tool

Recommended Option

Page 1 of 2
Options Analysis Paper Project ABC

Based on the analysis above, the recommendation of this paper is option 3. Buy a CRM Software, which not only
totally addresses the existing problem but also offer enhanced capabilities which will enable greater productivity
and control from the Commercial team, leading to a higher lead conversion rate. While the costs, resources and
risks implications are significant when compared with other options, so are the benefits which justify our
recommendation and are still within the range of known constraints.

Page 2 of 2

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