A BUSINESS PLAN FOR ENTREPRENEURSHIP
TABANGO SENIOR HIGH SCHOOL - NATIONAL HIGH SCHOOL
St. Peter Drive, Brgy. Poblacion Tabango, Leyte
11 - ABM - KANT
S.Y. 2022 - 2023
TRADITIO SNACKS COMPANY ( Sweetie Toron and Gulaman Special )
St. Peter Drive, Brgy. Poblacion Tabango, Leyte
GROUP TWO
Leader : Chyrizza Mae Flor
Members: Dana Jane Doni ot
Jhevy Dizon
Ahra Mae Cartagenas
Mark James Singcol
Arianne Jade Lepon
Rica Pepito
Jewina Alterado
PRESENTED TO:
MS. MARY JESSAH P. MATIVO
SUBJECT TEACHER
GREETINGS!
It is our privilege and honor to propose to you
our very own sweetie toron and which will
comfort us from the past. As we come up with
this kind of product, our business is looking for
an active and innovative company to start up.
The name Traditio snack is a Latin word for
the word tradition. The business is name after
that because they offer traditional snacks such
as banana and gulaman, who gave us comfort
and will remind us, of us, being a Filipino.
ABOUT US
A dedicated and reliable team who were
hardworking and passionate on their job. A team
with cooperation to accomplish their goals and
plans, and they support each other in doing so.
For instance, in creating their business together
with their products, they carefully plan it out of
their thoughts and opinions, as one.
TABLE OF CONTENTS
A. INTRODUCTION 01
B. EXECUTIVE SUMMARY 02
C. ENVIRONMENTAL ANALYSIS 05
D. ORGANIZATIONAL PLAN 08
E. PRODUCTION PLAN 11
F. OPERATIONAL PLAN 14
G. MARKETING PLAN 16
H. FINANCIAL PLAN 17
I. REFERENCE 19
A. INTRODUCTION
As a Filipino we love traditional snacks of the Philippines and
we want others to love it too, and so we planned to create a
business named TRADITIO SNACKS. Our tagline will be
“Rediscover the traditional taste”. We have three options for our
snacks. Our product are made of crops and fruits originally from
Philippines. These snack of ours does not just have health
benefits but also it has traditional taste of the traditional Filipino
snacks. Sweetie Toron, both made from sweet potato and
banana, wrap in a lumpia wrapper and then fried into the pan
with boiling oil. On the other hand, Gulaman Special, is a mixture
of gulaman, sago, and arnibal altogether. Our business will be
located at St. Peter Drive, Brgy. Poblacion Tabango, Leyte near in
Tabango Senior High School (TSHS). Teacher and students are our
primary customers in this business. We choose the location near
TSHS, for the reason that there are a lot of teachers and students
who might want to rediscover the traditional taste of Filipino
snacks. Our business will be open from 9:00 o’clock in the
morning to 4:00 o’clock in the afternoon, every weekdays,
Monday to Friday. Our business will be having a personal
collection and savings to support and provide enough capital and
assets in starting our business; buying equipments and
ingredients.
01
B. EXECUTIVE SUMMARY
VISION
To be Tabango's most reliable team, where our
customers, more likely the students and
teachers can buy delicious traditional snacks
of Filipinos made by high quality ingredients.
MISSION
We strive to offer our customers the lowest
possible prices, the best product with the best
services, and utmost convenience.
GOALS & OBJECTIVES
Our goal is to serve our customers with
comfort and relaxation through our products
and service to them. We aim for our products
to be known to everyone and for our business
to be successful and hopefully expand in the
future.
02
BUSINESS MODEL
STRATEGIES RESOURCES
We apply the 7P's of Marketing as > Labor
our business strategy. > Locality Stores
> Natural Resources
CUSTOMER RELATIONSHIP CUSTOMER FEEDBACK
Sending out a thank you when a They are satisfied with our product and
customer makes a purchase and focus in they give positive comments such as our
creating customer loyalty. product can't be compared to others.
OFFER DISTRIBUTION
We offer Sweetie Toron and
Retailer.
Gulaman Special.
EXPENSE PHP 5,055.00
INCOME PHP 6,750.00
03
PARTIES SUPPORTING THE BUSINESS
This section describes the parties that strongly support the business. This parties have
direct relationship with the business are as follows:
1. Consumer
Consumers support the business by its good service and production. With the
support of a consumer to the business, it gives the business a lot of potential and
motivation to give more good services that surely consumers will be satisfied with the
goods they are serving.
