MEDIA AND INFORMATION LITERACY Allows an individual to discover where
to get the information, such as visiting
Media – entails the technical and artistic the library or going online to make a
creation and delivery of information. research.
*If a person is literate, he can identify the An individual will be able to organize
provided data or information and understand its and classify the different forms of media
meaning. which can be used to secure relevant and
substantial information.
Literate – refers to a person who does not only Learner can utilize this essential
read and write but also understand and solve information to expand his knowledge.
problems. Literate can also mean that a person is
knowledgeable or well versed about a specific Technology Literacy – is the ability to acquire
subject, such as history and science. relevant information and use modern-day tools
to get, manage, apply, evaluate, create, and
Media Literacy – ability to access, analyze, communicate information.
evaluate, and create media. The word media
refers to the different means of communication, Importance of Technology Literacy
such as television, radio, newspaper, magazines,
Past and present technologies both
and the internet. If you can understand the
provide convenience and efficiency, but
complex messages from the aforementioned
the difference lies in the technological
media, then you are media literate.
advancement.
Importance of Media Literacy With the new technological discoveries
and breakthroughs, people nowadays are
Ability to exercise critical thinking even hoping to find cure for dreaded
when analyzing different forms of incurable illnesses, like brain cancer.
media.
Ability to understand the significant role CHARACTERISTICS OF A GOOD MEDIA
of the media in our society and how PRACTITIONER
largely it influences its users.
1. Truthfulness – Media practitioners
Ability to think independently and
should convey a message or information
makes his own opinion instead of
that is accurate, factual, and truthful.
relying on what the media dictates.
Erroneous or false information can harm
Allow students to develop an intellectual the reputation of others or it may cause
and artistic sense on how they can create them danger.
useful and effective forms of media by 2. Fairness and Objectivity – The
themselves. information or message disseminated by
Information Literacy – skill that allows a media practitioners should be objective
person to recognize when information is needed and based on grounded evidence.
and how he will be able to access, locate, 3. Hard working – The public depends on
evaluate, and use it effectively. the information media practitioners
deliver that is why they are expected to
Importance of Information Literacy work hard in sourcing accurate
information.
4. Empathy and Sympathy – Media Electromechanical Period
practitioners should be sensitive to the
needs of others. They should show their - In this period, the use of electricity for
respect to the privacy of others too. information handling and transfer
5. Responsibility and Integrity – Media bloomed.
practitioners are expected to show - Morse code machine, Bell telephone
professionalism regardless of the Electronic Period
situation they are in.
- Last period of ICT history.
INFORMATION AND COMMUNICATION - Highlight of this period is focused on
TECHNOLOGY the advent of solid state devices or
- Collectively refers to the technologies, electronic devices.
both hardware and software, that enable - ENIAC – Electronic Numerical
humans to communicate with one Integrator and Computer (First
another. programmable electronic digital
- It is any form of technology, tools, or computer built during the WWII in the
devices that enable you to communicate. US.
- Integrated Circuit
Periods of ICT Development
FEATURES OF WEB 2.0
Pre Mechanical Period
CONTEXTUALIZED ONLINE SEARCH
- Can be defined as the time between AND RESEARCH SKILLS
3000 BCE and 1450 CE. During this
time, humans started communicating - Also called as “Internet searching”
with one another using words and - It is the term to describe the method of
pictograms carved in rocks. collection of information from the
internet.
Abacus – is a calculating tool that was used in - It is the term to describe the systematic
ancient Near East, Europe, China, and Russia, investigation into study of materials and
centuries before the adoption of the written sources in order to establish facts and
Arabic numerical system. reach new and significant conclusions.
- It is a form of optimizing web-based
Mechanical Period search results based on the context
provided by the user.
- This period serves as the bridge between
- It attempts to increase the precision of
our current period and the pre
results based on how valuable they are
mechanical period. This period also
to the individual users.
concentrated primarily on development
of machines that will enhance TIPS IN CONDUCTING ONLINE
calculation speed. RESEARCH
Analytical Engine – First invented by Charles 1. Have a question in mind – focus on a
Babbage in 1873. question you want to be answered. If it
is a series of questions, start with one.
Never search everything on one go.
2. Narrow it down – search engines like information. To properly cite a
Google, Bing, or Yahoo use several reference, you may use the format
filters to determine the most appropriate below:
result for you. Name of the person or organization
3. Advanced search – the best way to (the author of the information) Title
filter information you get from search of the home page in italics (title is
engines is by using the advanced search. shown in the title bar but is sometimes
This will allow you to filter out missing or unrelated) URL. Date last
information you do not need. seen.
Keywords And Symbols For Advanced CURRENT AND FUTURE TRENDS
Search OF MEDIA AND INFORMATION
+ - allows you to include terms that are
usually ignored.
“”- finds the exact words in a phrase.
( ) – finds or excludes web pages that
contain a group of words
AND or & - finds web pages that
contains all the terms and phrases
NOT or - - excludes web pages that
contain a term or phrase.
OR or - finds web pages that contain
either or the term or phrases.
site:[Link] – provide results from
a specific website
* (asterisk) – if you do not know the
exact terms
related:[Link] – provides related
websites.
4. Look for a credible source – some
wikis, though filled with updated
information, are not a credible source.
This is due to the fact that anyone can
edit its content. When using wikis,
check out the link of the cited text
(indicated by superscript number) to be
navigated to the footnote where the list
of sources is located. Click the source of
the information and see if it is credible.
5. Give credit – if you are going to use the
information from a source for
educational purposes, give credit to the
original author of the page or