100% found this document useful (2 votes)
2K views22 pages

Business Plan for Traditio Snacks

It will be located near a high school in Tabango, Leyte to target teachers and students as customers.

Uploaded by

Mae Flor
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
100% found this document useful (2 votes)
2K views22 pages

Business Plan for Traditio Snacks

It will be located near a high school in Tabango, Leyte to target teachers and students as customers.

Uploaded by

Mae Flor
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

A BUSINESS PLAN FOR ENTREPRENEURSHIP

TABANGO SENIOR HIGH SCHOOL - NATIONAL HIGH SCHOOL


St. Peter Drive, Brgy. Poblacion Tabango, Leyte
11 - ABM - KANT
S.Y. 2022 - 2023

TRADITIO SNACKS COMPANY ( Sweetie Toron and Gulaman Special )


St. Peter Drive, Brgy. Poblacion Tabango, Leyte

GROUP TWO

Leader : Chyrizza Mae Flor


Members: Dana Jane Doni ot
Jhevy Dizon
Ahra Mae Cartagenas
Mark James Singcol
Arianne Jade Lepon
Rica Pepito
Jewina Alterado

PRESENTED TO:
MS. MARY JESSAH P. MATIVO

SUBJECT TEACHER
GREETINGS!

It is our privilege and honor to propose to you


our very own sweetie toron and which will
comfort us from the past. As we come up with
this kind of product, our business is looking for
an active and innovative company to start up.

The name Traditio snack is a Latin word for


the word tradition. The business is name after
that because they offer traditional snacks such
as banana and gulaman, who gave us comfort
and will remind us, of us, being a Filipino.

ABOUT US

A dedicated and reliable team who were


hardworking and passionate on their job. A team
with cooperation to accomplish their goals and
plans, and they support each other in doing so.
For instance, in creating their business together
with their products, they carefully plan it out of
their thoughts and opinions, as one.
TABLE OF CONTENTS

A. INTRODUCTION 01

B. EXECUTIVE SUMMARY 02

C. ENVIRONMENTAL ANALYSIS 05

D. ORGANIZATIONAL PLAN 08

E. PRODUCTION PLAN 11

F. OPERATIONAL PLAN 14

G. MARKETING PLAN 16

H. FINANCIAL PLAN 17

I. REFERENCE 19
A. INTRODUCTION

As a Filipino we love traditional snacks of the Philippines and


we want others to love it too, and so we planned to create a
business named TRADITIO SNACKS. Our tagline will be
“Rediscover the traditional taste”. We have three options for our
snacks. Our product are made of crops and fruits originally from
Philippines. These snack of ours does not just have health
benefits but also it has traditional taste of the traditional Filipino
snacks. Sweetie Toron, both made from sweet potato and
banana, wrap in a lumpia wrapper and then fried into the pan
with boiling oil. On the other hand, Gulaman Special, is a mixture
of gulaman, sago, and arnibal altogether. Our business will be
located at St. Peter Drive, Brgy. Poblacion Tabango, Leyte near in
Tabango Senior High School (TSHS). Teacher and students are our
primary customers in this business. We choose the location near
TSHS, for the reason that there are a lot of teachers and students
who might want to rediscover the traditional taste of Filipino
snacks. Our business will be open from 9:00 o’clock in the
morning to 4:00 o’clock in the afternoon, every weekdays,
Monday to Friday. Our business will be having a personal
collection and savings to support and provide enough capital and
assets in starting our business; buying equipments and
ingredients.

01
B. EXECUTIVE SUMMARY

VISION

To be Tabango's most reliable team, where our


customers, more likely the students and
teachers can buy delicious traditional snacks
of Filipinos made by high quality ingredients.

MISSION

We strive to offer our customers the lowest


possible prices, the best product with the best
services, and utmost convenience.

GOALS & OBJECTIVES

Our goal is to serve our customers with


comfort and relaxation through our products
and service to them. We aim for our products
to be known to everyone and for our business
to be successful and hopefully expand in the
future.

