Green HRM in Global Management Practices
Green HRM in Global Management Practices
RESEARCH REPORT
ON
Submitted by
Vaibhav Pandey
AKTU [Link]. 2100110700225
Submitted to
Dr. Anshul Pandey
Assistant Professor
SESSION-2022-23
1
ACKNOWLEDGEMENT
The success behind the completion of any good job is the support and the joint team effort of a
number of people. There are many persons, whose help and cooperation, made this project
Successful.
My special thanks to Principal Prof. [Link] Sir. And Assistant prof. Dr. Anshul
Pandey both had the answer to my any queries be it regarding any concept Related to the problem
His warmth support, practical guidelines, and easy explanation not only regarding the project
matters but others too add to the success of my project. His continuous Interaction and support
made it possible for the successful completion of the project. My deepest sense of gratitude,
profound respect and sincere thanks to Asst. Prof. Dr. Anshul Pandey . (Prof. of United
institute of Management, ALLAHABAD) my project guide for his valuable assistance, keen
interest and constant motivation at each step of the project. It would not have been possible for me
to reach this stage without his support and guidance. I would also like to thank my parents and
my friends for all their time-to-time assistance. Last but not the least I would like to thank because
The course of MBA required 1 to undergo or research project report with the 4th semester United
Institute of management Allahabad so as to get knowledge and understanding the aspect of all the
theories read it help us to make the best use of our skill and intelligence so as to make a better
research report it is really the most important thing during the course of the study.
Declaration
I hereby declare that the Research Project Report entitled Global management practices
Through Green HRM Submitted in the partial fulfilment of the requirement of Master of
Business
Administration (MBA) Of United Institute of Management ALLAHABAD is based on primary and secondary data
found by me in books, magazines, and Websites & collected by me in under guidance of Asst. Prof. Dr. Anshul
Pandey.
Vaibhav Pandey
OBJECTIVES 7
1.
Review of literature
2. 8-18
FINDINGS 80-83
6.
CONCLUSION 84-86
7.
RECOMMENDATION 87
8.
9. BIBLIOGRAPHY 88
7
REVIEW OF LITERATURE
SR NO YEAR AUTHOR NAME TOPIC OF THE REASEARCH
8
5 2013 JUSTIN VICTOR HR PROFESSIONALS INDICATED IN
THEIR ORGANIZATION IN FORMAL
AND INFORMAL MANNER.
9
“Magna Carta” June 1972
On Human Environment was declared in the first United Nation’s (International) Conference on
Human Environment held in June 1972 in Stockholm declared that, to defend & improve the human
environment for present and future generation has become an imperative goal for mankind. The Green
Human Resource Management will play an important role in industry to promote the environment
related issues by adopting it, in management philosophy, HR policies and practices, training people
and implementation of laws related to Environment Protection. The Green HRM will also help the
employers, manufacturers in image and brand building and by strictly implementing the ISO 14000
standards, environmental audit, thus changing the organizational culture, thinking about waste
management, pollution and helping the society.
Wehrmeyer, 1996
General job descriptions can be used to specify a number of environmental aspects. These include
environmental reporting roles and health and safety tasks, which staff are exposed to harmful
substances/potential emissions (and their extent), and matching personal attributes to needed
environmental competencies,
i.e. buying-in specialist competencies via new hires or investing in training.
Induction for new recruits is seen to be needed to ensure they understand and approach their corporate
environmental culture in a serious way
Fineman (1997:37),
10
The environment belongs to everyone its damage is quintessentially a matter of
broad consensual moral concern and organizational actors are as culpable as
anyone else. So HR managers are requested to reconsider the implications of what
their passive position on the environment could mean by giving them important
role of shaping employees behaviour in organizations and beyond.
CEO DuPont says shrinking your environmental footprint is more than just the
right thing to do; it also generates tremendous business value. This is the
challenge of Sustainable growth and to meet it, the primary motivation for any
company should be improved business performance of course, environmental
societal benefits will follow.
Stated that the future of HRM will be built on innovation and creativity, in
nutshell innovation and creativity approaches were needed towards quality of life,
environmental improvements through the healthy, sustainable, vibrant community
theme. In summary it was said that money and support of employees can put
HRM on the road to environmental Sustainability.
11
The initiative can be like electronic ñling, car-sharing, job-
sharing,teleconferencing and virtual interviews, recycling, telecommuting, online
training,and energy-efñcient spaces. These ideas are being implemented to
supportexisting green HR efforts focused on increased process
efñciency, environmentalwaste reduction, and revamped HR products, tools, and
procedures. Thesemeasures also have an impact on intangible yet invaluable
assets such as brandand reputation. Green Human resource management (HRM)
is an important topicfor research (Paawe and Boselie, 2003, 2005) and some basic
theoretical issueshave been well accepted (Paawe and Boselie, 2005). It has
contributed to our understanding of the relationship among strategy, human
capital, HRM andorganizational performance
Has said in his research that many business leaders are embracing Corporate
Sustainability and Green Business practices as a way to improve their operations
and enhance their competitiveness.
12
Sustainability. All participants felt that HR function has a role in fostering
environmental practices within an organization due to their role as stewards of
value, and as skilled communicators in the organization. Findings indicated the
HR managers espouse private moral positions around concern for the
environment; however environmental action in their personal lives appears
limited.
In his research has said spreading the word about Sustainability initiatives may
fall to more than one department but human resource plays an important role, it is
important for human resource professionals to have conversations with employees
and the community at large about the implications of environmental initiatives.
13
contribute to the existing literature and highlight the major role of HR for
Sustainability.
N R Aravamudhan
In his Research Paper has said that HR departments in many companies are
increasingly greening their processes. The time has come to greenify their
companies and build world class sustainable businesses. According to Douglas
Renwick, University of Sheffield Management School, in his paper he has
mentioned the different shades of HR starting from Non Green in yesterday and
Dark Green In future which he has adapted from James and Stewart, 1996. He in
his study has said that HR can include environmental aspects in Recruitment,
Training and development, Induction, Performance appraisal etc. He has also
mentioned in the study that HR professionals appears as one close to management
as well as employees and thus can help the management and employees to
implement Green initiatives in day to day life.
