REPORT ON INTENSHIP

AND
TRAINING
SG CORPORATES
PUTTUR
 Overview of organization
 Vision and mission of the organization
 Organization structure
 Roles and Responsibilities of personnel in the
organization
 Products and market performance
From,
Arpith.k
Ashwith.N
Hemanth.M
Pratheek.A.G
Prajwal.N
Nishanth.M
Harshavardhan
Vishwas.P.N
Prakash Patel
 # Overview of organization

“OUR HISTORY”
In 1987, Mr. Sathya Shankar started his
journey of being a businessman by establishing an automobile
spare parts shop in Puttur in December 1987. He sensed
business feasibility and expanded his business horizons by
moving into auto finances by setting up Praveen Capital in
1994.
He tried his hand in the manufacturing industry with the
launch of a packaged drinking water brand - Bindu Mineral
Water that led to the establishment of SG Corporates. This
opened his avenues in the vertical. Today, it is home to many
beverage brands. In 2002, its flagship brand - Bindu Fizz
Jeera Masala - drink was launched.

It didn’t stop there. He tried his tryst with organic farming to

fruit processing to packaged food products through Megha
Fruit Processing Pvt Ltd. In all this, SG group is united by the
single cause to provide the taste of happiness to the
customers.

“OUR PRESENT”
 SG Corporates has become one of the home
grown brands. Our flagship product became the most selling
product of SG Corporate, both nationally and internationally.
Today, SG is one of the most famous food and beverage
companies in India. Being masters in Indian ethnic flavor, SG
Corporate has expanded its products to healthy, fruit based
milkshakes, fruit juices, soda, and snacks among many other
products in the category. Our two manufacturing units are in
Puttur and Hyderabad. A factory set up in Bangalore is
planned. The manufacturing units are equipped with latest
technology and machineries and are workplace to thousands
of employees. SG Corporates has a full-fledged sales team
who also played a huge role in the growth of the organization.
“OUR TIMELINES”
1987: Automobile Spare Parts Business
1989: Dealership for Leading Tyre Brands
1991: Ranjitha Shankar joins the business
1994: Launched Automobile Finance Brand Praveen Capital
2000: Launched Bindu Brand with Bindu Packaged Drinking
Water
2002: Launched Flagship Brand Bindu Fizz Jeera Masala
2004: Launched Sipon Brand
2009: Launched Snakup Brand
2012: Launched Fruzon Brand
2017: Hyderabad Factory Setup AND Bangalore Corporate
Office Opened
“OUR FUTURE”
The journey to this destination has begun and the eyes of all
stakeholders are set with the vision to reach the figure. We
aim at having a turnover of 1000 Crore by 2020.

“OUR GROUP OF COMPANIES”

PRAVEEN CAPITAL PVT Ltd
Evolving from a vehicle spare parts and tyre distribution
company, standing atop as a significant player in the
automobile finance sector. Praveen Capital has a strong
presence in Karnataka and Kerala. Set up in 1994 to fill a
need gap by providing vehicle loans to the economically
weaker people, Today the company has grown significantly.
An extensive network of nine branches serves the operations
while the head office is situated at Puttur.
Enabling people to get their dream vehicles through the
financing of automobile purchases, the company reaps an
annual turnover of 100 Crores.

# Vision and mission of the organization

 To stand for product innovation
 To stand for sustainable growth
 To produce high quality product with due care and
concern of the environment
 To popularizing their brand home national and
international level
MISSION: “PURE TASTE OF HAPPINESS”
#Organization structure
.MD :Managing Director
.CEO:Chief Executive officer
.HR :Human Resources
.GM :Genral Manager
.QM :Quality Manager
.AC :Accountant
.PM :Production Manager

# Roles and Responsibilities of personnel in

 the organization
The major responsibility of the personnel specialist or
staff is that of helping all levels of management to make
the company a good place to work in. This naturally
means that responsibility of this specialist is very wide
and that his role in developing and administering a
personnel programme is a multiple one. The specific
responsibilities of the personnel in the following
directions.

. Human Resource planning

. Formulation of programmes and procedures
. Employee Health and Safety programmes
. Training and Development of personnel
. Labour Management Relations
. Service and Benefits
. Personnel Research
. Audit and Review Work

# Products and market performance

“PRODUCT PROFILE”
Bindu water – 250ml, 500ml, 1Ltr, 2Ltr, 5Ltr.
Bindu Fizz jeera masala – 250ml, 300ml, 600ml, 1ltr, 2ltr.
Bindu Lemon – 200ml, 300ml, 600ml, 1Ltr, 2Ltr.
Sipon (mango) – 160ml, 200ml, 250ml, 500ml,600ml, 1.2Ltr,
2Ltr.
Sipon (Guava)- 160ml.
Fruzon (green apple)- 200ml
Fruzon (orange)- 200ml
Fruzon (apple)- 200ml
Fruzon (ginger)-200ml
Fruzon (strawberry)-200ml
Sipon(tetra)160ml pack
Flavors- Lichi, mojito, kukum, guava, apple, mango.
Zivo (soda) – 300ml, 600ml.
B-hot – energy drink – 250ml.

. January – May :High production

. June – September: Medium production
. October – December: Low production
. Online dispatch
 The consumption of soft drinks, such as colas and
flavored sodas, is reducing globally as they have high
sugar content, artificial coloring, phosphoric acid,
artificial sweeteners, and caffeine which can cause
negative effects on the human body. Owing to this, a
large number of consumers are shifting from carbonated
drinks towards natural fruit juices.
 Changing lifestyles and altering eating patterns of the

consumers have resulted in an increased intake of

affordable, healthy and quick sources of nutrition like
 packaged fruit juices, thereby catalyzing the growth of
the market. 
 In order to expand the consumer-base, manufacturers are

introducing a wide array of flavors, and producing

preservative-free and sugar-free fruit juices. In addition
to this, growth in the food and beverage industry is
boosting the overall demand for fruit juices worldwide.
 Earlier, a number of players were hesitant to sell their

products in the emerging countries due to the lack of

infrastructure and storage facilities. Nonetheless, with a
rise in the number of organized retail outlets, several
players are now willing to invest in these markets which
is expected to bolster the growth of the fruit juice
industry.

THANK YOU