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Business Plan Problem-Solving Guide

This business plan document outlines the key components that should be addressed to effectively solve problems through strategic planning. It discusses 10 areas that must be considered: marketing, finance, research and development, advertising and selling, purchasing and manufacturing, operations, and people. The plan provides guidance on performing situation analyses, establishing objectives and strategies, developing financial plans, researching customers and markets, creating promotional and pricing plans, and assembling an effective team.

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Hieu Le
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115 views1 page

Business Plan Problem-Solving Guide

This business plan document outlines the key components that should be addressed to effectively solve problems through strategic planning. It discusses 10 areas that must be considered: marketing, finance, research and development, advertising and selling, purchasing and manufacturing, operations, and people. The plan provides guidance on performing situation analyses, establishing objectives and strategies, developing financial plans, researching customers and markets, creating promotional and pricing plans, and assembling an effective team.

Uploaded by

Hieu Le
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Business Plan: How to Solve Problem (Problem-Solving Method)

Marketing Finance
- Where are we now? → Situation analysis & Gap analysis -Why do you need the fund/money? -→ Personal Financial Statement
- Where do we want to be? → Mission and objectives -What type of money do you need? → Financial Plan: Personal Financial
- How do we get there? → Strategy formation & - evaluation & Statement - Startup Expenses – Projected Cash Flow - Breakeven Analysis
implementation ‘4ps’ & Co-ordination and control
- How did we do? → Feedback

Research & Development Advertising & Selling


- What is your target market? → Economic report - How will you get the word out to customer? → Promotional plan: Advertising,
- Current demand/trends → Trends report Personal Selling, Sales Promotion & Public Relations
- Customer research → User research & user demographic - How important is price as a competitive factor? → Price prositioning
- If customers come to your place of business, is is convinient? → Place
- Distribution channels → Distribution plan: Retail, Direct, Your own sales force,
Agents. Independent representatives, Bid on contracts etc.

Purchasing & Manufacturing, Production Operation – The People


- How are your product or services produced? → Product development - Who will manage the business on a day to day basis? → History of founders (CV)
process - Professional and Advisory Support → HR plan: Assessing the current HR capacity,
- Why customer buy your product? → Unique selling points: Quality / Forecasting HR requirements, Gap analysis, Developing HR strategies to support
Unique / Proprietary features? the strategies of the organization.
- How will the product or service be priced? → Expenses (Costs, fee, leasing)

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