In his paper has stated that environmental issues are on most every one’s mind so
if your firm has a competitive advantage in this area will create an employment
brand. Green recruiting is a chance to differentiate yourself in a recruiting
marketplace where standing out from the crowd is already extremely difficult.
Moreover Gen y is focusing on the Green Recruitment.
14
new model of strategic Green HRM which includes relationship between
assessments based HR interventions, environmental management system, Green
intellectual capital and corporate environmental citizenship.
The impact of our daily activities on the environment and the desire to go green
has expanded from just individuals to organizations. More organizations are
incentives. In the near future, “being green" could become the norm. In
and employees.
15
Green HR is one which involves two essential elements environmentally
friendly HR practices and the preservation of knowledge capital. Business
professionals
measures also have an impact on intangible yet invaluable assets such as brand
for research (Paawe and Boselie, 2003, 2005) and some basic theoretical issues
have been well accepted (Paawe and Boselie, 2005). It has contributed to our
which business firms can enhance the competitiveness and promote managerial
16
have established a broader perspective that is oriented toward managing the HR as
a whole. Instead of focusing on individual HR practices that are used
In the past, sound economic performance of the firm was expected to guarantee
corporate success by companies and its shareholders, but now it is no longer
growth and safeguarding the natural environment so that future generation may th
rive (Daily and Huang, 2001). This concept becomes a strategic dominant issue
with, and impact upon, the environment (Lee and Ball, 2003), and it has gone
17
beyond regulatory compliance and needs to include conceptual tools such as
pollution prevention, product stewardship and corporate social responsibility
(Hart, 2005; Pullman et al., 2009; Siegel, 2009). Business firms play a key role in
the issues of environmental management since they are part of our society and
cannot be isolated from the environment, and in fact, they contribute most of the
could alleviate the environmental deteriora tion by developing, for example, the
biotech products and by searching for alternative energy to reduce the use of finite
natural resources.
Thus, business should put more effort into the research on innovative technology
to minimize the impacts of environmental destruction by creating products that
are nontoxic and less pollution to environment (Liu, 2010; Ozen and Kusku,
2008).
18
OVERVIEW OF FIRM / INDUSTRY
We are entering a green economy-one in which consumer and employee expectations and future
environmental change will require business to address “green” issues. Environmental conscious
organizations will become increasingly prom indent as we re- enter into a period of growth. Green HR is a
knowledge capital.
Most people will say that Green HR involves reducing your carbon footprint via less printing of paper, video
conferencing and interviews, etc. The most important definition to remember in terms of our current
economic situation is the reclaiming of top talents of the organization. Companies are quick to layoff when
times are tough before realizing the future implications of losing that knowledge capital. Green HR
initiatives help companies find alternative ways to cut cost without losing their top talent; furloughs, part
time work, etc. More employees are becoming more concerned about the environment and climate change.
HR departments are seeing Green HR as a cutting edge way to keep top talent in house. Top talent is
Now a day, the go green policies are adopting in various environment management Techniques. In India, the
corporate world is going global it’s become essential to explore Green practices in the business as well as
19
various green HRM practices followed in the organization. The paper largely focuses on
the various green HRM practices and the relationship between corporate social
responsibility and the green Human resource management. And the study Extended giving
suggestions to the human Resource department about initiatives to make the organization
Ecological imbalances and biodiversity issues are increasing day by day. Many scientists
and Researchers are discussing national issues like Carbon credits, global warming and
climate Changes resulting into natural calamities and disasters in national and
environmental pollution and there is also huge pressure on these Resources of our Earth to
full requirements of coming generations. In the light of these Issues, companies are
becoming aware of their Responsibility towards the society from where they get resources.
The technical Term for this is Corporate Social Responsibility. CSR in organizations is
20
HRM.
21
Components of green hrm
1. Green recruitment
2. Green compensation
6. Green initiative
1. Green building
2. Paperless office
4. Conservation of energy
Green Recruitment
related a
22
Trustworthiness, reliability, ethic and transparency are a must together with delivering the
highest possible results through innovative communication channels (Twitter, Linkedin,
RSS, video etc). The current economic climate has led to a gloomy few months for the
recruitment industry but the green job sector has so far remained strong. Leading
green recruitment
(RPO) to the global markets. Green recruitment help to reduce recruitment cost and time
by 80%. Green HR provides recruiting and staffing support services to clients includes
resumes searching, candidates sourcing, and screening on leading job boards, short listing
resumes for potential candidates, talk with candidates and route only interested candidate's
Green HR work with companies throughout the process to define the talents, skills,
knowledge and abilities of top performers and manage the process from start to finish.
enhance their professional skills that help to achieve the organizational goals and
objectives in a better way. The recognition of the corporate strategy culminates into the
PM. With the EM affecting global business strategy, PM is also being influenced by the
23
issues related to environmental concerns and policies of the company. It also concentrates
on use of environmental responsibilities. The most important aspect of PM is performance
appraisal. In addition to meeting the criteria of reliability, validity, and fairness, effective
green performance appraisal should focus upon issues such as environmental incidents,
information system and audits. The job description should be aligned with green tasks and
goals to be achieved. The HR staff should modify the performance appraisal rating system
to include dimensions for rating people on the following behavioral and technical
stewardship. Such competencies would reinforce the company’s core values Managers
should discuss the performance of the employees and give the needed feedback not only
during the scheduled time of appraisal, but also all round the year. This practice will help
Green T&D activities make employees aware of different aspects and value of
24
that environmental training and education, along with establishing a favorable
environmental culture for the employees where they feel that they are the part of
environmental outcomes, were the most important HRM processes that facilitate the
4. Green compensation
Rewards and compensation are the major HRM processes through which employees are
rewarded for their performance. These HR practices are the most powerful method which
links together an individual’s interest to that of the organization’s. We also assert that
incentives and rewards can influence employees’ attention to the maximum at work and
motivate them to exert maximum effort on their part to achieve organizational goals.
