HUTECH INSTITUTE OF INTERNATIONAL EDUCATION
E-Commerce
BBED 4103
NAME: To Le Nha Lam
CLASS: 20BOBA01
STUDENT ID: 201401052
EMAIL: nhalam.4321@[Link]
Ho Chi Minh City,
2023
Table of Contents
1. Introduction:.............................................................................................................................3
2. What is digital marketing?.......................................................................................................3
2.1. The birth of digital marketing:..........................................................................................3
2.2. Digital marketing definition:.............................................................................................3
2.3. Types of digital marketing:...............................................................................................4
2.4. Advantages:.......................................................................................................................5
2.5. The role of digital marketing with businesses:.................................................................5
3. The implementation of digital marketing of Viettel group:....................................................6
4. Digital marketing proposals for Viettel corporation:...............................................................7
4.1. Marketing strategy should focus on the current needs of customers:...............................8
4.2. Focus on various marketing channels:..............................................................................8
4.3. Content marketing strategy:..............................................................................................8
4.4. Make it easier for customers to reach your business:.......................................................9
5. Conclusion:...............................................................................................................................9
References......................................................................................................................................11
1. Introduction:
On June 1, 1989, Viettel Company was formally created. Originally known as SIGELCO
Electronics and Information Equipment Corporation, it changed its name to Military
Telecommunications Company under the Information Service in February 2003. The business
changed its name to Military Industry and Telecommunications Group of Vietnam on January 5,
2018. This is the telecommunications company in the country with the most clients. With a
market size of 270 million people, Viettel is a telecommunications service provider with
operations in 13 countries ranging from Asia, America, and Africa. Military Industry -
Telecommunications Group (Viettel), a defense-related business with 100% state funding,
operates in the telecom sector. The company is in charge of assuming the Military
Telecommunications Corporation's legal rights, liabilities, and interests. The firm, which is a
military corporation controlled by the Ministry of Defense, operates in the post-
telecommunications and information technology sectors. The mobile network Viettel mobile and
Viettel Telecom are two of Viettel Military Telecommunications Group's standout products.
From 2000 to 2021, the company created more than 1.78 trillion VND in sales, 334 trillion dong
in profit, and 134 trillion dong in equity. In which the organization has spent 3,500 billion VND
putting social activities into effect. According to subscriber count, the firm was among the top 15
global telecommunications businesses in 2019. It is also an honor to rank among the Top 40
most profitable telecoms firms in the world. According to Brand Finance, Viettel is one of the
Top 500 most valuable brands in the world with a brand worth of $4.3 billion (Thanh Hang,
2021). It is clear that Viettel Group has an amazing company strategy and a highly effective
customer marketing plan, specifically a strategic marketing strategy, to be able to attain such a
high level of income and popularity with consumers digital advertising.
2. What is digital marketing?
2.1. The birth of digital marketing:
Customers' preferences for the virtual market online over the physical market have altered with
the emergence of the internet because they believe it to be more practical, efficient, and quick.
Additionally, it's simple to discover information thanks to search engines, social media, etc.
Customers who use the Internet have therefore unintentionally become a new client category.
2.2. Digital marketing definition:
Digital marketing is one of the marketing channels that no organization or corporation can ignore
in the current business environment. The usage of this sort of advertising will be one of the
benefits and tools to help firms and businesses get closer with possible markets and potential
consumers since the purchase of goods, products, and services nowadays all utilize the internet.
The process of encouraging companies to engage with potential consumers via the internet and
other digital communication channels is known as digital marketing, commonly referred to as
online marketing. This comprises text and multimedia messaging as well as email, social media,
and web-based advertising as a marketing channel. In essence, a marketing effort is considered to
be digital marketing if it uses digital media.
In reality, marketing initiatives that appear on a computer, phone, tablet, or other device are
typically referred to as "digital marketing." It can appear in a variety of ways, such as social
media postings, paid social advertising, display advertising, online video, and search engine
marketing. Digital marketing is frequently contrasted with "conventional marketing" methods
including direct mail, billboard advertising, and magazine advertising.
2.3. Types of digital marketing:
Digital marketing formats are becoming more varied and well-liked. They each have unique
qualities and functions that help firms sell themselves extremely effectively. Different forms of
digital marketing are currently widely used, including:
The main goal of search engine optimization (SEO) is to raise a company's position in Google's
search results. Additionally, this application has the ability to increase website traffic. In order to
optimize for search engines, the SEO marketing department must carry out a number of duties,
including: finding words and phrases (keywords) that people frequently use to search for
information online Include phrases and terms in your postings' full texts.
Businesses will have to pay per click for this type of online advertising, or PPC (PPC - Pay per
click). Businesses will have to pay a fee when setting up adverts on the platform if a user clicks
on that ad. PPC is essentially a momentary digital marketing strategy. This implies that the
advertising will end if the business stops paying. PPC may assist firms in boosting internet
search traffic, much like SEO can. At the top of search results pages, there may be online
advertisements. Examples include advertisements in mobile apps, before YouTube videos, and
web browser.
