My paper
Mcqs:
1 ___________ is the main distinguishing feature of Web 2.0 applications compared to other web
applications. a. E-Commerce capability b. increased user participation c. improved graphics d.
Broadband
2. Which market introduces new customer for instance banks, agencies or existing customers. A)
Supplier Markets B) Referral market C) Internal Market D) Customer Market
3. _______ are services that are done well but for which there is low demand. They may, therefore, be
perceived to be undesirable uses for limited resources. They are potential targets for cost cutting.
Correct answer Golden fleeces……………………… 19. According to Montanari and Bracker ___ are services
that are performed well but for which there is a low demand they may therefore be perceived to be
undesirable uses for limited resources A) Golden fleeces B) Political hot box C) Back drawer issue D)
Public Sector Star
[Link] the airline industry, frequent-flyer programs, ticket kiosks, and e-ticketing are all examples of
capabilities that are
A. rare.
B. causally ambiguous.
C. socially complex (I chose this)
D. valuable.
Answer» D. valuable.
[Link] the key tools that can are appropriate in position audit and situations analysis stage of
strategy planning A) Distinctive competences B) pest Analysis C) Stakeholders Analysis D) Scenario
Planning
6. ......... technology enables businesses to work across the web, regardless of location:
A) Web 2.0
B) Wiki
C) Enterprise 2.0
D) Web 1.0
7. The Following Statements have been made regarding Market penetration.
Statement 1) It facilities promotion, quality discount, advertising
Statement 2. It restructures a mature market by driving out competitors.
Identify which of the following statements is /are correct
1 Only B) 2 Only 3) Both of the above D) None of the above
8. An organization is launching a product but because of its side effect it is not launched in the market
till yet. What type of risk is this A) Risk Avoidance B) Risk transfer C) Risk Aversion D) Risk Mitigation
9. In this respect, we can identify five key aspects of the foresight process (which John Irvine and Ben
Martin have called the 'five Cs'): • Communication: bringing together disparate groups of people, and
providing a structure in which they can communicate • Concentration on the longer term • Co-
ordination: enabling different groups to align their future research and development activities •
Consensus: about the future directions and research priorities for an organisation
10. Earl three leg analysis…. I chose mix
Business led, Industry led, Mix
11. _________ product offer either a radical performance advantage over competition; drastically lower
prices, or ideally, may offer both
A) Breakthrough B) Improved C) Competitive D) Credence
12. Subhan ltd reviews its corporate strategy through rational top-down process, operating under
careful controls. According to Johnson’s Sholes and Whittington, which strategic lenses Subhan Ltd is
using for developing its strategy
a. the lens of effectiveness b. the lens of design c. the lens of experience d. the lens of
ideas
13. Joint venture and ____ are useful method for company to expand in overseas market with good
relations with other companies and communication are also helpful.
A) Cooperative Arrangements B) Venture Capitalization C) Unions D) Association
14. An organization needs ______________ about its environment to allow it to anticipate changes and
to design strategies that will allow it to respond effectively to those changes.
A) Strategic planning (I chose this) B) Scenario planning C) Rational planning D) Strategic intelligence
15. Identify the key tools that can are appropriate in position auditing and situation analysis stage of
strategic planning.
A) Distinctive competences B) PEST Analysis C) Scenario planning (I chose this) D) Stakeholder analysis
16. Residual income will increase when:
Investments earning above the cost of capital are undertaken
(ii) Investments earning below the cost of capital are eliminated
1 & 2 B) 1 only C) 2 only D) none
17. Critics of the ______ based approach points out, strategies are developed in conditions of
uncertainty and partial ignorance
A) Position B) Resource C) Emergent D) Accounting
18. Scenario planning – We have already discussed scenario planning as a way of generating a range of
possible futures derived from the current environment and the uncertainties contained within it.
19. ______ type of strategy is appropriate for commodity-like products or for markets where customers
are strongly price-conscious. It is also suitable where customers' switching costs are low and where
there is little opportunity for competition on product features.
A) Hybrid B) No frills C) differentiation D) Focused differentiation
20. Which of the following doesn’t increase power of buyers according to porter 5 forces.
A) buyers have full information B) Substitution cost is low C) barriers to entry D) product has substitutes
21. hedging mcq
22. value chain mcq
23. A company is desperate to increase sales. What should it do? Descriptive
(Page 220 bpp)
A) Reducing price below that of competitors in order to win a contract gives certain messages. (i) The
company is desperate for sales volume (ii) It believes it is the lowest cost supplier (iii) The target
customer is strategically important
(b) Reducing price by the same amount as a competitor, in order to win back business, demonstrates to
that competitor that contracts cannot be won or lost on price considerations alone.
(c) Substantial price reductions and public announcements of new manufacturing facilities show the
market that despite price reductions, sales are set to expand and revenues will not decrease in the long
term.
(d) A quick negotiation of lower prices without alerting the competition indicates a belief that a gain can
be made through the short-term winning of a customer. (I chose this)
24. NPO …. Managing upwards … resisting the politicians etc
Descriptive questions:
Q1) Kotter 8 steps of change (4 marks)
Create a sense of urgency
Built a leadership coalition
Never give up
Develop a change vision
Communicate the vision
Attain the short-term goals/wins
------------------------------------------------------------------------------------------------------------
Q2)
--------------------------------------------------------------------------------------------------------------------
Q3
------------------------------------------------------------------------------------------------------
Q4) Sabrine Garments Industry (SGI), is a medium sized garments company that markets its distinctively
outback-influenced, recreational clothing through specialized mail-order distributers and select clothing
stores in major shopping centers throughout the country. From a small base 15 years ago, SGI has grown
substantially having annual turnover of Rs 225 million. The appealing factor of SGI’s products is its
quality and the low environmental impact of production and packaging (e.g. using solar-powered
manufacturing equipment, packaging products in recycled materials and minimizing waste).
According to Michael Porter’s Generic strategies, which business strategy of SGI would be categorized
as? (3)
Answer: Focus-Differentiation
----------------------------------------------------------------------------------------------------------------
Q5) The Ruba Icon Limited (RIL) manufacturers and sells electric appliances for domestic and
commercial purpose. The company's products are displayed on its website and order received online
only. Order processing takes place on the company's in-house computer systems together with
inventory control and suppliers payment. The computer systems are managed in-house with no external
links other than the internet for selling.
Identify and explain the risk affecting RIL. Suggest methods to alleviating that risk.
(4 Marks)
Q6) Porter's theory of 3 test
Q7) State the environment with which organization interacts?
Ans:
General/ macro - The PESTEL
Task/ micro - the factors in the entity’s immediate environment the suppliers, customers, competitors
Q8) Defend the statement that 5 years rational planning is not better than the incrementalism?
Ans:
Rational is not competitive as it doesn’t have much room for future changes in environment while
incremental is extension of past policy and entity can use its experience and can better formulate
strategy which specifically addresses the entity and its environment.