In the context of Green HRM, rewards and compensation can be assumed as potential
approach for reward and management, modern organizations are developing reward
Employee relations are that aspect of HRM which is concerned with establishing amicable
employees as well as, increases the productivity. Basically, employee relations involve
employee participation and empowerment activities. It also helps prevent and resolve
problems arisen at workplace that may affect the work. In fact, positive employee relations
25
are an intangible and enduring asset and a source of competitive advantage for any
organization.
green management practices and systems. Involving employees in EM has been reported
within the organization is to seek entrepreneurs within the company who are socially or
from all employees irrespective of their designation which will encourage their interest in
environmental issues and make best use of applying their skills. The HR staff needs to
employees are free to put up their ideas on green issues since they are the ones who in
reality are responsible for implementing ethical corporate behavior in the day-to-day life
of the organization. This means the achievement of green outcomes will largely depend on
suggestion scheme within the organization, wherein each and every employee from top
most to the lowest level gets an opportunity to contribute to the scheme. This practice will
26
help in creating greater awareness on green issues besides, new ideas for eco-friendly
practices my crop up from different sources. Other benefits of employee involvement are
eco-friendly staff. We propose that keeping the policies in place, long-term trust among
the management and employees will be built which will provide an opportunity to the
employees to express their personal ideas at workplace and help to create climate
We can say that green initiatives included in HRM manifesto is a part of corporate social
responsibility in the long run. Today, organizations are implementing and integrating
green initiatives in their agenda with the help of their human resource. Managers make
sure that their HR is utilizing green human resource practices in appropriate manner. As
promote a great deal of technical and management skills among all employees of the
companies Conceptual model for organizational citizenship behavior directed toward the
environment Organizations across the world are incorporating and working toward
world. Complete adoption and integration of GHRM in business is not impossible but
requires a changed approach toward the existing HR practices on part of both the
27
executives could be to guide line managers in terms of gaining full staff co-operation
toward implementing environmental policies which means HR needs to nurture supporters
and create networks of problem-solvers willing to act to change the current status
quo Green HRM-Delivering high performance HR systems. There are numerous issues
green initiatives and, all of them can be not contained within a single document. Owing to
the space limit the following section of the paper briefly focus upon some of the major
The organizations round the globe are considerably opting for green building as their
trend setting as Green buildings fulfill certain criterion for reducing the exploitation of
natural resources that are utilized in their construction. Furthermore, green buildings
include some enhanced features related to green practices such as energy efficiency,
renewable energy, and storm water management. Recent years have witnessed a great
upsurge in adoption of green buildings by organizations at a fast pace. The business world
has become increasingly aware of the significant role played by green buildings while
dealing with environmental issues. Green buildings also serve as a platform for financial
savings for organizations as their construction and engineering involve low cost. Business
giants like Ford, Pepsico, etc. are committed to sustainability and have included green
building design principles into their buildings. Fortune 1000 companies are adopting
28
company-wide sustainability policies that have increased the demand for work space in
2. Paperless office
Most of the work in the office is managed on paper but, with introduction of IT, the
consumption of paper has been reduced. Today E-business and learning have changed the
methods and procedures at offices converting them into paperless offices. Paperless office
is a work place where the use of paper is either restricted or eliminated by converting
important official documents and other papers into automated workflows. The practice
greatly reduce the consumption of paper, the costs of paper-related actions including
copying, printing, and storing, and also save the time used for searching paper documents.
At Idea Rebel, pay stubs are emailed to employees and notes are taken on tablet devices
and whiteboards. Designers are allowed to bring in a pad of paper but they have to take
the pad to their home at the end of each day. Finally, we assert that by reducing the use of
paper, we can directly conserve natural resources, prevent pollution, and reduce wastage
3. Conservation of energy
Conservation of energy in the office has the potential for a great environmental impact. In
an effort to provide more efficient and eco-friendly services, offices around the world have
The HR department at the UK arm of Sky has started a campaign where the employees are
29
asked to turn off PCs, TVs, and lights when leaving, to use 100% renewable energy, and
Recycling is the methodology of processing used up materials (waste) into new and useful
products. Recycling reduces the use of raw materials that would have been otherwise used
to produce new products. Consequently, this practice saves energy and reduces the amount
of waste that is thrown into the dustbins, thereby making the environment cleaner and the
air fresher. As a part of their green initiatives, several organizations are implementing
recycling program to increase the amount of recycled products and decrease the amount of
waste.
Ever since the organizations embraced the concept of saving money, focusing
professionals were assigned the task of creating company recycling programs and
present, the whole corporate world is reciting the old mantra of three Rs—Reduce, Reuse,
Human Resource department play crucial role in design the strategies to develop
sustainability culture in the organization. Prime aim of Green HRM is a
sustainable development through Human Resource Management. The functions of
Green HRM are creating / developing awareness among employees through
30
developing new work strategies like work from home, implementation of E-HRM,
save energy at work place and ultimately preserving and protecting the
environment. A study is carried out for the assessment of existing HR practices
like recruitment, selection, training and development, retention with respect to
Green HRM. The researcher has selected various types of industries like IT,
Manufacturing, Auto, Automation, paper etc. from Pune region for evaluation
study.
To develop sustainability culture in the organization is today’s need, Human
Resource department play vital role in design the strategies to expand it. It is
requirement of industries to build green sense among employees. Industries can
achieve sustainability through Green HRM. Employees have to be conscious
about preserving environment along with the job responsibilities. It makes them
aware about environmental sustainability and Green HRM which results in
reducing carbon foot print, lower cost, better efficiency, employee engagement by
means of electronic record keeping, car pooling, online training, cab sharing,
teleconferencing, virtual interviews, recycling etc.