02
BUSINESS MODEL

STRATEGIES RESOURCES

We apply the 7P's of Marketing as > Labor


our business strategy. > Locality Stores
> Natural Resources

CUSTOMER RELATIONSHIP CUSTOMER FEEDBACK

Sending out a thank you when a They are satisfied with our product and
customer makes a purchase and focus in they give positive comments such as our
creating customer loyalty. product can't be compared to others.

OFFER DISTRIBUTION

We offer Sweetie Toron and


Retailer.
Gulaman Special.

EXPENSE PHP 5,055.00

INCOME PHP 6,750.00

03
PARTIES SUPPORTING THE BUSINESS

This section describes the parties that strongly support the business. This parties have
direct relationship with the business are as follows:

1. Consumer
Consumers support the business by its good service and production. With the
support of a consumer to the business, it gives the business a lot of potential and
motivation to give more good services that surely consumers will be satisfied with the
goods they are serving.

2. Creditors
Creditors support the business by looking to the owner of the business if the
owner understand the market that the business will be entering and that they except
that the owner put an abundance of serious thought into the venture. With the support
of creditors to the business is that creditors look to the business if they are to commit
resources to new enterprise.

3. Suppliers
Suppliers support the business by its good service that the goods they are selling
are earning. Suppliers are the ones who provide what the business needs to sell and if
the business reach their goal of selling goods.

4. Board of Directors and Staffs.

04
C. ENVIRONMENTAL ANALYSIS

TREND IN THE INDUSTRY

In our locality which is Tabango, Leyte, most of the time, people in


Tabango including the students and tourist are always looking for
snacks made with banana such as bananaque, toron, and pinaypay.
Aside from it is really a perfect snack and the traditional snack of
Filipino people, it is also affordable that anyone even a student can
afford it.

CONSUMER ANALYSIS

Our target customers are teachers and students. They might find
their way into buying and eating our products since they are used
to eating gulaman and banana in other recipes. In addition to that
our product is not just delicious but also affordable.

COMPETITOR ANALYSIS

In the business that we are building we can’t avoid having


competitors and we happened to have four competitors or rival
businesses. First, Fristea fast food chain, they sells fries and iced
tea. Their strength is that their product is inexpensive to purchase
and is easy to sell and one of their weaknesses is that their product
is bad if it is consumed daily. Second, Papa's Fritas De Kangkong,
they sells kangkong chips. Kangkong chips has lots of health benefits
and that strengthen their business, but customers finds kangkong
chips to be unappealing and that makes their weakness. Third,
Scrumptious Scoop, they sells squash ice cream. Right now it is
summer time and it gives their business the whole favor or strength
for ice cream is perfect during summer but customers may not like
their ice cream flavor for almost everyone likes ice cream to be
chocolate or cookies and cream flavor and that may be a weakness of
their business. Lastly, Coffee Cravings, they sell iced coffee. Just
like scrumptious scoop their business is also in favor with the season
for iced coffee is a relaxing drink during summer and that gives them
the whole advantage or strength. But when consumed in excess,
these empty calories can lead to weight gain and increase your risk
for unfavorable health conditions, such as type 2 diabetes and this
may be the weakness of their business.

05
MARKET FORECAST

This bar graph shows our target income within a week.

1,350

1,125

900

675

450

225

0
Day 1 Day 2 Day 3 Day 4 Day 5

Are you a fun of traditional filipino snacks?

Base on the survey we conduct which is shown in the


30% pie graph with a total of 100 respondents there are
70% of them who says that they are fun of traditional
70% filipino snacks while 30% of them, says that they are
not fun of traditional filipino snacks but they do said
that they love to try some.

06
MARKET SHARE

As shown in the pie graph above, 90% of our product are sold
and 10% are not sold but was purchased by us ourselves so that
it will not go to waste and our target sale and profit is still
reached.