2. Creditors
Creditors support the business by looking to the owner of the business if the
owner understand the market that the business will be entering and that they except
that the owner put an abundance of serious thought into the venture. With the support
of creditors to the business is that creditors look to the business if they are to commit
resources to new enterprise.
3. Suppliers
Suppliers support the business by its good service that the goods they are selling
are earning. Suppliers are the ones who provide what the business needs to sell and if
the business reach their goal of selling goods.
4. Board of Directors and Staffs.
04
C. ENVIRONMENTAL ANALYSIS
TREND IN THE INDUSTRY
In our locality which is Tabango, Leyte, most of the time, people in
Tabango including the students and tourist are always looking for
snacks made with banana such as bananaque, toron, and pinaypay.
Aside from it is really a perfect snack and the traditional snack of
Filipino people, it is also affordable that anyone even a student can
afford it.
CONSUMER ANALYSIS
Our target customers are teachers and students. They might find
their way into buying and eating our products since they are used
to eating gulaman and banana in other recipes. In addition to that
our product is not just delicious but also affordable.
COMPETITOR ANALYSIS
In the business that we are building we can’t avoid having
competitors and we happened to have four competitors or rival
businesses. First, Fristea fast food chain, they sells fries and iced
tea. Their strength is that their product is inexpensive to purchase
and is easy to sell and one of their weaknesses is that their product
is bad if it is consumed daily. Second, Papa's Fritas De Kangkong,
they sells kangkong chips. Kangkong chips has lots of health benefits
and that strengthen their business, but customers finds kangkong
chips to be unappealing and that makes their weakness. Third,
Scrumptious Scoop, they sells squash ice cream. Right now it is
summer time and it gives their business the whole favor or strength
for ice cream is perfect during summer but customers may not like
their ice cream flavor for almost everyone likes ice cream to be
chocolate or cookies and cream flavor and that may be a weakness of
their business. Lastly, Coffee Cravings, they sell iced coffee. Just
like scrumptious scoop their business is also in favor with the season
for iced coffee is a relaxing drink during summer and that gives them
the whole advantage or strength. But when consumed in excess,
these empty calories can lead to weight gain and increase your risk
for unfavorable health conditions, such as type 2 diabetes and this
may be the weakness of their business.
05
MARKET FORECAST
This bar graph shows our target income within a week.
1,350
1,125
900
675
450
225
0
Day 1 Day 2 Day 3 Day 4 Day 5
Are you a fun of traditional filipino snacks?
Base on the survey we conduct which is shown in the
30% pie graph with a total of 100 respondents there are
70% of them who says that they are fun of traditional
70% filipino snacks while 30% of them, says that they are
not fun of traditional filipino snacks but they do said
that they love to try some.
06
MARKET SHARE
As shown in the pie graph above, 90% of our product are sold
and 10% are not sold but was purchased by us ourselves so that
it will not go to waste and our target sale and profit is still
reached.
07
D. ORGANIZATIONAL PLAN
FORM OF THE BUSINESS ORGANIZATION
Our business is more focused on sole proprietorship because it is
easy to establish and dismantle due to a lack of government
involvement, making them popular with small business owners and
contractors. Most small businesses start as sole proprietorships and
end up transitioning to a limited liability entity or corporation as
the company grows.
ROLE AND RESPONSIBILITIES
Everyone inside a business has their own roles and responsibilities.
As the owner, Ms. Chyrizza Mae Flor, she is in charge in making sure
that everything that is needed in the business are all done and she
is also the one who plans and organize, the head of the business. As
for Ms. Dana Jane Doni ot, the secretary, she is a sort of right hand
of the owner, she is tasked to records and conpile every
information of the business. As for Mr. Jhevy Dizon, the manager,
he is responsible for managing the business as well as helping the
other officers with their designated tasks. The Marketing Officers,
Mr. Mark James Singcol and Ms. Rica Pepito, they are responsible in
marketing or promoting the products the company sells. The
Production Officers, Ms. Ahra Mae Cartagenas and Ms. Jewina
Alterado, they are responsible in producing or making the products
to be sell. And lastly, Mr. Arianne Jade Lepon, as the financial
officer, he is responsible in calculating the total expenses, income
and profit of the business.
