A STUDY ON
“NETWORK MARKETING “
A
Project Report submitted in Partial Fulfilment of the requirement for
SUMMER INTERNSHIP PROGRAM
IN
MASTER OF BUSINESS ADMINISTRATION
Submitted
By
VADDI GIRISHA
(REGD. NO. 22A15E0060)
Under the esteemed Guidance
of
Sri V. GOPALAKRISHNA MBA (Ph.D.)
Department of MBA
Aditya Institute of Technology and Management,
Tekkali, (A.P.)
(AUTONOMOUS)
(Approved By AICTE, Permanently Affiliated To JNTU, GV, Vizianagaram and
Accredited By NBA & NAAC Recognized by UGC 2, (f) 12(b))
TEKKALI-532201
2022-2024
DECLARATION
I do here by declare that this Summer Internship Project report entitled titled
A STUDY ON “NETWORK MARKETING “ is being submitted by me in
Master of Business Administration,” Aditya Institute of Technology and
Management, Tekkali (Autonomous), Affiliated to JNTU GV., Vizianagaram is an
original work and had not been submitted previously in any part or full.
Place:-TekkaliVADDI GIRISHA
Date:- (Regd No :-22A15E0060)
`
CERTIFICATE
This is to certify that the project entitled titledA STUDY ON ‘’NETWORK
MARKETING ‘’is a record of bonafide work done by VADDI GIRISHA bearing
Regd.No22A15E0060 in partial fulfilment of the requirement for the summer
internship program in Aditya Institute of Technology and Management, Tekkali
(Autonomous), Affiliated to JNTU GV, Vizianagaram, was carried out by her under my
guidance and supervision. Certified that this project report “NETWORK MARKETING’’
Is the BonafIde work of “VADDI GIRISHA” who carried out the project work under my
supervision .
Guide
Sri V. GOPALAKRISHNA
(Asst,Prof )
ACKNOWLEDGEMENT
I express my profound regards to my Summer InternshipProject Guide shri V Gopala
Krishna . Asst. Professor, Department of MBA, without whose guidance and encouragement
this project would not have been completed. He has given constant inspiration throughout the
project.
I owe my thanks to SRI V. Gopal Krishnawho gave me opportunity to do project work
and also provided valuable information and guided for this project work.
I am thankful [Link], HOD,Department of MBA, for his support in MBA
program. I owe my gratitude and appreciation to entire faculty of MBA Department for their
constant support and encouragement.
Finally, I would like to thank my parents, family members and my friends for their
continuous support and help for completion of the project work.
VADDI GIRISHA
(RegdNo :- 22A51E0060)
CONTENT
1. INTRODUCTION
2. OBJECTIVES OF NETWORK MARKETING
3. BUSINESS PLAN
4. INDUSTRY ANALYSIS
5. INDUSTRY TREND ANALYSIS
6. ENVIRONMETAL ANALYSIS
7. COMPETITOR ANALYTSIS
8. ALTERNATIVE PRODUCT/SERVUCE ANALYSIS
9. FINANCIAL PERFORMANCE ANALYSIS
[Link] ANALYSIS
[Link] DEMAND ANALYSIS
[Link] ANALYSIS
[Link] POLCIY
[Link] LEADING COMPANIES IN THE IDUCTRIES/ THEIR
STRATAGIES
[Link] SIZE
[Link]