Green HRM
Climate change due to global warming is major issue which alerts Government,
public and organization. Green movement across the world has given boost
towards implementing GHRM strategies in industrial work culture. In 1996
Wehrmeyer edited a book which titled ‘Greening people: human resource and
environmental management’ coined this term. International Journal of Research in
Engineering, IT.
Green HRM refers to the contribution of HR policies to protect and preserve the
natural resources. Green HRM means HR practices directed towards greening and
contribute in environment sustainability. Green HRM creates platform where
workforce experiences high job satisfaction and being better engaged which will
result in high productivity. Green HRM can be used to reduce cost, better
efficiencies, to reduce carbon foot prints, to make green awareness among the
31
employees and initiate green work life balance. Responsibilities of HR
department are not limited to manage, develop and retaining employees in the
organization but also to recruit right person at right job, train them, retain and
develop them as per requirement and current trends in industry. GHRM has
extended boundaries of conventional HRM practices towards more sustainable
and environmental strategies.
After a wealth of research into green marketing accounting and management gaps
still exist in the Human Resource Management (HRM) literature on the HR
aspects of environmental management - Green HRM. Such gaps include an
informative guide on the emergent literature, its scope and coverage, and a
process model and research agenda in this field. The contribution of this article is
threefold:
(1) To examine and draw together the HR aspects of environmental management
and map the terrain in this field,
(2) To detail a model of the HR processes involved in Green HRM, and
(3) ,To propose a research agenda to guide future research in the field of Green
HRM.
The HR Role
32
There may be differences in opinion in terms of the views of HR managers, and
their approach to EM concerns. These can be classified into a number of different
roles that HR managers may take-up in EM, each revealing their own possible
origins and future directions – which are detailed in Figure 1 below:
Definition
Green Human Resources Management (GHRM) can be defined as the set of
policies, practices, and systems that stimulate a green behavior of a company’s
employees in order to create an environmentally sensitive, resource efficient and
socially responsible workplace and overall organization.
33
popularization of the question of incorporating ecological practices into the area
of human resource policy, referred to as Green HRM.
Process Model of Green HRM Green HRM is the set of activities (recruitment,
training and development, performance and appraisal, employee relations, pay
and reward) that direct at an organization’s human resources with the aim of
achieving organizational goals through ensuring environmental sustainability. The
process begins with recruiting prospective green employees into the organization
followed by green training and development, green performance management and
34
appraisal, environment-friendly employee-employer relationships that focus on
employee involvement, green performance based pay and rewards and ends with
conducting exit interviews those who leaving the organization voluntarily or
involuntarily and using the survey results to improve the employee management
systems. The major goal of green human resource management is to achieve the
organizational financial goals through environmental sustainability (policies and
actions focused on minimal or no environmental damage).
35
Practice And Policies Of Green HRM
Green Human Resources Management – Recruitment & Job
Design:-
Green Human Resources Management starts even before getting new
employees inside the company, during the process of designing or
approving, together with other departments, job descriptions (JD) for
the newcomers. It is important to have JDs that highlight tasks related
to environmental protection or even for job advertisements to mirror a
company’s social and ecological concerns.
36
Furthermore, when the newcomers first arrive at the office, induction
programmes should be designed in such a way as to facilitate the
integration of these new employees with the company’s culture of green
consciousness. This way, besides presenting the company, its history,
culture, departments and so on, these programmes should also
highlight the company’s concerns with environmental issues and the
green actions being developed both inside the company (in the offices
or in other facilities) and along its value-chain together with other
stakeholders.
37
creation of a more sustainable company. It is the result of the success of
employees in their ecological performance appraisal and the proof that
a company’s strategic sustainability goals are being mirrored and
accomplished (at least up to some degree) from the top to the bottom.
There are three different types of rewards:
38
To reduce waste: using porcelain mugs and glasses for tea and coffee;
promoting the 3R’s reduce, reuse and recycle; using electronic archives and
electronic signatures to avoid wasting paper.
Green HRM has its prime importance in the achievement of broader objectives
such as cost saving, corporate social responsibility, talent acquisition and
management and gaining an advantage over the competition. According
to ParulDeshwal, it further has the following benefits:
39
7. It stimulates innovation because employees are committed to improving their
companies’ ecological footprint and this further facilitates companies’ growth
and the improvement in quality and enhancement of procedures and
methods;
8. It helps to manage risks more effectively;
In the end, employing a green workforce that understands, practices and improves
environment-friendly policies helps organizations being comfortable and proud of
the impact that their offices and other facilities have. Furthermore, it helps
companies innovate (in a way that allows them to be cost-efficient) and coming
up with new procedures and products.
40
Green HR is not only beneficial for the individuals employees and
organization this could be also beneficial for the society.
Human Resource department play crucial role in design the strategies to develop
sustainability culture in the organization. Prime aim of Green HRM is a
sustainable development through Human Resource Management. The functions of
Green HRM are creating / developing awareness among employees through
developing new work strategies like work from home, implementation of E-HRM,
save energy at work place and ultimately preserving and protecting the
environment. A study is carried out for the assessment of existing HR practices
like recruitment, selection, training and development, retention with respect to
Green HRM. The researcher has selected various types of industries like IT,
Manufacturing, Auto, Automation, paper etc. from Pune region for evaluation
study.
To develop sustainability culture in the organization is today’s need, Human
Resource department play vital role in design the strategies to expand it. It is
requirement of industries to build green sense among employees. Industries can
achieve sustainability through Green HRM. Employees have to be conscious
about preserving environment along with the job responsibilities. It makes them
aware about environmental sustainability and Green HRM which results in
reducing carbon foot print, lower cost, better efficiency, employee engagement by
means of electronic record keeping, car pooling, online training, cab sharing,
teleconferencing, virtual interviews, recycling etc.
Green HRM
Climate change due to global warming is major issue which alerts Government,
public and organization. Green movement across the world has given boost
towards implementing GHRM strategies in industrial work culture. In 1996
Wehrmeyer edited a book which titled ‘Greening people: human resource and
environmental management’ coined this term. International Journal of Research in
Engineering, IT.