07
D. ORGANIZATIONAL PLAN

FORM OF THE BUSINESS ORGANIZATION

Our business is more focused on sole proprietorship because it is


easy to establish and dismantle due to a lack of government
involvement, making them popular with small business owners and
contractors. Most small businesses start as sole proprietorships and
end up transitioning to a limited liability entity or corporation as
the company grows.

ROLE AND RESPONSIBILITIES

Everyone inside a business has their own roles and responsibilities.


As the owner, Ms. Chyrizza Mae Flor, she is in charge in making sure
that everything that is needed in the business are all done and she
is also the one who plans and organize, the head of the business. As
for Ms. Dana Jane Doni ot, the secretary, she is a sort of right hand
of the owner, she is tasked to records and conpile every
information of the business. As for Mr. Jhevy Dizon, the manager,
he is responsible for managing the business as well as helping the
other officers with their designated tasks. The Marketing Officers,
Mr. Mark James Singcol and Ms. Rica Pepito, they are responsible in
marketing or promoting the products the company sells. The
Production Officers, Ms. Ahra Mae Cartagenas and Ms. Jewina
Alterado, they are responsible in producing or making the products
to be sell. And lastly, Mr. Arianne Jade Lepon, as the financial
officer, he is responsible in calculating the total expenses, income
and profit of the business.

08
PROPOSED SALARY

09
ORGANIZATIONAL STRUCTURE

TRADITIO SNACKS

Chyrizza Mae Flor


OWNER

Dana Jane Doni ot Jhevy Dizon


SECRETARY MANAGER

Rica Pepito Ahra Mae Cartagenas


MARKETING OFFICER PRODUCTION OFFICER

Mark James Singcol Jewina Alterado


MARKETING OFFICER
PRODUCTION OFFICER

Arianne Jade Lepon


FINANCIAL OFFICER

10
E. PRODUCTION PLAN

PRODUCTION SCHEDULE

11
PRODUCTION PROCESS

Ingredients needed for sweetie toron are the following; Condensed Milk,
Lumpia Wrapper, Oil, Banana, Sweet Potato, Brown Sugar, White Sugar and
Margarine. Procedures in making sweetie toron is the following steps;
1. Prepare bananas by peeling and cutting lengthwise into two halves.
2. In a skillet over medium heat, heat about 1-inch deep of oil.
3. Separate wrappers into individual sheets. On a flat working surface, lay a
wrapper like a diamond.
4. Roll a banana half in sugar and place in the middle of the wrapper. Place 2 to 3
sweet potato strips lengthwise on top of the banana.
5. Fold the bottom pointed end of the wrapper over the filling. Fold side ends of
the sheet inward and roll the turon into a tight log. Wet the pointed edge of the
wrapper to completely seal.
6. Roll sealed spring rolls in sugar to coat. Repeat with the remaining bananas.
7. Add banana spring rolls with seam side down in a single layer in the oil and fry,
turning once or twice, until golden and sugar is caramelized.
8. Remove from the pan and drain on a wire rack.
9. Put a margarine and add white sugar to make it more look delicious. Serve
immediately.

Ingredients needed for gulaman special are the following; Flavored Powder,
Pandan Essence, Vanilla Essence, Gulaman Powder, Sago, Brown Sugar, and Water.
Procedures in making gulaman special is the following steps; Add 5 cups of water
into the sauce pan. Gradually add 1 sachet of gulaman powder to the sauce pan.
Do not turn on the stove yet. Mix it. Continue mixing even after turning the stove
on. Cook it for 5 minutes. Let it boil. Stir it from time to time. Transfer it to a
container and use a strainer to filter the solid parts. Let it cool down and chill it.
Slice the hard jelly and make cubes. Next, cook the sago by just bioling it on a
hot water in just 5 to 10 minutes and wait until it becomes smooth. Use strainer
to filter the sago and transfer it to a bowl. On the other hand, get a pitcher/jar
and put the flavored powder. 1pack of flavored powder is equivalent to1000ml of
water, if you add 1packs of flavored powder then just add another 1000ml of
water. Mix it. Put some ice. Put the sliced gulaman and sago into the jar and add
the condensed milk and sugar to make the gulaman sweeter. Mix it.