08
PROPOSED SALARY
09
ORGANIZATIONAL STRUCTURE
TRADITIO SNACKS
Chyrizza Mae Flor
OWNER
Dana Jane Doni ot Jhevy Dizon
SECRETARY MANAGER
Rica Pepito Ahra Mae Cartagenas
MARKETING OFFICER PRODUCTION OFFICER
Mark James Singcol Jewina Alterado
MARKETING OFFICER
PRODUCTION OFFICER
Arianne Jade Lepon
FINANCIAL OFFICER
10
E. PRODUCTION PLAN
PRODUCTION SCHEDULE
11
PRODUCTION PROCESS
Ingredients needed for sweetie toron are the following; Condensed Milk,
Lumpia Wrapper, Oil, Banana, Sweet Potato, Brown Sugar, White Sugar and
Margarine. Procedures in making sweetie toron is the following steps;
1. Prepare bananas by peeling and cutting lengthwise into two halves.
2. In a skillet over medium heat, heat about 1-inch deep of oil.
3. Separate wrappers into individual sheets. On a flat working surface, lay a
wrapper like a diamond.
4. Roll a banana half in sugar and place in the middle of the wrapper. Place 2 to 3
sweet potato strips lengthwise on top of the banana.
5. Fold the bottom pointed end of the wrapper over the filling. Fold side ends of
the sheet inward and roll the turon into a tight log. Wet the pointed edge of the
wrapper to completely seal.
6. Roll sealed spring rolls in sugar to coat. Repeat with the remaining bananas.
7. Add banana spring rolls with seam side down in a single layer in the oil and fry,
turning once or twice, until golden and sugar is caramelized.
8. Remove from the pan and drain on a wire rack.
9. Put a margarine and add white sugar to make it more look delicious. Serve
immediately.
Ingredients needed for gulaman special are the following; Flavored Powder,
Pandan Essence, Vanilla Essence, Gulaman Powder, Sago, Brown Sugar, and Water.
Procedures in making gulaman special is the following steps; Add 5 cups of water
into the sauce pan. Gradually add 1 sachet of gulaman powder to the sauce pan.
Do not turn on the stove yet. Mix it. Continue mixing even after turning the stove
on. Cook it for 5 minutes. Let it boil. Stir it from time to time. Transfer it to a
container and use a strainer to filter the solid parts. Let it cool down and chill it.
Slice the hard jelly and make cubes. Next, cook the sago by just bioling it on a
hot water in just 5 to 10 minutes and wait until it becomes smooth. Use strainer
to filter the sago and transfer it to a bowl. On the other hand, get a pitcher/jar
and put the flavored powder. 1pack of flavored powder is equivalent to1000ml of
water, if you add 1packs of flavored powder then just add another 1000ml of
water. Mix it. Put some ice. Put the sliced gulaman and sago into the jar and add
the condensed milk and sugar to make the gulaman sweeter. Mix it.
12
EQUIPMENTS REQUIRED
* Frying Pan * Plastic Cup
* Teaspoon * Cup
* Plate * Ladle
* Casserole * Table
* Food Tongs * Spatula
* Tablespoon * Knife
* Chopping Board * Bowl
SOURCE OF MATERIALS
For the ingredients of our sweetie toron and gulaman
special, we buy them in the local store here in Tabango,
such as the condensed milk, lumpia wrapper, lapad oil,
banana, sweet potato, white sugar, margarine, flavored
powder, pandan essence, vanilla, gulaman, sago, brown
sugar, mineral water, plastic cups, straw, etc. However,
the equipment we have used in making those is our own
personal equipment here at our homes.
ESTIMATED PRODUCTION COST
13
F. OPERATIONAL PLAN
EVALUATION OF SUPPLIERS
Competency. First, look at how competent the supplier is.
Capacity. The supplier needs to have enough capacity to handle
your company's [Link]. Your supplier needs
to provide evidence that they are committed to high quality
standards.
PURCHASE PROCEDURE
As for the ingredients of our products we conduct a canvas
between two stores located at Tabango, Benan’s store and
Frannie’s stores. Both stores have affordable prices but in
Benan’s store not all our ingredients is there while in Frannie’s
store all our needed ingredients are available. Thus, we decided
to buy our ingredients in Frannie’s Store because all of our
needed ingredients is there. As for our Sweet Potato and Banana,
we already have someone we can go to, to buy it in the lowest
possible price.