41
Green HRM refers to the contribution of HR policies to protect and preserve the
natural resources. Green HRM means HR practices directed towards greening and
contribute in environment sustainability. Green HRM creates platform where
workforce experiences high job satisfaction and being better engaged which will
result in high productivity. Green HRM can be used to reduce cost, better
efficiencies, to reduce carbon foot prints, to make green awareness among the
employees and initiate green work life balance. Responsibilities of HR
department are not limited to manage, develop and retaining employees in the
organization but also to recruit right person at right job, train them, retain and
develop them as per requirement and current trends in industry. GHRM has
extended boundaries of conventional HRM practices towards more sustainable
and environmental strategies.
After a wealth of research into green marketing accounting and management gaps
still exist in the Human Resource Management (HRM) literature on the HR
aspects of environmental management - Green HRM. Such gaps include an
informative guide on the emergent literature, its scope and coverage, and a
process model and research agenda in this field. The contribution of this article is
threefold:
(1) To examine and draw together the HR aspects of environmental management
and map the terrain in this field,
(2) To detail a model of the HR processes involved in Green HRM, and
(3) ,To propose a research agenda to guide future research in the field of Green
HRM.
42
(5) We then offer some conclusions forward. We begin with a note on the research
methodology used in this article, and then a review of the extant literature on
environmental management and HRM, which covers the following HR processes
in turn, namely of: recruitment; performance management and appraisal; training
and development; employment relations; pay and reward; and exit.
The HR Role
There may be differences in opinion in terms of the views of HR managers, and
their approach to EM concerns. These can be classified into a number of different
roles that HR managers may take-up in EM, each revealing their own possible
origins and future directions – which are detailed in Figure 1 below:
Definition
Green Human Resources Management (GHRM) can be defined as the set of
policies, practices, and systems that stimulate a green behavior of a company’s
43
employees in order to create an environmentally sensitive, resource efficient and
socially responsible workplace and overall organization.
44
Process Model of Green HRM
Process Model of Green HRM Green HRM is the set of activities (recruitment,
training and development, performance and appraisal, employee relations, pay
and reward) that direct at an organization’s human resources with the aim of
achieving organizational goals through ensuring environmental sustainability. The
process begins with recruiting prospective green employees into the organization
followed by green training and development, green performance management and
appraisal, environment-friendly employee-employer relationships that focus on
employee involvement, green performance based pay and rewards and ends with
conducting exit interviews those who leaving the organization voluntarily or
involuntarily and using the survey results to improve the employee management
systems. The major goal of green human resource management is to achieve the
organizational financial goals through environmental sustainability (policies and
actions focused on minimal or no environmental damage).
45
Practice And Policies Of Green HRM
Green Human Resources Management – Recruitment & Job Design:-
Green Human Resources Management starts even before getting new
employees inside the company, during the process of designing or
approving, together with other departments, job descriptions (JD) for the
newcomers. It is important to have JDs that highlight tasks related to
environmental protection or even for job advertisements to mirror a
company’s social and ecological concerns.
46
programmes should be designed in such a way as to facilitate the
integration of these new employees with the company’s culture of green
consciousness. This way, besides presenting the company, its history,
culture, departments and so on, these programmes should also highlight the
company’s concerns with environmental issues and the green actions being
developed both inside the company (in the offices or in other facilities) and
along its value-chain together with other stakeholders.
47
sustainability goals are being mirrored and accomplished (at least up to
some degree) from the top to the bottom. There are three different types of
rewards:
48
To reduce waste: using porcelain mugs and glasses for tea and coffee;
promoting the 3R’s reduce, reuse and recycle; using electronic archives and
electronic signatures to avoid wasting paper.
Green HRM has its prime importance in the achievement of broader objectives
such as cost saving, corporate social responsibility, talent acquisition and
management and gaining an advantage over the competition. According
to ParulDeshwal, it further has the following benefits:
49
15. It stimulates innovation because employees are committed to improving
their companies’ ecological footprint and this further facilitates companies’
growth and the improvement in quality and enhancement of procedures and
methods;
16. It helps to manage risks more effectively;
In the end, employing a green workforce that understands, practices and improves
environment-friendly policies helps organizations being comfortable and proud of
the impact that their offices and other facilities have. Furthermore, it helps
companies innovate (in a way that allows them to be cost-efficient) and coming
up with new procedures and products.
50
BENEFITS OF HR INITIATIVE
Ten ideas for making the most of organization’s efforts to provide green benefits: 1.
Employees can be advised to start making changes at home, and then watchthem practice
savings from the solar panels or Energy Star-rated refrigerator, they’re more likely to buy
into the value of saving energy and resources at homeland at work.2. Employees can be
asked to suggest ways the organization can go green. Example: Companies can start an
employee green team” that can draw some volunteers from the and some from employee
workforce. The group can meets monthly to bring changes such as the addition of
employees who take advantage of the company's green benefits and then publishing a
about green benefits and how to participate.4. It is essential to look beyond the obvious
Everyone can be informed about green benefits like job candidates, shareholders, the
51
It is important to review what employees have already done and it must be publicize them
while focus can be done to rewrite job descriptions to highlight any green aspects of a
position.
The concept has to be explained to the top management by collecting data. Example:
Gathering information on whether quality job applicants are accepting job offers because
of the organization's green benefits. HR professional can make it a point to ask candidates
They can choose a green theme for events like the employee health fair; benefits-
Several companies have initiated the process of integrating environmental concerns with
their business strategy, with HR taking centre stage. Google is leading the way not just in
its environmental practices but also in publicizing their environmental record and
approach. Like many emerging green companies, Google has hired a director who
business strategy with their environmental efforts. Companies like Honda, S.C. Johnson,
Goldman Sachs, Starbucks, Patagonia, Timberland, and GE have successfully used their
environmentally friendly policies to sell their product and gain media exposure.
