Questionnaire Research Purpose
MARKETING RESEARCH QUESTIONNAIRE
Research made Questionnaire on
This research study is conducted by PMAS Arid University's MS student as part of their
Research work. This questionnaire survey is about the impact of brand image on different given
variables. This research study is intended for research work only with academic purposes only,
all the answers would be kept completely confidential. Look forward to your cooperation in
completion of this research.
INSTRUCTIONS: Kindly fill/mark up the following information which implies to you in the
given tables.
Age:
Gender:
City:
Salary:
Education:
Designation:
Organization:
Years of Service:
BRAND IMAGE
Kindly tick the statements based on the following scale of 1-5.
01 02 03 04 05
Strongly agree Agree Neutral Disagree Strongly disagee
Carefully Read the Checklist and assess the behaviour of your leader/supervisor.
No. Statements 01 02 03 04 05
01 The brand my celebrity promote is a leader in its
sector.
02 I have fond memories of the brand my celebrity
promote.
03 The brand I used has a differential image in
comparison with the other brands.
04 The product I used is well established.
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Questionnaire Research Purpose
05 Compared to other brands, the product I used are of
high quality.
06 Products I use are of rich history.
07 I am aware that a strong brand image gives me
confident towards my personality.
BRAND AWARENESS
Kindly tick the statements based on the following scale of 1-5.
01 02 03 04 05
Strongly agree Agree Neutral Disagree Strongly disagee
Carefully Read the Checklist and assess your performance with respect to your colleagues.
No. Statements 01 02 03 04 05
01 I aware about the brand which provides the best eatery
services.
02 I can recognize my brand in comparison with the other
competing brands.
03 I can quickly recall symbol or logo of the brands.
04 Compared to other brands, the brand I use are of high
quality.
CELEBRITY FOOD VLOGGER REVIEWS
Kindly tick the statements based on the following scale of 1-5.
01 02 03 04 05
Strongly agree Agree Neutral Disagree Strongly disagee
Carefully Read the Checklist and assess your own self.
No. Statements 01 02 03 04 05
01 In making the decision to buy the food and beverages,
food vlogger reviews are very helpful.
02 I am confident about buying food and drinks because of
online food vlogger reviews.
03 Online food vlogger reviews are informative
04 Online food vlogger reviews are a good way of
discovering the positive aspects of food and beverages
05 Online food vlogger reviews are a good way of
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Questionnaire Research Purpose
discovering the negative aspects of food and beverages.
06 After viewing the food vlogger review, I became
interested in making a purchase.
07 After viewing the food vlogger review, I am willing to
purchase the food and beverages being advertised.
08 After viewing the food vlogger review, I would consider
purchasing the advertised food and beverages.
09 After viewing the food vlogger review, I will probably
purchase the food and beverages being advertised.
10 After viewing the food vlogger review, it is very likely
that I will buy the food and beverages being advertised.
CUSTOMER ACCEPTABILITY
Kindly tick the statements based on the following scale of 1-5.
01 02 03 04 05
Strongly agree Agree Neutral Disagree Strongly disagee
Carefully Read the Checklist and assess yourself with respect to your workload.
No. Statements 01 02 03 04 05
01 I like this food brand.
02 I enjoy using this brand.
03 This app’s brand is easy to use.
04 I care about healthy eating.
05 Eating healthy is important to me.
06 Before buying a new food product I prefer consult a friend
or family member who has already had experience.
07 Before buying a new food product I seek advice
concerning new foods through social media, sports clubs,
magazines, website, TV, radio.
08 I prefer to concentrate on eating habits during the purchase
09 I like to buy food product where I can find new foodstuff.
10 Before buying a new food product I often ask
information to an expert about new food products
Thank you for your Cooperation.