INTRODUCTION
Its is human tendency to have a comfort, luxurious life and have all facilities to him. And as there is a golden period going on now; anybody can enjoy these benefits. And retailing concepts is also from one of these facilities. Retailing is simply provides the end product to customer .So retailer are directly In touch with customers .Retailing in India is witnessing a huge revampingexercise. India is rated the fifth most attractive emerging retail market: a potential goldmine.
HISTORY OF RETAILING
Retail concept is old in India. Worlds first department stored in Rome.
COMPETION IN RETAIL
Strategies like promotional Companies freebies promoting private labels and online discounts are just some of these avenues that retailers are looking This is a Knee jerk reactions by the industry to fight the inflation induced in the purchasing power of customers retail is a number game , so , big retailers are trying to push volumes for some , it comes at the cost of profit.
EXECUTIVE SUMMARY (BIG BAZAR)
Indian retail sector is withdrawing one of the hectic marketing activities of all the times. The Companies are fighting to win the heart of custom who is god said by the business tycoons. There is always first mover advantage in an upcoming sector. InIndia, habits of people. It has bought about many changes in the buying habits of people .It has created formats which provide all items under one roof at low rates , or so it claims . Study on the effective promotional strategy which influences customers to purchase a product go Big Bazar . To understand the effect of promotional strategy which is responsible for attracting customers Towards the Big Bazar? The report deals with the impact of promotional activity which attracting the customers towards Big Bazar.
COMPETION IN RETAIL
Strategies like promotional Companies freebies promoting private labels and online discounts are just some of these avenues that retailers are looking This is a Knee jerk reactions by the industry to fight the inflation induced in the purchasing power of customers retail is a number game , so , big retailers are trying to push volumes for some , it comes at the cost of profit.
RELIANCE IN RETAIL
Interesting piece of news: - Reliance plans to do a wall Mart in India. My take is that the retail market is ripe not just at the high end, but also at the low end, and the big gains will be in small towns. MUKESH AMBANI Reliance Industries Ltd hasfinally launched Reliance fresh its 1stretail venture in Hyderabad you can find fresh fruits,vegetables pulses, rice as well as the companys in house product too RIL planning to set up range forms outlets to serve fresh vegetables too in the street side. RIL announced Rs 25000 crore over the next five years in the retail business to adopt value based positioning to be on a par with the local grocer. It now adopting pricing policyto matchthe local grocer. In a recessionary environment, customers are looking for retailers who offervalue .In this environment for important for retailers to get business model right.
VISHAL MEGA MART
Vishal mega mart is going to launch new bottle water for a low cost ofRs 6 only. In three categories 1. Premium natural minerals water. 2. Natural mineral water. 3. Packed water With India middle class going truly urban,Vishal may just soon question its present strategy of risking too much on its value for money offering. In my opinion adults of India are ambitious and have money to spend on their life style
Literature review is important forIdentity critical issues inliterature.
Discuss how different authors works have complemented one another and how they can disagree.
And on the topic, here inn Jalandhar before thisstudy, never a research has been conducted and because Jalandhar is not a big city so here source are limited but scope for these type of study is very huge. But now here so many retailers are available for making this research successful like Big Bazar, Reliance, Vishal mega mart.
AKGupta in his study Retailing inn India iscurrently estimated to be US $ 200billlion industry, of which organised retailing makes up 3 percept or US $ 6.4 billion. By 2010, organised retail is projected to reach US$ 23 billion and in terms of market share it is expected to rise by 20 to 25 percent. The report also predicts astronger retailer growth than that of GDP in the coming five years.