52
In India, green movement and Green HR is still in a nascent stage with a few companies
following green agenda. Green Toyota has made a public pledge that it would do business
The Tata Group has gone “Green” and has made a list of third parties, vendors and
suppliers whom it deals with in the course of business without releasing toxic emissions
that could harm the environment. There are many companies implementing Corporate
Social Responsibility (CSR) initiatives which also have green projects. ITC Ltd. and The
Associated Cement Companies Ltd. (ACC Ltd.) have since long practised CSR with
This has helped generate interest and awareness about green movement and green HRM
IN India. HRM has to play a central role in creating awareness about environment
as part of the bigger role to save planet earth. The companies that have been selected for
this study are business giants having robust HR practices, known to be favourable
IBM: Over the past decade IBM has undergone a significant and well-publicized
transformation, turning a strong multinational business into a globally integrated
enterprise. Such companies integrate production and value delivery worldwide by placing
business functions where they are best located, based on the right costs and skills.
To remain aligned with this strategy and support other business needs, IBM’s human
resources (HR) organization analyzed its own functions and processes, separating core HR
53
roles, such as designing policy and internal business consulting, from noncore back-office
administrative tasks. “We were spending an inordinate amount of time on processing and
administrative aspects, operating technology, and a lot of foundational things that were not
adding a lot of business. Now in more than170countries and with 62percent of our
business service based, IBM sees the need to capitalize on talent worldwide. To do that,
IBM’s five building blocks provide the tools to operational savings and business growth.
They have realized that by going green the pocketbook and the planet get impacted.
Double your IT capacity In the same energy footprint Reduce operational costs 40-50%
energy savings $1.3M / year savings Positive environmental impact 1,300 less cars or
3.5 M less pounds of coal Diagnose Get the facts to understand your energy use and
opportunities for improvement Build Plan, build, and upgrade to energy efficient data
Manage & Measure Seize control with energy management software. IBM Project Big
Green Use has initiated innovative cooling solutions and has a holistic Green IT approach.
strategic goal to be supplied 100 percent by renewable energy, creating zero waste and
selling products that sustain people and the environment. Much has been written about
its intent to green its supply chain to achieve a 20 million metric ton reduction in
greenhouse gas emissions and the development of environmental product ratings. Walmart
is engaging its 2+ million associates, located across four continents, to turn its announced
54
Walmart’s associates around the world are focusing on wellness, their community and the
environment. Walmart also follows the practice of continuous recognition of associates
thinking that has succeeded in growing green revenues, profits and environmental
improvements.
55
Gas Authority of India Limited (GAIL):
GAIL is one of the premier Navratna Public Sector Undertakings of India which has
consistently maintained its position in Navratna list since 1997. The company is following
the best of Human Resource Management practices which are prevalent and followed in
top level international organizations. 3. It is ranked as the number one integrated energy
company of Asia, by Platts, an international survey company based in U.K. which makes a
GAIL India Limited owes its success to TEAM GAIL, a name given to its employees. It
has a vast potential of growth in the coming times as it is spreading its base in India for
more use of green energy. It has been able to check the environmental pollution in the
country to a great extent. Saving of Taj Mahal from air pollution, reformative steps in
New Delhi, Surat, Mumbai and a number of other cities is a living example of its
excellence. It is one of the safest public sector companies with no reported cases of
contributing two percent of its Profit After Tax (PAT) to the social causes. It is a very big
help to lakhs of poor and needy people of India. It is rated as one of the best employers in
the nation as for the reports of Hewitt International which is an internationally recognized
survey company. The company is one of top level corporate citizens of the world.
The best of management systems have been in use for a number of years. It is a very fair
and transparent company. Its customer satisfaction level is very high. Its employees are
56
among the best paid and most satisfied employees due to its good Human Resource
Management practices. It has contributed significantly to the socio-economic development
of the nation and its future prospects of growth are very high. The company has proved
that following the best of Human Resource Management practices yields organizational
excellence.
ITC: ITC is one of India's foremost private sector companies with a strong commitment to
the triple bottom line. It has been a frontrunner in adopting eco-responsible processes,
much ahead of legislation – setting benchmarks for the industry to follow. It has a market
diversified presence in cigarettes, hotels, paper boards and specialty papers, packaging,
ITC Ltd Sustainable Initiatives at ITC Green Products are Premium Business Paper. For
the first time in India ITC has launched an environment friendly multipurpose paper
‘Paperkraft Premium Business Paper’, for office and home use using a new technology
'Ozone Treated Elemental Chlorine Free Technology' replacing Elemental Chlorine which
ITC's Green Leaf Threshing plant in Chirala is the first in India and among the first 10
units in the world to bag the Social Accountability (SA 8000) certification. ITC as a
responsible corporate citizen is doing many activities for the welfare of the society:
Environment, health & safety (EHS) initiatives; Reaching out to society; Preserving
57
the environment in which it operates. It is equally committed to ensuring very high
In the conduct of the Company’s business, the practice of good corporate citizenship is a
prerequisite and embraces the following: dealing with all stakeholders in the organisation,
ITC upholds the values which are at the core of their HR Philosophy - trust, teamwork,
These values form the basis of their HR management systems and processes.
practices of the company. The Company attaches great importance to a healthy and safe,
green work environment. ITC is committed to provide good physical working conditions
and encourages high standards of hygiene and housekeeping. Particular attention is paid to
training of employees to increase safety awareness and adoption of safe working methods,
arising out of its business activities and expects each business to fully demonstrate this
commitment. In addition to complying with applicable laws and regulations, they have
established procedures for assessing the environmental effects of their present and future
activities.
58
ONGC: ONGC is the only Indian energy major in Fortune's Most Admired List 2012
under 'Mining, Crude Oil Production' category. It is ranked 171th in Forbes Global 2000
list of the World's biggest companies for 2012 based on Sales (US$ 26.3 billion), Profits
(US$ 5 billion), Assets (US$ 51 billion) and Market Capitalization (US$ 46.6 billion).
