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E-Commerce Technology & Management Syllabus

This document outlines the curriculum for an E-Commerce Technology and Management course that lasts 60 hours. The course aims to provide knowledge about introduction to e-commerce, e-commerce models, e-advertising and marketing, electronic payment systems, electronic data exchange, e-security, and e-CRM. It covers topics such as the anatomy of e-commerce applications, emerging internet advertising, requirements of payment systems, and security protocols for online commerce. Students will learn about different e-commerce models and payment methods. They will also gain an understanding of securing transactions, digital signatures, and using CRM in e-commerce in India.

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47 views3 pages

E-Commerce Technology & Management Syllabus

This document outlines the curriculum for an E-Commerce Technology and Management course that lasts 60 hours. The course aims to provide knowledge about introduction to e-commerce, e-commerce models, e-advertising and marketing, electronic payment systems, electronic data exchange, e-security, and e-CRM. It covers topics such as the anatomy of e-commerce applications, emerging internet advertising, requirements of payment systems, and security protocols for online commerce. Students will learn about different e-commerce models and payment methods. They will also gain an understanding of securing transactions, digital signatures, and using CRM in e-commerce in India.

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SEMESTER-II

E-Commerce Technology and Management 60 Hours

Learning Objective

[Link] main objective of this subject to provide the knowledge of Introduction to E-Commerce.

2. It includes E-Commerce Models And E-Advertising & Marketing.

3. It also describes Electronic Payment Systems and Electronic Data Exchange.

4. This subject also provides the knowledge of E-SECURITY.

5. It also helps students to gain knowledge of E-CRM.

Learning Outcomes: After the completion of the course, Students will be able to

1. Explain the Anatomy of e-Commerce applications.

2. Outline the Emergence of internet as a competitive advertising media.

3. Describe the Requirements Metrics of a Payment System.

4. Highlight the Internet- Security Policy and CRM utility in India

UNIT I: INTRODUCTION TO E-COMMERCE

Framework, Architecture, Benefits and Impact of e-Commerce, The Anatomy of e-Commerce


applications, e-Commerce Consumer applications, e-Commerce Organization Applications, e-
commerce in India, Prospects of e-commerce.

Network Infrastructure for e-commerce: Intranet, Extranet, & Internet, Internet Backbone in
India, ISP and services in India, OSI Model, Standards & Overview of TCP/IP, Internet Security,
e-commerce & Internet.
UNIT II: E-COMMERCE MODELS AND E-ADVERTISING & MARKETING

Business-to-Business-Hubs, Market Places, Business-to-Business Exchange, Business-to-


Consumer, Consumer-to-consumer, Business-to-Government, Government-to-Government.

e-Advertising & Marketing - The new age of information-based Marketing, Emergence of


internet as a competitive advertising media, Market Research, Weakness in Internet Advertising,
e-Advertising & Marketing in India.

UNIT III: ELECTRONIC PAYMENT SYSTEMS AND ELECTRONIC DATA


EXCHANGE

Introduction to Payment Systems, On-Line Payment Systems, Pre-Paid e-Payment System, Post-
Paid e-Payment System, Requirements Metrics of a Payment System.

EDI- Definitions & Applications, Standardization and EDI, EDI- Legal Security and Privacy
Issues, Advantages & Limitations of EDI.

UNIT IV: E-SECURITY

Securing the Business on Internet- Security Policy, Procedures and Practices, Transaction
Security, Cryptology, Digital Signatures, Security Protocols for Web Commerce.

UNIT V: E-CRM

CRM, what is e-CRM, it’s Applications, The e-CRM Marketing in India, Major Trends, Global
Scenario for e-CRM, CRM utility in India.

Books for Reference:

1. Jeffrey F. Rayport& Bernard J. Jaworski: Introduction to E-commerce, TMH, 2003.

2. Kalakota & Winston: Frontiers of E-commerce, Pearson Education, Mumbai, 2002.

3. David Whiteley: E-Commerce- Strategy technologies and Applications, Tata Mac-Graw Hill,
New Delhi, 2000.

4. C.S.V. Murthy: E-Commerce-Concepts, Models & Strategies, Himalaya Publishing house,


Mumbai, 2003.
5. Kamlesh K Bajaj & Debjani Nag: E-Commerce, the Cutting Edge of Business- Tata McGraw-
Hill, New Delhi, 2002.

6. Bharat Bhaskar: Electronic Commerce, Tata Mc-Graw-Hill, New Delhi, 2003.

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