Social media marketing: In the digital age, social media is a vital tool for communication. Social
networks are mostly used by users as a means of information sharing and communication.
Marketers must use the most precise and effective tactics when advertising on social networks.
In actuality, using this marketing strategy involves more than just posting on social media and
answering comments. The marketing plan must be coordinated regularly in order to be
successful. Today, you may automate and schedule social media postings using a variety of
online tools. As a result, viewers will see your material rapidly.
Affiliate marketing: With affiliate marketing, users can profit while supporting a brand's
transactional activity. This is seen as a "revenue sharing - win-win" strategy. When someone
uses the link you shared and purchases the good or service, you will be compensated. If you're a
seller, you'll pay the promoter for each sale they facilitate on your behalf.
2.4. Advantages:
The first benefit of digital marketing for organizations is cost-effective cost optimization. When
compared to traditional enterprises, the cost of digital marketing services is far lower because
there are no renting or maintenance costs. The largest benefit of digital marketing is how simple
it is to reach the prospective consumer market for goods and services. Customers can easily get
information about businesses as well as the image and costs of both raw materials and finished
goods. Digital marketing is a type of advertising that may reach clients at any time and from any
location. Additionally, there are purchasing habits, preferences, and distinctive behaviors of
many clients in the market today, assisting businesses in readily shaping their demands according
to gender, age, occupation, and geographical address. Geographical distance is no longer an
obstacle thanks to digital marketing because your products or services can reach clients
everywhere.
However, digital marketing is a low-cost method of promoting corporate brands. It is also a
market where small, medium, and large companies may compete. Instead of using conventional
methods like digital media, which are expensive and challenging to reach a big number of
customers, consumers would be able to simply access fast and learn about the company using
this method.
2.5. The role of digital marketing with businesses:
It is crucial for couples to maintain their connection in today's culture. The ability to connect
with one another through applications, social networks, or email is also made possible by a
variety of little technological devices that are available today. This not only enables the event
planners to maintain effective communication with the attendees, but it also demonstrates the
value of digital marketing in today's society, particularly with regard to promotional initiatives
and cross-industry collaboration.
Digital marketing excels at immediately establishing connections with people. The capacity to
disseminate material on social media is utilized to surprise individuals as well as to draw in new
audiences. For instance, you may search and view the most recent news happening nearby even
if you are seated at an event. Additionally, additional information is swiftly shared via live video
channels for everyone to observe. Additionally, the contents are deftly communicated through
films so that viewers are not bored but rather get more intrigued by the item the company is
attempting to market. Controlling participant numbers is one of the benefits of digital marketing
for firms. When a client receives an invitation from an event, the support tool will remind them
often, impressing them and helping them remember the date of attendance. On the other hand,
digital media helps the event's organizers handle more precise and complete information while
also making it simpler for customers to register to attend. The execution of inspection processes
is also sped up, and the registration form assists the business in identifying which group of
prospective clients.
Any form of marketing may make your company successful. However, because digital media are
so widely available, digital marketing is becoming more and more significant. In reality, just in
April 2022, there were 5 billion internet users worldwide. There are various methods to employ
digital marketing strategies to communicate with your target audience, from social media to text
messaging. Digital marketing is also a low-cost marketing strategy for small enterprises because
of its low upfront expenditures.
3. The implementation of digital marketing of Viettel group:
When the needs of distance, blockage, and contact limitation made companies and customers
increasingly interested in online buying during the Covid-19 epidemic. The initial steps toward
transforming the business of products through digital marketing have been made by Viettel
Telecom's products and services, which are part of the Viettel Group. Customers will find it
easier to simply access services throughout the epidemic period thanks to the conversion of sales
figures.
In particular, Viettel Telecom has introduced a tab labeled "Corporate Services" to the company's
website and simultaneously enabled two services: digital signature and e-invoice. Customers of
Viettel may now update promotional information, package features, service experiences, and
register for new or renewed services online directly through the company's website. Viettel will
then allow its workers to deliver the service on-site. As part of its commitment to helping all
clients and assisting businesses in navigating the Covid-19 storm, Viettel offers a 15% discount
to those employing the service combination of an electronic invoice and a digital signature. From
September 18 to November 18, 2021, Viettel offers an additional 20% of the total number of
invoices in the package, and customers can also use 6 months of the Signature service number
used to sign e-invoices in accordance with the new roaming policy. This offer is specifically for
the e-invoice service. Businesses that register for new or renew existing online services benefit
from free delivery and home assistance as well as reduced exposure risks, reduced travel time,
and safety when making payments online. In order to improve the customer experience with the
network operator, Viettel Group will keep adding social insurance services and QR code service
groups to the Website. Additionally, the organization wants to create the largest infrastructure
network possible in each region where Viettel is located. Assure 80–95 percent of the population
is covered. As a result, Viettel network is still well-known even in the most rural locations. This
is the sole cellphone carrier available in their minds. This is the success that Viettel has achieved
after many years of efforts.