ONGC has been ranked 39th among the world's 105 largest listed companies in
of area in the campus of Jolly grant Airport, Dehradun is started. ONGC has many such
initiatives towards green HRM. Another one is Vadodara Movement with Indian Express.
enter into a period of growth. Green HR is a not just a strategy used primarily for
reducing the carbon footprint of each employee and talent retention. Green HR has
of knowledge capital.
Most people will say that Green HR involves reducing your carbon footprint via less
printing of paper, video conferencing and interviews, etc. The most important definition
to remember in terms of our current economic situation is the reclaiming of top talents
59
of the organization. Companies are quick to layoff when times are tough before realizing
Green HR initiatives help companies find alternative ways to cut cost without losing
their top talent; furloughs, part time work, etc. More employees are becoming more
concerned about the environment and climate change. HR departments are seeing Green
HR as a cutting edge way to keep top talent in house. Top talent is considered the
industry’s most valued asset, yet many corporations have been treating them as
retain, companies must continue to be creative at finding ways of keeping these highly
skilled workers.
This is a win/win scenario for the employee and the employer. First and foremost, it
helps the environment. The employer gets to hold onto top talent, while increasing
productive one. The employer has to be willing to provide strong leadership, care for
their employees, offer opportunities for professional growth, offer opportunities for
more responsibility, offer flexibility, and last they must offer perks.
Take for instance, Soft Choice from Canada. Soft Choice has a public transportation
policy. If you take public transportation to work they pay their employees an extra
$90.00 per month. Back in June, Soft Choice had a party on World Environment Day,
60
Green HRM may provide interesting results for all stakeholders in HRM. The main
environment focus of many business was paced on reducing waste and optimizing
Many companies are adopting green HR which helps in reducing carbon footprint
through less printing of paper, video conferencing and interviews, etc. Companies are
quick to layoff when times are to Human capital and the systems surrounding it are the
true cornerstones of building a sustainable business. Green HRM policies and practices
that help safeguard and enhance worker health and well-being; and for academics, they
because of their operations and culture, but it's the employees who craft and execute
those eco-policies and create that green corporate culture. Without developing personnel
That's why human resource (HR) practices are a key component of sustainable business
development. For example, a Mortgage Lenders Network USA poll taken in 2007 shows
that 72 percent of working women expressed a strong preference in working for green
61
Other research shows that young professionals, in particular, want to make a difference
in their chosen professions. A 2007 poll on green employment done by
preferred to work for a sustainable company and 80 percent of young rofessionals were
Employees are encouraged to work with to change printing defaults to duplex printing.
Moreover for internal travel in large factory premises they encourage electricity operated
subsidized loan scheme for employees who opt for green technology cars/scoters
because they believe that green initiative drive for customer will also support corporate
sustainability strategy.
other stakeholders, however, there are very few research studies that consider the role of
management into human resource management (HRM) –green HRM –research practice.
Green HR is the use of HRM policies to promote the sustainable use of resources within
62
Green initiatives within HRM form part of wider programmes of corporate social
responsibility. Green HR involves two essential elements: environmentally- friendly HR
practices and the preservation of knowledge capital. The objective of this paper is to
detail a process model of the HR processes involved in green HRM on the basis ilable
literature on green HR. The present scenario of organizational working and its impact on
the environment has carry-forwarded the go green concept form just individual to
sustainability.
Green HRM ,Sustainability and their link and importance in today’s scenario.
Organizations are progressively more concerned with sustainability and Green HRM.
Green strategies.
63
BENEFITS OF HR INITIATIVE
Ten ideas for making the most of organìzation's efforts to provide green benefits:
1. Employees can be advised to start making changes at home, and then watch
they're more likely to buy into the value of saving energy and resources at home
and at work.
volunteers from the and some from employee workforce. The group can meets
monthly to bring changes such as the addition of transportation incentives and the
participate.
64
5. Everyone can be informed about green beneñts like job candidates,
shareholders, the media and community. In advertising campaigns environmental
issues can be focused. Press releases can be send to local media, which will
green.
job offers because of the organization's green benefIts. HR professional can make
it a point to ask candidates how important those benefits were to their decision.
8. They can choose a green theme for events like the employee health fair;
beneñts-enrollment fair, holiday parties, recognition ceremonies, even staff
meetings.
65
9. Helping employees to understand the real, cash value of green beneñts.
10. Employees and the public and media usually can see through an
organization's attempts to hype its green beneñts and practices. Publícize what the
66
RESEARCH METHODLOGY
Research methodology is considered as the nerve of the project. Without a proper
any conclusion. The project was based on the survey plan. The main objective of
survey was to collect appropriate data, which work as a base for drawing
problem. Research methodology not only talks of the methods but also logic
behind the methods used in the context of a research study and it explains why a
particular method has been used in the preference of the other methods.
Research Process-
67
Step 1: Define the problem and the research objectives
stage as poorly defined problems will not yield useful results. Be careful to
define the problem too broadly or too narrowly. In order to identify the research
are hose which are quite apparent and which manifest themselves. Latent
difficulties are those which are not so apparent and which, if not checked, would
soon become evident. Unnoticed opportunities indicate the potential for growth in
a certain area of marketing. Such opportunities are not clearly seen and dome
Designing a research plan calls for decisions on data sources, choice of research
methods.
Our research group collected the information over a period of 15 days and from
different companies.
68
Step 4: Analyze the information
After the process of gathering information was completed we tabulated the data
and developed frequency distributions and extracted the findings from the survey.