12
EQUIPMENTS REQUIRED

* Frying Pan * Plastic Cup


* Teaspoon * Cup
* Plate * Ladle
* Casserole * Table
* Food Tongs * Spatula
* Tablespoon * Knife
* Chopping Board * Bowl

SOURCE OF MATERIALS

For the ingredients of our sweetie toron and gulaman


special, we buy them in the local store here in Tabango,
such as the condensed milk, lumpia wrapper, lapad oil,
banana, sweet potato, white sugar, margarine, flavored
powder, pandan essence, vanilla, gulaman, sago, brown
sugar, mineral water, plastic cups, straw, etc. However,
the equipment we have used in making those is our own
personal equipment here at our homes.

ESTIMATED PRODUCTION COST

13
F. OPERATIONAL PLAN

EVALUATION OF SUPPLIERS

Competency. First, look at how competent the supplier is.


Capacity. The supplier needs to have enough capacity to handle
your company's [Link]. Your supplier needs
to provide evidence that they are committed to high quality
standards.

PURCHASE PROCEDURE

As for the ingredients of our products we conduct a canvas


between two stores located at Tabango, Benan’s store and
Frannie’s stores. Both stores have affordable prices but in
Benan’s store not all our ingredients is there while in Frannie’s
store all our needed ingredients are available. Thus, we decided
to buy our ingredients in Frannie’s Store because all of our
needed ingredients is there. As for our Sweet Potato and Banana,
we already have someone we can go to, to buy it in the lowest
possible price.

14
STORAGE AND INVENTORY CONTROL

Ingredients needed for sweetie toron are the following; Condensed Milk,
Lumpia Wrapper, Oil, Banana, Sweet Potato, Brown Sugar, White Sugar and
Margarine. Procedures in making sweetie toron is the following steps;
1. Prepare bananas by peeling and cutting lengthwise into two halves.
2. In a skillet over medium heat, heat about 1-inch deep of oil.
3. Separate wrappers into individual sheets. On a flat working surface, lay a
wrapper like a diamond.
4. Roll a banana half in sugar and place in the middle of the wrapper. Place 2
to 3 sweet potato strips lengthwise on top of the banana.
5. Fold the bottom pointed end of the wrapper over the filling. Fold side ends
of the sheet inward and roll the turon into a tight log. Wet the pointed edge of
the wrapper to completely seal.
6. Roll sealed spring rolls in sugar to coat. Repeat with the remaining bananas.
7. Add banana spring rolls with seam side down in a single layer in the oil and
fry, turning once or twice, until golden and sugar is caramelized.
8. Remove from the pan and drain on a wire rack.
9. Put a margarine and add white sugar to make it more look delicious. Serve
immediately.

Ingredients needed for gulaman special are the following; Flavored Powder, Pandan
Essence, Vanilla Essence, Gulaman Powder, Sago, Brown Sugar, and Water. Procedures
in making gulaman special is the following steps; Add 5 cups of water into the sauce
pan. Gradually add 1 sachet of gulaman powder to the sauce pan. Do not turn on the
stove yet. Mix it. Continue mixing even after turning the stove on. Cook it for 5
minutes. Let it boil. Stir it from time to time. Transfer it to a container and use a
strainer to filter the solid parts. Let it cool down and chill it. Slice the hard jelly and
make cubes. Next, cook the sago by just bioling it on a hot water in just 5 to 10
minutes and wait until it becomes smooth. Use strainer to filter the sago and transfer it
to a bowl. On the other hand, get a pitcher/jar and put the flavored powder. 1pack of
flavored powder is equivalent to1000ml of water, if you add 1packs of flavored powder
then just add another 1000ml of water. Mix it. Put some ice. Put the sliced gulaman
and sago into the jar and add the condensed milk and sugar to make the gulaman
sweeter. Mix it.

