GRADE LEVEL: 12 WEEK: 3
SUBJECT: Entrepreneurship LESSON: 1
TOPIC: Developing a Business Plan
OBJECTIVES:
1. Explain the types of business plan
2. Distinguish business plan to feasibility plan
3. Determine possible product/service that will meet peoples’ need by accomplishing the new product/new service
template.
LESSON PROPER:
What is a Business Plan?
Business Plan is “a formal statement of a set of goals, the reasons why they are believed attainable, and the plan for reaching
those goals. Also, it contains background information about the organization or team attempting to reach those goals.
Categories of Business Plan
1. Business Plan For Profit – focuses on financial goals
2. Marketing Plan – targets changes in perception and branding as its primary goals
3. Project Plan – describes the goals of a particular project
4. Business Plan For Non-Profit and government agency – tend to focus on service goals
5. Operational Plans –describes the goals of an internal organization working group or department
Contents of Business Plan
1. Executive Summary – overall feasibility of the proposed project at a glance. It summarizes
the major highlights and findings of each major aspect of the study. The conclusion of the
study is the focal point.
2. Project Background and History – it narrates the project conceptualization, and details the
events that led to the study. It also presents the project proponents, the proponents, and the
proposed name of the project, the type of business proposal/project, and the project location.
And the project location.
3. Management and Personnel Feasibility –pinpoints the project’s general to specific market
feasibility topics. It presents the market and an analysis of past, present and future demand
and supply situations for the particular products. Summary of sales projections of the project
study’s entire duration and, the project’s marketing system and forms design.
4. Production Feasibility – refers to the manufacturing aspects of the product. It includes the details of what the product is and
how they will be produced/raised using proposed location, production size (capacity) and lay-out. It also looks into the
machineries and equipment, raw materials and manpower requirements, as well as the detailed civil engineering and lay
outing of the project, as applicable.
5. Financial Feasibility – enables the entrepreneur to know how much capitalization will be needed to finance the project and
who will be the financiers. It determines the most adaptable financing scheme in terms of the financiers’ term and conditions
of payment.
6. Socio Economic Feasibility – this part presents the project’s feasibility as to how it will be beneficial to other people and
entities.
7. Project Implementation and Timetable – includes the details of all the activities to be considered during the project’s pre-
investment and pre-operating phase and also the timetable of each these activities.
Although there is no fixed way of writing a business plan, it includes the mission statement which answers the following
questions;
Who is the customer?
What do they want?
What’s in it for costumer?
How does the company satisfy its stakeholders?
Feasibility Study – is a major information source in making a critical decision whether to go or not to go into the business.
1. Conducting A Feasibility Study – to reduce the risk of failure and losing money, potential producers should go through the
different aspects of running their business in discussion with friends or advisers before they commit funds or try to obtain a
loan. This process is known as doing feasibility study and when the results are written down, the document is known as
business plan.
Feasibility Study Checklist. It consists of questions to be answered in order to determine the feasibility of a business plan.
o Is there a demand for the product? (Find out the characteristics required of the product and the size and value of the market)
o Who else is producing similar products? (Determine the number and type of competitors)
o What is needed to make the product? (Find the availability and cost of staff, equipment, services, raw materials, ingredients
and packaging)
o What is a cost of producing a product? (calculate the capital costs of getting started and operating costs of productions)
o What is likely profit? (Calculate the difference between the expected income from sales to an estimated share of the market
and costs of production)
2. Comparison between a Feasibility Study and a Business Plan
Feasibility Plan Business Plan
1. Is conducted before a decision to Prepared after a decision to
proceed proceed
2. Provides an investigative Provides a planning
function. function