Finally we prepared a project report on our survey and along with the findings we
Scope of study:
Research design:
69
To design something also means to ensure that the pieces fit together. The
achievement of this fit among objective, research approach, and research tactics
The Source of Data collected is Secondary data like book's & Newspaper (Economic Times,
Organizational Management T.N. CHABBARA) AndWebsites(Google, Wikipedia, Research paper on
Green HRM)
70
Limitations of the Study-
Every study has certain limitations. In my study, also there were certain
4. Very limited set of people were included so results are shown in percentage
71
ANALYSIS
Wipro 30 20 10
IBM 30 20 10
organization
- Great
- Average
- Low
- No effect
Compan No. of Great Average Low No
y respondents effect
Infosys 40 18 13 5 4
Wipro 30 12 12 2 4
IBM 30 10 10 3 7
are having no role at all as there are other things which one
73
Q3. Role of HR in
environment management
-High
-Medium
-Low
Infosys 40 27 9 4
Wipro 30 15 12 3
IBM 30 18 9 3
-Any other.(D)
Compa No. of A B C D
ny respondents
Infosy 40 8 11 3 18
s
Wipro 30 9 5 4 12
IBM 30 3 14 3 10
75
Q5. How you are contributing to the place you work or
spend maximim time.
Infosys 40 7 11 3 19
Wipro 30 5 8 3 14
IBM 30 3 11 4 12
-Trend now
a days (A)
- Need of hour
(B)
-Neccessity for
ever (C)
Company No. of A B C
respondents
Infosys 40 4 6 30
Wipro 30 3 7 20
IBM 30 5 5 20
d 7
Q7. How much Indian organizations
are promoting Green HRM?
-Very Much
-Average
-Very Less
Infosys 40 20 13 7
Wipro 30 15 9 6
IBM 30 25 3 2
due respect to the fact that they owe to the society and
smile 7
Q8. At what level more improvement is needed
to spread HR policies in the
organization efficiently.
- At the HR level
Infosys 40 3 12 25
Wipro 30 2 18 10
IBM 30 5 10 15
bigge 7
FINDINGS
employees are on board with the goals. This can be accomplished through
employ HR managers will still beneñt just by knowing what HR people can
contribute to the green movement in terms of hiring and training practices, as well
Many employers now recognize that green programs in the workplace can
promote social responsibility among workers and help retain top talent. More
implement best practices that will improve the environment through reducing,
reusing and recycling certain materials. The green practice group also advises
8
companies on educating their workers about how their behaviors in the and at
home affect the environment not only this but the companies are offering a
for driving greater green awareness within their own organizations. There are
green coordinators in local ofñces to help develop plans and serve as points of
workplace.
Companies which have adopted the program within its organization found that
one-third of its employees, from entry level to principals and executives across all
bottled water, plastic and Styrofoam cups, using reusable grocery and lunch bags,
switching to compact fluorescent light bulbs and other energy saving and green
buying hybrid cars, using mass transit, and biking or walking to work.
8
Flexibility is often the driver of change, and it's at the heart of our sustainable
management initiative.
Conducting an energy audit- Most local utilities offer businesses free on-site
consultations on how t hey can reduce usage and save money. Frequent
lights, use energy efñcient light bulbs, keep temperatures at comfortable ranges
that are not excessively cool inthe summer and warm in the winter.
be a separate survey focused on going green issues only, or it can be added as part
enable the organization to assess going green progress and provide information,
For must-go trips, keep track of the miles driven and flown and buy «carbon
8
offsets» from a non-proñt like [Link] to make up for the greenhouse gas
emissions.
Buying green –
Tell suppliers that you are interested in sustainable products and set speciñc goals
for buying recycled, refurbished, or used. Make the environment, and not just
8
CONCLUSION
Green ideas and concepts are beginning to gather pace within the HR space, often
complementing existing sustainability-based initiatives. Increasingly they are
delivering tangible beneñts to the business, rather than simply adding a gloss to
brand and reputation. These new processes, policies, products and tools are
actually helping to ensure compliance and improve productivity too. And with
legislation now in place to effectively formalize the need for a new corporate
approach to the environment, now's the time for HR to embrace the green agenda.
. Here are several areas where companies can incorporate more environmentally
conscious strategies like the use of internet or telecon- ferencing to cut down on
The companies can promote the reduction of paper usage and focus on storage of
paperwork electronically, providing recycling trash bins for paper around the and
for bottles and cans in the break area. The companies are focusing on
8
efforts. At most organizations, earth-friendly perks emerge from an overall effort
to green the business. As companies begin recycling, upgrade to energy-efñcient
heating/air conditioning systems and seek production efñciencies that save energy
or reduce carbon emissions, it's natural to consider green beneñts. It is high Time
actions within the program me can included offering staff incentives for buying a
Companies can also made additions to their holiday discount scheme to feature
holiday companies operating in an environmentally friendly way, and to their
undertake environmental projects. Some of the company's actions have been really
simple, but still very effective (at least for raising awareness), for exam- ple
allowing employees to buy a coffee mug at their coffee bar rather than using
disposable cups, and then receiving 10p off a cup of coffee. Organization can also
launch a carbon credit card employees receive points for taking public transport or
walking to work, or video confer- encing rather than taking a flight. Prizes can be
Adopting environmental practices helps companies save money, flnd new sources
of business and avoid trouble. Green companies believe that it is more economical
8
to go green than it is to continue adding harmful chemicals to the atmosphere and
the environment in general. Going green also helps companies enhance their public relations, and
improved public relations and positive public perception can have a strong impact on company proñt.
8
Recommendations
• Inculcate the value system of Green Environment and importance of Green HRM
And its future scope on current global world order.
• Provide various skill, training, assessment and knowledge to the employee related
to Green HRM and Global Management Pratice.
8
BIBLIOGRAPHY
WEBSITES
WWW. [Link]
WWW. [Link]
ECONOMIC TIMES
8
ANNEXURE
QUESTIONNAIRE
- YES
- NO
Q2. To what extent HR policies can improve environment and make name
for organization
- Great
- Average
- Low
- No effect
-High
-Medium
-Low
8
Q4. Best practice for going green can be-
- Computerized training.
- Vehicle sharing
-Any other.
Q5. How you are contributing to the place you work or spend maximim time.
- (C)Doing basics like switching lights and monitors off when are
not required.
9
Q7. How much Indian organizations are promoting Green HRM?
- Very Much
- Average
- Very Less
organization efficiently.
- At the HR level