The following are the remaining ingredients; 1/2 lapad of oil, 1/8 kl of margarine, 1/8
kl of brown sugar, 50ml of water, 18ml of pandan and vanilla essence, and 3/4 kl of
flavored powder.

15
G. MARKETING PLAN

1. PRODUCT
— Sweetie Toron ( Sweet Potato & Banana )
— Gulaman Special ( Small, Medium & Large )

2. PLACE
— St. Peter Drive, Poblacion Tabango, Leyte

3. PRICE
— Sweetie Toron: PHP 5.00
— Gulaman Special: (S) PHP 10.00, (M) PHP 20.00, (L) PHP 30.00

4. PROMOTION
— Good sales talk, good customer service together with good presentation of
product and impressive taste.

5. PEOPLE
— Anyone inside or outside the business that are at the Tabango in the moment
of selling, most especially the students and teachers.

6. PACKAGING
— For our Sweetie Toron we use the traditional way and is environmental
friendly, we will use the leaves of the banana to wrap. As for our Gulaman Special
we will be using a plastic or disposable glass together with a straw / spoon.

7. POSITIONING
— Traditio Snacks products may position itself as the home for traditional
filipino snacks.

16
H. FINANCIAL PLAN

LIST OF EXPENSES AND TOTAL AMOUNT OF EXPENSES

17
ESTIMATED INCOME FOR THE WHOLE WEEK

18
I. REFERENCE

[Link]
[Link]

[Link]

[Link]
q=business+proposal+sample&oq=business+proposal+sample&aqs=chrome..69i57j0i512l7
.7757j0j9&client=ms-android-vivo-rvo2&sourceid=chrome-mobile&ie=UTF-8

[Link]
q=weakness+of+iced+coffee&rlz=1CDGOYI_enPH1051PH1051&oq=weakness+of+iced&aqs=
chrome.1.69i57j0i512j0i390i650l4.3953j0j7&hl=en-GB&sourceid=chrome-mobile&ie=UTF-
8

CONNECT WITH US

0963 981 7529


chyrizmae@[Link]
danajanedoniot@[Link]

19

Common questions

Powered by AI

Traditio Snacks employs strategic location and product pricing as key marketing strategies to attract students and teachers. Situated near Tabango Senior High School, they leverage foot traffic from their primary market. Their product pricing is set affordably to appeal to student's budget constraints, ensuring accessibility. By offering traditional Filipino snacks that are both culturally familiar and affordable, they create a strong value proposition . Additionally, they focus on customer loyalty through positive interactions and responsive feedback mechanisms to maintain and grow their customer base .

Traditio Snacks Company's business model is designed to support future expansion by maintaining a strong local supply chain, a clear organizational structure, and a focus on customer relationships. With its foundation in sole proprietorship, the business can easily transition into a more complex structure like a corporation as it grows. The use of the 7P's of Marketing further allows for scalability in operations, while their profitability indicates room for reinvestment into expansion initiatives. Strategic partnerships with suppliers and customer feedback loops ensure adaptability and market fit as the company considers future growth .

Traditio Snacks Company integrates sustainability by focusing on local resources and efficient use of materials. They utilize locally sourced ingredients, minimizing transportation emissions and supporting the local economy. Additionally, personal and household equipment is repurposed for production, reducing the need for new resource consumption. The compact operational timeframe and strategic location also ensure minimized energy usage and maximize efficiency, reflecting a sustainable approach in business operations .

Yes, Traditio Snacks is currently profitable. With expenses totaling PHP 5,055.00 and an income of PHP 6,750.00, the business has achieved a positive balance of PHP 1,695.00. This indicates financial sustainability as the company not only covers its operational expenses but also generates profit. This profitability allows for potential reinvestment into the business and supports the company’s goal of future expansion .

Traditio Snacks Company's emphasis on Filipino tradition heavily influences both their product offerings and marketing approach. By offering products like Sweetie Toron and Gulaman Special, they highlight cultural nostalgia and traditional flavors, appealing to customers' sense of identity and heritage. This cultural focus is reflected in their tagline, 'Rediscover the traditional taste,' which positions their brand as a custodian of culinary tradition. Their location and product choices are designed to foster a connection with the community, thereby enhancing brand loyalty and customer engagement .