14
STORAGE AND INVENTORY CONTROL
Ingredients needed for sweetie toron are the following; Condensed Milk,
Lumpia Wrapper, Oil, Banana, Sweet Potato, Brown Sugar, White Sugar and
Margarine. Procedures in making sweetie toron is the following steps;
1. Prepare bananas by peeling and cutting lengthwise into two halves.
2. In a skillet over medium heat, heat about 1-inch deep of oil.
3. Separate wrappers into individual sheets. On a flat working surface, lay a
wrapper like a diamond.
4. Roll a banana half in sugar and place in the middle of the wrapper. Place 2
to 3 sweet potato strips lengthwise on top of the banana.
5. Fold the bottom pointed end of the wrapper over the filling. Fold side ends
of the sheet inward and roll the turon into a tight log. Wet the pointed edge of
the wrapper to completely seal.
6. Roll sealed spring rolls in sugar to coat. Repeat with the remaining bananas.
7. Add banana spring rolls with seam side down in a single layer in the oil and
fry, turning once or twice, until golden and sugar is caramelized.
8. Remove from the pan and drain on a wire rack.
9. Put a margarine and add white sugar to make it more look delicious. Serve
immediately.
Ingredients needed for gulaman special are the following; Flavored Powder, Pandan
Essence, Vanilla Essence, Gulaman Powder, Sago, Brown Sugar, and Water. Procedures
in making gulaman special is the following steps; Add 5 cups of water into the sauce
pan. Gradually add 1 sachet of gulaman powder to the sauce pan. Do not turn on the
stove yet. Mix it. Continue mixing even after turning the stove on. Cook it for 5
minutes. Let it boil. Stir it from time to time. Transfer it to a container and use a
strainer to filter the solid parts. Let it cool down and chill it. Slice the hard jelly and
make cubes. Next, cook the sago by just bioling it on a hot water in just 5 to 10
minutes and wait until it becomes smooth. Use strainer to filter the sago and transfer it
to a bowl. On the other hand, get a pitcher/jar and put the flavored powder. 1pack of
flavored powder is equivalent to1000ml of water, if you add 1packs of flavored powder
then just add another 1000ml of water. Mix it. Put some ice. Put the sliced gulaman
and sago into the jar and add the condensed milk and sugar to make the gulaman
sweeter. Mix it.
The following are the remaining ingredients; 1/2 lapad of oil, 1/8 kl of margarine, 1/8
kl of brown sugar, 50ml of water, 18ml of pandan and vanilla essence, and 3/4 kl of
flavored powder.
15
G. MARKETING PLAN
1. PRODUCT
— Sweetie Toron ( Sweet Potato & Banana )
— Gulaman Special ( Small, Medium & Large )
2. PLACE
— St. Peter Drive, Poblacion Tabango, Leyte
3. PRICE
— Sweetie Toron: PHP 5.00
— Gulaman Special: (S) PHP 10.00, (M) PHP 20.00, (L) PHP 30.00
4. PROMOTION
— Good sales talk, good customer service together with good presentation of
product and impressive taste.
5. PEOPLE
— Anyone inside or outside the business that are at the Tabango in the moment
of selling, most especially the students and teachers.
6. PACKAGING
— For our Sweetie Toron we use the traditional way and is environmental
friendly, we will use the leaves of the banana to wrap. As for our Gulaman Special
we will be using a plastic or disposable glass together with a straw / spoon.
7. POSITIONING
— Traditio Snacks products may position itself as the home for traditional
filipino snacks.
16
H. FINANCIAL PLAN
LIST OF EXPENSES AND TOTAL AMOUNT OF EXPENSES
17
ESTIMATED INCOME FOR THE WHOLE WEEK
18
I. REFERENCE
[Link]
[Link]
[Link]
[Link]
q=business+proposal+sample&oq=business+proposal+sample&aqs=chrome..69i57j0i512l7
.7757j0j9&client=ms-android-vivo-rvo2&sourceid=chrome-mobile&ie=UTF-8
[Link]
q=weakness+of+iced+coffee&rlz=1CDGOYI_enPH1051PH1051&oq=weakness+of+iced&aqs=
chrome.1.69i57j0i512j0i390i650l4.3953j0j7&hl=en-GB&sourceid=chrome-mobile&ie=UTF-
8
CONNECT WITH US
0963 981 7529
chyrizmae@[Link]
danajanedoniot@[Link]
19