Viettel must consistently enhance service quality since customers' demands for variety and high-
quality services are growing. However, Viettel must reduce its pricing to compete for market
share, particularly when first entering a new nation. Viettel is presently up against fierce
competition from domestic and international businesses operating in the same sector, like
Vinaphone, Mobifone, etc.
4. Digital marketing proposals for Viettel corporation:
The Military Industry-Telecommunications Group of Viettel has had very successful business
strategies, as evidenced by the group's annual profit. These accomplishments have made Viettel a
well-known brand in the technology-telecommunications sector, holding a significant market
share both domestically and internationally. The group must be enhanced in order to continue
developing in order to fulfill client wants and boost competitiveness because it faces challenges
and strong competition.
4.1. Marketing strategy should focus on the current needs of customers:
Viettel must make its clients into its partners and concentrate on resolving their concerns if it is
to have a successful marketing plan. Most companies are customer-focused and always work to
enhance the customer experience. Because of this, it's critical to put consumers at the center of
all decisions. They must base every choice on the visitor's search intent in order to do this. The
Viettel Group can provide articles, tests, or movies to actively discover how clients resolve their
issues. The success of digital marketing initiatives will be influenced by the ability to engage and
emotionally connect with consumers.
4.2. Focus on various marketing channels:
As the world becomes more and more digital and people spend more and more time online, it is
advantageous for businesses to try to use a variety of marketing platforms. Some marketing
efforts will be successful on Facebook, while others will be successful on Instagram, or
occasionally, email marketing will be the best channel for Viettel's plan. You shouldn't miss any
opportunities since connecting and interacting with potential clients is the main goal of
marketing. The best plan is when a company recognizes which channels are working well and
increases investment in those channels to maximize return. Additionally, Viettel can interact with
more clients and build its brand by merging all mediums.
On the other hand, in order for organizations to effectively utilize digital communication
channels, they must comprehend them and set them up in accordance with the required degree of
work. Although maintaining and managing several digital media platforms could seem
burdensome, doing it successfully is the secret to effective digital marketing.
4.3. Content marketing strategy:
One of the key elements that persuades customers and fosters their long-term brand loyalty is
content. To draw in the intended audience, the material can be delivered in a variety of ways,
including essays, photographs, and videos. Businesses may interact with customers more
successfully with the support of an effective target marketing strategy. Viettel, for instance, can
give information to clients in an infographic with appealing visuals, colors, and information that
is easier to read and remember, as opposed to just giving them basic written content.
Nowadays, most consumers don't like to wait through lengthy, complicated marketing
campaigns. This makes it incredibly simple to lose clients to brand ennui. Viettel Group should
thus concentrate on creating concise marketing material that is simple to recall and can draw
customers the first time they see them. Digital marketing can only be successful and expand
client reach in this way.
4.4. Make it easier for customers to reach your business:
Customers should be able to effortlessly engage with, comprehend, and purchase your items or
services via your website. If there is uncertainty during the purchasing process, the experience
will be poor and the number of customers will decline. Make sure the link leads to the company's
website if the company posts advertisements on social media. For customers to purchase a
company's goods, clear instructions and detailed methods must be provided.
Users should be kept informed at every stage so that they may get in touch with you easily.
Additionally, be sure to utilize your brand name as a keyword to help people discover you as fast
as possible. Also, be sure to collect user feedback to help you improve your performance in the
future.
5. Conclusion:
Government Information Service regulates Viettel Military Technology and Telecommunications
Group as a company. Viettel is a supplier of telecommunications services with operations in 13
countries and the greatest number of subscribers in the country. It is a 100% state-owned
company. The mobile network Viettel mobile and Viettel Telecom are two of Viettel Military
Telecommunications Group's standout products. One of the top local and international mobile
network service providers, Telecommunications Group has enormous revenue and extremely
effective digital marketing tactics. Since the creation of the internet, digital marketing has
emerged as a marketing technique that alters consumer patterns. Digital marketing, usually
referred to as online marketing, is the process of using the internet and other digital media to
promote companies to interact with potential consumers. This kind now plays a significant role
and offers several benefits that help businesses succeed. In order to promote its brands and
products, Viettel Group has adopted a digital marketing strategy by observing and adopting
social trends. Viettel seized the chance and introduced subscribers to user-friendly web services
at reduced costs. Viettel has to continue improving its marketing strategy in order to compete
with domestic and overseas rivals, expand its reach, and better connect with customers. This is in
addition to the accomplishments it has had with digital marketing.
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