Traditio Snacks Company strategically chose Frannie’s Store as their supplier because it offers all necessary ingredients under one roof, thereby streamlining procurement. This decision supports their business model by ensuring consistent supply, reducing operational interruptions, and potentially lowering costs due to bulk purchasing. Furthermore, they source sweet potatoes and bananas from reliable suppliers at the lowest price, ensuring affordability and quality in their products .

Traditio Snacks Company's competitors include Fristea, Papa's Fritas De Kangkong, Scrumptious Scoop, and Coffee Cravings. Fristea's products are inexpensive and easy to sell but lack health benefits if consumed daily. Papa's Fritas De Kangkong offers healthy chips but struggles with appeal. Scrumptious Scoop benefits from seasonal demand for ice cream but faces taste preference challenges. Coffee Cravings also enjoys seasonal demand advantages but poses health risks when consumed excessively . Traditio Snacks positions itself by offering traditional snacks with both cultural connection and health benefits, which differentiates it effectively.

Traditio Snacks Company employs the 7P's of Marketing to refine their business strategy, focusing on various aspects such as product, price, place, promotion, people, process, and physical evidence. The company aims to offer high-quality traditional Filipino snacks at competitive prices while ensuring convenience and good customer service. Their strategic location near Tabango Senior High School leverages their primary target market of students and teachers. They promote customer loyalty through genuine engagement, like sending thank-you notes and fostering positive feedback .

Customer feedback is pivotal in Traditio Snacks Company's operations as it helps them gauge customer satisfaction and loyalty. They focus on creating strong customer relationships by responding positively to customer comments and taking steps to integrate feedback into their processes, ensuring their products continue to meet customer expectations. Positive feedback, such as the uniqueness of their products compared to competitors, is leveraged to enhance their brand reputation .

The organizational structure, comprising an owner, secretary, manager, marketing officers, production officers, and a financial officer, is designed for operational effectiveness. The owner oversees strategic planning, while the secretary manages record-keeping, ensuring organization. The manager supports execution and resource allocation. Marketing officers focus on product promotion, crucial for customer engagement, while production officers ensure product quality and availability. The financial officer's role in tracking expenses and profits supports financial health . This structure ensures clear roles, efficient decision-making, and task specialization, facilitating smooth operations.

A BUSINESS PLAN FOR ENTREPRENEURSHIP
TABANGO SENIOR HIGH SCHOOL - NATIONAL HIGH SCHOOL
St. Peter Drive, Brgy. Poblacion Taban
It is our privilege and honor to propose to you
our very own sweetie toron and which will
comfort us from the past. As we com
A. INTRODUCTION
01
TABLE OF CONTENTS
B. EXECUTIVE SUMMARY
C. ENVIRONMENTAL ANALYSIS
D. ORGANIZATIONAL PLAN 
E. PRODUCTION PLA
A.   INTRODUCTION 
     As a Filipino we love traditional snacks of the Philippines and
we want others to love it too, and so
Our goal is to serve our customers with
comfort and relaxation through our products
and service to them. We aim for our produ
BUSINESS MODEL
STRATEGIES 
RESOURCES 
We apply the 7P's of Marketing as
our business strategy.
> Labor
> Locality Stores
> Na
PARTIES SUPPORTING THE BUSINESS 
This section describes the parties that strongly support the business. This parties have
dir
In our locality which is Tabango, Leyte, most of the time, people in
Tabango including the students and tourist are always lo
MARKET FORECAST
Day 1
Day 5
Day 4
Day 3
Day 2
0
225
450
675
900
1,125
1,350
This bar graph shows our target income within a w
MARKET SHARE
As shown in the pie graph above, 90% of our product are sold
and 10% are not sold but was purchased by us oursel

You might also like